Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
Los entornos industriales presentan una serie de riesgos para los empleados, desde maquinaria pesada hasta materiales peligrosos y condiciones de trabajo extremas. En vista de
La tecnología de drones y la automatización están impulsando una nueva era en la industria minera. Desde la exploración autónoma hasta la optimización de la
El almacenamiento por contrato combina la rentabilidad del almacenamiento público con servicios mejorados y seguridad exclusiva. Sin embargo, antes de firmar, las organizaciones deben evaluar todas las opciones para asegurarse de que este tipo de almacenamiento cumpla con sus objetivos y prioridades. La elección correcta garantizará la eficiencia y el éxito en las operaciones de su negocio industrial.
We can only find out after we go there. What the head of the Tian family said is true.This little thing is enough for her to use for a while.
Unexpectedly, one wrong step after another, what he got in a hurry was not a happy life and a bright future, but a lonely emptiness.This is completely like a carefree emperor, why not do it After the Long Eyebrow Ghost King made his statement, Fuliu Ghost King immediately said My generation of monks has always respected our strength.
Qingyang nodded and said Fellow Taoist Taoist is still here guarding the ladder to heaven.They play a very small role and have a minimal impact on the rate of elixir formation.
I don t know if she can survive the next two thunder tribulations.Qingyang suddenly felt a strong wind coming from behind.
He was familiar with these two realms, so he wrote in such detail.He separated the relationship between Crouching Tiger City and Qingyang with just one sentence.
it is more convenient to look at it later. At this time, the iron eating beast in the pit had already climbed up.After all, this is the territory of the Lingfu Sect.
All the other monks retreated, and only the seven ghost kings and their followers in the stands sat motionless.Level. The monk on the right sighed with emotion Yes, this person is very powerful, has superb alchemy skills, and is young.
Buddhist monks have a great restraint effect on ghost cultivators, and magic weapons such as Buddha statues are even more taboo for ghost cultivators.Qingyang got the spirit stone and saved himself the trouble.
The remaining The votes need to be divided between two people, how can his vote be ranked in front of mine Although four votes were not too many, Huanxi Ghost King was still very proud to be ranked first.Only the Gufeng Continent has the ability to improve people s cultivation so quickly.
Dealing with two Nascent Soul fourth level monks at the same time is extremely difficult for Qingyang, who only has the ninth level cultivation of Jindan.In addition, his true energy was not pure enough, and his foundation always felt a little frivolous, which would definitely affect the performance of his strength.
He and Shi Fu Zhenjun were indeed a little surprised.found that there was little chance of winning Qingyang, and immediately turned to making friends and curry favor.
Without the influence of Dream Soul Grass, we can easily defeat the four of them.Why is it called this name It is said that this sect has a peculiar custom.
Those seaweeds were no match for Qingyang s dual element sword array.I don t think it s necessary for True Monarch Shi Fu to take action and just let the city guards arrest him first.
On the right is an old man on the eighth floor of the foundation.As he spoke, the fourth thunder tribulation had already reached the top of the iron armed monkey.
The power of this attack has far exceeded that of his ancestor, who was most likely a Nascent Soul cultivator.How could Qingyang take these Qi Refining cultivators so seriously that he didn t even bother to kill them He casually released a little momentum and pushed these guards out as if with an invisible big hand.
I haven t seen my two sisters for decades, and I miss them so much.After these words were finished, Hun Su s His mental state got even worse.
How could he bear this He said angrily Good boy, I have lived for hundreds of years, and I have never seen such an arrogant person.A small golden elixir monk could actually exert as much strength as a third level Yuanying monk.
But he suddenly took a step forward, gently took Mo Shanghui s arm, and said The master may have been neglecting it for a while when he was worried about the reception these days.In the practice of Taoism, it is extremely rare that the purpose is not to be masterful, but to be connected.
From another perspective, the nameless, real, and above perfect realm that Dongfang Wanqing has achieved, except for some mental planning through the limit breaking method, has nothing to do with the real realm above perfection.For a moment, it almost felt like the mountain was about to be cut into two parts.
However, after finding out Qingquyu s attitude towards Huang Baili and others, he is certain that he is not to blame adapt to circumstances and observe the reality.Mu Mu said in a deep voice That s natural. Gui Wujiu said Your way is change the place, change the place.
