Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
Abordar estas cuatro prioridades estratégicas permitirá a los distribuidores enfrentar el futuro con resiliencia y adaptabilidad. La transformación digital, la mejora de la experiencia del cliente, la estrategia de talento y la gestión del clima empresarial son elementos clave para un crecimiento sostenible y el éxito continuo en la industria de la distribución.
La cuenta regresiva de movilidad eléctrica ha comenzado: 2020 podría representar el punto de este cambio. Volkswagen acelera hacia la nueva era con la nueva generación de vehículos eléctricos innovadores.
En un mundo donde la competitividad es feroz y la eficiencia es clave, el mantenimiento predictivo emerge como una herramienta indispensable para las plantas industriales que buscan mantenerse a la vanguardia en un entorno en constante evolución.
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Sister Ruoyi, you re here. Mu Xinran cried until her eyes were red, looked at her nervously, and choked with sobs.Ye Zixiu, who had been rejected, stood dully at the door.
Drive towards a car. What color is it and what s the license plate number Li Revamp Your Summer 03563 With Hemp Bombs Cbd Gummies Your Ultimate Health Supplement Shaoting s eyes became darker and sharper, and he clenched his fists tightly It s almost like grabbing a random person and swiping at him.I m sorry, I didn t know that you didn t like me calling you that.
With this hug, he would never think about it again.Later, she learned that the little guy s personality also inherited that man s.
The first time he woke up, he asked his mother to accompany him to ask the doctor why he suddenly had such symptoms.He never dared to question her because he was afraid that she would say that Li Shaoting was not his child.
But these looks seemed to Gu Ruoyi to be hypocritical and unworthy of forgiveness.However, he didn t care at all. Mu Xinran licked her lips, feeling complicated inside.
Could it be that Teacher Ange had offended the Li Group CEO So he came to ask questions Well, Mr.If you don t eat the toast, you will be fined with wine Li Shaoting seemed to be aware of the woman s resentment.
Chu Han said quickly, Go, Xiao He will go too.The group of three ran away happily.He just glanced at Chu Han before leaving.If this person had been used by him earlier, why would he suffer such a disastrous defeat Zhao Gan ordered Zhong Yun to be captured.
The three members of Chu Wenlin s family were all shocked, right Wrong, father, mother, second brother, my mother and I are actually Purmed Global Cbd Reviews A Comprehensive Analysis Of The Products Efficacy 68287 And Reliability Kirnt very reluctant to part with each other, but isn t this for the sake of continuing the incense Chu Heng hurried to help, this is what he and his mother had discussed a long time ago.
Chu Han didn t come out to help me read the script, but let sister Yun Shu into the room.The most important thing she wanted today was to let Lin Zhilan make more noble girls as friends.
I don t know where she got the face to pretend.She pretended to be so serious and deceived us all.A group of passionate and energetic young people gather together and always have endless things to say, not to mention when they are useful, everyone knows everything to say, Aetna Cbd Gummies 30 A Comprehensive Guide To Benefits Usage And Effectiveness Djgcd and they still have more to say, and of course, they don t Talking nonsense is all about my own views and expectations on the current court situation.
The last one was frightened and dared not hit again.They were shocked and asked in unison, Who are you How dare you steal our money You are wicked people, but I am the one who punishes wicked people.
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The subordinates obey In the 657 Exploring The Benefits Of Cbd Blue Gummies For Ed Leijun barracks, the soldiers were eating happily.It took 500,000 taels to appease the casualty workers, transportation, forging, etc.
The reason why he locked the door was to lure Chu Dazhu s family to break the lock, but he didn t expect that Chu Dazhu s family did not disappoint him and gave him a chance to speak out and govern them.Although Qian s move seemed a bit stupid, it completely ruined the reputation of the Lu family, but after thinking about it, it was ruined, causing death and rebirth, saving some reputation for the Lu family, and another one, there is Zhao Ruyue This culprit shares some infamy, so everyone won t just focus on the Lu Do Pot Gummies Raise Blood Pressure A Comprehensive Review Of 607 Cannabis Effects On Cardiovascular Health Iqpjs family.
