Por Sergio Mazzoni | Director de Ventas Identity Assurance de HID Global para Latinoamérica.
Con las ventajas que trae consigo la creciente modalidad de teletrabajo en América Latina, vienen también algunos problemas de seguridad que, manejados de forma rigurosa y cuidadosa, no deberían representar ningún riesgo para la compañía.
El teletrabajo llegó a América Latina hace un poco más de quince años y, más que una moda, se ha constituido en una modalidad laboral creciente y necesaria, entre otras cosas, porque nuestra región es la segunda más urbanizada del mundo, lo que hace que asuntos como la movilidad y el medio ambiente se vean afectados por consecuencia del desplazamiento de todos los empleados activos.
Además de ser una forma de trabajo ecoamigable, el teletrabajo genera retribuciones más que positivas para empresas y empleados: ahorro de tiempo, optimización de recursos económicos, físicos y tecnológicos y bienestar laboral, son sólo algunas ventajas.
El escenario laboral ha sido dinamizado en parte gracias a dos factores que son sumamente importantes en los tiempos que vivimos. El primero de ellos es la conveniencia, es decir que la tecnología se acomoda a las necesidades y preferencias de las personas, contribuye a optimizar su tiempo y facilita la comodidad de los usuarios.
El segundo factor es la movilidad, que se refiere a la posibilidad de llevar la tecnología con nosotros a donde vayamos. Ambos factores se unen para facilitar la vida de las personas. Son dos variables fuertes que rigen los negocios hoy en día. Además -en múltiples oportunidades- apoyan los procesos, mejoran los resultados y optimizan tiempo y recursos.
El teletrabajo no va en contravía de la seguridad
A pesar de que en Latinoamérica el tema de la ciberseguridad aún es incipiente, los índices de criminalidad en la red han hecho que el tema se ponga en el foco de las discusiones no sólo de personas y empresas, sino además de organizaciones internacionales que están trabajando para que el tema tome una dimensión gubernamental en la que sea posible disponer de leyes cada vez más estrictas que combatan esta modalidad delictiva.
Cuando se trata de teletrabajo es vital hacer énfasis en el tema de la seguridad, pues en este contexto no estamos interactuando con personas físicas, sino con identidades digitales que son mucho más vulnerables a todo tipo de crímenes cibernéticos. Sin embargo, tomando suficientes recaudos de seguridad, el teletrabajo debe ser tan seguro como trabajar en las instalaciones físicas de cualquier compañía. Si una empresa no tiene en cuenta la seguridad dentro de su edificio, tampoco lo hará en las oficinas remotas (bien sean en recintos cerrados o abiertos).
Así las cosas, mientras que la legislación en nuestra región no sea lo suficientemente fuerte, rigurosa y efectiva, existen por lo menos recomendaciones de buenas prácticas que ayudan a disminuir las probabilidades de ser víctima de delitos cibernéticos. Una serie de consejos básicos aplicables en cualquier contexto, desde el personal hasta el corporativo son:
No compartir las claves y las contraseñas con nadie.
No dejarlas anotadas en papeles o notas cerca de la computadora o en las gavetas de la oficina.
Cambiar periódicamente las claves y las contraseñas.
Es recomendable que la clave tenga caracteres alfanuméricos y no sean datos personales como fechas de cumpleaños, aniversarios o nombres propios, etc.
Hacer un backup periódico de la información. En el ambiente del cibercrimen existe una modalidad extorsiva en la que el delincuente pide una recompensa por devolver la información robada, por eso un backup puede ser útil.
Contar con un método de doble factor de autenticación. Hoy en día la manera de aumentar la seguridad es hacer más complejas las claves, a tal punto que recordarlas es difícil. Por eso se han desarrollado otros métodos como los segundos factores de autenticación que, de alguna manera, ofrecen mayor seguridad y facilidad a la hora de recordar, pues se trata de la combinación de un método útil con una contraseña sencilla. Por ejemplo, un sistema de doble autenticación pueden combinar dos claves, una credencial y un pin, una credencial y una clave, entre otros métodos.
Evite la pérdida de información, de dinero y de prestigio
En el contexto corporativo es fundamental que la compañía cuente con políticas y protocolos claros y detallados de seguridad, no sólo en los procesos de conectividad dentro de la empresa, sino además con toda su infraestructura informática dentro y fuera de las instalaciones físicas. Algunas veces los departamentos de IT toman precauciones suficientes para la conectividad interna, pero olvidan hacerlo cuando las personas comienzan a trabajar de forma remota.
Es importante mencionar que las redes wi-fi públicas no siempre son confiables, por eso hay que prestar atención especial a la manera en que se conectan y acceden a Internet aquellos empleados que trabajan por fuera de la empresa. Por ejemplo, en sus hogares, en un café, o aquellos empleados que trabajen durante un viaje, desde aeropuertos y hoteles.
