La digitalización promete revolucionar la planificación de la cadena de suministro. Sin embargo, mientras muchas empresas invierten millones en herramientas avanzadas, solo una fracción logra capturar el valor esperado. ¿Por qué? Porque el éxito no depende solo de la tecnología, sino de las personas que la usan.
De hecho, casi la mitad de los líderes de planificación afirman que sus proyectos de transformación digital han alcanzado menos del 50 % de los beneficios esperados. Y el motivo más común es la falta de adopción efectiva dentro de sus equipos.
En este análisis, se revelan tres ideas erróneas que obstaculizan la adopción tecnológica en la cadena de suministro y cómo superarlas:
1️⃣ Creer que la conciencia impulsa la adopción
Comunicar los beneficios de una nueva herramienta no garantiza que los planificadores la usen. La confianza en los datos y la fiabilidad del sistema son determinantes. Involucrar a los usuarios desde la selección de la herramienta, mostrar sus fuentes de datos y explicar las discrepancias con métodos previos puede marcar la diferencia entre el escepticismo y la colaboración.
2️⃣ Pensar que la simplicidad es lo más importante
Los equipos no temen las herramientas complejas, sino los flujos de trabajo mal diseñados. Los líderes deben crear mecanismos de retroalimentación temprana para resolver fricciones y evitar que la resistencia se propague. La gestión del cambio no debe limitarse al área de planificación: todos los equipos deben alinear procesos y expectativas.
3️⃣ Confiar en las métricas tradicionales de éxito
Las métricas de adopción deben ir más allá de los indicadores de desempeño. Es clave incorporar medidas de experiencia del usuario, automatización y eficiencia, con una gobernanza clara sobre quién las actualiza y cómo se utilizan para tomar decisiones.
El futuro de la planificación digital exige liderazgo humano. Los responsables de planificación deben pasar de preguntar “¿por qué no usan la herramienta?” a “¿qué necesitan de mí para usarla con confianza?”. Solo así la tecnología dejará de ser una promesa y se convertirá en un verdadero impulsor del rendimiento operativo.
La interacción social entre astronautas y sistemas de asistencia equipados con IE podrían tener un papel destacado en el éxito de las misiones de larga duración.
La confiabilidad operativa no es solo una cuestión técnica. Es una cuestión de liderazgo, cultura y constancia. Las organizaciones más resilientes son aquellas que logran conectar personas, tecnología y procesos con un propósito común.
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