It is transparent on three sides, and there are staff outside, so don t worry It was photographed and rumored, you can call me if you want to play a role in the future.It failed on Chu Han last time.She wants to see if it is really the golden finger that failed.
Xiao Xuwei said I m still thinking about it.Xu Wei, why don t you make news about Dian Yunshu, so that everyone will turn their attention to her.It is reasonable for Master Lin to come up with such a way to save lives from desperation.
From now on, you hand over the position of the peak lord.Hou Li s slap was not in vain, it finally woke up Chu Kuan.
Wen Xin asked Lian er to remove the cloth that was covering Su Yue s mouth, and Su Yue cried out immediately, Your Highness, please forgive me, Concubine Su asked my servant to do it, and Concubine Su asked my servant to put it in His Highness s purse.I m afraid I won t be able to conceive for the rest of my life.
With him around, Zhao Yunshu would never let Xueer take away everything she owned, nor would Zhao Yunshu bully Xueer.He was not willing to miss the cooperation with New, so he came to the door, hoping to meet the Horny 96496 Gummy Men A Comprehensive Guide To The Unique Supplement Hdsxn representative and CEO of the branch.
Not only did you not reflect on yourself, but you also absconded and left.Her nervous heart immediately calmed down.He smiled and said Everyone says that I am the most influential representative figure in society, who has made generations of teenagers, but today I want to introduce to you two people who have made me.
Hey, don t How To 5242 Make Cbd Gummies At Home Easy Steps For Beginners cry, Mother gave you a little rabbit, ouch, it hurts Mother so much.A little older can blow her away.Mrs.Liu patted her daughter s hand to comfort her, Don t be afraid, someone from the Wang family will come to pick her up later.
yes.Yi Luo quickly glanced at Empress Li, lowered Alpha Lab Cbd Gummies 3440 his head and stepped back.Such a unique official position is enough to represent Chu Han s weight in the heart of the new emperor, so when the news spread, Chu Han He became the core figure of everyone s discussion.
The three of them were startled first, then their eyes turned red, and they got Green Roads Cbd Review A Comprehensive Analysis Of Their 9074 Products Wklpc up together, Xin er Father, mother, elder brother The woman was none other than Wen Xin who died in Su Yurou s hands.He is a bird in his early years, and he does not want to give others a handle and a reputation as a teacher.
I want steamed eggs.Auntie will ask the kitchen to make it for you.The suffixes of brothels can determine its specifications.
If the one who killed Zhao County Magistrate Cbd Gummies 9685 By Hemp Bombs A Comprehensive Review was Meng Wu, then the forces behind the Sangbo case the black hand behind the scenes Zhenbei King , Northern Monster Race, Northeast Witch God Sect Xu Qi an took a sip of tea, unable to hide the tiredness in his eyes.He was afraid that the tax money would not be recovered in time.
The old man in white smiled and said, Master, I don t know where those thieves went nineteen years ago.In the bronze mirror, a young man s face was reflected, with thick black eyebrows and sharp eyes, and the contours of his face were rigid due Cbd Gummy And Alcohol 61 Understanding The Interaction And Risks to years of martial arts training.
If an arrow hits the target, you can get the items of the third echelon, which are some gold, silver and jade.Xu Qi an proposed a date invitation.Who knew that Chu Caiwei, a foodie, Improving Sleep Quality With Cbd 06 Gummies Delta Sleep A Comprehensive Guide refused immediately, Late I m going to enter the imperial city some time, and I m resting at the princess s mansion today.
It is hard to buy.Wei Yuangai Putting on the brocade box, he tapped on the surface with his fingers It s yours.Yang Yan frowned.He himself is the kind of arrogant martial artist who treats Best Cbd Gummies For 83 Pain And Sleep Expert Reviews And Guide practitioners of all major systems like ants.
The plan to visit Yunlu Academy is correct.Even if my second uncle and I are not weak, the female family members are a burden.Anything too complicated and fancy, don t do it.Warriors are different from other systems.
After receiving the report, Xu Qi an happily came out to greet him.Then let Wang Butou send People go to Yudaowei Zhu Baihu s house to invite the second uncle, on Huanglin Street, speed Xu Lingyue took a deep look at Xu Qi an, and ran away with Xiao Douding in her arms.
