“En términos simples, el geofencing es una tecnología de publicidad móvil hiper local que puede ayudarte a llegar a más consumidores ya que consiste en ubicar una zona geográfica de manera virtual, vincularla a un dispositivo móvil y obtener información sobre cuando una persona acceda a un perímetro en al cual puedes generar un impacto a través de notificaciones que deriven en un call to action”, comentó Miguel Rojo Santamarina, CEO de ReachLocal México
El geofencing, o geolocalización, es una de las tecnologías que en los últimos años ha tenido mayor repercusión para las empresas mexicanas ya que a través de ella, las compañías han logrado atraer un mayor número de clientes, potencializar ventas y desarrollar nuevos modelos de negocio.
Es el uso de un perímetro virtual usando Wi-Fi, GPS o RFID (identificación por radiofrecuencia) para activar una respuesta en un dispositivo móvil, como dirigir a los consumidores a publicidad. En publicidad, cuando un dispositivo móvil entra en esta «valla virtual», la tecnología puede utilizarse para activar automáticamente anuncios gráficos o mensajes SMS, directamente al teléfono inteligente del usuario a través de las aplicaciones. Y, puede definir una cantidad de tiempo, por lo general hasta 30 días, después de que un cliente potencial entre en su área de localización para orientarlos con anuncios móviles.
Pero, ¿cómo se crea una georeferencia? “Con la tecnología de geocodificación, se utiliza un mapa para dibujar un límite alrededor de la (s) zona (s) a la que desea dirigirte, todo dependerá de la estrategia que quiera implementar, si deseas a traer a más clientes u ofrecer ofertas especiales cuando un consumidor ingrese a un local de la competencia, a través de la plataforma se pueden predeterminar cuantas georeferencias se consideren necesarias”, agregó Santamarina.
Mediante el uso de geofencing las marcas podrán llevar mensajes personalizados, generar comunidades, establecer el tiempo promedio en que un usuario permanece conectado a una app y generar marketing de contexto.
Hoy, en un mundo repleto de ofertas de marcas y servicios, querrás darle valor a tu producto ofreciendo un trato cercano y personalizado y lo mejor de todo, es que puedes comenzar a hacerlo desde hoy.
Con iPads en las cabinas de mando, los pilotos tienen de primera mano las actualizaciones en los aplicativos encaminados a potencializar las labores a bordo.
La tecnología actual puede ayudar a desarrollar y sostener modelos de negocios nuevos y se ha vuelto cada vez más sofisticada. La puerta se abre y es el momento de ingresar.
La adopción estratégica de la inteligencia artificial en la fabricación puede ofrecer eficiencias significativas. Desde mejorar la seguridad hasta optimizar las cadenas de suministro, la IA está transformando la forma en que las empresas abordan los desafíos laborales y planifican su futuro. Los líderes de la industria deben estar preparados para abrazar esta revolución tecnológica y capitalizar las oportunidades que la IA presenta.
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Fuliu Ghost King was very unconvinced by this, and continued to argue with Huanxi Ghost King, but Long Eyebrow Ghost King coughed quickly and said Fuliu Ghost King Liu Ghost King, please be patient.The effect, now that Shoumei has been obtained, let s see the effect together.
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Qingyang has only seen such a bad situation in his life, but in general it is still barely bearable.But what is the reason Why did we think that the attack just now has exerted its full strength The Ghost King with Long Eyebrows Finding 9622 The Best Cbd Gummies For Body Pain A Comprehensive Guide Iwodl also discovered the problem.
In line with the principle of rather making mistakes than letting them go, Master Guihe I decided to dig underneath to see if I could find anything new.since I have promised you, I will definitely keep my word, even if I risk my life, I will find a way to send you back to Chujiang City.
As long as he defeats Qingyang, the only variable, the rest will be easy to handle.Qingyang said Every carrot and cabbage has its own preferences.
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Laughing Laughing at you uncle, Brother Ye is my friend.I heard that this person is only in the Guanyin Tibetan realm, but he has defeated several people in a row.
It is said that each peak has a strong person living, practicing, and becoming his own cave.The law enforcement elder just finished speaking, and then he spoke.
Elder Tang, are everyone here At this time, a voice came, and then a shadow appeared, slowly becoming dignified.He was pouring water, and he was talking nonchalantly, which caused the palace beauties nearby to glare at him.
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What he is worried about is that his mission will be seen through, and he will fall short.This is what a very good friend of mine heard from his life and death acquaintance.
Provoking him is not even as dangerous as the previous encounter with the living dead.Otherwise, it would have been promoted by the Immortal Sect long ago.
Qingyang decided to follow secretly first. If there was an opportunity, of course he should not miss it.He had unkempt hair and no clothes on his body. His hair and beard were almost clumped together.
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Now that the four major banks have announced their third quarter results, the market has made a second expected move, which is whether Huijin will increase its holdings for the second time.If it can defeat the Android camp and eat up the other party s market share.
After saying that, he turned around and left. Others followed and soon disappeared into the League of Legends competition venue.After all, it is objectively good for the brand premium of the S3 mobile phone.
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After opening so high, they are waiting for the New Year instead of running.You have finally caught up with this generation, and the performance of their new products is already two generations ahead of yours.
In addition, the learning ability of living things far exceeds that of traditional computers.People who participated in the game of Galaxy Concept Stocks scolded the public, and those who called it cow called it cow.
At the end, Fang Hong nodded with satisfaction Yes, let s finalize the mass production as soon as possible
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Sooner or later, there will be nothing but chicken feathers.He has been promoted continuously in the past two years.
If it weren t for this opportunity, I might never have the opportunity to have close contact with a giant of this level.After that, it shifted from reality to imaginary and began to move to Asia.
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“En términos simples, el geofencing es una tecnología de publicidad móvil hiper local que puede ayudarte a llegar a más consumidores ya que consiste en ubicar una zona geográfica de manera virtual, vincularla a un dispositivo móvil y obtener información sobre cuando una persona acceda a un perímetro en al cual puedes generar un impacto a través de notificaciones que deriven en un call to action”, comentó Miguel Rojo Santamarina, CEO de ReachLocal México