Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
La entrega de productos grandes y voluminosos ya no tiene por qué ser un obstáculo.
Los minoristas pueden ofrecer una experiencia de entrega rápida, precisa y satisfactoria. Aprovechando las distintas soluciones logísticas avanzadas, que pueden superar los desafíos tradicionales y deleitar a sus clientes con entregas excepcionales.
Tecnología de información ayuda al sector de hospitalidad a construir un programa de lealtad relevante y personalizado que beneficie al cliente y reduzca costos de mantenimiento para la compañía.
Los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.
Even the owner of the Silver Winged Spiritual Gu Insect will still be attacked by the Silver Winged Spiritual Gu Insect when he is out of control.The medicine is special. From Qi Ling, he also learned that the maturity period of the fourth grade elixir cultivated by Shanhe Qiankun Fan was not as slow as he imagined.
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As long as you coordinate with Beishu Commercial Bank in advance before contacting you, you can locate his location through the contact sign in Li Shiming s hand after getting in touch with Li Shiming.Master, I can only send you here The waiter bowed and smiled.
That is the core monk of the Yuqing Sect, and may not be able to compete with the Bairi Sect s many The monks in the middle stage of Nascent Soul fought a battle, but it was easy to escape.He had forgotten that the jade plate could locate the identity of the sect.
The mid stage foundation building monk named Uncle Liu took back the offensive spiritual weapon and at the same time used two defensive spiritual weapons to protect the young monk.The quality of the cold energy of the huge corpse was higher.
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In fact, they also saw that if they were really friends, or monks from Tianxing Trading Company, they would have been welcomed into Yongle Island long ago, instead of being separated at a safe distance from each other.You re ready, is there anything else you need to pay attention to Li Shiming nodded and asked.
From this, it can be seen that Elder Ren is absolutely merciful to Li Shiming, and she also sees The Benefits of Haliborange Gummies Adults for Overall Health and Wellbeing (eYxTp)
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Because he has read a lot of knowledge about the Ten Thousand Beast Sect s formations, the natal magic weapon IBMz15 has made breakthrough improvements in the formations.class. It can be said that he is a comprehensive great elder level monk without any weaknesses.
Monks in the early stage of Yuanying might not have much effect on sharpening their sword intention.Even Liang Yexuan and Ren Feier were extremely respectful in front of him.
He opened the jade box with his spiritual consciousness, and when the jade box was opened, his spiritual consciousness immediately sounded an alarm.Qin Hu s ancestor was one of the four princes and twenty eight princes who founded the Yu Kingdom.
The thunder and lightning spread throughout Song Yu s body, and life disappeared wherever it passed.Judging from the test of the cave, the further back it is, the more trouble it will be.
Another fourth grade spirit beast had a hard collision with the four clawed dragon s claw.He shook his head and ignored the appearance of the storage bag.
He didn t care about this hand. It didn t matter even if the other party s hand grabbed it, he only needed to activate it.Another month later, he was able to successfully refine the Mingxin Jiugong Pill , which is an auxiliary cultivation elixir inherited by the Mingxin Sect and taken by monks in the late stage of Qi refining.
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Stinky dragon Give me a hammer The little Bai Jiuyou wielded the hammer with both hands and jumped up from the top of Hong Ye s head.She only absorbs the breath and does not harm the vegetation and spiritual beasts in the Lotus Terrace Cave.
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As a result, a string of sparks came out, leaving only a dent.Jiang Yuebai and Lu Nanzhi looked at each other, worrying about Xie Jingshan in vain, listen, these younger brothers are all here.
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After handing the jade slips of the martial art to Jiang Yuebai for a deposit, he made an appointment with Jiang Yuebai to meet at the entrance of Longgu Gorge in the northwest of Black Demon Mountain one day later.She also ate all the books and jade slips accumulated in her study.
This distance is almost at the limit of my spiritual consciousness to control the clone.The medicine inside can give me the appearance of a foreigner in a short time.
Trees and spiritual plants grow intertwined, with hundreds of flowers blooming and surrounded by bees and butterflies.Jiang Yuebai opened the stopper of the gourd and sucked a little for herself.
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If I return to the Monster Clan, I can t stay for sixty years, how long can I stay How long can I stay There will be no disputes there and I can concentrate on practicing for a period of time.
