Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
l mercado de cloud se multiplicará por seis en los próximos cuatro años, pasando del 7% actual al 41% del total global de las comunicaciones unificadas en 2020.
La solución de ingeniería de software integrada de Siemens para la industria automotriz finalmente traslada el desarrollo de software incorporado a su lugar apropiado, como parte integral del ciclo de vida completo del producto.
Tesla nos ha demostrado lo fundamental que es abordar la digitalización de la cadena de suministro en el marco de una estrategia y un contexto empresarial, respetando y aprovechando el conocimiento de la empresa en lugar de intentar suplantarlo.
Esto es lo que finalmente impulsa la revolución tecnológica: El desarrollo del conocimiento con nuevo pensamiento crucial es posible utilizando innovación previa.
Jiang Yuebai secretly glanced at the rice fields. Since she left the handymen and the bottom, she has rarely met people who slandered her behind her back, and even the people around her have become more and more kind.He waited patiently for a full two hours before walking out of the rock crevice.
Fuyu hesitated for a moment, Okay, I can remove the Dingxian Pearl, but you must keep your promise and formally have peace talks with me, Biyou Palace, in one month.Can you show me the original document in your hand Jiang Yuebai said.
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s open a blacksmith shop.Ouch The talisman light on the net brought bursts of electric current, constantly hitting and burning Aojuan s body, causing him unspeakable pain.
Jiang Yuebai s mind was buzzing, and the sound of a piano rose and fell, giving her a splitting headache.He Yu s clone prepared the talisman and walked out of the cabin.
What happened For the first time, The Immortal Grass Sutra improved her proficiency without using spiritual plants.Seeing Ji Xiang eating happily in the corner, she also offered the Five Elements Lotus Platform and put everything in the palace, including the bookshelf and the pearls above her head.
She had never been in the air, so she suppressed her aura, tried not to attract attention, and climbed up the stairs to ascend to immortality.The cultivation atmosphere was unprecedented. Gua Only in the pond at the It Works Weight Loss Gummies: Understanding Their Potential Benefits and Drawbacks
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Many people began to doubt life, suspecting that they had fake spiritual roots and cultivated fake immortals.It s a small restraint, a Do CBD Gummies Show Up on Drug Tests? Understanding the Facts
thousand catty drop Jiang Yuebai recognized Shi Long s move to hit the male cultivator, and she could do it too.
Asshole, hand over the thing. That s not something you can get your hands on.Looking inward along the doorway, underneath the city gate tower, there were densely packed corpses stacked up like a hill.
But is that the end of things No, Su Ye felt that the matter was not over.Yes Huh Su Ye frowned, hard to sell Putting aside other things, how to make money in the Sea of 100 Yuan, Su Ye could only think of the geographical difference, although the spiritual materials and elixirs in the Sea of 100 Yuan were not cheap.
The hope of reaching the Golden Core Stage is very slim, but even if he only steps into the Dongtian Stage, it is not bad, and he can extend his life by at least two to three hundred years.After all, it has been so many years. Yunyicheng is always here.
Honestly, it s really quite good. Urgent. Liang Long shook his head and said It s a foregone conclusion that I can break through to the spiritual stage, and my cultivation level can t be suppressed.If Su Ye had some doubts about his talent in spiritual sea training before, it was completely confirmed now.
However, even if they have a certain level of cultivation, these people are still ordinary people in the wild world.Fei Se stood up from the ground, patted the dust and said According to the default rules between ghost kings, generally whoever s area has a secret realm is responsible for it.
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looking at it for a long time, she closed her eyes again, feeling doubtful in her heart.
Because it is not a high end hotel, the sound insulation of the hotel is not good.Tomorrow, you have to pretend to go to one of them secretly, but Unlocking the Power of Metformin for Weight Loss
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No matter what you talk about with that family, you have to be polite and smile when you come out
Zhang Sheng stared at Meng Shurong and continued. Then what Then, you often visit that one to build a good relationship
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In my memory, Zhang Sheng s composition score doesn t seem to be very good, and his writing style is also very average.Just then, he heard a knock on the door. open the door.
Dong finished speaking. Mr. Dong s cell phone rang. Cheng You raised his head and glanced at the cell phone number and saw that it was Li Yanhong from Shengshi Entertainment.Gu Jiangyan was not a talkative person and had a certain aura.
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lights flickered on and off, dazzling Bi Feiyu.
The companion next to him comforted Gao Fei. That part of the plot was not finished filming yet, and the subsequent plot of This Summer was not filmed there.The data is from the towns and cities he visited in the past nearly a month
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Especially in some towns and villages, almost all the tickets for That Summer were sold out This good looking data could not excite or excite Ke Zhanyi s inner emotions.
He suddenly thought of what Zhang Sheng had warned him before leaving.However, by four o clock in the morning, the MV started to dominate the charts He actually rushed to the MV collection of Shining Girls On November 6th.
Under such circumstances, many artists have terminated their contracts.While he was happy for his best friend, he also accumulated some writing materials to outline the growth experiences of these characters in the second part of That Summer.
The sales volume of an album is even close to that of several big kings in Taiwan.Lin Xia nodded. For some reason, Sleeping Beauty Gummies: A Comprehensive Guide to Better Sleep and Beauty (eRYkp)
she felt more and more that being with Zhang Sheng was not a relationship between classmates or friends, but more like the feeling of an elder towards a junior.
So, when visualizing, use force It s not good to be too strong You must pay attention to mastering this degree in the future He regretted that he had acted too hastily this afternoon, and found that he could only wait until the next time he visualized, and the swollen position would self regulate and reappear.
Look, isn t that Lin Beichen Oh my god, wasn t he shot several times yesterday He looks like he s fine today Why are there so many strong men around him
Wherever Lin Beichen goes, he will inevitably cause heated exchanges.What s going on With doubts, Lin Beichen focused entirely on himself, carefully feeling the changes on his body.
The scroll looked like an ancient object at first glance, and the yellow brocade had faded to desert yellow under the erosion of time.It s depression, shock, and soul throbbing Lin Beichen Come again What s going on Why do you come here every now and then This strange feeling left him no time to think about anything else.
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At this moment, the two of them didn t look like a couple at all, but more like strangers who didn t know each other well.Two Calm down Be sure to calm down Hearing the sound, Lin Beichen was in a The Benefits of Olly Men's Gummy Vitamins for Overall Health and Wellness (RLZlr)
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Okay, okay, now, the firefighters are here I hope everyone is okay.He sat cross legged again and began to practice. The electrical elements in the lightning struck wood are in a saturated state.
Analyzing the current situation
A plan gradually took shape in my mind. at the same time.
