Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
El acompañamiento es crucial para un mejor funcionamiento de un sistema administrativo, pero por lo regular la consultoría es poco valorada, ya que se piensa que es innecesaria o cara.
Si este año no es la excepción y las ventas se incrementan, es importante estar preparado desde un comienzo, tomando en cuenta los consejos de Microsip.
When you and I are in our relationship, there is no need to call us that.Such a woman is extremely rare among casual cultivators.
No matter what I experience, it is all in vain in the end.I think I am a disciple in the outer courtyard of the Demon Suppressing Hall, and I am at the fifth level of Qi refining.
This is because you think highly of me, Qingyang. Pharma Labs Keto On Shark Tank A R0s470c Scientific Breakdown Ordinarily I shouldn t refuse your kindness, but unfortunately I have a loose temper.Compared with the alcoholic bee, Qingyang, a living person, was more of a threat.
Afterwards, these trial disciples organized themselves and searched the entire Earth Center Cave and the Earth Center Tower countless times, but no traces of other people were found.Don t you, Wei Yufeng, have many ways to save your life You and the living dead are left alone, giving you a chance to show off your skills.
Qingyang had already prepared to give in. Seeing that the second uncle of the Qin 623sdes6 Destiny Keto Acv Gummies Review Dangerous Summer Body Results Or No Side Effects Risk Qm family had said so, he could only pretend to hesitate for a moment, then gritted his teeth and said In that case, I will take a step back and give up a Foundation Establishment Pill.At the same time, a powerful spiritual thought locked on him and was walking towards him.
Even if you can get the construction Kidan, the chance of breakthrough will also decrease because of your age.After leaving the cave, he found a stone door in the passage next to him.
After moving his slightly stiff body, Qingyang couldn t help but think of what the two people said just now.Not just the two of them,There were also many trial disciples in other directions, who had emerged from hiding and ran ahead of them.
Do you know why Why One eyed Dragon said coldly
Although he knew that Qingyang was stalling for time, the one eyed dragon Lengyu still couldn t help but be a little curious.Hundreds of spirit stones were harvested, some of which were even middle grade spirit stones.
Fellow Taoist Qingyang, don t be too busy refusing.Needless to say how rare the Foundation Establishment Pill is, Qingyang couldn t believe that Yu Mengmiao would suddenly Analyzing Your Potential Savings With Different Semaglutide Weight Loss Wu6 Plans take out a Foundation Establishment Pill, that s why he reacted like this.
You, the Demon Suppressing Palace, can take advantage of the situation
Zhiwei Sanren was also quick to act out of desperation, and confused the situation again with just one sentence.Otherwise, I would not run out to do any tasks at this critical moment.
If it is not clarified as soon as possible, the reputation of the Yin Yang Sect will be completely destroyed.This time, Qingfeng Palace s result was 1,100 spirit stones less than that of Jinding Pavilion.
He pointed at the female disciple and said, How is it possible That woman is not an ordinary person.It is not convenient to live there. Moreover, the last experience at the Qin family was very unpleasant.
In the blink of an eye, Tao Youcheng also absorbed the blood demon Gu in the sixth corpse, and his cultivation level improved a lot.Master Lingxu looked at the blue backed alcoholic bee in front of him and said coldly, What about the spiritual insect in the foundation building stage It s just one.
In order to ensure fairness, three referees were arranged for this game, distributed in three different positions in the ring.At the critical moment, someone suddenly attacked me from behind.
Senior Brother Ji Silin, this person was a late stage Qi Refining monk twenty years ago.It can be seen that there is also a big gap between the major immortal sects.
Even though the effect of this gravity field was not strong at ordinary times, even the mid level Nascent Soul monks could only slow down and could not completely suppress it.of. This is just like the qi refining monk who heard about the phoenix.
The contact method of the Identity Jade Disk is through the contact formations all over the continent.After receiving Li Shiming s order, Tiangui flew towards the Treasure Pavilion as soon as he entered the main hall of the Heaven and Humanity space.
Although there are mid term golden corpses in front, as time goes by, with the collapse of the defense lines of the three superpower camps, even if they can persist, it will only last a few days at most.He knew very well that withdrawing from defense at this time would have a great impact on other great monks.
190 CPUs crystallized by human technology exerted terrifying computing power.The problem is that Luo Pei is a great A Keto Bhb Shark Tank A Detailed Review P6a monk, a great monk who has no concern in today s world of immortality.
An appointment was made for seven days, but this time Li Shiming took only six days to refine the fourth grade elixir.No monk is willing to exchange a fourth grade high grade elixir for a fourth grade intermediate elixir.
This distance is also the best attack distance for the hell sheep headed creatures.to what happened there. If Brother Duan Zhang had not captured Li Yuanba, he would definitely notify the Yuqing Sect at this time, and even notify some forces with whom he has good relations to help.
He no longer Shark Tank 14xwh Keto Max Episode What You Need To Know pursues lethality, but only repels the cave guardian.Kill on the spot. As for the half step great monk Xue Huan, although he is not a monk from Zhongzhou Continent, his combat prowess is extremely famous in the entire world of immortal cultivation.
It was really that the force field controlled by Lingbao Wanjianfeng was too strong.
If it takes a longer time, someone might be Craig Robinsons Cy2 injured or die if they can t respond, so wouldn t there be one less person to share the treasure If two or three others were killed or injured, the Yin Yang Sect would have completely taken the initiative.In the blink of an eye, he was I ran to the Excel Keto Gummies A Jn71pvy Comprehensive Review foot of the mountain, found a path and ran forward.
No wonder they can resist Qingyang s dual sword with their bodies.The huge gap with the materials he prepared for the Foundation Establishment Pill must be a drop in the bucket.
It is estimated that it will not take long for Qingyang to see him in the inner court.Naturally, Qiao Shan would not give the wooden puppet this chance.
Among them, there are five or six at the sixth level alone, and there are dozens of other fourth and fifth level monsters.They can t send many people, and they won t be able to help.
Who else can be there besides Elder Wusi He was caught threatening a disciple at his sect s headquarters.With one move, the three swords will come at the same time, and the power is many times more powerful than the unit sword technique.
Although they are strong, they are older and have limited potential.The complete version of the Five Elements Sword Formation is several times more powerful than the Four Elements Sword Formation.
Not only are these gangsters paupers, but even the ground rats and Yi Er who were killed by Qingyang and the others were not found with a few spiritual stones, or even amulet for holding things.
