Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
El Centro AVIN es una plataforma en línea y equipo de trabajo especializado que servirá como punto focal para realizar investigaciones, compartir información, y gestionar el contacto entre centros de investigación.
La atención al cliente es un traje a la medida. Existen compañías que pueden prescindir totalmente de las líneas telefónicas; existen otras que requieren interactuar por ese medio.
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In the end, only one team member survived except me.Development, Wei Kang is dead, not to mention that Wei Shan will turn against him, that way to be killed, it is strange that Wei Nao is revenge a few days ago, so at this moment, I actually have no 2025’s Top 3 Fairchild’s Apple Cider Vinegar Detox Drinks for Weight Loss
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When Shen Tengfei came over, the car he was riding in had an accident.The guard responded immediately. When the Eighth Prince Xiong Xuzhi heard this, he said in grief and indignation What s the point of me entering the city alone In the battle at the mountain pass Exploring the Market: Pills to Lose Weight Fast in 2025
of the Dongyi Mountains, hundreds of thousands of Chu and Yue armies have been fighting each other so far.
You are Hanhu, maybe you are. Lu Pinhong shrugged. Spiritual fruit You ve heard of powerless fruit before, Authoritative Review: Is CBD Gummies Good for Sex in 2025?
are there few of them Lin Haoming looked at it carelessly, it looked like something made of crystal, the pale yellow looked very beautiful, but it really didn t look like a fruit.Retreating to Huashen, Lin Haoming cultivated the Xuantian Demon Physique, which can be regarded as a truly great achievement.
For these people, the restaurant staff also ran over very politely.If it s really the main interface, let alone more than ten years, it may not be possible to meet others for more than a hundred years or thousands of years.
Thinking of this, he took a deep breath and waved his hand.became famous. This mad god is really against the sky.
At this moment, the mansion of the Eighth Elder was very lively.what is it The people around were hunting for treasure, but when they heard the sound, their expressions changed.
Then, they recorded these fragments with formations, and then returned immediately.Some are floating in the clouds, and some are standing on the ground.
Regarding Xiao Zhuang s ability, General Feng Xue believed very much.He was Fenglong, and this time he was also in charge.
The confrontation of this breath alone was enough to kill many people instantly.The family has eliminated a danger. Moreover, he has also taken a fancy to the great sacred artifact in the opponent s hand, thinking that the opponent still has treasures.
At this moment, Lin Xuan is a bright light in the night in their eyes.bp bp bp bp Dragon Palace, inside a spiritual mountain.
Mengpo soup fell, and endless dreamlike fragments appeared in the four directions of the world, and then quickly condensed.Hundreds of war servants were all enveloped, and their souls entered an illusion world.
Zu an didn t dare to delay, worried that he would really not be able to bear it any longer.Only then did the emperor nodded in relief. You must know that Yu Yanluo was so magnificent back then, and she didn t know how many outstanding people who were against the sky were not seen by her, so how could she have a Go90 Keto ACV Gummies: Your Guide to Healthier Snacking
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On the other hand, Zaan slept until noon, and only felt refreshed after waking up.As a result, Gao Ying drank tea and chatted indoors, Zaan was entertained by Yu Yanluo, fine wine and delicacies, and he drank northwest wind for several hours alone in the snowstorm.
The opponent s knowledge is also quite extensive, and he insisted on parrying more than ten moves.Do you know Zishuang Divine Milk Zu an looked at him nervously.
Zu an was startled, listening to her The meaning seems to be really big Of course.There are eight guests who have come to us during this time.
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Li fell into silence, and sighed after a long time It s hard to recover from the trauma of the soul.one level. Then what about their cultivation Pei You was more concerned about this.
Now that the truth can be found out, the situation in Yunzhong County has stabilized, and he has completed the task.I was wondering why Chuyan sister fell in love with him.
Zu an looked at Yunan again Why, Mr. Yu doesn t speak, is it because he is worried that Miss Active KETO Gummies Review: Discover the Best Keto Supplement in the USA for 2025
Nanxun will help me cheat Just kidding, Miss Nanxun is so beautiful, how can she help you cheat, so please ask Miss Nanxun to write a question.After returning to the Duke s Mansion, a group of people came to persuade Zu an, and even brought up the fact that Duke Mingyue s army was suppressed by the emperor s imperial decree.
On the other side, that King Duan Yun was fighting fiercely with Liu Fei and Duan Qingqing.Who will slap me There was a lot of slaps, and then everyone s cheeks turned red.
He asked in a cold voice, what the hell did you provoke We just got lost, and this group of things came directly to kill us.This person is Lin Xuan. He rushed here, and using the super teleportation array, he finally returned to Liuli Palace.
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Chen Yidao shrank his pupils and dodged with all his strength.Lin Xuan squinted his eyes, and he recognized the person from the Liang family in the Northern Territory through the clothes marks on the other party.
Besides, we heard from him that, You seem to be very unusual, which makes him very afraid.How could it be possible that the Tianjiao of the Holy Land of Wanchu was defeated No, the disciples of the Holy Land of Wanchu are 2025’s Comprehensive Guide: Green Otter CBD Gummies for ED Reviews
very powerful, and they are almost as powerful as the next up Holy Son.
The next moment, they were stunned, because it wasn t anyone else who was injured, but Qixing.Although they know it s not their holy land. But other people don t think so, so they are of little use in explaining.
Because Li Wang s defense is unparalleled, no one has been able to break through his defense since the beginning of the battle.At the same time, his long sword flew across the air.
He has used many tricks, but he can only draw with the Golden Lion King.He stretched out his hand to grab it, but at this moment, countless sword qi emerged behind him, and quickly condensed to form a figure.
Seeing this scene, everyone exclaimed. Jian Shisan shrank his pupils even more, and the next moment, he let out a roar, and Shura in front roared incomparably.So I dare not approach at all. Hey, it smells so fragrant.
That s right, third brother, it is indeed me. It s time to be done.When Lin Xuan came to the front, everyone was stunned.