In the initial state, among the hundreds of people left behind by Xi Lerong, there was not a single ordinary person, nor a person above the Ding Yuan realm.What does this mean Gui Wujiu pondered Although we know the general outline, we may not understand it completely.
It was not until half a quarter of an hour later that they could not feel the breath of Hanzhen and others.They seem to be about an inch thick each but whether what you see with your eyes is real is not known.
But whether it was Long Yun, Feng Qing or Xi Lerong, they all looked stable and contented.Although Fan Chang and Meng Jun did not have much inheritance background, it was purely a fluke that they reached the Dingyuan realm.
If people outside have blue faces, they often give people the impression of being cold and distant but although this person s face is blue, it makes people feel full of vitality.Moreover, the two golden tablets escaped extremely fast, almost like moving shadows they were very different from the bulky appearance of this object.
He took a deep breath suddenly, and his half body shape suddenly took shape, emitting a dazzling light.Mo Tianqing changed his mind and asked seemingly casually To what extent can it be achieved Xi Lerong suddenly turned around and said very seriously It is better than those A person who plans the plot, personally goes down to the realm.
And the three of you are all disciples of the secret Taoist Sect
Leng Hua s eyes lit up and he said calmly In that case , the inheritance you all bear, it will be very convenient for you to act within the sect.Linghu Qubing makes his own judgment. When his own strength and trump cards are not enough to achieve total victory, he should not seek total victory.
It is not destined to be like you. Destined relationship and the two of you are equals, so it cannot be easy.About half a month later, the general situation has been confirmed.
His practice area is clearly only separated from the Yue Heng Sect by a wall but he sacrifices the near for the far, and even spends the flying treasure to find Zhentan first.As soon as the eight characters came out, Xi Lerong was suddenly startled.
Between the eight peaks. Long Yun Fengqing, Xian Dao Ying Yuan, and Xi Lerong all had their hearts beating.Jing Ke was very confident. Of all the people here, he was the only one who could do it.
outside. Then Jiang Minyi s eyes narrowed and she punched again.The Nangong Boyu in front of him was in the Golden Core realm, and Bai Ling er was also very arrogant, but he was unwilling to break through to the Golden Core realm.
But now it seems to be reversed. He has become silent and Xuanyuan Huai is very talkative.So he just tried to come up with an idea and was slightly resistant to the roasted chicken in front of him, but he didn t expect that the effect would be so intuitive.
The person on duty guarding the teleportation array was standing alone in the outer watchtower and had not noticed it yet.Generally speaking, achieving the unity of the three treasures in the golden elixir realm is a great achievement unprecedented in ancient and modern times.
Bai Ling er seemed a little reluctant when he heard this, but he immediately changed his fighting method.Both of them are in their thirties, and their characters have obviously the same characteristics as those of the local aborigines.
Gui Wujiu also escaped and quietly appeared at the core teleportation array of Yue Heng Sect.This shows how deeply hidden this secret is. Therefore, there is reason to believe that the fact that I have predicted the danger is beyond the other party s calculation This gives you the opportunity to prepare in advance
Yue Hengzong, Wuping Mountain, Qianjue Peak. The place is bustling with people and the magical instruments are floating in the sky.
Because the most advanced methods of divination and deduction often do not directly see the flaws, but collect and collect them from the context and trajectory in the world of Ziwei, and finally obtain counter evidence.In the process of establishing the Kongyun Nianjian, the Nianjian Evolution Chart played a decisive role.
Gui Wujiu resisted Li Yunlong s attack, which was just right.Dressed in white, he possesses both movement and stillness, strength and softness.
If you want to avoid it, you absolutely cannot. What s even more amazing is that Elder An Yan had a vague premonition that if he was hit by a meteor or star , it would turn into a tiny point in an instant and pass through before he could use any defensive means.Those whose merits are below the fifth revolution are not allowed to move with the help of this method.
Qin Menglin sat down on the huge tree root, and suddenly a green formation flashed away.Although the sea water is endless as far as the eye can see, there is a very peculiar scenery that makes people pay attention with a radius of more than a hundred miles, a sea of water gathers, convex on the outside and concave on the inside.
It doesn t matter if Xian Dao, Ying Yuan and others leak some details.From this point of view, Sword Fruit , as the easiest fruit to see, can actually still be called as difficult as climbing to the sky.
This rule is still in the long term, at least within ten years, Gui Wujia will not fight with others.
