Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
De acuerdo con datos del Inegi, las PyME generan 52% del Producto Interno Bruto y el 72% del empleo en México, por esta razón son esenciales para el crecimiento económico.
Those who violate our mountains and rivers, be punished. But what is even more unbelievable than this is the one who pinned down the ancient gods with one slap.It had to change its location several times and moved all the way south to the southernmost point of Yizhou.
Jiang Shangzhen glanced at the stunned academy scholars and smiled, but he was still too young. You should know about the famous Cherish the Fragrance and Cherish the Jade Chen Ping Case in Aquarius Continent, right This is the young mountain master in front of you, Yang Pu.Knowledge, but night sailing is the most En Explore Keto 6ma4j3 Apple Cider Vinegar Gummies Va difficult thing to deal with is an unintentional remark. When Chen Ping an returned to Haoran Tianxia, he accidentally bumped into Mirage City and found the book seal Ketoburn C95m1bkw3 Gummies A Detailed Guide that Fei Ran had deliberately left with Liu Mao from Huanghua Temple.
In exchange, and when Chen Pingan learned that Feng Jun was just traveling to another city, he asked the old En Andy Ruiz Weight Loss Aiiq 4uzok1g Taoist to do it.Is it possible that the Qingniu Taoist priest in front of him could know how to do it in a different cave With the weird posture How Supplements Helped Me Lose Pounds A Personal Journey 50ggrf of a living god, you can achieve an illusory and false realm On the street, Shao Baojuan smiled knowingly.
It s normal. Achieve Weight Loss With Nutrisystem W0s28 Partner Plan Today s Yao Mansion is no longer the Shangshu Mansion of How To Lose Ksu5sw7f Weight Fast the past. His Majesty the Emperor is not in Mirage City now, and someone is trespassing here.Pei Qian sat quietly aside, and after the master finished carving the seal, he asked, Master, are you going to give it to the old immortal Lu of Qinghu Palace Tianque Peak of Qingjing Mountain, Lu Yong of Qinghu Palace.
He stamped his feet and shouted the word draw water to circulate the aura of heaven and earth in his natal Qi Palace.So she wanted to try sending a letter to that highly respected and scholarly man. Lord Sheng, who is approachable and affable, wanted to see if he could do her a favor.
Do something better than me. Cui Chan said with a smile, How do you say that Chen Ping an said in a deep voice, Whether it s a sword servant, a sword scabbard, or falling into endless situations after a sword, it s all casual.Tong Tong Yezhou, even without many old people, is still not easy to gain a foothold. Han Jiangshu just clung to the willow leaf tightly, and the flying sword was circulated by the sword energy on its own.
The Pearl Mountain is not far from Li Er s house. Chen Pingan walked to the foot of the mountain and slowly walked to the top of the small mountain.Just like in Beiju Luzhou back then The rescued child was brought to Shujianhu Zhenjing Sect by Jiang Shangzhen, and was named Zhou Caizhen in the Yugui Sect s genealogy certificate.
Of course Qi Jingchun saw it and understood it. Lu Tai said in a deep voice, But when you want to When you are calculating one thing, you can calculate many people at once.Mostly acquaintances. Song Jixin, the Quick And Easy 9u8n4wpf6 Weight Loss Meals For April former neighbor of Muping Lane, is now Song Mu, the king of the Great Li vassal.
Pei Qian lost the idea of continuing to talk, it was difficult to talk. Maybe it was because of this that Master didn t like to talk when he first took me with him Pei Qian turned around and glanced at the five children.They might also be some kind of illusion, some kind of illusion tending to the truth. This made Chen Ping an a little irritated, and he couldn t help but take a big sip of wine.
You go to a place called Shujian Lake Palace Liudao and find a man named Li Furu Old ladies, you said that you and a guy named Zhou Fei are good friends, and let her take you up the mountain to practice in the future.The little girl only chose the font. Juanxiu is pleasing to the eye. The little girl asked for money, but Chen Ping an said How David Tuckfield Lost Over Pounds After Turning Key Strategies Snkczup48 That Worked For Him it was included.
Chen Pingan turned back and ignored the little brat who liked to give people nicknames. Guo Chunxi, who was riding alongside Jiang Shangzhen, suddenly said, Brother Zhou, you and Chen Ping an are both Acv Keto Irrxvr3lq Gummies For Weight Loss Evaluating Their Effectiveness And Taste from the mountain, right If you are not a mountain monk, you can t afford so much fairy money.But Jiang Shangzhen spent his own money and felt happy. Although Jiang Shangzhen would only lose more money than Fudi Yanshan by giving away this bamboo yellow pen holder that was equivalent to a secret landscape, but it was a completely different matter.
The red light flowed, indicating that the Flower in the Mirror was opening. She pursed her lips and carefully took out a snowflake.Jiang Shang really doesn t mind being served by his family. Fortunately, there was no conflict. The woman from Pushan Yuncaotang had a very good impression of the two little girls and waved goodbye to them.
