Por Sergio Mazzoni | Director de Ventas Identity Assurance de HID Global para Latinoamérica.
Con las ventajas que trae consigo la creciente modalidad de teletrabajo en América Latina, vienen también algunos problemas de seguridad que, manejados de forma rigurosa y cuidadosa, no deberían representar ningún riesgo para la compañía.
El teletrabajo llegó a América Latina hace un poco más de quince años y, más que una moda, se ha constituido en una modalidad laboral creciente y necesaria, entre otras cosas, porque nuestra región es la segunda más urbanizada del mundo, lo que hace que asuntos como la movilidad y el medio ambiente se vean afectados por consecuencia del desplazamiento de todos los empleados activos.
Además de ser una forma de trabajo ecoamigable, el teletrabajo genera retribuciones más que positivas para empresas y empleados: ahorro de tiempo, optimización de recursos económicos, físicos y tecnológicos y bienestar laboral, son sólo algunas ventajas.
El escenario laboral ha sido dinamizado en parte gracias a dos factores que son sumamente importantes en los tiempos que vivimos. El primero de ellos es la conveniencia, es decir que la tecnología se acomoda a las necesidades y preferencias de las personas, contribuye a optimizar su tiempo y facilita la comodidad de los usuarios.
El segundo factor es la movilidad, que se refiere a la posibilidad de llevar la tecnología con nosotros a donde vayamos. Ambos factores se unen para facilitar la vida de las personas. Son dos variables fuertes que rigen los negocios hoy en día. Además -en múltiples oportunidades- apoyan los procesos, mejoran los resultados y optimizan tiempo y recursos.
El teletrabajo no va en contravía de la seguridad
A pesar de que en Latinoamérica el tema de la ciberseguridad aún es incipiente, los índices de criminalidad en la red han hecho que el tema se ponga en el foco de las discusiones no sólo de personas y empresas, sino además de organizaciones internacionales que están trabajando para que el tema tome una dimensión gubernamental en la que sea posible disponer de leyes cada vez más estrictas que combatan esta modalidad delictiva.
Cuando se trata de teletrabajo es vital hacer énfasis en el tema de la seguridad, pues en este contexto no estamos interactuando con personas físicas, sino con identidades digitales que son mucho más vulnerables a todo tipo de crímenes cibernéticos. Sin embargo, tomando suficientes recaudos de seguridad, el teletrabajo debe ser tan seguro como trabajar en las instalaciones físicas de cualquier compañía. Si una empresa no tiene en cuenta la seguridad dentro de su edificio, tampoco lo hará en las oficinas remotas (bien sean en recintos cerrados o abiertos).
Así las cosas, mientras que la legislación en nuestra región no sea lo suficientemente fuerte, rigurosa y efectiva, existen por lo menos recomendaciones de buenas prácticas que ayudan a disminuir las probabilidades de ser víctima de delitos cibernéticos. Una serie de consejos básicos aplicables en cualquier contexto, desde el personal hasta el corporativo son:
No compartir las claves y las contraseñas con nadie.
No dejarlas anotadas en papeles o notas cerca de la computadora o en las gavetas de la oficina.
Cambiar periódicamente las claves y las contraseñas.
Es recomendable que la clave tenga caracteres alfanuméricos y no sean datos personales como fechas de cumpleaños, aniversarios o nombres propios, etc.
Hacer un backup periódico de la información. En el ambiente del cibercrimen existe una modalidad extorsiva en la que el delincuente pide una recompensa por devolver la información robada, por eso un backup puede ser útil.
Contar con un método de doble factor de autenticación. Hoy en día la manera de aumentar la seguridad es hacer más complejas las claves, a tal punto que recordarlas es difícil. Por eso se han desarrollado otros métodos como los segundos factores de autenticación que, de alguna manera, ofrecen mayor seguridad y facilidad a la hora de recordar, pues se trata de la combinación de un método útil con una contraseña sencilla. Por ejemplo, un sistema de doble autenticación pueden combinar dos claves, una credencial y un pin, una credencial y una clave, entre otros métodos.
