Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
El big data desempeña un papel vital en los procesos de toma de decisiones para las empresas, proporcionando información completa sobre el comportamiento del consumidor.
En un mundo donde la agilidad y la anticipación son clave, los gemelos digitales de la cadena de suministro se están convirtiendo en herramientas indispensables para empresas líderes que buscan respuestas rápidas y efectivas ante la incertidumbre en evolución.
Luo. The only difference between them is the trust that time has brought to the masses.This does not mean that they will wait. It can be done in two days.
But just when she was wondering if Du Heng had peed or when, she discovered that the water stain was not a puddle, but a puddle.
Damn it, why is there urine in front of the front desk Standing outside the nurse s desk, looking at the long and irregular water stains, the nurse s head was about to explode.
Doctor Du, can you tell me what kind of medicine you drank before Luo Deng asked.As for your brain tumor, I can make you a promise now.
Traditional Chinese medicine has its strengths, but it is undeniable that it also has some advantages.Nonsense. The beautiful female voice on the other side of the phone immediately denied, You don t know, I am holding your photos and news , when I show it to other friends, I feel more respectable.
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That s it, I won t bother you Let s talk. Goodbye, Mr.said it can refresh you. You mentioned coffee to refresh you.
Have you finished it Before Lou Guozhang finished speaking, the hostess walked out of the bedroom.
What happened to Professor Lu , Du Heng also heard about it that afternoon, and he was quite surprised, but after thinking about it later, he understood Professor Lu s choice.What s even more unbearable is that there are four t s in the bedroom, and two of them are directly Keto On The Supplements Exploring Highlighted 1fr99ahf Shark Tank facing his bed, one behind the other.
Perhaps the late Professor Qiao Yuan really had such a special technique.Therefore, you should keep a low profile during this period, and you may not have those teachers who are forced to trouble you.
Tell me about it. Du Heng immediately turned to look at Xiao Su.Director Qi looked at Du Heng seriously, Director Du, have you With Mnbp9ms Gummies Acv Keto Maximizing Weight Loss Cider X Vinegar Apple read the information How do you feel Can it be cured Du Heng glanced at Director Qi in front of him, and felt that there was nothing on the face of the middle aged man in front of him except his naked eyes.
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He didn t say anything wrong just now. His method of cutting fat seemed to have some.
The method of feudal superstition is a method of fooling people.But I didn t think much Pink While Water Himalayan Salt J9ce0r3n Fasting I With Can Drink about it at the time and just went to help the director.
This was the second time Du Heng came to Lou Guozhang s home, and he felt an indescribable feeling in his heart.I just said this. The perfume on her body is King How At Pounds Loss Weight Gayle 2yt5 She Dropped too strong and a bit strong.
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Zhou Li has been infatuated with Miss Fuxiang from Jiaofang Division for a long time, and whenever he goes to Jiaofang Division, he must find Miss Fuxiang.Your Majesty is merciful and allows him to take the crime and make meritorious service.
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