Para estos casos de conexión remota es altamente recomendable acceder desde redes virtuales privadas, contar con un segundo factor de autenticación y mantener al día las actualizaciones de software necesarias.
Según algunas estadísticas, las personas tardan entre tres y cuatro meses en darse cuenta de que fueron víctimas de robo de identidad cuando un tercero le advierte alguna irregularidad. A nivel corporativo esto podría significar un desastre, en términos de lo que el criminal puede hacer con la información robada, en términos económicos y, en el peor de los casos -si la información se filtra a los medios de comunicación-, en términos del prestigio de la compañía. Una empresa con grietas en su sistema de seguridad es una organización poco confiable y en ese sentido, el impacto económico podría ser fatal.
Conscientes de esta situación, las compañías vienen reforzando sus protocolos de seguridad. En ese sentido, HID Global ha desarrollado ActivID, una plataforma robusta de administración de identidades digitales que permite que los empleados de una compañía se autentiquen utilizando los métodos que sean más convenientes para la organización.
En un estudio realizado en 2015 se reportó que durante 250 días se detectaron casi 400 millones de intentos de ataques de virus en América Latina. Es decir, más de 20 incidentes por segundo. En el mediano y el largo plazo, la relación costo-beneficio, al contar con este tipo de herramientas y tecnología, es muy positiva si se tienen en cuenta las probabilidades de ser víctima de un delito cibernético.
Retos que enfrenta el retail en México y su posible solución
México es uno de los países latinoamericanos que más está despuntando en cuestiones de retail, comercio electrónico y omnicanalidad. Esto se ha debido al crecimiento de los consumidores en línea, ya que tan sólo en 2016 siete de cada diez internautas mexicanos realizaron una compra en línea entre mayo y julio de ese mismo año, según datos de la Asociación Mexicana de Internet.
Sin embargo, a pesar de este crecimiento exponencial, aún existen varias fallas o retos que México debe enfrentar con las ventas en línea.
Unas de las principales fallas se encuentra en la disponibilidad de inventario. Generalmente los catálogos que los clientes ven en línea no están actualizados, esto significa que no hay productos disponibles, o que estos inventarios no son reales, por consiguiente los consumidores no pueden adquirir lo que desean.
“Lo que sucede muchas veces es que en la página web colocan fotografías de inventario desactualizado, lo cual significa que ya ha sido desplazado al centro de distribución o a las tiendas”, mencionó Antonio Rivero, director regional de Ventas para Latinoamérica en Manhattan Associates.
Es importante que no sólo se concentre la atención en puntos de venta o centros de distribución, sino también en las páginas web, ya que cada vez más personas compran mediante esta herramienta digital. Es necesario revisar cada catálogo y corroborar su disponibilidad y la cobertura en áreas, es decir si esa mercancía se puede vender en todo el territorio nacional o únicamente en algunas áreas.
Otro gran reto es el proceso de entrega, en varios casos los productos no llegan rápidamente, problema que parte de la poca productividad del centro de distribución y tal vez su posición geográfica. Por ello, es recomendable analizar si es viable implementar la estrategia de convertir nuestras tiendas o puntos de venta en centros de distribución, para que así exista la posibilidad de que los consumidores finales puedan obtener sus mercancías en las tiendas más cercanas a ellos.
Por último, otro reto visible es el famoso Out of stock, es decir, que un consumidor no puede obtener el producto que desea ya que no está en el inventario. Esta problemática puede solucionarse simplemente si se realiza una buena planeación de inventario. La empresa debe saber cuál es el producto más vendido, en qué temporadas o qué modelos, para así estar preparados y abastecerse a manera que exista la mercancía suficiente para satisfacer la demanda.
Si una empresa detecta estas fallas en importante verlas como retos y darles solución, ya que el mercado cambia constantemente y la competencia no espera para tomar acción. Una buena planeación y un conocimiento exhaustivo de nuestros productos e inventario puede ayudarnos a estar mejor preparados.
Considerar todo el ciclo de vida de un producto permite al Estudio de Diseño optimizar los diseños y tomar mejores decisiones de producción sostenible.
En los próximos meses estaremos emocionados de tomar las lecciones aprendidas en este vuelo para continuar el programa Aquila en su progreso y su fin de unir al mundo mediante la conectividad.
The middle aged man cursed in pain.When he looked up and saw it was Jiangcheng, his face changed drastically, Jiang, Mr.The emperor also boasted.As soon as the emperor spoke, everyone rushed to praise him first.
Niuniuniang has been here for two years, so he must know the situation here very well, and he is eager to know if Niuniuniang has taken poppy flower juice.He didn t miss the past at all.Now everyone Everyone thinks that I am a bad person, and who should I tell my grievances to In fact, I don t mind what everyone thinks of me.
