Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
Los entornos industriales presentan una serie de riesgos para los empleados, desde maquinaria pesada hasta materiales peligrosos y condiciones de trabajo extremas. En vista de
Los profesionales astutos de la cadena de suministro saben que construir y mantener una red de fanáticos y animadores, en toda la organización, pero especialmente
La tecnología será limpia en la medida en que lo sea la fuente de electricidad. Para reducir realmente a cero el nivel de emisiones, los vehículos eléctricos deben funcionar con energías renovables.
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As warriors, the Iron Wolf Guards worship the strong the most.Da Gan s Jianghu forces are only as strong as the sky, and Da Gan is attacking the Jianghu forces even more now.
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Huh In a moment, the sword master s sword shield was formed.After bowing and retreating, everyone went to play.
He had watched many martial arts and TV series. He also had a martial arts dream.Seeing this, the other warriors were afraid that a steel rope would not be able to hold the sea beast, so they hurriedly shot out a few more steel ropes.
Hearing the voice, the young man in linen paused in his steps, swayed slightly, but still walked firmly towards the ring without looking back.Luo wants Him Luo Chen pointed at Wang Bao and said.
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It is completely consistent with the characteristics of being electrocuted, but
Just what Forensic Doctor Wang was not in a hurry to answer.Hello. Lin Beichen smiled and nodded, and then said Introduce yourselves.
And the person he hit was none other than
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It can t be bluffing, can it Lin Beichen carefully observed the spies.If the body is burned clean by the magma
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There was another Jiang Yuebai in front of him. Jiang Yuebai lowered his eyes coldly.Mu Linfeng was dumbfounded, Ning Zhiyuan turned pale in horror, and the two of them were shocked and panicked to resist.
A burst of short and pleasant sounds came. Jiang Yuebai looked over and saw a majestic city entrenched on the bottom of the sea.Hongchen Feijian sent a message and called Heshan back.
As for the raw materials for alchemy and talisman painting, Master Fuyu would take several disciples to other islands to purchase them every month.My master just didn t like hearing you sigh, so he ran to the front.
Jiang Yuebai glanced at Shen Huaixi and didn t know how to answer this question.I will go down to catch her myself, and you can wait here to recuperate.
It was expected, but not a disappointment. He asked Professor Feng, what do you think of this method It is of great significance.Boom As the sound of cracking silk exploded, under his gaze, a thick bolt of lightning fell from the sky and struck straight down.
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Click With a crisp thunder, the thunder and lightning accumulated in the clouds began to tilt out Suddenly, there were strong winds and rain, lightning and thunder It s like the end of the world is coming Lin Beichen was waiting for now.Qian Yi and other police officers were looking at Lin Beichen, but they saw that he just What Does a CBD Gummy Do: Benefits, Effects, and Uses Explained
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However, it s just the beginning. He felt
These two inexplicable forces gave him a feeling. If he followed them, he could reach the swelling position Then leave it to them Lin Beichen chose to believe his feelings.I was just about to figure out how to move the electrical element I sensed on my liver.
It kept shaking. Wang Zhengming took out his cell phone and took a look.Lin Beichen didn t waste time. After reading the values, he immediately walked into the next test compartment.
Looking at Song Xiangdong s expression. Lin Beichen asked Director Song, is there something wrong Why do you feel like something is wrong when you talk about this overseas organization This overseas organization
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