After finishing speaking, his figure suddenly disappeared.It wants me to run with it, or it wants to run with me Xu Qian gradually felt in his heart.
Brother, she called vaguely.Why haven t you seen farewell Xu Qi an asked.At this time, he lost the faint fairy spirit of a master of Taoism, and only had the majesty of a human emperor.
because.The environment does not allow it.Staying with a group of policemen wielding knives and guns all day long, and reciting poems to them, it is better to teach them how to sing horse poles.Emperor Yuan Jing personally burned Zhu Wen, kneeling three times and worshiping his ancestors nine times.
Warlock system Ninth rank Physician, Eighth rank Qi Wang Master, Seventh rank Feng Shui Master, and Sixth rank Alchemist.Young Master Zhou, please don t misunderstand me.I am an official ordered by the court, and I just act according to the rules.
Gu Ruoyi raised a mysterious smile and said in a voice that only two people could hear Listen Bai Feifei, I m not doing these things to help you, don t be so sentimental I m just doing it to help myself.He said that both boys and girls can wear it. Along the way, the little guy couldn t put it down for this pair of small bracelets.
Then, I m going back to Li s house first. I ve been out for a few hours today.She had no choice but to give up breaking free. Zi Zixiu, can you relax a little, I really can t breathe Mu Xinran asked lightly.
I said, I regret it. I regret that I was so concerned about my dignity and didn t even believe you.It seemed that what Bai Luoxia said really hit her hard.
He just took the remote control and clicked on a video and fast forwarded.I think you know who she is. Who did you go to see today, and you want me to tell you your name Xiang Discover Power Cbd Gummies Your Solution For 40 Ed Yanyi s hand holding his waist stiffened for a moment, then she slowly let go of him and looked up.
Li, look at me. No. Gu Ruoyi said angrily. Yes. If I say yes, I will He said domineeringly. When Gu Ruoyi heard what he said, she lost a lot of energy in her heart, and then looked at Li Shaoting intently, Okay, let me ask you, Li Shaoting Why did you hate me in the first place, or even despise me Is it just because of suspicion Should I use a trick to marry you Gu Ruoyi asked.
Gu Ruoyi was stunned for a moment, then looked at him blankly Don t you only drink red wine and no other drinks He didn t eat sweet drinks before.Yin Nanfeng, who was called by name, nodded politely, then walked up to Gu Ruoyi and said calmly Asked I heard from the second brother that Brother Shaoting is not dead.
Click The door to the room was pushed open, and a dark figure flashed in from the What Are The Strongest Cbd Gummies 734 A Comprehensive Guide Gimbh outside.The strength in Li Shaoting s hand made her breathless, and even the suffocating feeling made her very painful.
Li. He gently patted the little guy s shoulder and said softly, Daddy won t be sad After all, he believed that Mrs.It sounds very distressed. Will Daddy blame Xiao Chen He said that Xiaochen lied and said something bad about Daddy Li Shaoting pushed his hair back, and his perfect cold and handsome face was revealed.
Gu Ruoyi looked for the source of the sound and saw an unruly and evil man leading two miniature versions of him towards them.The old relationship with Xiaojie rekindled. At this time, Han Liunian s expression as he stared at Gu Ruoyi affectionately made Li Shaoting feel extremely uncomfortable.
Yes, when you were still in Sister Zoey s belly, I said I wanted to be your godmother.Looking at grandpa, he seems much older. Grandpa Uncle The little guy let go of Gu Ruoyi s hand and ran towards the two people over there.
Li, I haven Strong Cbd Gummies For Pain Top Picks 966 And Benefits t seen you for a few weeks. Isn t there any sign that I am back Li Shaoting got very close, very close, so close.Forced into marriage His grandma forced into marriage Li Shaoting coughed lightly and said calmly.
Li Shaoting frowned and stared at him, I, Li Shaoting, would never do such a despicable thing, and I didn t catch your grandfather.Moreover, we plan to start filming in three months.
Just as soon as she sat down, a certain pain caused her to tremble.