After some questioning, there was no conflict, and the cavalry turned their horses heads and Benefits Of Apple Cider T8q3a Vinegar Pills Teachers Secret To Weight Loss Success In continued to patrol the streets.It was strange. Pei Qian s eyes widened, and the scribe in blue smiled and shook his head, motioning for her to be silent, and asked her from the bottom of his heart what was on her mind and if she could tell her uncle.
Liu Xianyang looked at Xu Xiaoqiao and asked with a smile, What does Senior Sister Xu want The woman with no thumb on her right hand smiled and said, It s the opposite of what Junior Brother Liu thinks.Still a large group of fellow countrymen. Four classmates, including Lin Shouyi, walked side by side.
I know the qualifications. The reason why I know this is because the other party said hello to our Da Li Song family, which is a bit polite to a host, so as not to lose more than ten sword cultivators in Beiju Luzhou and let us look for it blindly.Jiang Shangzhen smiled and said, Isn t it an affair Isn t it hurtful Chen Ping an reached out and patted her.
It s just that Jiang Shangzhen didn t really feel aggrieved. Jiang Shangzhen was the most self aware. Anant Ambani Weight Loss A Stepbystep Guide To His Stunning 73yh79c Change On the road of cultivation, he often made fun of others.Chunqing has long been a far reaching martial artist, and is also a Nascent Soul bottleneck qigong practitioner.
He just glanced at a certain pattern a few times. The numbers were full of numbers, which made Chen Pingan feel confused, as if he was reading a heavenly book.Jiang Shangzhen put his hands behind his back, looked at the mountains and rivers from a distance, and said slowly Ye Yunyun, have you ever thought about why I had to bring you from Laojun Mountain to Huangheji Ye Yunyun said I would like to hear the details.
The white bowl in his hand could keep pouring water. Look, it was only such a big bowl. I saw him pour water into a bowl with my own eyes.Then if I use a slingshot or a wooden bow, how much damage would it cause at a distance of twenty steps and forty steps respectively Does the so called immortal like the old ape from Zhengyang Mountain have fatal flaws, such as his eyes, crotch, and throat If my opponent tries his best to kill even though he is injured, will I Joyce Meyers Keto Gummies Divine Xdk06m03 Guidance For Weight Loss definitely die At that time, Ning Yao was almost asked by the boy and En Royal Keto Gummies In Usa S0pgmva1 And Canada Monp only wished that he was not deaf and mute.
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The key point was that every breath Kelly Clarkson Weight Loss The Truth E8a59 Behind The Keto Melt Gummies Rumors he exhaled was like mist in the mountains, like water smoke on the lake, white and misty.he wrote down all the customs and customs along the way, and finally died near our town, so I took that thick travel diary back and read it when I have nothing to do.
After Chen Pingan confirmed that Zhigui had walked into the alley, he explained awkwardly I went to Gu Can s house to get something, but she was about to go out, so Over And Fabulous Oprahs I56efkq Weight Loss Success Tips I had to come here to hide.There was a man who was all white, with big sleeves swaying, and seemed to be thousands of feet tall.
However, East Aquarius Pingzhou has always been regarded as the place where Buddhism ended. After several catastrophes that destroyed Buddhism that affected half of the continent, Buddhism has gradually declined in the past thousand years, and its power is far less than that of Confucianism and Taoism among the three religions.
Most of the people Best Diet Drops The Guide To Choosing Cggj43qi The Right Weight Loss Drops For You who took action were Qi practitioners who did not know the severity of the action.Song Jixin noticed the girl tugging on his sleeve. The young man had a clear connection with her, and he subconsciously swallowed the words that were on his lips again.
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The old land man seemed to be drooping his head in despair, but in fact, his eyes never stopped. From the corner of his eye, he kept glancing at the Yue character made of twisted earth, covering the ashes from the yellow talisman.Fulu 2o4 Kelly Clarksons Weight Loss Secret The Role Of Gummies In Her Transformation Street and Taoye Lane were happy to see the result, and it became a topic of conversation after dinner.
To take a step back, Even if we at Zhengyang Mountain don t get it, if those young people like Old Dragon City Yunxiashan lose the opportunity, Zhengyang Mountain can still tolerate it.At this time, she only wore the narrow green sheath knife, and her hands were only wrapped with strips of cloth.
He just asked out of curiosity Did other dynasties pay a higher price That made them betray Da Li Song Changjing said with a smile That sword cultivator was mostly like this before.You can promise me gold, mountains and silver seas. I m sorry. Brother, I won t sell it anymore. The jade pendant I gave you as a meeting gift is called Laolong Buyu.
Ning Yao turned to look at Chen Ping an, who was breathing calmly Keto Apple Cider Gummies On Shark Tank Ibz2l4c4 Fact Or Fiction and looking calm. Although she didn t like Old Man Yang in her heart, she had to admit that the old man was a real master of the world.The young man did not speak for a long time. The man carrying the sword took off the tiger charm from his waist.
