Por Clayton Da Silva | Director de Soluciones y Logros para LATAM de Zendesk.
Históricamente el Servicio al Cliente ha sido uno de los procesos más complicados para construir y operar dentro de las empresas. Se tiene la mala costumbre de concentrar las energías y, sobre todo, el presupuesto en aspectos productivos y de marketing, haciendo a un lado el paso más importante para “enganchar” a los usuarios: dar un buen servicio al cliente.
Una de las razones por las cuales suele relegarse este proceso radica en la gran complejidad que por años ha representado elaborar un efectivo y eficiente servicio al cliente. Grandes equipos de call center, ventanillas con filas interminables y trabajadores estresados por la complejidad de la tarea de atender a clientes con alguna molestia o duda.
Sin embargo, recientemente esta idea se ha ido desvaneciendo en el pensamiento de los empresarios dada la incorporación de las nuevas tecnologías para la atención de usuarios. En la actualidad las empresas están volteando cada vez más la vista a la inteligencia artificial como una herramienta de gran valor. Empresas vanguardistas tienen a su servicio agentes virtuales con atención personalizada omnicanal, a través de la cual los usuarios obtienen una respuesta inmediata sin importar la hora del día ni el medio que utilicen.
Para lograrlo es importante seguir estos pasos:
Conoce tu empresa
Es imperativo que antes de saber cómo operar con eficiencia tu proceso de servicio al cliente conozcas qué es lo que ofreces, cuáles son tus fortalezas tanto como marca y como producto, así como tus áreas de oportunidad. El conocimiento de la naturaleza de tus productos te dirá el camino para incorporar una estrategia en atención para el cliente.
Conoce a los clientes de tu empresa
Este probablemente sea el paso más importante de todos. Muchos le llaman tener “empatía”, lo cierto es que conocer con detalle las características de tus clientes, sus necesidades y sus inquietudes, te hará resolverá la mayor parte del problema.
Una vez teniendo un análisis de tus usuarios, puedes planear y desarrollar estrategias para que tus servicios y productos atiendan y respondan sus necesidades. Esta es una tarea compleja dado que los clientes suelen cambiar y adaptarse a diferentes circunstancias, mismas que pueden ser ajenas a tu propio negocio, por lo que hacer estos estudios de forma periódica será de gran utilidad para tu empresa.
Pierde el miedo a lo nuevo
¿Robots? ¿Inteligencia Artificial? ¿Agentes Virtuales? Quizá estas palabras parezcan salir de una cinta de ciencia ficción pero son mucho más comunes de lo que piensas. Las redes sociales, portales de Internet y conmutadores telefónicos ya funcionan con agentes virtuales que atienden a miles de usuarios en sólo minutos.
Incluso la inteligencia artificial se adapta y reconoce a los usuarios. No se trata sólo de dar una respuesta automatizada, así que seguiremos viendo a los agentes humanos trabajando en la resolución de problemas complejos mientras los bots se dedican a manejar tareas más transaccionales.
Acude con un experto
Esto de la Inteligencia artificial parece un mundo nuevo lo mejor que puedes hacer es acercarte a una empresa especializada. Con Zendesk, ayudamos a concentrar el conocimiento de los problemas de los clientes y la manera de resolverlos de forma automática, generando respuestas inmediatas y automatizadas a esos problemas sencillos para que los ejecutivos puedan concentrarse en solicitudes de mayor complejidad, contribuyendo así tanto al incremento en el número de casos atendidos como en la productividad de los centros de contacto. Estos sistemas le pueden brindar a los clientes respuestas e información más pertinente de forma automática y con contexto. Esto garantiza que la experiencia de la respuesta automatizada, sea satisfactoria.
¿Buscas llevar tu empresa a los niveles de eficiencia y productividad que necesita para seguir desarrollándose? En ese caso, la nube puede ser tu mejor aliado.
¿Música anti-estrés mientras te encuentras en la oficina para hacer más ameno el trabajo? Lo ideal es usar unos audífonos que aíslen muy bien el ruido y te permitan controlar el volumen a tu preferencia.
La fabricación ecológica no solo es esencial para abordar desafíos ambientales, sino que también ofrece beneficios comerciales significativos, desde la reducción de costos hasta la mejora de la percepción de la marca y la atracción de nuevos talentos comprometidos con la sostenibilidad.
Du Heng thought of a person in his mind, and knew that he was talking about that young man with particularly exciting eyes.Effectively treat 16 1000 cases in progress , and reward ENT specialization.
It s more effective. Speaking these words will definitely make Li Jianwei a little embarrassed.To describe a girl with a good figure, words like straight legs are always used to describe her.
Mom said you didn t have any money, so they asked you and your brother in law to ask for it.Looking at Fang Zi, Li Jianwei didn t know where he was flying in his mind.
At this time, Du Heng took the checklist in his hand and looked at it carefully, word by word.Gu Ping on the other end of the phone was startled and didn t know what to say for a moment.