Evite la pérdida de información, de dinero y de prestigio
En el contexto corporativo es fundamental que la compañía cuente con políticas y protocolos claros y detallados de seguridad, no sólo en los procesos de conectividad dentro de la empresa, sino además con toda su infraestructura informática dentro y fuera de las instalaciones físicas. Algunas veces los departamentos de IT toman precauciones suficientes para la conectividad interna, pero olvidan hacerlo cuando las personas comienzan a trabajar de forma remota.
Es importante mencionar que las redes wi-fi públicas no siempre son confiables, por eso hay que prestar atención especial a la manera en que se conectan y acceden a Internet aquellos empleados que trabajan por fuera de la empresa. Por ejemplo, en sus hogares, en un café, o aquellos empleados que trabajen durante un viaje, desde aeropuertos y hoteles.
Para estos casos de conexión remota es altamente recomendable acceder desde redes virtuales privadas, contar con un segundo factor de autenticación y mantener al día las actualizaciones de software necesarias.
Según algunas estadísticas, las personas tardan entre tres y cuatro meses en darse cuenta de que fueron víctimas de robo de identidad cuando un tercero le advierte alguna irregularidad. A nivel corporativo esto podría significar un desastre, en términos de lo que el criminal puede hacer con la información robada, en términos económicos y, en el peor de los casos -si la información se filtra a los medios de comunicación-, en términos del prestigio de la compañía. Una empresa con grietas en su sistema de seguridad es una organización poco confiable y en ese sentido, el impacto económico podría ser fatal.
Conscientes de esta situación, las compañías vienen reforzando sus protocolos de seguridad. En ese sentido, HID Global ha desarrollado ActivID, una plataforma robusta de administración de identidades digitales que permite que los empleados de una compañía se autentiquen utilizando los métodos que sean más convenientes para la organización.
En un estudio realizado en 2015 se reportó que durante 250 días se detectaron casi 400 millones de intentos de ataques de virus en América Latina. Es decir, más de 20 incidentes por segundo. En el mediano y el largo plazo, la relación costo-beneficio, al contar con este tipo de herramientas y tecnología, es muy positiva si se tienen en cuenta las probabilidades de ser víctima de un delito cibernético.
Retos que enfrenta el retail en México y su posible solución
México es uno de los países latinoamericanos que más está despuntando en cuestiones de retail, comercio electrónico y omnicanalidad. Esto se ha debido al crecimiento de los consumidores en línea, ya que tan sólo en 2016 siete de cada diez internautas mexicanos realizaron una compra en línea entre mayo y julio de ese mismo año, según datos de la Asociación Mexicana de Internet.
Sin embargo, a pesar de este crecimiento exponencial, aún existen varias fallas o retos que México debe enfrentar con las ventas en línea.
Unas de las principales fallas se encuentra en la disponibilidad de inventario. Generalmente los catálogos que los clientes ven en línea no están actualizados, esto significa que no hay productos disponibles, o que estos inventarios no son reales, por consiguiente los consumidores no pueden adquirir lo que desean.
“Lo que sucede muchas veces es que en la página web colocan fotografías de inventario desactualizado, lo cual significa que ya ha sido desplazado al centro de distribución o a las tiendas”, mencionó Antonio Rivero, director regional de Ventas para Latinoamérica en Manhattan Associates.
Es importante que no sólo se concentre la atención en puntos de venta o centros de distribución, sino también en las páginas web, ya que cada vez más personas compran mediante esta herramienta digital. Es necesario revisar cada catálogo y corroborar su disponibilidad y la cobertura en áreas, es decir si esa mercancía se puede vender en todo el territorio nacional o únicamente en algunas áreas.
Otro gran reto es el proceso de entrega, en varios casos los productos no llegan rápidamente, problema que parte de la poca productividad del centro de distribución y tal vez su posición geográfica. Por ello, es recomendable analizar si es viable implementar la estrategia de convertir nuestras tiendas o puntos de venta en centros de distribución, para que así exista la posibilidad de que los consumidores finales puedan obtener sus mercancías en las tiendas más cercanas a ellos.
