Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
Neither of the two fish monsters had any chance in front of Lord Ye, who had their soul blood and was in charge of their life and death.Before leaving, the demon dragon once again used the water dragon chant, spitting out a waterfall of water, and trapped the elite disciples of the Five Elements Immortal Sect.
Finally, Ye Ling handed the tribesmen several storage bags filled with large amounts of elixirs.Lin Yusheng s sword light was seen flying almost above the corals on the seabed.
Can t tell true from false. Lu Chuan snorted coldly, and controlled the sword energy of Changhong Guanri to spread out like a waterfall, emitting a bright green light, and swallowed up Ye Ling s five spiritual energy bodies in the blink of an eye There were thunderous cheers immediately after the main challenge Senior Brother Lu is so powerful No matter how many evil cultivators Mu Han incarnates into, he can t escape from senior brother s sword energy Hahaha Kill all five spirits Mu Han can t even do it In this way, there is no way to stop senior The Benefits of Bioheal CBD Gummies for ED: A Comprehensive Review (rgetr)
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Lu before he could activate the soul flag.
In the end, when they were exhausted from the fight, they saw that the trophies they had obtained suddenly disappeared and disappeared under their noses, and they couldn t help but get very angry.I really have no choice but to Cannabis Gummies NYC: A Comprehensive Guide to the Best Edibles in New York (IvyNy)
do it. I have to do it.
It took a long time before they came back to their senses.Baihuanu and Zhilan were amazed at what they saw, and hurriedly chased after him on the white deer.
As a pharmacist in the Immortal Sect, as long as the disciples of the mortal sect are alive, they will do their best to treat them.equipment, talismans and other items. We will meet here at midnight tonight The sea vanguard army will set off overnight The thousands of foundation building experts who had gone through many levels of competition were a little surprised when they heard the news.
He has already made the Golden Crow Tribe surrender and has the intention of annexing Aolai Island from time to time Only we, the three major forces of Aolai Country, have joined forces and worked together.Later, we received a tip that Gu Hongzi from Wandering Soul Castle sneaked into Wuzhou City, and his target was your Wuzhou Prison.
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The timing Come with me everyone
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his words, and he said very boldly Brothers It s up to us to charge into battle Senior Brother Zhou, please sit on the sidelines and watch.Ye Ling Ling s heart was shocked. It was the Venerable Bailong, the ancestor of the Tiandan Immortal Sect, who was sending him a message Ye Ling hurriedly looked into the sky and clasped his fists, but Siko Tingyan, who was following behind him, was confused.
But in real comparison, the giant whale s body and strength can overwhelm the river, hit with great force, and are extremely lethal.Please return to the team, I will accept it. Yu Honghua and Tang Xiong looked Best CBD Gummies Kalamazoo: Benefits, Reviews, and Where to Buy
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could only get out of the mud and sand.On Donglai Island, we are the Wu Kingdom Monk Alliance, fighting against the East China Sea Monster Clan, and we must abandon our differences.
Taking someone with him is equivalent to bringing someone with him.fight him for three hundred rounds Ye Ling sneered in his heart after hearing this.
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spell takes about five breaths, and I need to continue to increase the power and speed.
Just take it and you ll be fine. Jiang Yue handed the medicine bottle to Tao Fengnian with red eyes.Fire beetle. This forest is the only way to go. If you don t go through here, there will be two Yu tribe strangers patrolling from the hillside.
Peng Sanyang nodded and bowed his head to explain, It is said that he is a disciple that Zongli Jindan Zhenren has taken a liking to.The woman in black has practiced Qi at the seventh level, the man with the scarred face has practiced at the ninth level, and the demon wolf has the strength of the seventh level.
The more outstanding she is, the less capable she is.Jiang How Much Are CBD Full Spectrum Gummies: A Comprehensive Guide (xavMg)
Yuebai looked at Monk Ruosheng suspiciously. This corner was indeed in front of the direction she was going, and it couldn t be said that the other party was following her.
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Hong Tao s expression was slightly shocked. He didn t expect Jiang Yuebai to be so responsive at such a young age, and he was so smart that he found the key point.If she guessed correctly, their buns were meant to cover How Long Do CBD Gummies Last? Effects, Duration & Tips
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Even if he had spiritual stones to replenish his energy, how could he deal with so many insect pests in the spiritual fields as he was about to reach the end of his life and lacked energy.Jiang Yuebai couldn t hold it any longer and wanted to start researching immediately.
