Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
Expo Cesvi 2018, como cada año, convocará a todos los participantes en la industria de la reparación automotriz, en especial la reparación por colisión.
A través de estas apps los usuarios de GM México tienen acceso remoto a la info de sus vehículos mediante sus smartphones con el mismo usuario y contraseña del Centro de Propietarios.
Como parte de su transformación, Aeromar ha renovado su flota con aviones del fabricante franco-italiano ATR, que brindan confort, seguridad y además debido al bajo consumo de combustible, son aeronaves sustentables.
The harvest this time is huge. At this point, the three elites under the First Prince s subordinates were all killed.If you can catch it, I will let you enter the palace.
Boom This thunder and lightning mad eagle is very terrifying, it is completely formed by the power of thunder and lightning, and its speed is extremely fast.Booming an extremely terrifying energy storm, it quickly exploded in the void.
Suddenly, a loud voice sounded. The sword light exploded in the sky, and the terrifying sound echoed across the entire mountain range.The next moment, Lin Xuan shot. Another sword light slashed down, and the power of the king s domain carried by this sword showed a truly terrifying power.
We are all related to the dragon. If we can get the treasure in the Ten Thousand Dragons Nest, it will definitely change our strength drastically.It is thousands of feet long, like two real dragons resurrected.
Four big men carried the sedan chair, soared into the sky, turned into a stream of light, and disappeared into the void.Boom, boom, countless black flames surged from Lin Xuan s body, burning like hell.
Not long after, the whole Black Soil was lightly Netizens please remind Please pay attention to rest your eyes when reading for a long time.Three almost transparent poisonous lines quickly rushed towards Lin Xuan.
I advise you to cut off your arms obediently, abolish your cultivation, kneel in front of me, and follow me back to the Holy Land of Wanchu.Around the third prince, a defense like a copper wall and iron wall was formed, which could not be penetrated at all.
But one of the two servants beside him sneered and said with a sneer Tell you, our young master s father is the elder of Yanyun Sect.The terrifying murderous aura pierced through Jiuxiao, and the violent thunder and lightning made the surrounding warriors keep retreating.
And at this time, Boxer snorted coldly, what Zhan Clan, what Golden Lion King, in my opinion, it s nothing more than that, today, I will suppress you, right There are changes again.With a bang, the terrifying purple thunder directly nailed a figure to the ground.
Unexpectedly, this battle has continued to this day.The dragon claws of Kakaka cracked the mountain, but the boulder above also shattered all the dragon claws with sword energy.
Lin Xuan and Gu Santong didn t dare to be careless.Sweep everything in the world. Seeing this scene, the young man in green finally changed his face.
The Spirit Fire King roared, his fists surged crazily, like shooting stars one after another, smashing forward.At the same time, a blue battle armor emerged from his body, shining brightly.
There was a deep booming sound, and then countless mist erupted, covering the front.It was also the first time that Lin Xuan s name was remembered by the Taiyi Dynasty.
Not only that, the group of golden flames began to turn into a golden sacred tree, burning blazingly.To be honest, Lin Xuan s strength exceeded his surprise, and even shocked him.
With a very steady hand, he slowly cut off the stone skin.They didn t know if Lin Xuan would be able to fight against the first knife.
Damn, is this guy crazy, even recruiting such a thing.Lin Xuan blocked two attacks of Da Neng in a row, and finally decided to take the initiative.
After that, they stopped paying attention, and instead fought against the remaining Mens Health Super Cbd Gummies Benefits Reviews And 70199 Expert Insights four crocodiles with all their strength.Golden Pen Scholar, you really don t know what to do if you want to get the old man s idea.
The next moment, he used his own bloodline secret technique to attack crazily.So the next moment, he swung his arm quickly, and a saber light cut forward like lightning.
Lin Xuan was in the clouds, looked into the distance, and saw that within the city, there were huge palaces, like stars, all over them.He stood with his hands behind his back, with a very calm expression on his face.
Although I have some strength, I can compete with great power.At this moment, not only these ordinary warriors, but also those powerful spirit seekers, street stalls, and Tuoba Tianfeng were stunned.
