Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
El crowdsourcing está redefiniendo la forma en que las empresas manejan las devoluciones, ofreciendo una solución que no solo facilita el proceso para los clientes, sino que también mejora la eficiencia y reduce costos. Al adoptar estas innovaciones, su empresa puede transformar las devoluciones en una ventaja competitiva, incrementando la satisfacción del cliente y fortaleciendo la lealtad a la marca.
10 estudiantes mexicanos viajarán a China para vivir dos semanas de una experiencia cultural y formativa en el campo de las TIC. Seeds for the Future de Huawei los apoya.
Proporcionar una experiencia sin fisuras es clave para las aerolíneas: 94% calificó la racionalización de los servicios en una sola aplicación como una prioridad, con 58% calificando esto de alta prioridad.
Diseñado para que sea sencillo e intuitivo para los clientes, Hitachi IoT Appliance ayuda a los usuarios a lograr rápidamente sus implementaciones de IoT.
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Because he had seen this little boy before, in the place where mommy used to live.But all the good memories about you were erased. The child you once had taken away by Ji Jingnian was implied to be you.
What to do if someone kills someone and silences them This is what his wife at home said to him.Looking at her sweet and gentle smile, the actor suddenly felt a little disappointed.
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In order to confirm whether he was dead, he also had people guard the viaduct all night.Except for going to the beach on the two days I came here, I never left the house again in the five days I came here.
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Lu Qianxue was so serious even an adult would think , he is still just a child, isn t the situation more serious Who told you to play with such dangerous little animals Who told you to let the little animals out to bite people without permission What if you get bitten Facing Gu Ruoyi s stern voice, the little guy lowered his head in aggrieved manner and pursed his lips, That bad woman caused Mommy to lose her baby, made Mommy leave us for two years, made Mommy so sad, that bad woman The bad woman is still good Mommy, I just want to teach that bad woman a lesson for Mommy s former baby.
She glanced at Han Liunian, then walked aside and answered the phone, What s wrong Come here If you have anything to do, see Mrs.Gu Ruoyi, I m going to kill you, a bad woman. I m going to kill you, a bad woman, for how dare you, how dare you send my mother to prison Bai Feifei broke in and pinched her without saying a word.
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Good morning, Xiaochen. Li Shaoxi lazily walked to them, said hello, and then sat down opposite the How To Get Cbd Gummies A 87 Comprehensive Guide Qttji little guy.Master Ting, there is a taxi driver outside who wants to see you.
The whole room suddenly became brighter, and the curtains on the floor to ceiling windows moved gently with the breeze.Li is 1. 67 meters tall, which does not weigh a hundred pounds.
Gu Ruoyi took a look at herself in the video. To be honest, looking at her finished product in front of so many people, she felt a little embarrassed.
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Zhou Li was banned for three months.If he committed another crime, Severely punish without mercy.What are you laughing at Zhu Tuizhi glared at each other angrily.
Now it is too late for martial arts to become warlocks.The meatball had a strange smell, and after chewing a few times, it became spicy.
But she is indeed not in the mansion, she just left the city this morning, and it is only half an hour away from you.Another example is when making gunpowder, the transported raw materials can produce 200 kilograms of gunpowder, but the amount of raw materials is deliberately written down so that the excess gunpowder can be kept privately.
hall.tall The cold beauty is holding a long sword with a cold light, and her black hair is scattered like a waterfall, looking a little lazy and messy.so awkward Xu Qi an s singing stopped abruptly, and he stepped aside expressionlessly.
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Many thoughts flashed through Xu Nian s mind, and he soon had an idea.No.4 is a smart person, because his thoughts are similar to mine.
Wei Yuan has pointed out the way for me.If you encounter troubles that cannot be solved, you should notify the Yamen and Yang Jinluo.boom The berserk air machine centered on him, turned into ripples and spread, rolled up grass clippings and dust along the way, and finally hit a layer of black film.
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Grandpa hoped that he could see his young benefactor again in his lifetime. Besides, Grandpa actually has nothing difficult to let go of.He almost lost half his life on the spot. Even two robes could not stop him. The blood is flowing all over the body, and the small world of the human body is like springs flowing everywhere.
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