Todo se reduce a la experiencia del cliente. Las marcas han sabido durante mucho tiempo que necesitan pensar en ella, pero en 2018 se empezará a ver el efecto de las compañías que la han puesto en práctica. Un enfoque coordinado en la experiencia y la lealtad del cliente puede ser una mejor ruta hacia la rentabilidad de largo plazo. Las empresas tienen la oportunidad de poner a los clientes sobre todo lo demás, y diferenciarse a través de mejores interacciones más personalizadas. Esto genera un mayor valor para ellos y puede establecerse una relación duradera que crecerá con el tiempo.
Inteligencia artificial, un aliado de negocios
La inteligencia artificial, la emocional y la convencional se fusionarán para mejorar las relaciones laborales y optimizar los resultados empresariales. Es un hecho, las interacciones personales cara a cara mejoran las relaciones tanto en la vida laboral como en la personal.
En 2018 se comenzará a ver a la inteligencia artificial jugar un papel más determinante cuando se establecen relaciones entre colegas, clientes y socios. El reconocimiento facial se integrará a las herramientas de colaboración remota para leer señales visuales. ¿Por qué es esto importante? Porque permitirá que el organizador de una reunión modifique el rumbo de la conversación si es necesario e informe sobre las acciones a seguir. Por ejemplo, un vendedor sabrá que probabilidades hay de que se cierre un acuerdo de negocios o informar a un publicista que la idea que están presentando a los clientes no está teniendo la repercusión que se esperaba.
Habrá más canales de interacción, no menos
En el mercado se escucha con insistencia sobre la inminente muerte del centro de atención telefónica (call center) o de la aparición de los canales que acabarán con el correo electrónico. Sin embargo, la eliminación de esos canales aún es muy lejana… por no decir que nunca sucederá. Los consumidores eligen los canales más o menos dependiendo de su propia conveniencia, pero el nivel de interacción está aumentando.
Adopción rápida de las tecnologías de automatización
Será en 2018, a medida que más casos de éxito salgan a la luz que los programas piloto demuestren el retorno de la inversión (ROI). La ruta al éxito estará marcada con mayor claridad y crecerá la confianza para invertir en tecnología. Asimismo, las compañías comenzarán a sentir la presión de que la ventaja que ganaron los primeros en implementar la inteligencia artificial comenzará a desaparecer y motivará una adopción más generalizada. Además, la tecnología también madurará.
Se reactivará el cambio de la automatización a casos de uso proactivos que ayudará a convertir las interacciones con el servicio en oportunidades de venta, y a ver integraciones más profundas del centro de contacto.
La tecnología de realidad aumentada y virtual podría superar las expectativas
La tecnología se volverá más generalizada y los casos de uso más interesantes, pero aún está por verse su impacto en la experiencia del cliente. Para que sean realmente valiosas, las implementaciones de realidad aumentada (RA)/realidad virtual (RV) necesitan ser vistas como otro canal totalmente funcional. Aunque sin duda la tecnología es genial, si no se integra perfectamente con la experiencia del cliente, se convertirá más en una moda pasajera que en una inversión que genere nuevo valor para los clientes y eleve los ingresos de la compañía.
El mercado medio desaparecerá
Se ha llegado a un punto en el que el mercado se está segmentando en dos tipos de negocios: el mercado masivo y el vivencial. El mercado masivo se afianzará entre empresas que siguen a la vanguardia y le dan a los clientes lo que quieren, cuando lo quieren, todo con envíos sin costo. La otra opción para las compañías es crear un negocio realmente personalizado y de alto contacto que establezca una conexión emocional con los clientes y ofrezca significativamente más valor que precios bajos y opciones infinitas. La tecnología está haciendo posible estos modelos de negocio y las compañías necesitan elegir con el que quieren quedarse.
El IoT salvará a las marcas de consumo
En un futuro en el que la mayoría de las compañías de consumo estará en línea, la oportunidad para que las marcas creen una conexión con sus clientes se vuelve más un desafío y dificulta ganarse la lealtad de los clientes. Adoptar el Internet de las Cosas (IoT) en el momento de interactuar con el cliente ayuda a las compañías a entablar relaciones con ellos y generar una interacción continua que les ayudará a entender mejor sus necesidades, diseñar una experiencia personalizada a partir de dichas interacciones, y finalmente ofrecer valor a ese cliente de la forma en que los competidores no pueden.
La contratación de talento se centrará en lo realmente importante
Se está experimentando un ascenso del individuo en el que la abundancia de candidatos calificados exige a quienes quieren distinguirse del resto desarrollar una marca personal sólida. Más empleados y buscadores de empleo se verán como su propio director general, identificándose menos con su compañía y más con su propia marca personal.
En lo que se refiere a la contratación, las compañías verán más allá de los logros profesionales de un candidato y le darán preferencia a aquellos cuya marca personal encaje bien con la organización. Por ejemplo, cuando se comparan dos solicitantes con habilidades similares, una compañía que valora el pensamiento innovador se inclinará por contratar al individuo que demuestre tener personalidad durante la entrevista en lugar de aquel que jugó según las reglas pero que demostró poca creatividad o chispa.