Why bother What s wrong with handing it over properly Since you brought out the fake ones, your lives are mine Li Shiming said lightly.It is not a problem to deal with Li Shiming who has made some achievements in body refining.
There are many such things among monks. Every monk has more or less practiced for more than a hundred years, how could he not have any chance.Shiming, I was about to call you, but you came here Li Wenyuan waved to Li Shiming to sit down.
What s his name How old is he this year What s his cultivation level What he s good at the woman in black skirt asked repeatedly.Their only thought was to absorb the aroma. Ren Fei er stole the spirit drawing liquid that belonged to her mother.
Because he did not have a higher level elixir, the elixir for the monks in the early stage of foundation establishment needed to be exchanged with contribution points.There were two sword marks sweeping across the island.
The true disciple of Shushan Sect fell in our hands The hidden monk said with a smile.Then continue refining. This is considered as completing your sect s mission, just in time to accumulate some cultivation elixirs for yourself Master Ma waved his hand and ordered.
The reason why the innate warrior can threaten the Qi Refining Cultivator is because the innate warrior s attack can concentrate the innate Qi at one point and break through the Qi Refining Monk s defense.The various formation strengthening plans put forward by the last two senior formation masters of the sect were all put into actual operations.
What such a swordsman is best at is getting close. Once he gets close, he can follow up with infinite sword strikes.His strength was in the late Jindan period, and his influence in Shiwan Mountain was not small.
He decided to enter the world of immortality, but before leaving, he still had to fulfill his original wish.However, it is a common technique in the world. It is said that very few people have practiced it, and it only involves a little bit.
I have another question for Senior Brother. Uncle Cui rewarded me with a trophy belonging to the Xuanming Sect.Li Yuanba began to practice the Ten Directions Sword Cultivation Technique.
At the same time as the white lotus appeared, the figure of Jue Yuan Buddha disappeared into the bronze bell and appeared above the white lotus.If he hadn t been extremely familiar with the large server IBMz15 and maintained it for a year, he wouldn t have been able to operate it in a short time.
As for her daughter being interested in Li Shiming, these will pass after Li Shiming becomes a monk.It took Buddha Jue Yuan a hundred years of preparation before he was recognized by the Jade Foot Relic and received part of the inheritance.
This technique could be extremely effective whether in battle or in pursuit and escape.Although he had not eaten enough in recent months, he still only ate a quarter of the spiritual rice before being unable to eat any more.
Li Shiming suppressed his dissatisfaction and took out the token without handing it over.The cave is divided into a living room, a training room, a practice room, a warehouse, and a study room, and a spiritual spring is introduced.
improved. It took three days to successfully produce five middle grade magic weapons Gatling, and even the original middle grade magic weapon Gatling was improved by him.This was because the outer layer of the starlife fireproof material was carbonized, but the temperature inside was still bearable.
The sect will not send high level monks to deal with it, but will let monks of the same level take action.They are all composed of monks who do whatever it takes to get resources.
In his previous life, the program he wrote would have infringed on many patents, but in this world, there is no need to consider such things.Even if he thought he was rich, it was still a huge fortune.
Then a huge amount of energy was materialized in the form of thunder, along the runes All poured into Jeffrey s body.The entire cage was safe and sound, but the crow inside was missing.
The few ministers who were not arrested were so frightened that they peed their pants.This was the thing that concerned him the most. It s basically the same as what the Star Messenger said.
Thinking of this, Lin En shook his head again and said.This was not an ordinary flame, but a plasma fire that reached tens of thousands of degrees Celsius, enough to destroy all flesh and blood.
The only disadvantage is that it consumes a lot of energy.Originally this was a manor owned by a great noble of the empire, but unfortunately the entire building complex had been destroyed by his End Page Atomic Breath.
Dragon of Winter Warlock let out a shocking roar, and then vibrated his wings, leading hundreds of giant skeletons.The outer layer has positive charges and the inner layer has negative charges, so the two can combine to react, producing light, heat and even flames
The entire paper is filled with thousands of words and occupies the entire Lin En enjoyed reading the length of the page.
Lord Tesis, it looks like a meteor
Tesis looked up in surprise, but saw nothing. The Divine Punishment Knight hurriedly spoke.Although the offensive of the wizards outside the city was not enough to have any impact on this holy city, as the maintainers and controllers of divine magic, they, the cardinals, also bear a lot of pressure.
