Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
Aeroméxico detectó la oportunidad de incrementar su visibilidad orgánica y, de la mano de Elogia, aprovechó la migración a un nuevo esquema de sitio y sacar el mayor provecho de su contenido.
Como parte del programa E-Fan X, Airbus, Rolls-Royce y Siemens contribuirán cada uno con su amplia experiencia y sus conocimientos en su respectivo ámbito de competencia.
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world with a mission, right The black crow raised its head proudly, not bothering to reply to Linn s words.Everyone present became nervous instantly, because this divine realm filled with death is the symbol of the Lord of the Dead However, what few people expected was that a figure that was quite familiar to them came out of it.
But the difference is that the flight path of the copper ball is actually arc shaped.Jeff, who was among them, maintained a smile on the surface, but was deeply worried inside.
Now that the information about laser magic has been exposed, it will be difficult to have such a good record next time.Countless workshops with chimney smoke rising from the ground, and railways connecting various cities are being built rapidly and methodically.
It is true that a small number of caravans have sold the grain in their hands, and more of them are the kingdom s citizens who are selling grain to us at low prices.Whether it is the sudden drop in temperature or the resentful spirits mixed in the breath of ice, they have no effect on the Necromancer Knight.
But if this number expands to tens of millions, or even tens of millions, even legends may be completely submerged in endless prayers, and washed away by a large number of memories to the point of going crazy.Monroe s heart was full of confusion and confusion.
silk. However, what is used to maintain the electromagnetic field is the motor covering the entire continent.It s only when people get closer that they realize something is wrong.
The secret medicine has only two effects, that is, it is good for the body s health and makes people feel energetic, but before that, they will experience extremely intense pain.Although he had not met the two of them before, he had watched their clerk examination answer sheets, especially Ivina s explanation of the I CANT BELIEVE THIS DELTA-8 DISPOSABLE SMACKS LITERALLY LIKE DELTA-9...😱 [tutnqjX5Y2e]
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Not only was he After being accepted as a disciple, he gained the ability to cast spells.It was just a matter of speaking a specific password and injecting magic power.
All the experiments that can be done within the scope of ability have been tried, and that is the fact Arad cursed extremely irritably.In fact, relying on this little trick, they have caught dozens of spies from the Holy See.
But such a powerful being was actually killed, which made Harov feel a trace of fear in his heart.The movie screening location was chosen in the widest and eye catching square, and the ticket price was not expensive.
His ability to control energy alone shocked everyone.Light, this is light Lord, your generosity is enough to make all things dim Praise you, great moon god In the increasingly fanatical shouts, many Moko people could vaguely see , the source of light stretched out its hand towards them, a gentle wind blew over their bodies, and an indescribable joy suddenly filled their bodies and minds.
Lauder couldn t help but wiped the cold sweat on his head.Instead, it chose to reclaim wasteland first, and used words and benefits to induce some less determined territorial residents to participate in management.
Jeffrey nodded slightly, it was time to end this long lasting dispute.Loaded with heavy objects that could move several tons or even dozens of tons, the return journey was much slower than when we came.
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The value of money itself is artificially given and can only be reflected when it is replaced with commodities.Vittorio tested it with a one to ten thousand model, but it didn t help at all.
Some doors are relatively dangerous outside, and some doors are relatively calm outside.Fortunately, they were in a star system and could replenish energy in time
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It was a blood red mother of blood desire that was a hundred feet tall.It was probably because the church s expeditionary force had massacred the nearby monsters not long ago, and the air was filled with blood and evil.
First, the other side of the space time gate is extremely dangerous, or there may be very powerful people guarding it.If I m not mistaken, his name should be Linn, and he is a great wizard He is called the Magic Star by the believers of the evil god.
The second is that the divine realm connected to this universe is under the control of the Belly fat loss shortsfeed yoga exercise explore [lfTj9oUSne7]
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It uses the Coulomb force of a strong magnetic field to continuously provide power to the spacecraft.Wizards who possess powerful magic don t care about the laws of the kingdom.
almost sent him away directly Summon the Advanced Undead Guard Cecil s rotten, pale mouth with only bones and some flesh left opened and closed and spat out a few weird words, several soul fires flew out of his palms, and then there was a burst of magic in the void.Not to mention other things, there are three models of perpetual motion machines.
The moment he stepped onto the moon, Old York immediately felt a strange change.
King Kong Xuan reacted immediately, appeared next to Emperor Wa, and asked seriously.Junior brother Ye, what a coincidence. I met you here.
Okay, everyone, congratulations on passing the test.The head of this thing is like a tiger, but there is no word on the tiger s head.
After all, this is an alchemist assessment. It is impossible to say that everyone is not nervous.Don t worry, I will live well. If anything happens to me, your fate will not be much better Ye Fei grinned.
Not to mention reaching the Guiyi Four Pole Realm and stimulating spiritual power, she has not even reached the Chaoyuan Realm.It is a dream, even for the four core disciples, it is not possible to enter by just entering.
What piece of iron I am the throne, do you understand Unfortunately, the heaven level alchemy furnace exploded, and my consciousness was cut into thousands of pieces.No wonder we are going from Shangyang City to Dongzhou.
You asked me to pile a pile of stones in front of the window of the main hall.This is Hua Shengqiang s bodyguard, and he is not weak.
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If he doesn t take action, he must hit the opponent hard and get the colorful ore.Unfortunately, what Wu Juan didn t expect was that there was no master on Tiandu Mountain, and she was not in Tiandu Mountain.
So what if we fight him once The old man in Tang suit narrowed his eyes into a strip of money, and when he was happy, his eyes became like a flower, and he encouraged again.Ahem, this This Broken Sword belongs to Beihuang, and is extremely loyal to Beihuang.
Mr. Yao turned his palm and took out a shiny golden thing like a small tower, which was exactly the golden bell he mentioned.If another disciple dies during the competition, it will cause the disciples to rebel.
He even solves the problems with the players he encounters, which is enough to illustrate his attitude.Only the small green with continuous and large scale damage can let him pass the arena.
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Nomads If you use the best example in reality to describe the dragon hunters, you can only use this to describe them.The snake demon s melee combat is indeed extremely powerful, but there is really nothing that can be done against flying targets.
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He is unhappy because he is the one who says, If you don t keep your boss here, you have your own place to keep your boss.If the ship capsizes, it would be the end. As for his actions, Paimon did not stop him.
After drinking the poison, he looked at the plague corpse and began to cast spells under cover.If you surrender, your guild will have a place in the Forest Alliance Yule stopped pretending and directly showed the ambition of the forest group behind him.
It s bad, the navy is coming And these words made the hall become as lively as a frying pan.Even before the demon army arrived, Zhao Hao expected that a big demon would appear.
