Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
De acuerdo con la Delegación de la Canacar, se tienen más de 6 mil 500 unidades de 169 empresas afiliadas. Desde aquí se maneja 74% de la carga consolidada de la región y 9% del total nacional.
El acompañamiento es crucial para un mejor funcionamiento de un sistema administrativo, pero por lo regular la consultoría es poco valorada, ya que se piensa que es innecesaria o cara.
Piñatas Aldi y UPS México trabajan para enfrentar juntos los desafíos logísticos y continuar llevando alegría a través de sus piñatas a otros mercados desde su página de internet www.aldimyshop.com
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Well, with the master s current cultivation base, if he keeps flying away, it will probably take at least ten years.Indeed, fellow daoist, the Shajian is the key to the treasure house of Tianyi Cheng Yueyao also directly admitted.
So, after arriving here, Lin Haoming went directly to Fangshi out of curiosity, while the others went to meet the people from Feiluan City.At this time, the dozen or so Nascent Soul stage monks who set up a stall at the foot of the Xingluo Islands are mostly human races, and there are also a few sea tribe monks.
But He Zhong just shook his head, and then he said sorry to Xiao Jiuchang directly, regardless of other people, and wanted to leave.Jin has always been fond of fragrances and jades, girl, how are you the Hall Master Jin asked with a self proclaimed flair.
To be continued. The sound from the fastest update is like a kingfisher singing, clear and sweet, but Lin Haoming scanned the distance with his consciousness, but found that not only was it not a kingfisher, but it was not even a bird at all.Others worship their ancestors on the top of the mountain.
Not yet. After all, I have never been prepared because I couldn t find the sea monster worm.
To be continued. The fastest update Facing Pu Xing s helplessness, Lin Haoming couldn t express anything.Lin Haoming is actually aware of this. So after Pugan said it, he didn t say anything, but continued to observe it carefully.
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Seniors, you should have seen that Lin s vitality has been greatly damaged now, and his talisman has been damaged.Hearing this, Lin Haoming asked casually Since Master Wuxin has come forward and reached an agreement, what else does Lin need to Can Your Surprising Improve Ways Cbd 711 Gummies Cbd Cbd Gummies Gummies do There is an agreement, but there is still a lot of space in the middle.
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Lin Haoming suddenly discovered that his wife, Qin Aorou, was standing in front of him so prettyly.You can capture her directly You Shuang urged. Lin Haoming took a deep breath, and then he didn t hesitate any more, and turned to Gang Yinsha that day.
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After taking it out, he heard the sound transmission jade make a fierce and anxious voice Senior Lin, it s too bad.Touch There was another muffled sound. After Lin Haoming forced the other party back, he finally saw the other party clearly this time.
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Although he only glanced at it, Zhuo Nishang and Old Monster Tie had already noticed it, and immediately understood his backhand, and they all admired Yanyang s unique vision.There was a layer of black light all over. Lin Haoming s two fists landed on Hua Tianzheng s body, and Hua Tianzheng flew out like a meteorite, and finally hit the ground heavily, but soon, Hua Tianzheng The 635 A For Restful Gummies Buds Sleep Of Hhtbr Benefits Nights Uncle Sleep jumped up from the ground, and at the same time, he kept shaking his hands Pinching method.
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Clearly, unless the teacher takes the initiative to say it, otherwise it is useless to ask.Zu an was startled Is there no solution Master, you should be clear.
Besides, he ran around here. It s not good if he disturbs the lady.What s the matter with you, Jujube At this time, Pei Mianman also noticed the abnormality of his little girl, and asked strangely.
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He had a very keen sense in this regard when his cultivation base reached their level.Soon she led Xiao Yao to open one room after another, and there were bursts of exclamation and cursing soon.