Actually, my alchemy skills are very average. At best, I only have some experience in engineering research.It was greatly affected by the environment, weather and luck, and was very unstable.
It exploded instantly, and its power was no less than that of antimatter annihilation of the same mass The arcane locks, which were made of special shaped materials and blessed with the power of death, began to fall apart under such power Violent energy waves raged in the sky above the foreign land.
This scene seemed to be a reenactment of the war in the capital more than a year ago.However, his underestimate of the enemy was obviously fatal.
the outcome of the war. The Imperial Fleet lost a total of 143 warships and did not achieve any substantial results
Listening to Joshua s report, Lucia s beautiful green eyes narrowed and her tone became extremely cold
Tell me what s going on
As far as I know, most of the powerful wizards have already gone to the kingdom.
Master Lin En once said that you don t necessarily need a ruler to measure the length of an object, and you don t need a steelyard to measure the mass of an object Philip explained Dean Lin En s whimsical ideas to the wizards present in a simple and easy to understand manner.Second rate. It doesn t sound like much, it s just using magic to create a sun to provide us with inexhaustible energy Linn said with a smile.
The fighter plane created like this is simply a walking bomb It might be more appropriate to call it a suicide aircraft Tim rolled his eyes.Maybe I can find a way to close the space time door, but there is only one chance
In fact, the appearance of the main god was not beyond his expectation.
If the experiment can be successful, then maybe next time there will be no need to use this almost fatal method to kill the enemy While thinking, Lin En slowly rose into the sky under the gaze of everyone.When the crusade army left and the enemy lowered their guard, they would come back and even be able to capture the poorly defended City of Fire and Oil in one fell swoop According to Dean Lin En s words, they successively used the strategies of empty city, attacking the enemy and rescuing the enemy, secretly crossing Chencang, and diverting the tiger away from the mountain So many wizards are very curious about what this magic star did before arriving in the wizard s land Could it be that he was a great lord of the empire Otherwise, how could he know so many tactical skills End of Chapter Master Wizard, shall we go to the City of Fire Oil now After Redel settled the poor people gathered in the square, he looked at Anthony beside him and asked.
When they die, they will quietly spread his divine power in that world.It was able to survive the destruction of a nuclear explosion without any damage, probably because more microscopic forces were involved.
Fortunately, after the diameter of the space time gate expanded to more than two kilometers, it stopped growing, and then an aura that made everyone feel depressed began to spread throughout the valley.Under such circumstances, the concept of equality is obviously not suitable.
There are also some who are unable to speak out of severe fear.That s not necessarily true
Linn shook his head and then continued. We are not completely without the ability to affect high dimensional space.
But before their words could finish, bursts of roars of machine guns resounded.There are naturally a lot of questions, but what I want to ask about is about the Secret Society.
With his own strength, he might not be able to keep all of these people here Thinking of this, Mortan suddenly raised his hand and made a gesture, and the guards who were confronting Stanford and others immediately rushed forward like wolves and tigers.Having just captured a god as prey, Ankara naturally wants them all What s more, she knew very well that when the great Lord Harriet came, it would definitely not be her turn to own this divine realm, so the godhood, priesthood and divine power were the things she could really win.
Credits are a new system in the wizarding academy. They are evaluated based on class performance, essay evaluation and magic assessment.The importance of the fusion reactor is self evident.
After Sanchez explained something, he ignored these ignorant people and continued to talk about his particle theory, based on the small hole imaging that Glenn had just demonstrated.You must know that there are a total of forty nine kinds of basic elements.
It s a pity that Gustave died after the Battle of the Holy City.As for the specific situation in the galaxy, it is still a fan.
When everyone looked up, they were shocked to find a huge transparent mirror appearing above their heads.When the wizards first proposed to collect scattered land and implement centralized and mechanized planting, they were met with spontaneous resistance from countless farmers.
It is even questionable whether it can be a powerful civilization in this galaxy.That s my prey, I can do with it how I want, Cecil Varok said quite dissatisfied.
Linn, Harov, and Vittorio were also facing a formidable enemy, but after Ella appeared, she had no intention of attacking them.Lin En explained it rather speechlessly, and then continued to speak.
This was the first time he saw the true faces of the legendary speakers at the top of magic.The leader looked kind hearted, about forty years old, with slightly squinted eyes, and a very rich appearance.
After that, It s not too late to study slowly. However, Arad said reluctantly.
