Expertos en eCommerce a nivel global aseguran que las economías emergentes, como México, son los países que se convertirán en los próximos mega mercados en materia de comercio electrónico; esto debido a la creciente adopción de internet en la clase media.
De acuerdo con Porter Erisman, ex vicepresidente de la compañía transnacional de eCommerce, Alibaba, el comercio electrónico se puede dividir en dos modelos: el de los países desarrollados, que ha tomado fuerza en Estados Unidos y Europa Occidental, y por otro lado el de los países en desarrollo, mismo que ha tomado más tiempo en crecer.
El desarrollo del eCommerce en ambos modelos radica en el nivel de infraestructura tecnológica, además del nivel de confianza existente hacia las compras por internet. Este punto se refiere a que tanto los usuarios como los comercios electrónicos se sienten protegidos por las autoridades locales en caso de haber un fraude.
En el caso de economías en desarrollo, ha tomado más tiempo generar la infraestructura necesaria y en varios casos aún hay cierta desconfianza hacia las compras por internet. Sin embargo, en el caso de México el eCommerce creció 30% en 2016, de acuerdo a la Asociación Mexicana de Ventas Online (AMVO).
De acuerdo a Pedro Abad, CEO de Elogia México, estas cifras de crecimiento son claro ejemplo de un mercado con un largo recorrido por realizar y unas grandes oportunidades por explorar. En México se está avanzando de manera significativa para consolidar el eCommerce como área estratégica de la economía y su peso será muy relevante en los próximos años.
Un factor que cambiará la dinámica de las compras por internet será la alta penetración de usuarios de smartphones, tanto en los mercados desarrollados como en los emergentes. Esto significa que incluso personas en zonas rurales de India y China tienen acceso a compras online en tiendas nacionales e internacionales.
Relacionado al incremento de uso de smartphones, se encuentra la tendencia del mobile first, término que se refiere a la importancia de colocar a los dispositivos móviles en el centro del proyecto de eCommerce de las marcas. El enfocar una estrategia en “mobile first” hace que pensemos en una pantalla pequeña y así priorizar las funciones más importantes; es decir “menos es más”.
Otro pronóstico es el crecimiento de ventas especiales como Black Friday o Cyber Monday, promociones originarias de Estados Unidos que actualmente cuentan con versiones locales en diferentes países de Asia y Latinoamérica. Un ejemplo, es la creación de la Hot Sale impulsada, campaña anual de venta online en México, impulsada por la AMVO.
Estas tendencias también impulsarán que los pequeños y medianos empresarios en mercados emergentes opten por impulsar el eCommerce ya que les permite llegar a nichos específicos de clientes. Asimismo, las ventas en tiendas de países extranjeros se están convirtiendo en un factor a futuro, el cual está convierto a mundo en un mercado global.
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But if, like you, you do it at the wrong time and too many times, there will be a problem.Xiao Li s level is still very good, and he is down to earth and willing to learn.
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Liao Yuzhu didn t pay too much attention to some red tape, but in rural areas, it can be said to be taboo for a daughter in law to feed her father in law.Du Heng smiled softly. Wu Shengnan was impulsive, but being impulsive for his own sake was still very cute.
Auntie, are you here Come in and talk to me. Du Heng just stood up when this sentence came from inside.Thank you, doctor, thank you doctor. It can be cured and the problem is not big.
It would be great if people were awake and saw this scene.Gynecology and obstetrics belong to the same family, and the obstetrics department currently does not have a senior director, which is not very reassuring.
I looked through it briefly. Like the two articles last time, they both contained detailed data and solid arguments.He couldn t move his hands and feet. Only his eyes could move.
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She has always been more apprehensive of such moody people.Every trade has its own rules, and the prison guard s rule is not to provoke warriors, unless the other party is a death row prisoner whose cultivation base has been abolished.
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Why do you have to stay up for ten days Xu Qi an was puzzled.
Xu Qi an mused After Jiang Jinluo finishes tonight, we can have people pretend to be Liang Youping led the snake out of its hole.He intends to wait and see what happens first.If he remembers correctly, the magic books given by the great Confucians contain spells against ghosts.
Why doesn t Miss Susu drink tea My family is not thirsty.If it was still 50 50 before, it is now 73.Governor Zhang calmed down Surprised and excited, he nodded calmly Follow me.
The Minister of the Ministry of Industry snorted coldly, and walked out Your Majesty, the Ministry of Punishment is slandering and slandering Mr.Song Tingfeng felt sorry for his colleagues, such a good Bao, if you don t want it, you don t want it.
So black.where am I.who am I He thought in a daze, unable to remember who he was or where he was.This is not only because of her pride, but also because of Her thoughts made it impossible for the princes and daughters to speculate.
PS I finally rushed out a chapter.I don t have time to check the typos carefully.Daoist Jin Lian probably went out to catch mice and ate them in the middle of the night, so he didn t reply.
After saying that, Du Heng hung up the phone directly.Du Xueting s mind was completely clear at this time, What do you mean Look, your brother in law is on fire in our school s forum.
As soon as the phone was connected, the junior student started asking anxiously.But Du Heng and others frowned when they looked at the gloomy sky.
Otherwise, you would not come to see infertility now, but would have to carry Your husband has male dysfunction.Zhang is our Dinghaishenzhen. Mr. Zhang will check and approve every patient s diagnosis and treatment process.
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You expect to learn knowledge by watching the movies and TV series they make, are you kidding me Du Heng shook his head and continued, Whether it is a knife, dagger, or a foreign object such as wood, after it is inserted into a certain part of the body, if it is shallow or only damages the muscle, you can still move around for a while after you pull it out.
I don t have much at hand right now, so I can only use acupuncture to help you control the bleeding.Okay, no kidding, Fang Zi is here. Let s see who you want to sign.
At this time, Jin Zan also finished the phone call and hurriedly walked to Du Heng, Director Yan is gone He s gone.Auntie, auntie. The first time he heard the shout, Du Fei opened the door and rushed in.
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And now, this person is capable and valiant, and her actions are bright and clean.As for the old man, although he is dying, has he No big honors and titles, but in our Jinzhou, they are all people with names and surnames.
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He is looking for a way to leave.I have already told him the news.Xu Yang and the others took the opportunity Get rid of them.
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This place is already deep in the Five Elements Realm.
Expertos en eCommerce a nivel global aseguran que las economías emergentes, como México, son los países que se convertirán en los próximos mega mercados en materia de comercio electrónico; esto debido a la creciente adopción de internet en la clase media.