Por Miriam Audelo, Account Development manager para SAS México.
El precio que paga una empresa que se transforma digitalmente no sólo implica “asumir el costo cultural” de una visión disruptiva que modifica la operación del negocio. De hecho, es una suma real y que se refleja en las inversiones que realizan las organizaciones.
Según datos de un estudio global, este año, el gasto en tecnologías para la transformación digital alcanzará un monto de 1.2 billones de dólares (cifra que llegará a los 2 billones de dólares en 2020) y se concentrará en cuatro áreas principales: Big data y analítica, nube (cloud), soluciones de movilidad y plataformas sociales (para interactuar con consumidores pero también con aliados y proveedores).
No obstante, muchas organizaciones mexicanas podrían estar excluidas del indicador, ya que, como lo apunta una investigación de la OCDE, para las empresas de Latinoamérica el acceso a las innovaciones no siempre resulta sencillo; y uno de los obstáculos más importantes es la limitada capacidad económica para adquirir nuevas tecnologías.
Se podría afirmar que el ámbito cloud, en la actualidad, es el hogar de las soluciones más poderosas; muchas de ellas indispensables para poner en marcha una transformación digital. No importa el recurso que se busque -Big Data, movilidad, social media, analítica, aplicaciones especializadas-, en la nube no faltarán alternativas.
Afortunadamente, así como plantea desafíos, la revolución digital de nuestros días también construye caminos para acercarse a personas y compañías. Viya es una prueba de ello. Desarrollada por SAS, es una plataforma abierta de analítica concebida para funcionar en un ambiente de nube, lo que permite que una organización estudie a fondo sus datos -una habilidad esencial para un proceso de transformación digital- sin tener que comprar nuevos elementos de hardware o software.
Es decir, utilizando su infraestructura tecnológica actual, la que usa todos los días, una compañía recibirá los mejores beneficios de la innovación en analytics: Conocer mejor a sus consumidores y prever sus inclinaciones o necesidades, detectar proactivamente fallas y riesgos en la operación corporativa, descubrir nuevas oportunidades en el mercado, diseñar pronósticos para enriquecer la estrategia empresarial, entre otros privilegios.
Para brindar dichas capacidades (que parecerían patrimonio exclusivo de compañías con enormes presupuestos), la esencia cloud es el factor determinante:
Esta plataforma de analítica opera desde la nube, lo que implica que se adapta a cualquier tipo de infraestructura tecnológica. Viya se sustenta en el concepto de “pago por uso”, como si se tratara de un servicio por suscripción. Se abona el aprovechamiento de la solución, no el precio de una licencia de software.
La gestión y el mantenimiento de la plataforma analítica también se realizan en la nube. En modelos de cómputo tradicionales, ambas tareas incrementan el costo de una implementación y, si la compañía no posee un alto expertise técnico, dificultan la operación de las herramientas innovadoras.
Talleres humanistas para vincular a los jóvenes con las 10 licenciaturas que ofrece el Claustro de Sor Juana, únicas en su tipo. La cita es en Izazaga núm. 92, Centro Histórico de la Ciudad de México. Entrada libre.
El big data desempeña un papel vital en los procesos de toma de decisiones para las empresas, proporcionando información completa sobre el comportamiento del consumidor.
La funcionalidad de gestión del caso en EAM es una forma fácil de hacerlo. Se puede hacer el seguimiento de todas las acciones tomadas y documentar toda la información pertinente de manera que esté grabada en un solo lugar.
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Por Miriam Audelo, Account Development manager para SAS México.