How can someone who looks gentle and polite on weekdays be disgusted like a rascal in the market Go ahead, otherwise the evil consequences will be reported to you at any time.When the Three Kingdoms went to war, the first spearhead was aimed at Qi.
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After entering the sleeping hall, all the servants were dismissed, and the doors and windows were closed, Empress Li asked angrily You hid Su Yurou in the East Palace How did the queen mother know Chu Kuan s heart jumped, and the queen mother knew it.Mother, don t talk about him, how about a happy event Chu Han sat beside Feng Shi and said with a smile.
On this day, Mrs.Feng called Lin Zhilan to the Chu family again, took her hand with a smile and said, Tomorrow I will hold a lively chrysanthemum appreciation banquet at home, and you, Zhilan, can come too.Come on, this is our family s first meal.Let Xiao Chu drink toast to Xiao Chu today.
However, Mrs.Liu was distracted by the rhythm of this area, and she didn t expect to go to her at all, which saved her from a catastrophe.The two men were kicked to the ground, forgetting the pain, and looked at Lan Xin in surprise.
Although he closed his eyes and did not wake up, he instinctively opened his mouth and drank the soy milk.A beggar is pitiful enough.She even wanted to kill him.
The man snorted, and pushed Chu Han s dishes away so that his son wouldn t get dirty.Brother Lin, how is your study going Are you sure about next year s exam Chu Han asked with a smile.
Kang took a deep breath In one breath, he said to Wang Fu Send someone to invite the master and the two young masters, and tell them that there is something important at home, and they must come back.Chu Ming was not as lively in front of Feng Wencai as he was in front of Unpacking The Benefits A Deep 06229 Dive Into Cbd Gummies Advantages Chu Han, and spoke in a well regulated manner, neither cold nor hot.
Han Mingyang also quickly smiled, Dad, you re back.He is really shameless That s right, look at his disgusting face, it makes me want to vomit.
When he was young, he was seven or eight points similar, and he suddenly became suspicious.It is also extremely lonely and miserable.But Chu Han s younger brother, her younger uncle, Chu Ming, is a very lively person.
Miss Lin, you are welcome, we are a fianc e, mine is yours, I have caused you to suffer all these years, I feel so guilty , this money is not enough to make up for what I owe you, Miss Lin, just accept it, and it will make me feel more at ease.If you find the poison, you will know who the murderer is.
During this cross continental trip south, Aquarius Continent was almost in the same situation. Not to mention the monks on the mountain who looked out for everyone they met, and the people down the mountain were also very cautious.There is also Zhang Jiazhen, the accounting clerk on Luolu Mountain. However, Chen Ping an misses his summer palace a little.
Brother Guo, do you dare to go Guo Chunxi took the five or six thousand taels of silver in a panic, without even a man.Lu Tai s mood suddenly became extremely bad. He had always wanted to meet his ancestor Lu Chen. What was the result I have already seen it, but I don t know the other person.
It would go to Huishan Ferry first instead of Fuji Zong, and then it was determined that Chen Ping an would first find Jade Guizong Jiang Shangzhen, and eventually he would definitely come to Regarding this Taiping Mountain, no matter whether Jiang Shangzhen points it out or not, Cui Han thinks that Chen Ping an can think of Taiping Mountain cultivates me.
Liu Mao was silent for a moment, nodded and said, On the way to practice, if you don t give way at all, People are either caught up by the person behind them and have a conflict, or they bump into the person in front of them.The great monk intervened. As for the owner of Pushan Yuncaotang, she is Ye Yunyun, a pure martial artist who is known as Yun in Yellow because she likes to wear yellow clothes.
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His Royal Highness, the Third Prince, who is a pure martial artist and has a long standing foundation in Taoism, is worthy of being in the Cave Mansion Realm.Chunqing had to look away and change the topic, I hope that if I have the opportunity in the future, I can compete with your husband in swordsmanship and boxing to determine the winner.
Yao Xianzhi raised his head, his face was gloomy, and he said angrily Shut up, I Liu Mao He smiled and said Actually, His Majesty the Emperor can teach you how to behave in the officialdom.Note, the paper is extremely heavy. There is also a bundle of flowered paper books, which come from a private library.
Lu Ying just watched the excitement and relaxed. The reason why Lu Ying is very patient at this moment is to spend time with a shitty Keqing of Jade Gui Zongmo and other guests.When the woman saw Chen Ping an coming as a guest, she sighed and said why she came, why she came. At the dinner table, the couple sat at the main seat.
After Feiran casually threw away the book seal, he returned to the military tent first. For some reason, Jiazizhang Geta, or Zhou Mi s close disciple Zhou Qinggao, was already waiting there.Chen Pingan put his fingers against the seal text and gently wiped away the traces. Chen Pingan rubbed his fingers. There was a breeze blowing, and a series of words appeared on the scraps of ink pad.