Immediately choking, Li Jiuchuan frowned and said nothing, his eyes gradually became colder.The timing of Fengyunhui must have been specially chosen by Fang Ruyan, because only at this time, the earth s spiritual energy will be consumed by the secret realm, and Fang s protective formation will be weakened.
Do you know where Jiang Yuebai is at this moment The two Jindan monks stopped far away.There are also spiritual beasts carefully selected by Yun Shang for her all over the cave.
They didn t find it strange that he came back at this time.What he is focusing on is the fire element in his heart.
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At this moment, suddenly, he thought of the lightning he saw on the top of the mountain.Adhering to the previous thoughts. He only selected a few from so many Chuanwu, corresponding to other parts of his body, such as fists, arms, back, etc.
How could an ordinary person come here If the road back to the base hadn t been washed away by heavy rain, there would be no way that he would have come here.Okay. Lin Beichen agreed, and his head was already How Kelly Clarkson Gummies Helped Me Lose Weight: A Fun Journey
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At least take a look at his surroundings as a reference, so we can plan a route up the mountain Kendia looked at Helena and said with a serious face.Xiao Bai, whose name is Zhong Bai, is the youngest among this group of traffickers.
And it is precisely because they all live on poison
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each other, and no one tried to stop him.At this time, the aunt who was packing the buns suddenly had her eyes lit up and said suddenly Hey, I remembered, young man, weren t you the one who practiced martial arts on the beach yesterday
Lin Beichen smiled stiffly, feeling Very social, are you so famous that even the auntie at the breakfast stall knows you Are you going to go today Yes.
Others felt that Huang Jiang s return was for Qin Feng.But it would have been impossible for other people of the same age to deal with it so easily.
If the Martial Alliance sends another master at this time, Chu Tiankuo will definitely lose.She didn t know, even she didn t know it at first. But by chance, she happened to overhear the conversation between Chen Li and Chen Dong.
As long as Dou Longyang passed his inspection and took the initiative to hand over the assets of the Shencheng Martial League, their family would be exempted from severe punishment.Lin, I think you should give me the things. In addition, my boyfriend no matter what No matter what happens, I will never forget when he saved me alone, he will always be my hero.
Just these two old men, any one of them can be crushed.In fact, in terms of face alone, she is not the top class, and cannot be compared with Chen Chuqing.
If you want to muddy this pool of water, be careful that you are the one who drowns first.Tang Kexin, who grew up in such an atmosphere, will definitely do well.
If she didn t choose Qin Feng, I m afraid she would never meet such a stunning man again in the rest of her life.However, he did not get angry impulsively. After all, the junior brother just now was provoked by Miao Jin and acted impulsively, only to be hurt by Miao Jin s secret strength.
I took this opportunity to ask you for advice, but now it seems that I don t have this opportunity.There were many people placing bets this time, but Qin Feng was no longer alone.
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was very similar to the day they got the divorce certificate.Some people shut up because of the interest, but today almost all of the people present were disciples of the Martial Alliance, so someone would always hear it.
Ye Tianqi s grandfather was the eldest son of that generation, and his father naturally became the legitimate head of the family.But they ignored that Qin Feng was also a guest brought by Dai Ruolan, and he was also her savior.
The little princess in the entertainment industry pulls her hand whenever you want A group of women, on the other hand, believed that Qin Feng was trying to seduce Zeng Keyi, the royal little princess, and did not want to work hard, and their beautiful eyes showed contempt.Dai know Qin Feng Du Shixi next to her heard her speak, but did not hear clearly Qingyue, you What did you say It s okay.
But reality gave him a hard slap in the face, telling him that it was not just the mountain of Xu Mofang that lay in front of him, but also an endless stream of monsters appearing one after another.Just as she revealed the slightest hint of murderous intent, a powerful force made her realize what reality was.
When a sect is founded, one person carries the cauldron.It stands to reason that this little girl doesn t like him very much, and of course Qin Feng doesn t have much interest in her either.
Fortunately, he endured the severe pain and gathered an internal force into his arm, which instantly took away a lot of Yuan Shan s strength.Okay, please. Han Qiusheng and Du Bangyan went out without saying a word, but no one knew that they were going to No one asked where to get the poison.
Before this, everyone had not taken Xinlongmen and Du Shixi seriously.
