Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
A través de geolocalización las compañías han logrado atraer un mayor número de clientes, potencializar ventas y desarrollar nuevos modelos de negocio.
Un edificio ocupa una cantidad importante de energía para sostenerse; su comunicación, almacenaje, iluminación y muchas áreas más requieren un gasto constante y en ocasiones abrumador de energía.
Las PyME y los pequeños contribuyentes son, en este punto, los más afectados, pues al no prevenir con tiempo estos gastos tendrán que desembolsar una fuerte cantidad, de un día para otro, para tener dichas actualizaciones.
His uncle is Yuan Muqing, the head of the household.In this way, Lin Haoming started the so called retreat practice, and seventeen or eighteen years passed in a flash, until the Void Bracelet reminded him that it was time for the patrol mission.
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of divorce Lin Haoming asked.It was immediately flipped. Song Ting said. I will send someone to the three counties Lin Haoming thought for a while.
Cui Changting said disdainfully. Haha
Cui Changting, you think I m ignorant. Although I can t drive the Heavenly Seal, if I intend to destroy the Heavenly Seal, the Heavenly Seals of all the nearby Heavenly Officials will respond immediately, and they will come here Qi Jia sneered.Seeing what Jia Qiniang said, Wu Li hesitated for a moment, then gritted his teeth and said, Qiniang, tell Mrs.
Yaoqi, since you didn t leave, it s just right, Take these people down with me The demon named Chrissy Metz Weight Loss Journey 2025: 5 Inspiring Transformations
Dazzler sneered.My lord, I understand the humble job, please deal with it Yuan Chengli clasped his fists at Lin Haoming.
Lin has some cold marrow crystals here, and I want to exchange them for blood dragon flowers Bridgerton Star Phoebe Dynevor’s Fitness Secrets Are So Simple
Oh Fellow Daoist Lin has cold marrow crystals.Greedy after the treasure. Fellow Daoist Yun, it s best for you to make a decision quickly, otherwise you don t need to make a decision.
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in his hand, and was immediately put on by the third master Bai.Lin Haoming also agrees with this, and the reason why he said those words is because he knows that the road ahead will be difficult, and if someone helps him, the hope of surviving will be higher.
Although this result is not unexpected, but I promised him some things at the beginning, and I still have to do it, so I inquired CBD Gummies for Pain Reviews: Suppressing Neuroglial Tumor Cell Migration
carefully, and confirmed the time when the Tianpeng speed car going to the virtual world passed by here, and Lin Haoming also set off to meet him.You swear Yin Fengling pleaded again. Her beautiful eyes were still full of distrust.
It seemed that he was covering himself with the handkerchief auspicious cloud, but in fact he had secretly used the magical concealment technique to approach Only then did the other party send a voice transmission to himself, allowing him to successfully attack.The tactics are cloudy, false and real. Attack, and then after attracting the opponent s attention, here will be the main attack point, if it can be attacked, it is better Accelerate Your Weight Loss: How to Drink Apple Cider Vinegar in 1 Week
not to attack, the place I mentioned at the beginning is the real breakthrough.
In addition, there is a middle aged man in a green robe, who is looking at these people who have been ED Gummies: Innovative Solution for Erectile Dysfunction
sent over with narrowed eyes.When Madam Baili opened the first jade box, the surrounding temperature suddenly dropped, and there was another piece of cold marrow crystal, but it was really small, as big as the fingernail of Madam Baili s little finger.
The fire dragon, which was originally astonishingly imposing, seemed to be weak at the moment.Although there were some rumors before, that this Lord Lin was named Zuo Shi and right, but no matter whether he was left or right, he was acquainted with each other.
After all, he was already in the limelight enough. If he still took out some things to exchange, he might be targeted.
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took out the white stone, operated it according to the method taught by Jiang Luofu, and then crushed it hard with his hands.Zaun snorted I ll try it, anyway, I won t suffer. A group of people only think of his previous friendship when he is lazy, and everyone must not laugh at him.
All are empty. They were just supporting their families, but they didn t want to rebel against the court.What a fool
After speaking, her tone gradually dropped. The people in Zaan looked at each other without disturbing her.
