Expertos en eCommerce a nivel global aseguran que las economías emergentes, como México, son los países que se convertirán en los próximos mega mercados en materia de comercio electrónico; esto debido a la creciente adopción de internet en la clase media.
De acuerdo con Porter Erisman, ex vicepresidente de la compañía transnacional de eCommerce, Alibaba, el comercio electrónico se puede dividir en dos modelos: el de los países desarrollados, que ha tomado fuerza en Estados Unidos y Europa Occidental, y por otro lado el de los países en desarrollo, mismo que ha tomado más tiempo en crecer.
El desarrollo del eCommerce en ambos modelos radica en el nivel de infraestructura tecnológica, además del nivel de confianza existente hacia las compras por internet. Este punto se refiere a que tanto los usuarios como los comercios electrónicos se sienten protegidos por las autoridades locales en caso de haber un fraude.
En el caso de economías en desarrollo, ha tomado más tiempo generar la infraestructura necesaria y en varios casos aún hay cierta desconfianza hacia las compras por internet. Sin embargo, en el caso de México el eCommerce creció 30% en 2016, de acuerdo a la Asociación Mexicana de Ventas Online (AMVO).
De acuerdo a Pedro Abad, CEO de Elogia México, estas cifras de crecimiento son claro ejemplo de un mercado con un largo recorrido por realizar y unas grandes oportunidades por explorar. En México se está avanzando de manera significativa para consolidar el eCommerce como área estratégica de la economía y su peso será muy relevante en los próximos años.
Un factor que cambiará la dinámica de las compras por internet será la alta penetración de usuarios de smartphones, tanto en los mercados desarrollados como en los emergentes. Esto significa que incluso personas en zonas rurales de India y China tienen acceso a compras online en tiendas nacionales e internacionales.
Relacionado al incremento de uso de smartphones, se encuentra la tendencia del mobile first, término que se refiere a la importancia de colocar a los dispositivos móviles en el centro del proyecto de eCommerce de las marcas. El enfocar una estrategia en “mobile first” hace que pensemos en una pantalla pequeña y así priorizar las funciones más importantes; es decir “menos es más”.
Otro pronóstico es el crecimiento de ventas especiales como Black Friday o Cyber Monday, promociones originarias de Estados Unidos que actualmente cuentan con versiones locales en diferentes países de Asia y Latinoamérica. Un ejemplo, es la creación de la Hot Sale impulsada, campaña anual de venta online en México, impulsada por la AMVO.
Estas tendencias también impulsarán que los pequeños y medianos empresarios en mercados emergentes opten por impulsar el eCommerce ya que les permite llegar a nichos específicos de clientes. Asimismo, las ventas en tiendas de países extranjeros se están convirtiendo en un factor a futuro, el cual está convierto a mundo en un mercado global.
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Why haven t I heard her name in the sect Li Jiuchuan sighed, It was the same time as the ghost tide in the sea of underworld.
His claws interlocked as fast as lightning, and he swung out sharp and ferocious blood claws that filled the sky, instantly covering Xie Jingshan s body.Yu Qiuchi stood in front of them with a pale face, looking at the shape of the soles of his feet remaining in the clouds.
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Xie Jingshan looked at Yun Shang together, Yun Shang smiled shyly, and her cheeks slowly turned red.
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Luo Chen was stunned when he heard this, and looked ahead blankly.
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black gold ebony stick and fought hard to kill the patrolling Yaksha who broke into the sword formation Liang Yuzhu, who fought alongside him, also cast the Fire Cloud Curse to resist the attacks of the Jindan Demon General and the Patrolling Yaksha, but in the end it was a drop in the bucket.
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Then, her eyes fell on the pale golden ancient barbarian giant, and she couldn t help but marveled Young Master Canglang is so good at it He was able to subdue the ancient barbarian giant in the illusion.2 million spirit stones he carried with him. Only the most valuable treasure can be exchanged for Ye Ling s poisonous corpse puppet.
Lu Binglan nodded her head lightly Well Don t be greedy for the spiritual grass and spiritual mines in Haizang Cave.Hmph The beast soul is roaring, but it wants to block the pace of this young master Wuding Kaishan Yue, chop Young Master Zhou held a heavy weapon like a round edged giant axe, Wuding Kaishan Mountain Axe, in both hands, and charged forward with big strides.
When they saw his demon dragon, they either avoided it or stopped to watch.After hearing what Ye Ling said was of great importance, the three women hurriedly injected mana into the green energy of the Qing Ming Curse.
When the pioneers of the expedition entered the deathly gray fog one after another, Zhou Tongan drove the earth crystal magic ship and rushed to the Demon Saint Palace to support Patriarch Tiandan and Fairy Youyue.You all come in quickly I will be waiting for you outside for three days.
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She would never provide a house for the evil cultivator in blood robe.
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Lu Nazhi was fighting bloody battles in the other direction outside the formation, with demonic energy boiling.The demon text is too obscure, so she only translated the beginning.
Jiang Yuebai looked at the distant world, and everything in her eyes changed subtly in her perception.At one o clock, the fire surged and hit Shen Huaixi s right arm.
It can hear sounds that ordinary monks cannot hear, such as the flow of spiritual energy.She was shocked and couldn t believe it. If He Shan came back and saw this scene, he would be so angry that he would vomit blood Jiang Yuebai and Lu Nazhi were thrown on the shiny black marble floor.
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Ling Guanghan and the sword master of the Guiyuan Sword Sect were exchanging swordsmanship together, while Zhao Fuyi and Ge Yuchan s master Li Fantao were sitting at the table, drinking tea and talking.At the age of thirty eight, he went to the Shura Domain to rescue Xie Jingshan.
As soon as Jiang Yuebai stepped in, he immediately took out the storage bag he took from the main body and took out the Shenyin Turtle Breath Talisman to activate it and hide the traces.I just arrived this morning. I heard that you returned to the sect and came here to visit.
The previously seriously injured grass dragon bent its huge dragon head.
Expertos en eCommerce a nivel global aseguran que las economías emergentes, como México, son los países que se convertirán en los próximos mega mercados en materia de comercio electrónico; esto debido a la creciente adopción de internet en la clase media.