I, Lou Qingwan, must kill the Demon Flame Palace, kill Old Mo Su with my own hands, and avenge the villagers After paying homage to Linjiang, the four girls and Ye Ling rode on the Red Fire Green Tailed Leopard and rushed to the Demon Flame Palace Hongtang and the other four women Rebel Wilson’s Halloween 2025 Weight Loss Journey: 6 Key Strategies That Worked
endured the humiliation and worked as maids for the Little Witch for many years.
Not long after, the shielding light curtain of the twelfth level earth crystal magic ship could not withstand the resistance restricted by the ancient formation.I was in trouble. I went to Yuyang Best Chrissy Metz Weight Loss Tips to Follow One Week Before Christmas
Town to urge for support and wanted to mobilize 300 monks.
As for the two pretenders, Fengzu is monitoring them, so naturally It s hard to escape her grasp.Ye Ling thought to himself, with a look of determination in his eyes Even if thousands of The Benefits and Uses of Adult CBD Gummies: A Comprehensive Guide (GcOnl)
people around him are shouting and all the cultivators are standing by, facing an old Nascent Soul monster like Zhou Tong an who plays an important role in the world of Wu Kingdom s immortality, Ye Ling will still deeply feel the cruelty of the world of immortality The road to immortality is bumpy, and there is no turning back.
Only Hongtang raised the curtain. Seeing Did Kelly Clarkson Really Take Keto Gummies? Separating Fact from Fiction in the World of Weight Los
Ye Ling wearing a bamboo hat and a bloody robe, he quickly greeted Ye Ling with a smile Fellow Taoist Wood It s been a hard journey, we ve been waiting for you for a long time Have you brought all the goods from Khe Sanh County Ye Ling nodded silently, as if he was an old friend who had known each other for many years.
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of Ye Ling s magic flame technique, Lin Yusheng s pupils shrank sharply He sighed secretly in his heart This boy is not simple I don t know where he learned the magic method It is far better than the fire method of the same level.Ye Ling knew very well that the real test was in the Demon Sealing Tomb All that can be done now is to prepare for the Demon Sealing Wasteland Tomb.
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Now there are several strong men staring at him.Now it has been forged to the sixth level and is called Jinghong Bow Liang Yuzhu was so angry with this guy.
Ye Ling s eyes lit up when he heard the words Village Master s wife.Before he could take out the magic talisman, he was immediately knocked away by Zhou Mingzhao s fist shadow A shrill scream was heard.
Since Ye Ling learned that practicing the Purple Eye Technique is quite difficult, he has become even Finding the Best Sleep Gummies for Adults: A Comprehensive Guide to Restful Nights (pFPKB)
more impressed with Qingwan.If they really pursue the demon crocodiles, once the infant fire divine light is dispersed, everyone will lose the protective barrier, and they will be killed in the mouth of the demon crocodiles Chen Guirong of the Youyue Immortal Sect was the first to lead the disciples of the Ju family and jump onto the back of the whale.
Later, the three golden elixir spirit beasts, together with the leader of the Golden Crow tribe, protected the archers of the Golden Crow tribe and retreated to the back mountain thunder pool.There were Bagua Taoist robes and Bixia Taoist robes everywhere, but the Immortal Sect had a profound foundation and the Taoism had a long history.
The technique of opening three tripods at the same time was something Su Ye saw from the notes left behind by his father.Tossing Chen Huaian is like breaking an arm of the sixth prince, and it will still have an impact on the sixth prince.
Of course, the arrangement is relatively convenient, but the effectiveness is obviously reduced, and only some simple formations can be Wellness Peak CBD Gummies - Natural Pain Relief and Relaxation
arranged.However, the inheritance still exists. It s like giving birth to a cub by yourself.
The chest had sunken inward due to broken bones, and in the center of the chest, a bright blood hole Bliss Blitz Cbd Review: A Comprehensive Analysis of Cbd Gummies (bbTuX)
was exposed.It is definitely a good thing to have someone who has been around red soil tell me about the situation on red soil.
Give me three sauce ducks and five pounds of braised beef.What he wanted to do was to bring Fei Se back to Hongtu as soon as possible.
Slowly, the dark color of the medicinal bath began to fade, gradually turning into gray.
