Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
El ámbito cloud, en la actualidad, es el hogar de las soluciones más poderosas; muchas de ellas indispensables para poner en marcha una transformación digital.
La necesidad de proteger la información es cada vez más importante, por ello es siempre necesario hacer una reflexión para tomar conciencia de los posibles riesgos a los que nos enfrentaremos.
Con el análisis de datos públicos disponibles en la red podemos saber dónde se encuentra nuestro cliente, qué le gusta, en qué horario está online y cómo se comporta en las redes.
Como parte del programa E-Fan X, Airbus, Rolls-Royce y Siemens contribuirán cada uno con su amplia experiencia y sus conocimientos en su respectivo ámbito de competencia.
But even such a force can t even be considered an enemy in front of Yuanying Ancestor.After the 175th sky thunder fell, his sky thunder sword intent also reached a bottleneck.
He couldn t afford to lose this person. The fourth grade green armored phosphorescent cow was completely crushed among the group of spiritual beasts with the highest strength of the third grade.These tests are conducted The Benefits of CBD Gummies for Hypertension: A Comprehensive Guide (ctpif)
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Not only did he give priority to the Shushan Sect every time when it came to alchemy, but he also gave the sect the Glow Flame Sun Eclipse Technique that could directly lead to the Mahayana stage.In addition, Nascent How Many MG in Just CBD Gummies: A Comprehensive Guide to CBD Edibles (BXFBY)
Soul monks have a longer lifespan.
But no matter how the cannonballs attacked and provoked, the two big men just destroyed the incoming cannonballs and never left the palace.In the process of escaping, four more early stage Nascent Soul monks fell from The Benefits of Sleeping Gummy Pills: A Comprehensive Guide (olmkT)
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the Yuanying s spiritual power was banned before, the Yuanying could not perform secret techniques after leaving the body.Then he stepped out and with the activation of So Close to the End , he appeared in the spiritual pet room.
Of course, the killing mission is very dangerous. You must know that the foundation building monks in the world of immortality have more or less some trump cards.No wonder it is Discover the Best CBD Gummies 5 Pack for Relaxation and Wellness
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Probably due to lack of manpower, these formation materials were not even rough processed.Perhaps this golden corpse core would bring him an unexpected surprise.
Song Laozu only felt his body light up, and Do Blue Vibe CBD Gummies Really Work? CBD Review and Benefits
half of his body was separated from the main body.On the contrary, the destructive power of the Thunder Cloud Technique is not great in attacking the Buddhist temple itself.
This formation pattern not only has the effect of hiding the aura, but also allows the secret room to integrate with the earth, thus preventing the monks from detecting it from the outside.Pan Xiao, what did you do Senior Monk Barun had doubts in his heart.
The Baidi Sect is no weaker than the Yuqing Sect, especially against the Jianxiu Sect, it restrains the Jianxiu Sect firmly.Which master s work is this It s so shameless When he saw the fourth grade elixir produced by Li Shiming, he couldn Truman CBD Gummies - Natural Male Enhancement with CBD Benefits
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four disciples of Patriarch Li are all in the late stage of Jindan.It has eyes like a rabbit, horns like a deer, a mouth like a cow, a head like a camel, a body like a snake, a belly like a mirage, scales like a fish, claws like an eagle, and palms like a tiger.
Li Shiming is just a monk in the early stage of Nascent Soul, while Great Monk Qi is much higher than him.It was this sword intent that caused Shanhe Qiankun Fan to have problems.
With the blessing of the Shenxiao Thunder Bead , his combat power was able to fight across levels.
After he finished speaking, the eyes of others also looked very serious.Maybe he will still have to bear thousands or hundreds of millions of debts Qin Chuan s eyes turned red all of a sudden, he pushed the person next to him away, rushed towards Qin Feng, and roared Qin Feng You bastard Give me back the money Qin Feng protected Tang Kexin Behind him, when Qin Chuan was about to approach, he casually touched him a The Benefits of Melatonin 5mg Sleep Gummies for a Restful Night's Sleep (ujjJl)
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Are you still worried about losing to Chu Tiankuo Back then, Ye Linyuan Go to Shanghai to develop on behalf of the Ye family.I can cut off the hands that steal Relax CBD Gummies 1000mg: A Comprehensive Guide to Calming and Relaxation (lWqEP)
things if I want Qin Chuan looked down from a high position and looked indifferently Third sister, you d better admit it.
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Qiusheng said What are you still doing Someone is blocking official duties and pretending to be a member of the Martial Arts Temple.