However, the old ape still did not chase straight up the mountain, but stood up from the ground. stepped on the top of a thick green bamboo pole, slightly increased the force, tilted his body towards the mountain, and the bamboo bent accordingly.It was as if his mouth was stuffed with cotton during the execution. Therefore, Lu Zhengchun, who continued to accompany his grandfather to discuss matters in the lobby, could not hear his brother s misery.
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I will be responsible for cleaning up the mess. I will ensure that there will not be a situation like the turtle turning over and the mountains being cut off.If you can t, it s okay. Don t go too far and miss the foundation of the great path. Ust3i6ffn Semaglutide Weight Loss Dosage Finding The Optimal Amount Liu Baqiao asked casually What level of martial artist is your distant relative Chen Songfeng said helplessly How do I know such confidential matters Liu Baqiao thought of the incident that day in the main hall of the government office.
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Back then Qingyao Zhenyi and Qingwei came to Hongqing Restaurant together, and the two of them climbed to the fourth floor of Hongqing Restaurant, which was a good story back then.Shao Nan s habit has already been formed.Of course, another reason why Shao Nan went to street stalls was to evaluate the Discover Apple Cider Vinegar Pills That Support Weight 2onlq1 Loss size and prices of the market to avoid being hacked.
Unexpectedly, it was deadlocked.Even if it was a stalemate, How Did Wynonna Judd Lose Weight Discover Her Doak6eyuf Secrets In Zhenjun Puyang felt that Shao Nan would not last long.Why The power of the Maha Mingchen sword is quite good, and there is a complete plan for upgrading from seventh to eighth rank in the sect.
It seems that Lan Yuanzhou is doing well in the Sacred Fire Glazed Tile School, and many people along the way will take the initiative to say hello to Lan Yuanzhou.Finally came back.This time, the doubts in my heart should be solved.
But I m sure, this matter must be related to fire.Is there any forbidden area in your sect Shao Nan always couldn t figure it out by himself.Now there is no doubt anymore, each of them is faster than a live rabbit, wishing to have a few more legs.
Now facing a crisis, Shao Nan stood up for the first time, which moved Chai Jingming even more.Now you have here With the logo I planted, other professional liars will not come to trouble you.
Lan Yuanzhou didn t refine any flames, and Shao Nan never expected Lan Yuanzhou to make any progress in controlling fire.However, when Shao Nan saw the fat man in rich clothes in the shop who was eating rice dumplings, his face was weird, and he almost laughed out loud.
As for Lan Yuanzhou, he was also by Shao Nan s side, but he put up his qi shield as soon as he came up.It s because Shao Nan s cooking skills are superb, and I enjoy eating.
Nine Li Sword Master said coldly.Shao Nan froze again.Let Lan Yin master it in advance.At the same time, several possible locations for Lan Yin to appear How Long Dkjq6zuyj Does It Take To Lose Pounds were marked.
For the next thing, we still have to ask the patriarch.Shao Nan, who was still not quite sure, flew forward for more than a hundred miles, and found that there was no possibility of melting the snow for more than a hundred miles.
Although he has found a way out, none of them is as good as getting Yangmai Fruit now.You have given such an obvious hint.If I can t figure it out again, then I don t have to mess around.
That is to successfully avoid the two shadows.Shao Nan s flying sword has already deviated in a certain direction.But compared to all the collections of Dao Natural Sect, it s just a drop in the bucket.
The preliminary rounds are just a warm up.Return me to the finals.Haha Xiao Fengzi, look, brother is here this time.You have nothing to say, right Lan Yuanzhou hooked his fingers provocatively at Ju Feng downstairs.
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I didn t find that this new colleague just saw three coins.Suddenly, the prisoner in black saw that the cloak on the left side of the quack was slightly bulging His pupils shrank violently as if he was being irradiated by a strong light.
During the transformation, beat every part of the body with a Amazing Ways Apple Cider Vinegar For Wr3pn Lower Leg Toning In stick, like a blacksmith forging iron, remove impurities, and condense steel.The greater the power, the less he can do whatever he wants.
Sneaking back to the Dizong that day, awakened a ray of primordial spirit of the Taoist leader, the Dishu was banned, and Pindao was also seriously injured.Xu Qi an found the inner hall, and learned that Chen Fuyin was still sleeping.
The leader in the same grade.In the past, Xu Xinian would not talk to him, thinking that the brothers farewell this time might be a farewell.Is it the magic weapon from Qinglong Temple device, who knows.
Li Yuchun coughed Master Li, I took away the gong under your hand.This is just one of the reasons, the other reason is that he doesn t want to go against his heart and do too many fishing for sideways.
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Although the mother in law still doesn t like the nephew, the relationship between the younger generations is still very good.An oval face will make a woman look dignified, especially after becoming a woman.
Otherwise, with such a simple transaction, why bother to find a death row prisoner The man in black accepted this task for two reasons First, it is better to die than to gain a chance.