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Dong Huafu made the appointment for Chen Ping an, and the young lady who had Best Rest Cbd Gummies For 8493 Sleep And Relaxation been removed from the palace agreed readily.It seemed that if he wasn t careful, a lantern would come towards him. Early in the morning, Chen Pingan returned to the house, carrying his sword and wearing a bamboo hat.
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There is no spirituality anymore.Speaking of the latter part, he was heartbroken.Shackled Amid the clattering sound, Xu Qi an was brought to the torture room, and Mr.
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Oh, the relationship between the merchant and a certain adult involved in the matter, I think there is pressure from there.After being angry, he looked at Xu Qi an again, and his impression of this kid was extremely good.
Nonsense, this is Zuixinju, the best restaurant in the southern part of the city.is also the largest, which conforms to the pyramid rule.
After it is put on the shelves, the daily update will guarantee a minimum of 8,000.His task is very simple, just need to make a transaction.
Dali Temple and the Metropolitan Procuratorate unanimously found Zhou Li guilty.The greater the power, the less he can do whatever he wants.
Jiang Lvzhong was taken aback for a moment, squinting his eyes, making the crow s feet at the corners of his eyes more obvious.The students were in a hurry.The three great scholars also looked at Xu Xinnian.
Wizard, wizard, the person who wrote this formula , is really a wizard of alchemy.The blue book he wrote was classified as a first class secret by Brother Song Qing, and ordinary disciples couldn t see it even if they wanted to.
Chen Fuyin rushed out of the inner hall eagerly.Middle aged men followed closely behind.Because we are mature soldiers, we can be war horses by ourselves.
She is very interested in the changes in Yasheng Xuegong, and she has a strong thirst for knowledge, because it involves Confucian orthodoxy disputes and the future court structure.Watching Zhu Yinluo enter the inner courtyard, Song Tingfeng let out a bah and said angrily, You ve cut off your wealth, this son has nothing to do with you.
Chu Han took out the embroidered handkerchief and said.When the Three Kingdoms went to war, the first spearhead was aimed at Qi.
Zhou Xun was annoyed by her crying, and said angrily Go back to your yard and cry, don t bother me here.Dressed delicately The woman greeted her out the door, and said thoughtfully.
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are not a problem.Don t be curious. That s because I didn t have anything before.Chu Han said with a smile.Feng Wencai really did everything for the sake of profit.
After her husband died, she expressed her heart to her brother in law, but to her surprise, the brother in law refused to accept her, and said that she was a sister in law, and he couldn t let her dead brother down.When it comes to forging weapons, I never cared about the villain s words, and the villain can only follow His Highness s orders.
Everyone is leaning towards Lin Zhilan.Instead of going to the government office to be judged by the government official, it is better for him to agree and save himself some face.Through the moonlight, he vaguely saw the scene in the valley.
It doesn t matter, I was also bewitched by her.Cuizhu covered her face, which was scorched by Feng s beating, and looked at Feng Wencai in surprise, she suddenly felt no pain in her face, because the pain in her heart was far greater than the pain in her chest, she She is sincere to Feng Wencai, defends and helps him everywhere, and even betrays her master for his sake, but what about him After things were exposed, push everything on her head.
She hoped that she was not from the Liu family, so that she would not be able to go back to the Liu family, and would not have to live in the dire straits of the past.Zhang Qingqing staggered, it was true, what Chu Han said was true.
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Niuniu turned around and rushed out of the yard, she wanted to run, as long as she ran, she would not be sold.In her previous life, no one knew about her hidden illness.
She thought that Zhao Jianren wanted to apologize to her.Today is a day of great joy.I shouldn t say these things to spoil everyone s interest.
I have suffered a lot over the past year.can you forgive me once for the sake of our past relationship What is my relationship with you Lin Zhilan was furious, I only have enmity with you, not any affection, Feng Wencai, have you forgotten that you paid to murder me and my brother Vitality 95 Labs Cbd Gummies A Comprehensive Review Of Benefits And Effectiveness Ruwqd more than a year ago Oh, this Feng Wencai still has the face to pester Miss Lin.
The fear has not dissipated, but if the lock is not smashed, the family will have no place to live tonight.I really didn t do it Feng Wencai quibbled.Chu Ming stepped forward and said Nonsense, you didn t plan to leave after you arrived at Zhu s house, and even sent someone to tell my brother that he was seriously ill.
The younger brother turned to Chu Han and asked, Guest officer, are you willing to share the table Chu Han looked at the younger brother and asked, How many of you are there I have two masters, just two people.On the second day, Chu Han planted the small flag on the soil of South Korea.
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