But the arrival of the plateau directly overturned the entire situation.Take him down quickly The others had not yet understood Qin Feng s intentions, and it was already too late to stop him.
But at this moment, Qin Feng s words only made the people below excited.That s it. Qin Feng smiled If you want to give him something, you don t need my permission, as long as he likes it.
Haha, Qin Feng, Dragon Lord I want to see how arrogant he can be Du Shixi on the side sighed when he heard this Brother Fan, why are you doing this I think Brother Qin is almost half a useless person now.Chen Chuqing is now in the same nest as Qin Feng, so she naturally doesn t want to lose to Chen Chuqing.
After all, they were all members of the hidden sect, and they would definitely attract attention after they showed up.Who knew that Qin Feng would turn the tide as soon as he appeared.
The structure is clear and every sentence is fluent.He seems to have remembered a lot of CBD Blue Gummies for ED: Benefits, Reviews, and Guide
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No Not only did he remember the names of many new students, he even remembered the names of some teachers.
When he was about to say something, he suddenly saw the birdman pushing up his glasses and looking at him.The darkness before dawn is finally coming to an end.
When he saw him, he hurried over as if he saw his backbone.Do you owe a lot of money Oh, not much, probably It s more than two million.
The smell of cigarette smoke in the Internet cafe became stronger and stronger, a bit choking.Well, I guess. Forget it. The young man put the album away, and then said with an apology on his face I hope I won t have any CBDFX Original Mixed Berry CBD Gummies - Reviews, Benefits, and More
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Unable to resist the hustle and bustle of various activities, they couldn t help but sign the order with a smile on their face.What are they talking about Zhang Sheng, what do you want to do Don t be fooled by your old classmate Now this old classmate is extremely short of money and wants everyone s money.
He never dreamed that he, who failed to start a business and was shunned by everyone like a god of plague, could actually be so powerful The more he looked, the more excited he became, and he couldn t help but continue to turn another 2025’s Inspiring Journey: How 30-something Fans Achieved Pauline Chalamet Weight Loss Goals
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gone Damn it s gone He stared and rolled his eyes several times in disbelief.
Small white flowers bloomed on top of the broken bones, shaped like lotus, without roots, and each petal had fine lines like brushing.For example, the blood skeleton clan, demons, monsters, etc.
In an instant, the sky was brilliant, and three color streams of light surged in the sky.A light red color appeared on the surface of his skin, and balls of white air continued to float up from Su Ye s body.
The other ghost kings suspect that Ghost King Rakshasa s people have found some amazing secret room, or have entered the central area of the underground palace.At the same time
As they were talking here, a figure appeared on the mountain path, and everyone immediately raised their breath.
Chen Xian thought for a while and said to Luo Qingqing Miss Luo, don t worry too much.That said, but if you want Blue Vibe Gummies CBD: Benefits, Effects, and Reviews
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The stir fry is hot enough, otherwise Tianbao Dental Store would be too perfunctory.Boom The thunder in the palm collided with the huge water sword, and then a roar sounded.
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Ziya smiled and said Century Heaven, you really believe this Hundred Years Cave Heaven, as the name suggests, means that it takes hundreds of years to break through this realm.Isn t it just cultivation resources If you can t find it in the wild world, you can go to other worlds to find it
At the same time
Su Ye lowered his head and looked at his body. In front of him was a pair of bone hands.
If they didn t trust each other, how could they dare to say such words casually.It s not Yan Ling at all, how can any scribe personally hurt someone Yan Ling Su Ye was stunned How Keto Flow Gummies Can Help You Achieve Your Weight Loss Goals?
for a moment, he really knew what Yanling was.
The beautiful woman smiled and waved her hand The wonder fire in the world is conceived in a specific environment.As for Mr. Zhou, People don t care about things now, so they naturally don t care about those twists and turns.
If you are lucky, you Will you be able to get sponsored by the academy this year What is luck This is strength.Oh, little prince, please calm down. What should I do if my body is broken by anger How can I not be angry Li Chengwen said angrily That Su Ye is so arrogant.
In the end, all this made Feixi s legs look extremely broken.Scarcity. Therefore, cultivators in the wild world are very involved.
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was unexpected, it was not unexpected. What kind of accidents can happen in a secret place of this scale It s common sense.Let me tell you, this matter is not simple. Yizhuang in the west of the city was originally used to pile up the corpses of those monsters.
Others cannot come in at all and will be isolated by the barrier.The giant beast looked like a tiger with a pair of wings.
People should not be allowed in in the middle of the night.