If the other party is above the big competition, the other party is generous and glorious, and it will definitely attract the attention of the master and the The Benefits And Effects Of 1811 Cbd Thc Gummies A Comprehensive Guide Isgag palace.You have few people, so you can take 30. We have a large number of people, so naturally we need 70 of them.
The body of King Huyou Pluto disappeared in an instant, and the speed was so fast that it dazzled people.The dead don t need to know so much. Lin Xuan snorted coldly, and then he stepped out one step at a time, using Tianlong Babu, his whole body turned into a sword light, and rushed over in an instant.
Afterwards, the third prince was sent flying. The third prince Peng was repulsed and kept smashing into the void.To be honest, they made a mistake in their judgment, and now their old faces are flushed, and it would be very embarrassing to stay any longer.
Covered all the breath. Therefore, even if there are masters in Liuli Palace, they don t feel it Boost Cbd Gummies Shark Tank Unveiling Facts Benefits 1123 Reviews at this moment.However, he didn t care. As for the relationship between these princes and princes, he doesn t care at all, all he wants is strength.
Sure enough, the three of them saw the Jade Talisman Ace and immediately chased it out.After all, no one has ever entered this ruin. The two stone gates in front are unusually simple, with mysterious runes engraved on them.
They could see that the third prince might not have the ability to make it to the end.Seeing this scene, everyone was stunned. The two old men on Lin Xuan s side had numb scalps and trembling bodies.
The green python was in pain and rolled all over the floor.This is a gorgeous dividing line Lin Xuan said lightly, you are so naive to want to fight for the first sword with this little strength.
The opponent s combat power is too strong, and often in a few moves, people on their side are seriously injured.Hmph, this bitch is still alive The person from the third line snorted coldly.
Because, along with the beating of those hearts of darkness, the dark ghost grass once again exploded with incomparable energy.Because, apart from the Golden Lion King, the one who chased him down was the Third Prince.
You don t need to be so troublesome, just turn around, I believe you.The guests of No. 333 had a lot of conflicts. Oh Where is Xiaoyao Tower Zaun asked calmly. Gao Ying and Pei You secretly admired him, thinking that he was indeed the elder brother, their stable mentality like an old dog really made them ashamed.
What s wrong with you Yu Yanluo was taken aback, and hurried over to check.How long has passed, and he can no longer see through the other party.
Thinking of the other party s cultivation far surpassing his own, he couldn t help but tremble all over.Although there is no technology tree in this world, many things in practice can also have effects similar to technology
At this time, The Benefits Of Calm Well Cbd Gummies For A 62955 Peaceful Life Emdpc Yu Yanluo said again As for the Wuyang jade you just mentioned is more convenient, I don t agree with it.
After all, she had figured it out, if she couldn t conceive in the next few days, they would go to Yunzhong County.In the end, I never expected the other party to be so enthusiastic, and put his hand on her back if he couldn t hold it.
Do you know the consequences of doing this The white striped man s voice was icy cold.If the stronghold of the Demon Cult could be easily known, it would have been wiped out by the government long ago.
I naturally know how precious such things that almost save people s lives are.Fire tree and silver flower Zaun was taken aback, he had never heard of this name before.
The adults are really Innovations In Wellness Exploring Cbd Viagra 98019 Gummies young and promising, which is admirable.But I never thought that you two would hide in the water pool and do such careless things
Hearing what he said, Yu Yanluo blushed, and she wanted to say that we didn t, but on second thought, explaining to this monster What are you doing, so there is no rebuttal.
At that time, you will protect the safety of the imperial envoy as the prince s concubine and Habayashi Zhonglang.The stunning Taoist nun said flatly You are a majestic master, and you were almost killed by leapfrogging.
Thank you. Yu Yanluo s eyelashes drooped slightly, and she was obviously embarrassed to look at him again.I didn t see it. Tell me. As if with a scene of holy light, he subconsciously said The figure is quite good
The anger value from Yan Xuehen 809 809 809
Zuan was startled when he noticed the series of anger values in the background , hurriedly changed his words Actually, I didn t see anything at that moment
Hey, Guanzhu Yan, why are you here Yu Yanluo was also taken aback, and hurriedly turned her head to look, only to see Yan Xuehen standing in front of her with a sword in her hand and a frosty face.
