“Transparencia radical” en publicidad programática

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Por Donny Aguilar, gerente de Anagram para Latinoamérica.

La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.

La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.

Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.

Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.

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A kind of human body element It is not a simple matter to construct a mimetic magical body.Passed through the body Lydia murmured to herself as she watched the huge dragon body being chopped into two pieces and the body falling like rags.

Although it looked simple, in fact the protection level was very high, and the entire site was shrouded in alchemical circles.It is very soft when you pinch it with your hands. Could this be magic bread Dali immediately thought of the rumors about the wizards.

Now they are using it again. This There must be something wrong The second that Aurora realized something was wrong, the escape imperial fleet suddenly changed its direction.However, before she could react, Lin En s figure appeared in front of her again.

Before the ammunition is used up, it cannot engage in close combat with the enemy, just like a bayonet under a musket.But the second half of the month was torture. They were in danger all the time and couldn t even sleep.

It is not easy to completely destroy it before it reaches the critical mass And Lynn spread it all over his Pauline Chalamet’s Elegant Approach to Weight Loss and Well-being body. In the magic field, even radiation is not considered, just to be able to use the nuclear explosion technique at Understanding Semaglutide for Weight Loss the most appropriate time.Once again, he carefully examined everything in the foreign land, pausing on every blade of grass, and soon noticed something was wrong.

After announcing this blockbuster news, today s wizard meeting came to an end.Lin En had explained the principle of the thermal field electron launch gun in detail, and there were not a few great wizards who could reproduce it.

He was still able to attack the three people with ease.As for the atomic clock, he will slowly study it and try to complete it within a year As long as Mental and Emotional Support he succeeds, his name will definitely leave a mark in the history of magic, and time will be Quick Overview of Sure Slim Keto Gummies redefined because of these achievements Under Lynn s wonderful prospects and repeated assurances, Sean couldn t help but feel excited.

This is exactly the experiment I am going to do next A mocking smile appeared on Sanchez s lips.Lin En explained some superficial economic theories, but Raphael and others were confused.

This is a sign that it will be closed To pursue or not to pursue This question of life and death suddenly surrounded everyone s minds.071, retrieve information about graphene Lin En read silently in his heart.

The tail flames that were rapidly ejected burst out two eye catching sonic rings, and the terrifying recoil force burst out.It was a giant skeletal dragon with a length of more than a hundred meters.

Only then did they accurately measure that the propagation speed of current Benefits of CBD Gummies in the conductor is equal to the speed of light, and then The connection between light and electricity was derived.Of course it s not as fast as an airship when loading cargo, but it can still reach a speed of about 90 kilometers per hour.

Just now, under their What is Tree of Life Botanicals Hemp Oil Extract Dropper? gaze, Lin En smashed the church saint who was so powerful that they and even several speakers despaired of her with one blow, that she was reduced to rubbish The terrifying power made many of the guards attendants and even wizards wet their pants.With fifteen Yangyan cannons and hundreds of thousands of Kingdom troops here, there should be no problem in withstanding the offensive here.

Light suddenly appeared in the center of his hands.The problem of accommodation The trade routes to the empire have been blocked in both directions, and they do not have enough transportation capacity, let alone concealing it from the parliament, to transport so much food out of the kingdom.

The more Monroe thought about it, the more likely it became.Everything has its positive and negative It s just different from what many people imagine.

The so called probability waves and probability clouds are incredible and even more contrary to common sense, but I have to say that they are indeed one of the underlying logics of how the world operates.Eight ring legendary wizard or nine ring Now Ella plans to continue to improve her strength.

A ruthless god is never easy to deal with, not to mention that he is still in the opponent s divine domain.A few months ago, he discovered a strange phenomenon in the uranium mine, that is, many protruding rocks were semi assimilated by magic.

The strange sight makes even the most staunch believers hesitate.Alves sneered. There were quite a few spies Uncovering the Truth: Sexgod Male Enhancement Gummies Reviews and Their Effectiveness (lEeQc) he sent to the City of Fire Oil, and they would report the internal situation to him every other week.

He provides knowledge, and the wizards provide computing power.Therefore, they can only choose to continue this war, show the power of their own civilization, and at the same time test the strength of the other side s civilization.

Put a god that you admit we cannot handle into this plane.Although the speed of electric current in a conductor is similar to that of light, he can t draw such an arbitrary conclusion, right You must know How Long Does It Take to Lose 200 Pounds – cpe3035 that the propagation speed of thunder in the air is far slower than that of light.

Arad hesitated to speak, as if he didn t know how to describe it.Her whole body was wrapped in layers of transparent and almost invisible rhombus lenses.

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They are definitely not made up. Yes Monroe said confidently.After uttering a threat, Cecil ignored the Dragon of Winter and began to cast a spell to sense the remaining magic traces in the air, and then breathed a sigh of relief.

But at this moment, the impact of this proton cannon has just spread.Although they relied on various new weapons developed by Linn, the magic star, they won great victories one after another.

Having practiced human relations to a certain level may not necessarily be regarded as thorough.The movements are extremely gentle, which is completely opposite to the fierceness of the legs.