Por último, otro reto visible es el famoso Out of stock, es decir, que un consumidor no puede obtener el producto que desea ya que no está en el inventario. Esta problemática puede solucionarse simplemente si se realiza una buena planeación de inventario. La empresa debe saber cuál es el producto más vendido, en qué temporadas o qué modelos, para así estar preparados y abastecerse a manera que exista la mercancía suficiente para satisfacer la demanda.
Si una empresa detecta estas fallas en importante verlas como retos y darles solución, ya que el mercado cambia constantemente y la competencia no espera para tomar acción. Una buena planeación y un conocimiento exhaustivo de nuestros productos e inventario puede ayudarnos a estar mejor preparados.
Piñatas Aldi y UPS México trabajan para enfrentar juntos los desafíos logísticos y continuar llevando alegría a través de sus piñatas a otros mercados desde su página de internet www.aldimyshop.com
VeriTran, a través del servicio VeriTran Mobile Payments, brindará soluciones que permitirán a los usuarios de Visa contar con una billetera virtual segura en sus dispositivos.
Un factor que cambiará la dinámica de las compras por internet será la alta penetración de usuarios de smartphones, tanto en los mercados desarrollados como en los emergentes.
Esto es lo que finalmente impulsa la revolución tecnológica: El desarrollo del conocimiento con nuevo pensamiento crucial es posible utilizando innovación previa.
Anger is actually full of sadness.She was sorry for that, they had come a step late, and if she had come down sooner, perhaps the sixteen children could have been saved.After several days of rushing, they finally entered the boundary of the east.
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Gu Jia squatted down next to Yuanwai Chen, who was lying dead, and waved his fan a few times with a smile on his face.Thinking of this, the corners of her lips curled up slightly.
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Into the eyes, the sky The neon like red clouds seem to be hung with the cloud clothes woven by the Weaver Girl.
She was on the outskirts and didn t know something was going on.The most important thing was that this man was actually a graduate student, which almost shocked Du Heng s jaw.
Du Heng spoke Kung Fu took off his white coat, looked at Zuo Liangliang beside him and said sincerely, Uncle Zuo, I have troubled you these past two days.They are expected to be negative, and their emotions are released, which is excusable.
If he says he drank child urine, he will not laugh to death.Xu Pinglin quietly let out a long breath and put down his sleeves.
If he hadn t tormented himself and had to pull him over, how could this have happened Of course, it s not that it s not good to save people.Why dig from here Du Heng sat up straight and laughed, It saves money.
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Medication didn t work, but made it worse. And now the gastroptosis is severe, so surgery is the only option.It s his freedom to be with whomever he wants. But.
Stop talking about him. Wang Shuqiu looked at Mi Wu steadily, I know very well what kind of person he is.
When Li Qingde was in office, Du Heng was extremely bored with meetings every Monday.You guys haven t been here for the past few days, but you ve been very busy.
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Du Heng glanced outside again, and then at the young mother who was still crying in front of him.However, doctors at the health center cannot write special reports clearly.
Then should we call Du Heng over and take a look As soon as this thought flashed through his mind, he could no longer contain it and grew stronger.This kind of thing happened to her once or twice a year for as long as she could remember.
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And now that we have this opportunity, we can t let it go.She also helped Du Ping and forced Du Heng to graduate from college.
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Is his position as important and irreplaceable as her parents in law funny Seeing Du Heng come in, Wu Shengnan s mother forced a smile on her face, Xiao Du, you re here.And as for today, no matter how big the fire is in the end, he will not have a good year this year.
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It s easy to go up the mountain but difficult to go down, not to mention the snowy path down the mountain.When he arrived at the accommodation, he thought that he would dislike the noisy environment and make some more excessive requests, but unexpectedly, he agreed directly.
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amputated Wu Shengnan tremblingly asked the question she was most concerned about.
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Por Sergio Mazzoni | Director de Ventas Identity Assurance de HID Global para Latinoamérica.