Blockchain está marcando un antes y un después en la gestión de la cadena de suministro, ofreciendo una herramienta potente para responder a las crecientes demandas de transparencia, eficiencia y sostenibilidad en un entorno global.
El buen control de stock pasa a ser la médula de cualquier operación, es la columna vertebral de una buena operación, que no sólo sea escalable, sino controlable y rápida.
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I was a little confused by Lu Zhongjiang s sudden news just now, and I really didn t pay attention to this box.Four thousand yuan, one life, is it worth it If you think about it now, it is definitely not worth it.
If I can cure a patient, it is called a miracle. If I cannot cure it, it is normal.Xiao Du, you are a bit shameless when you say this.
Du Heng took the things and turned around to leave.Within a week, I first helped him apply for a leave of absence from school, and then he was busy applying for subsidies.
Zhu Minyan, how has your recovery been this month As soon as they met, Du Heng couldn t help but suffer from occupational diseases.However, it seemed that I was a bit overusing my brain today.
Fortunately, Wang Lili behind her had quick eyesight and quick hands, and directly reached Shark Nae9tj Tank Tinnitus Cbd Gummies Episode Vxmh out to help Du Heng.She changes the topic very naturally. However, when speaking, she always reaches out to cover her face with an unnatural expression.
Ma Yuanhai s burns can be left alone for now, but the current external manifestations of his body are respiratory failure and arrhythmia.From the moment the needles penetrate the skin, a feeling of sluggishness and dryness comes out.
Meng Jingzhe clicked a few spots on the stone table according to his inner calculation.Meng Jingzhe looked at him, He said very seriously It s very normal for disciples like you who are extremely talented to fall into this situation if you don t practice diligently.
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Shenshu s dark method has retreated one after another.Meng Jingzhe was very curious about this divine master, so she couldn t help asking a few more questions.
Although I have been laying the groundwork and giving information before, you are still amazing.The absorption process was interrupted by the Qishan Immortal before, but this time without the Qishan Immortal, Ah Jing once again moved towards Meng Xiaotian.
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Long Yinjian nodded slightly after feeling it carefully for a moment.His fighting strength is far inferior to his handsome face.
The Buddha did not evade or resist, and accepted the knife calmly.Xu Qi an took a step forward and appeared in front of Gu God.
As expected of Wanbao Pavilion s hole card, the power stored in the giant city is huge and abnormal.After a while, a wooden house appeared in front of him.
Qin Mengyao said nervously Brother Xu, let s leave here quickly, this place is too dangerous.It is really incredible to ignore the erosion of the energy of chaos.
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The worm of time contains the power of time to improve the quality of the treasure wheel.The two collided, and there was a slight sound immediately.
Even with his strong physical defense, he couldn t stop him from being severely injured.Two oval shaped law balls flew out, shattered with a click, and two illusory primordial spirits flew out.
Seeing that the portal opened, Huan Ling er quickly put away the Qianyun Mirror and Xu Yang and threw it into it.When Xu Yang and the three arrived, the two monks happened to alternate.
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Chicken essence.what a strange name.Lin an said with a smile I don t have any money to spend, right I will reward you with another painting.and Mrs
Miss Gongzi corresponds to handsome men and beautiful women.
They knew that the boss valued and admired Xu Qi an.At the same time, deep down in their hearts, they did not dare to bring Xu Qi an s body back to the capital, fearing to face his family.
The head, hair, skin, and bones of the corpse were not damaged.An experienced person like Yang Chuannan can tell at a glance that Xu Qi an is attacking the realm of refining gods.
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If the enemy does not move, I will not move.If the enemy dares to move, I will give her a knife.After walking for two sticks of incense, it suddenly said Stop, is that small courtyard in front of you The smell of fragments of the book from the ground is there.
Everyone has long been accustomed to the gorgeous and exquisite beauty of Lin an.Xu Qi an added in his heart.No.3 is really generous, but I have been thinking about selling information all day long.
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Okay, very good conjecture.Xu Qi an s eyes lit up Let s assume that these two sets of codes exist in a certain book, and follow our previous thinking, what book is the easiest for us to get Song Tingfeng felt his suggestion After being adopted, he analyzed with high spirits Three Character Classics, Dafenghuidian, Yunzhou Chronicles These are all books that can be found in Yunzhou.
Todo se reduce a la experiencia del cliente. Las marcas han sabido durante mucho tiempo que necesitan pensar en ella, pero en 2018 se empezará a ver el efecto de las compañías que la han puesto en práctica. Un enfoque coordinado en la experiencia y la lealtad del cliente puede ser una mejor ruta hacia la rentabilidad de largo plazo. Las empresas tienen la oportunidad de poner a los clientes sobre todo lo demás, y diferenciarse a través de mejores interacciones más personalizadas. Esto genera un mayor valor para ellos y puede establecerse una relación duradera que crecerá con el tiempo.