But he was startled quickly, remembering that the last time Tang Tian er healed her wounds, she also seemed to be unable to stop.Do you still have to rely on injuries to be beaten But at this level, even if you are beaten to death, you may not be able to upgrade.
It s okay, you can take Master Zu to see that demon girl.What s the matter It was obvious that several other men in black robes rushed over after hearing the news.
More importantly, after thousands of years, as long as this poem is still circulating in the world, everyone will remember her name.It s not that Xu Yu has never Penguin CBD Gummies for ED Reviews: What to Know
considered the issue of Zu an, but in his mind, although the embroidered clothes envoys are also members of the imperial envoy, they have a special status and are absolutely loyal to the emperor s power, and they will never argue with Zu an on such a matter.
Gao Ying explained The ones in the city are ordinary goods, and the real top quality ones are actually outside.
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Youque. These blood mist condensed in front of Tianyouque, forming a strange bloody rune.Angry, so angry that he was blown away again, and what s even worse, he didn t see who the other party was at all.
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he did not speak, his fingers tapped the void lightly, and a satisfied smile appeared on the corner of his mouth.Seeing this scene, Lin Xuan touched his nose helplessly.
It seems that it must have eaten a demigod crystal to grow to the level of a king.If Dugu Aotian and Li Yunfei came to compete, that s normal.
Brother Xuan Wang Li and the others looked excited.Even if they make a move, I am afraid that within twenty moves, they will not be able to win the opponent.
In addition, there are ten venerables at the peak of the ninth level, blocking the ten directions.The long sword crossed the sky, and the huge sword energy shone with incomparable light, like a shocking rainbow, it slashed down fiercely.
The black long sword was very huge, more than ten feet long, with It is made up of the black feathers on the Sky Youque.Like a God of War, he exuded a powerful aura, with a wave of his palm, several pills flew towards Patriarch Murong, Happy King, Pizilong and others.
It s hard to separate for a while, is it possible that seven people can t win each other The people who watched the battle from a distance were even more shocked.He is a late stage Saint King with powerful strength.
It is indeed a very dangerous supernatural power, Xue Qi also felt it naturally, the black wings on the back bloomed with ice, blocking everything.Xiao Mu descended from the G-Plans Reviews – Negative Fake Complaints or Real Noticeable Weight Loss?
sky and looked at the patriarch of the Xiao Clan.
I helped you break the formation before, but you actually wanted my life.Xuan said, let s go. After finishing speaking, she never paid attention to Mr.
Before, they apologized and begged each other for forgiveness, but later, when Luo Yuanshan came, they became arrogant again , thinking Sage Tea Benefits for Weight Loss: Unveiling the Power of this Aromatic Herb
that the other party is dead, but no matter how expected, Luo Yuanshan would treat him respectfully.I don t know if this guy can use the pupil technique, but if he uses the pupil technique and let them find out that it is the pupil of heaven, then it is undoubtedly this guy It s a pity that Lin Xuan didn t plan to use pupil technique, he wanted to use peerless swordsmanship to resolve this battle.
In the next moment, Tianji Shenpu exploded with power, and his eyes also had a golden radiance, blocking the opponent.Its strength is unparalleled, and it is even more terrifying than the current Fenghuang.
A few days later, their state was adjusted to the peak.However, the other party wants to kill him. In this case, there is no need for him to hold back Melissa McCarthy’s 2025 Holiday Weight Loss: 7 Secrets to Stay Slim This Christmas
Anyway, this time, he also came to help Xiao Mu, and he also wanted to help Xiaoyu become the young patriarch.
There are more ancient families and great religions in it.The strong dragon clan were all stunned, how unnatural this is, the other party is just a human being.
The soul that was swallowed also disappeared and became the power of others.Countless people envied it, but it was useless. This time, it was just a gathering between Lin Xuan and the Six Great Caves.
Finally, those monsters gradually calmed down. They stopped attacking and became quiet.The bone was secretly controlled by someone, and with one palm it repelled the arrogance of the Guang Clan.
Looking at the mountains below, he flickered and fell into the mountains.The reader said with a smile, don t worry, give me these goblins, as for you guys, go and behead these two people, I will take their heads back to Mr.