But this silly girl, don t be sold by that fellow Yan Wang and still count the money for others.Yu Yanluo explained Wuyang jade usually grows in the veins of Yuanshi, and it must be warmed by fire trees and silver flowers next to it.
Seeing the carriage approaching not far away, he was about Green Roads Cbd Gummies Reviews Benefits Effects 7443 And Expert Opinions to make a move when suddenly his heart moved and he looked in another direction.Zaan smiled bitterly. Although she didn t say anything, the meaning she wanted to express was already obvious.
Zu an wondered Then why did you say that just now Yu Yanluo looked at him with a complicated expression Can t you try it out, but the result seems to make me very sad.Promulgate him with the title of Duke of Yunzhong as soon as possible.
It is definitely not simple. Even I have to be careful when I go in.Zaan was startled, he didn t expect him to appear here, his whole body tensed up, ready to strike at any time.
The son of a family full of capital. It s just that he didn t say what he took advantage of before the game, but now he said it, there is always a sense of insincerity.Tao Hong s face was full of shame, and she looked at them quietly, thinking that this young man was the most handsome among them, but in fact, she didn t need to take money from him.
The key is that if you take action against other juniors, and you have juniors yourself, then others can retaliate unscrupulously on your juniors, and afterward, the Jianghu people will think that the other party has done a good job.
Burning at that time just activated the entire Black Earth.This is a gorgeous dividing line our masters are all inside, and a senior strongman can kill you in minutes.
On the other side, in Huihong s main hall, Qixing, a black haired man, had a gloomy and cold expression.You can directly cast the fifth knife. When they heard this, everyone was stunned and couldn t believe their ears.
I belong to Lan Haifeng, and she belongs to Hei Yufeng.It seems that it is far beyond those elders. Brother Lin, there is one more thing I want to remind you.
Ka Ka Ka followed the steps of the Golden Lion King, the cracks in the golden Falun above his head became bigger, and three cracks appeared in an instant, and they continued to increase.The next thing was much easier. Liu Fei and Duan Qingqing rode a five meter long red eyed demon wolf.
The elder of the royal family exclaimed. can not see clearly.Actually, Dugu doesn t know, it s nothing. It s not that Lin Xuan has never beaten Wan Lei Shengzi before, and he beat him like a family dog.
North Territory. It s been a while since the Holy Maiden s Dudband Fair, but the aftermath is still lingering.Originally, their thought was that Lin Xuan used his superb swordsmanship to fight against Li Wang inextricably.
Even if these skeleton soldiers are incomparably mysterious, they cannot erase the aura of the dragon sword soul.Seeing this scene, the third prince and the others felt their scalps go numb, and they were all terrified.
That feminine force couldn Finding The Best Sleep Gummy For A 866 Restful Nights Sleep Ozkcw t be guarded at all, it penetrated his defense and hurt his internal organs.There were at least a thousand people attacking, each with a strong aura and flashing lights, attacking the tall man one after another.
Hearing this, Lin Xuan frowned, but the magic sword still did not fall.The incomparable aura of swordsmanship turned into terrifying rainbows, penetrating all directions.
How about it, do you dare Why don t you dare Lin Xuan said lightly, I just want to hear, how is your dog barking Humph Tuoba Tianfeng heard this, and murderous intent appeared in his eyes.Heaven and earth alien species, what a violent power I really want to take it for myself Afterwards, they quickly surrounded him.
The mighty dark red dragon was also nervous Damn it, this woman brought two powerful people.The other two, one of which you two fight together, and the other I fight against myself.
No, isn t your lady a Murong chick Anhong Shenlong smiled aside.His whole body was like a murderous god, and his body was filled with murderous aura.
What he didn t know was that Lin Xuan had just tempered his body with ancient demon blood, and his physique was naturally extremely strong.But the next moment, he clenched the long knife in his hand, and then chopped it off with one blow.
However, the strength of the Golden Lion King shocked them extremely.