At this moment, a dazzling white light suddenly stood upright in the palace, rapidly growing from Shark Tank ED Gummies Episode: Revealing the Featured Products and Their Impact the thickness of a toothpick to more than three feet wide, as if there was an extra pillar then the light immediately looked back and retreated.Therefore, after being inspired by the methods in the palace, Nangong Boyu immediately thought that this was the right time But at this moment, Xin Weiying s laughter stopped abruptly Xin Weiying slowly lowered his head to look as his whole body was suffocated.

At this time, the realization that he had gained no blame was not just some abstract principles even the subtle details and causes and consequences were clear and vivid, as if someone had personally narrated it in his ears.But in the fourth realm, the Tianyuan realm, the lifespan is only more than four hundred years.

Gui Wujiu said calmly Only one chance Qin Menglin said sternly Exactly.There is no real blind spot. As long as Gui Wujiu s figure completely disappears in the perception of Xuanyuan Huai , then Gui Wujiu will be able to avoid the full blow of Ruo Chenyang s Eight Swords After finding Gui Wujiu s divine will, Gui Wujiu s body reached the edge of disappearing and solidified again.

The person on duty guarding the teleportation array was standing alone in the outer watchtower and had not noticed it yet.After this thought, Jing Ke discovered something keenly.

It can be clearly seen that the ability to transfer qi without blame is indeed a very subtle point it is the minimum limit of qi entraining practice, and it does not exceed the necessary bottom line.Feng Qing frowned and said Fellow Taoist Xian Dao is too excited.

Because they were facing many low level disciples, the images presented by Ji and Zhu were a little weak and contained more than 90 of the subtle and mysterious meanings.For a target that can be closed , no matter how hard you try to resist it, there will always be a gap.

If those two people had doubts, they would have to spend some time to clarify one by one in order to convince the public otherwise, the reputation of the True Tradition Conference would be damaged.It s just that the words shown in it are not fixed.

But these methods are ineffective. The middle aged man surnamed Chi held his chin and said, Fellow Daoist Gui, you just have to wait and see what happens, and take a look at the reality of our Wood Spirit clan Gui Wujiu smiled and said, Exactly. Stimulate evolution, push forward step by step, and be uncertain.

Of course Mr. Mood will not deliberately kill low level monks, but if they are killed by unintentional disaster, it will be their Overview of CBD Gummies in Texas own misfortune.But such a vision of heaven and earth gave them the possibility of intercepting here.

The moment he was concentrating, a voice came to his ears Friend Gui, please come and get together.Before the trend of de dwelling, shrinking and rising is completely completed, it will become invisible and disappear, as if it does not exist.

After repeated dialectics, Gui Wujiu had another idea.Dao Zun Mi, Dao Zun Yi, Dao Zun Xuxian and others, as well as the heads of the demon tribe, all understood this truth after hearing it.

He is proficient in the subtleties of the Yue Heng Sect s Taoism, and he also possesses the wonderful method of deduction These four conditions are already fully met by Qin Menglin The only shortcoming is that the deepest part of the Yue Heng Sect s Taoism can only be understood by viewing the True Shape Diagram of Psychic Manifestation apart from that, any method of dictation, divine passage, drafting, etc.

After waiting Randy Jackson Weight Loss Journey: What He Did to Shed Pounds and Stay Fit for a long time, Han Taikang said with a smile It s a pity that my friend Mu made this trip in vain.Mood s original clone and Xuanyuan Huai s clone, it is only a hair s breadth away, but it is far better than the previous clone.

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Gui Wujiu s allies, the Yao Clan and the Yin Sect camp, knew very little about Mr.However, it is not easy to follow this path. A mind that is blameless should use the Sword of Empty Yun as a sharp sword, taking as much as it can to wash away, destroy, and cleanse all the dharma in the world.

He is proficient in time ability. It seems that only one or two days have passed in the God Realm.The thoughts in his mind were spinning rapidly, and he used six or seven divine channel techniques, but none of them could restore the situation.

The scene that emerged was that of Mo Tianqing s four people fighting in a row.But careful deduction shows that the two of them still have a last chance.

Not long ago, there was a strange phenomenon in the sky, as if a star was moving.But without the blessing of the dome opportunity and the triple paddle wheel, in terms of swordsmanship alone, Xuanyuan Huai would be better than himself today this is obviously unreasonable.

From a distance, they are no more than silk threads, but up close, they are as thick as the mouth of a bowl.The first class title and the reward of ten thousand gold are all mine There is another wonderful thing about this plan Xin Weiying is a maverick with a unique brain circuit.

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During this period, Qingyang also tried to control it.How could he have misremembered it I think there is a high probability that he was delayed by something.

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At this time, he has to go out to practice and train his character, otherwise he may be stuck there for the rest of his life.This scene immediately shocked countless people outside the venue.

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Moreover, it is precisely because of this that it was suppressed and sanctioned by the United States.After all, they had been involved in finance for a hundred years before him.

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The card line standard can also be used to support other Chinese titled ones The market in Liwei is in ruins.Investors believed it. Then by the end of 2011, Big A fell all the way from more than 3,000 points to more than 2,100 points, and all investors who believed it were trapped.

The first time the market panic and irrational plunge happened, it still happened the second time, and it still happened the third time.After the index fell below 2500 points, 2400 points also fell below today.

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They were still alive. Those that were dead were either bankrupt or merged with the companies listed in this material.