Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
Los entrevistados para este reporte coinciden en afirmar que la asociación con un 3PL integral experto, sea en gestión de operaciones como de bienes raíces, puede proporcionar una solución perfecta y potente.
Los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.
Desarrollar, mantener y mejorar la relación cliente-marca es un dilema para los negocios que están sumergidos en una gran cantidad de datos e inmediatez.
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For the second time, he compiled it into his own rank.Tonight is not the time to make a move. We must control that man first.
Lin Haoming was startled by the first sentence, because what Ning Lin said was The King of Chu thinks that since Xiao Xia I can marry my younger sister to Luo Sheng again, but I can t marry you, Mr.This Lin Haoming is indeed too powerful. The guard team was not full.
Even if all the remaining troops were assembled, it would still exceed 800,000.Among the five wandering dragons, there are four trails.
Cheng Danyou immediately stopped it. Lin Haoming smiled and said, That s right, are you interrogating us Are you being stubborn Lin Haoming asked.After Lu Pinhong finished speaking, she spread her hands helplessly.
All people can only gather in the oasis to survive, including him.Instead, when he attacked Chu, he fought with the small army of Chu State.
The Fourth Highness is by his side as a supervisor, so it is normal to be defeated.All of that, after decades of layout, is finally about to blossom and bear fruit.
Lin Haoming also knew very well that they wanted to scare the woman away.He expanded thousands of miles south and established two new counties to completely digest the Nanman.
Before daylight, Lin Haoming ordered to slow down, but the big ship kept following, always keeping a certain distance within the range of the artillery.
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This is a gorgeous dividing line No one knows about the changes of Tianyouque, because she hides it too deeply.On the side, Yan Feng also gritted his teeth. Up to now, he has not fully recovered from his injuries
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It can be said that it was an important event for Shenjian Villa.Because they knew that when the seal was really broken, it was when Lin Xuan came out.
Naturally, they knew how powerful Lin Xuan was, so they wouldn t fight him in close combat at all, but kept a distance and used the advantage of numbers to fight and suppress him.But don t worry, with me around, they can t make any waves.
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Seeing the warriors from the Shen family leave, the warriors around seemed to be dreaming.This attack was so fierce, with such an incomparably murderous aura that even Tian Youque s hair stood on end.
So John Goodman Weight Loss Kd691 How He Maintained His Results In he quickly communicated with Zero, but to his surprise, Zero didn t make any other requests this time.At this moment, countless warrior elders in the God of War Palace all looked up at the sky.
Suddenly, the surrounding space turned black. Behind him, a black mountain appeared, magnificent and dark, with a breathtaking coercion.As long as those people make a move, the other party will never escape.
Thinking of this, everyone s scalps were numb and their hearts were going crazy.Elder Duan Hearing Duan Tianxing s words, countless people roared angrily.
But hearing Lin Xuan s words, he opened his eyes. When he saw Lin Xuan, Murong Qingcheng and Luo Bingshan on both sides, he was stunned for a moment.As for the reason, we don t know. Hearing this, Nangong Hao snorted coldly He is really a waste.
Two chapters combined today In addition, everyone must not learn the operation of Azu today, it is very easy to overturn the car.On the contrary, it seemed that Zuan s behavior just now was a bit stingy.
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Zu an paused, with a complicated expression on his face, He can t trust these two people.
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Daji is only at the sixth rank and fifth rank now, and the level of Humei Tianxia is at the second rank, which happens to be able to control targets Yj8s3k Natural Mounjaro Recipes To Support Your Weight Loss Goals with the same level of cultivation as hers.At this time, several people came out slowly from the corner.
But I can try to contact the local intelligence network of the Embroidered Cloth Messenger to see if I can find it.Gao Ying and Pei You came to Zu an, looked at the beautiful girls waving to him in the distance, and couldn t help but envy Brother Zu is really blessed.
Only calling Master is not too stressful
Yan Xuehen s face darkened It seems that you are obsessed with obsession.Presumably the little girl was playing with her temper, and her attitude would change later.
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Zaun focused on the little rebel leaders Why did you chase after Miss Xie The little leaders looked at him in horror.It s very similar to what Shun described, Zu an said in a deep voice, I just didn Lz8lu1a Navigating Menopause Finding The Right Weight Loss Supplements t expect to hide in Shaoxian Mountain, but in the weak water below the mountain.
Might. A hint of contempt first appeared in the eyes of the Jiao Jiao, and then a very frightened expression appeared hastily.The Little Demon Empress became the Empress Dowager, because the little prince was too young, and she needed to take care of many things.
The Queen snorted coldly Don t think that everyone is just like you, He is different from ordinary men.All the people in the field were of advanced cultivation, and with their eyesight, they clearly noticed that there were some strange lines on the gemstone, which looked like a pocket version of Qiongqi.
He suddenly thought of Peng Wuyan in the Daoist Grand Qo56 Pure Bhb Keto Shark Tank Is It The Purest Keto Solution Competition.The emperor and the king of Qi twitched, Which pot is this guy They were indeed Yu Yanluo s servants back then, and everyone wanted to pursue her.
Thinking of He looked at Zhang Zitong Do you know the information about the wizard Zhang Zitong shook his head, frowned and said, I only know that the wizard s surname is Huo, and everyone calls him Mr.He thought it was simply obtained from a temple or a Taoist temple.
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In his opinion, since the aptitude is not good, then use diligence to make up for it.Only Xie Daoyun frowned slightly, Zuan felt so keen, and asked with concern What s the matter Xie Daoyun glanced at Sun Xun, and whispered The king of Yan said he loves plum blossoms, but the garden is full of plum blossoms.
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The aura of the emperor s battle came from here again, does it mean that this is where Dayu s tomb is located Yun Jianyue asked curiously.These women knew that he was leaving, and they were all extremely enthusiastic.
Their enthusiasm soon overwhelmed Zu an, but fortunately Nan Xun came out in time and scolded those women, and then reluctantly protected him and returned to his small courtyard.As soon as these words came out, Zhiyin s smile froze, and the field suddenly fell into a strange silence.
Lingshan seemed to be covered with a transparent film, and then the ten witches of Lingshan disappeared one after another.Thank you, Brother Zu. Xie Daoyun s face was full of peach blossoms, and his eyes were full of joy, because the other party seemed to praise her for looking good just now.
The other snake heads also cooperated with the attack at How To Use Turmeric To Lose Belly Kl0 Fat Easy Tips For Effective Results the same time, and the billowing flames struck him, blocking all his escape routes.Various rumors have made this person extraordinarily mysterious, and there are various speculations about his cultivation.
Zu an was overjoyed, took the feather, and immediately felt that it was filled with the breath of wind, and it contained a supreme sense of wonder Thank you, senior Forget it Forget it, don t call me senior, you have the inheritance of your first ancestor, maybe your seniority is higher than mine, so you can call me Xiaokeke from now on, Dafeng originally thought that he could call himself Xiaofeng, but it seemed too much.
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Soon the teams of the two sides joined together, and the two sides exchanged routine greetings.
