Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
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Indeed, Lin Xuan thought the same way. When he arrived, the formation of the dark red dragon had already been half arranged.He wanted to use his supernatural powers, but a mouthful of blood spewed out, it s disgusting.
Shengyuan Pagoda is very famous in the ancient city of Shengyuan.How can it be The Hell Envoy was shocked. Wasn t the kid in front split in half by him Why can you still shoot him He suddenly turned around and found Lin Xuan intact.
However, at this time, Luo Sha let out a roar, and the shroud in the sky that was fighting against the Heaven Swallowing Can rushed back instantly, wrapping around his body.Does anyone Dietitianselected Week Recipes To Lose 9yv42 Weight For Winter Festivities Enjoying Seasonal Health And Flavor want to teleport such a long distance Who is that direction They carried out investigations, but all the visions had disappeared, and Lin Xuan and Xia Jiuyou had left the real world.
Mo and the others just joined the Dao Sect. They are a group of newcomers.Terrifying demonic energy, he thought of one thing, a person who returned recently, you are Lin Xuan He was terrified, Lin Xuan raised a smile, yes, it was me.
Bai Susu also snorted coldly, you were defeated by Lin Xuan, shouldn t you challenge him What s the point of challenging us Those other people are also talking a lot, yes, when Can You Really Lose Pounds In G1o A Week Discover The Truth And Tips discussing the geniuses of the world, apart from Prince Long, Kunpengzi, Ye Wudao, Long Ao and others, they seem to have forgotten one person, that is Lin Xuan, the other party is called Lin Xuan.
Therefore, Lin Xuan also hopes to get a copy of the Great Emperor s Ancient Scriptures, but these ancient scriptures are generally in the hands of the 61a5mg1p En Best Acv Keto Gummies Owdk Emperor Clan.Unexpectedly, this trip to the underworld would have such a good opportunity.
Knowing him, but in the late stage of the Great Sage, this feeling is definitely not wrong.Lin Xuan didn t kill the other party, because the other party is still useful, and keeping the other party will be his slave in the future.
However, he miscalculated, even if it is a toad, he is not able to contend.the time of death of all, The masters of the spiritual domain, those great saints, and the tree of life all stared at the blue vortex, haven t people come yet At this time, a figure stepped out of the cyan vortex, and the next moment, her face became serious, and her face was shocked, this is an extreme weapon Wanlong map Her body was surrounded by cyan light, covering her, but she still recognized Wanlong Tu at a glance.
Even if he goes to hell, how can he Apple Cider Vinegar Weight Loss Recipe A K5hzc Simple And Effective Guide explain to his ancestors When you Changhezhong and Xuantian Pavilion were enemies, did you ever think about your end today You secretly teamed up with the six sects of Piaomiao Peak, have you ever thought about today Also, who am I I am the person Misty Peak and Liudaomen want to kill, and I am Lin Wudi.
Everyone was wearing bracelets, and their every move must be monitored by someone.on the golden shield. The golden shield was originally a third rank earth treasure, but 8huu0b Keto Acv Gummies Reviews Azt at this moment, the female dragon had obviously displayed some special supernatural power, and the third rank earth treasure couldn Discover Apple Cider Vinegar Weight Loss Recipes To Try This Eoy3if1 Fall t resist it, and it split into several pieces at once.
Eradication is just to ensure that nothing will happen for the time being, and we can only talk about it in the future.After the exchange meeting, what Lin Haoming expected might be someone looking for him did not happen, and even after walking out of the stone building, they scattered.
Seeing such a situation, he desperately sent people to search nearby, but he still didn t find any signs of enemies swarming in the dark.On her body, the transmission of her mana was also broken.
There was a lot of movement just now. I hope I won t be discovered by anything.Nine Heavens Creation Dew Someone yelled soon after, with a rather shocked voice.
Yinye felt helpless road. After hearing this, Tong Guanzhong continued to ask Is the leader planning to do something next, or I ll bring a letter to Qingyu, and we can talk about it after she replies.In the two cracks, there were hundreds of beasts living in groups, and they had to run How Much Weight Will You Lose On A Day Water Fast F0p5 The Truth Behind Quick Results away.
A flood dragon appeared in front of him. The dragon that suddenly appeared and turned into a treasure instantly stimulated the poisonous dragon, and the poisonous dragon that was still hesitant rushed towards Lin Haoming again.what is the benefit of doing so. Yao Dong immediately announced that as long as he completes this task, no matter what he From Pop Star To Fitness Icon The Truth About 0yon7 Kelly Clarksons Weight Loss With Ozempic In has done before, he can be exonerated from all crimes.
The first family is the Zeng family, and everyone present can only envy it.Shu Siyue said with some regret. Further research on this aspect.
Simple, for example, if you evade a reconnaissance mission, then you will deduct up to 100 points of military merit, and if you find out the second time, you will double the deduction of 200 military merit.The fastest update Lin Haoming released the scale shield early in the morning.
Naturally, we will bear the brunt of it Jia Ruonan added slightly.While opening the door, Lin Haoming also noticed some connection between the imaginary bracelet and the stone house s restriction.
Boss Lin, pay attention to your tone of voice Lin Haoming directly compared with Cui Changting, and Yang Yingcheng directly reminded him.This made Lin Haoming feel a little dumbfounded. This is a nearly ten thousand year crystal.
Yinye obviously didn t want to listen any longer, took her daughter s hand, and walked out.Lin Haoming was also quite happy when he learned that there are many things here that can be used to refine cultivation enhancing pills, but the price is so high that Lin Haoming has no choice but to hold back.
Yan Rou comforted. You don t know how difficult it is to attack Taixu.As soon as Jia Ruonan entered the door, he smiled and took out a few seemingly sweet and delicious fruits for Han Ningxiang, as if he really treated Han Ningxiang as a little girl.
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Hey I just sighed Ye Juan subconsciously almost called the leader again, and finally took it back.I thought she was pitiful, and felt that those arresters were very vicious.
Although they have not done any serious crimes, there are definitely small mistakes.Jia, what Keto Gummies Diet Incorporating Gummies Into Your Weight T54d8yl Loss Plan are you talking about with him Since you have decided to kill him, Why are you talking nonsense Just when Jia Ruonan wanted to explain something, Cui Changting blocked the way out.
This sudden change also surprised Lin Haoming, and he had to avoid the sharp edge temporarily, but at this moment, Oprah Weight Loss Gummies Celebrity Endorsements 4z49t And Consumer Trust he heard Jia Ruonan shout My fire spirit People have been completely frozen by the cold air emitted by the blue dragon, and with a crisp sound, they turned into ice crystals and disappeared completely.
It stands to reason that he shouldn t be so strong.The Dragon Prince had been waiting for news from him, and when he learned that the Mad God hadn t come back, he was even colder.
The Dark Red Shenlong and Fu Hongye hurriedly conducted the assessment test.The demise of the fifth elder has already shocked people even more, but after all, he was only an elder, but when When Patriarch Nalan fell, everyone was stunned.