First of all, our current income has improved. When the wards in the inpatient department are renovated and put into use, the income should be higher, so the benefits we can give doctors will no longer be as shabby as they are now.But just after doing this, he found that the liver was dull.
foot pain treatment, it is a dialectical treatment based on the whole person.Sorry, the prescription I prescribed can only be obtained in the hospital.
After hearing Wang Shiyuan s words, she let go of Wang Shiyuan s hand with a little hesitation, but she was unwilling to leave her eyes for a moment.With a fierce force, Wang Shiyuan s wife let go of her mouth and screamed.
After saying that, Su Yan er wanted to step forward and grab her hand.float up.This.this is pear blossom cake, right now it s not the season for pear blossoms, so where did you buy it, A Su As she spoke, she held a piece of soft white cake on the top layer in her hand, which was the same as the one she first had.
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The maid who followed her since childhood got married and was pregnant last year.If when he said these words, he could restrain his eyes from scanning Yan er, Yu Liao felt that it would be more convincing.
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Get up, what did you do to my master, untie it.As he spoke, Tan Su leaned over and lifted Su Zi who was still moving backwards.Yu Liao at the top heard someone praying carefully, praying that his opponent would be the man in the red shirt, let their victory and defeat yesterday be determined, let me witness who is the strongest and so on.
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In the past, it was Shizun and her.Since the death of the master, it has been her and her senior brother, but the spiritual power of the senior brother is not a pure natural force of cultivation.Yu Liao didn t understand at this moment, Qin Su had hinted to A Collective Review of CBD Gummies for Erectile Dysfunction Christian Erectile Dysfunction her as a master long ago that the second apprentice had a friendship with the younger apprentice other than senior brother.
It s ridiculous After speaking, the disciple directly summoned the magic weapon and held an erhu in his hand.Yu Liao s eyes were full of pity, He stretched out his hand and patted comfortingly behind the little apprentice Yan er.
Otherwise, I would have paid millions in taxes. Du Ping looked up at his brother in front of him and was speechless for a moment.They could only hear the woman s cursing, but could not see the situation above.
The ground stabilized. After nearly a year of cooperation, he knew very well how powerful Du Heng s confidence was in his expression.So, I just lay there and didn t dare to get up. When the aunt was talking, Du Heng looked at the aunt s lips and face again.
But think about it, people nowadays are hospitalized for medical treatment.With Du Heng joining in, the chat became even more lively, but the topic gradually turned to treating illnesses and saving lives.
After Du Ping hesitated slightly, he picked up the Deluxe that Du Heng had placed at the Olivera Weight Loss Chicago Regal Keto’s Success Story from Shark Tank door, then picked up the eight treasure porridge he had placed before heading out.The mother investigated deeply and found out the truth, so her mother beat the old slave to death.
Less than a minute after they were separated, his nephew collapsed and became incontinent.The reasons are also very simple. First, the relationship between doctors and patients is tense.
She has never seen the scene in the northwest rural areas.Du Heng saw that Zhang Zuo and the others were getting busy, so he wanted to retreat to Wu Shengnan s side.
You must think twice before doing anything. No matter what you do, safety always comes first.Yu Haiting saw that Du Heng was serious about what he said, so he stopped forcing it.
Your husband will continue to take the medicine, but if he finds a problem, then he will take ten doses this time.He felt that everything was worth it. Moreover, his younger brother was a college student, and earning 50,000 yuan was a reflection of his ability.
She was no longer as pale and weak as before. Then he said to the two of them, Sister Zhang, the bleeding has stopped, but you still need to drink some other medicine to replenish your body.After getting married and having children, she started working Can You Gain Weight On Keto Diet 7 Best Exercises to Torch Belly Fat for Summer 2025 in her own hospital.
When they arrived at the place agreed with Wang Shuqiu, Wang Shuqiu and Zhao Xinfang were already there.Okay, is there anything else Du Heng thought for a moment, other things to do.
Du Heng reached into his Keto Meal Samples Lori Greiner’s Weight Loss Pill: A Shark Tank Revelation pocket, took out his work permit and slapped it on the table, Do you know what this is The man looked down and didn t understand what Du Heng meant, What s wrong with your work permit See clearly, I am a doctor, a doctor of traditional Chinese medicine.Feeling, and that sheep smell. Moreover, mutton fat is a hot food.
Du Heng listened to the busy signal on his phone and was a little confused about what Wei Kaida meant.The male doctor answered, No, there has been no urine in four days.
I really have no choice now. The black plastic bags were bulging, and looked at least as thick as a palm, two stacks.After saying that, he no longer waited for the girl to ask questions, and walked towards Xu Pinglin who was walking opposite.
Jin Zan didn t take it seriously, smiled, and quickly followed Du Heng.
Por Clayton Da Silva | Director de Soluciones y Logros para LATAM de Zendesk.