Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
El acompañamiento es crucial para un mejor funcionamiento de un sistema administrativo, pero por lo regular la consultoría es poco valorada, ya que se piensa que es innecesaria o cara.
Con el análisis de datos públicos disponibles en la red podemos saber dónde se encuentra nuestro cliente, qué le gusta, en qué horario está online y cómo se comporta en las redes.
La plataforma System Platform 2017 de próxima generación establece un nuevo estándar para la excelencia operativa, conciencia situacional e inteligencia accionable, y puede estar basada en cualquier hardware o software sin importar la edad o el fabricante.
Why am I always the one who s hurt However, no matter what Fan Tianyou thought, the focus of everyone s attention was on that blank space.Now that it is impossible to enter the outskirts of the forbidden area of Magic Spring, the whole city is about to riot.
Even Stay 45686 Up Shao Nan is quite moved by the things in Shenmeng Restaurant, especially since he already has six dantians now, and there will be more in the future.Shao Nan looked at the time and said.Thank you for your guidance.
In the deep mud of the swamp, it can be said that some normal people will never go to the place.It s getting dark Shall we take a rest Shao Nan felt a little speechless, it seemed that he rested in this position last night when it got dark.
In this information, Shao Nan finally found the origin of the auras of those Nascent Souls.But looking at Lan Yuanzhou and Yun Tianlin s expectant eyes.
We only worship teachers, not sects.Only apprentices, no sects Shao Nan s eyes lit up.It is said that Cbd 28051 For Ed Gummies A Targeted Approach To Mens Health those who can go up to the fourth floor will be peerless masters in the future Come and worship me, the future peerless master.
I said why I blocked it.The fear is that we will find out that he is going to abduct Lan Yin and cause dissatisfaction.Of course, it is said that it is getting bigger and bigger, but the actual growth rate is very small.
Zhenjun Puyang increased his strength, and Shao Nan increased his strength.You two tell me what happened.Zhenjun Bengshan resumed his serious posture.
Scared away Shao Nan was a little dumbfounded, but he figured it out immediately.So, when Shao Nan came to him, Xie De agreed to Shao Nan s request almost without any hesitation.
The entire volcano is full of aura, and there are only a few people in Lan Yuanzhou.Lian Qingxiu nodded, without any doubts about him in Lan Yin s mouth.
Hearing this, Shao Nan was a little nervous, the formation outside was about to break At that time, Shao Nan had studied that formation, but he had no way to break it at all, at least he had to return to the void to have the strength to break it.To be precise, it is a different binding method.Continue to output the power of flames, don t stop.
The two disciples of the Flower Butterfly Sect and the Shadowless Piercing Sect were shocked.Don t say it so harshly.What are you trying to kill I just don t want my culinary secrets to be spread out.
However, he saw countless ordinary people trying to resist the snow disaster.What s going on Shao Nan was anxious.To be continued.
Why are the things in my hands so weird Lan Yin felt that this day was definitely a unique day for herself.Shao Nan is really amazing.He is even on par with Yuanying Zhenjun.
After finishing speaking this time, Du Heng left the office without looking back.Du Heng glared at Dr. Xiaobai directly after hearing this, What nonsense Unveiling The 175 Unique Benefits Of Chapo Blood Diamond Gummies Znbel are you talking about Director Di is doing the tasks I assigned you.
If you don t listen to me, we will not treat it. It s very simple.Hao in terms of treating patients and saving lives.
Who would trade their lives for money if they were not poor So fundamentally, these people are not wrong, they are wrong.
It seems like no one is right, and it seems like everyone is wrong.But this is what this woman is wearing.
She s a little too homely, but anyway, you can tell that her skin is very good, and her figure is also very amazing.
Master Jia s face was a little ugly. After glaring at his apprentice, he introduced Du Heng in a low voice, This man came here the day before yesterday.Liao Quansheng frowned and said, Because of the increase in the price of these medicinal materials, the income of local herbal growers has indeed increased.
Said, I just heard someone talking next to you, is it your boyfriend As soon as Du Heng finished asking, Du Xueting suddenly became nervous and hesitated Understanding 22878 The Benefits And Potential Of Elevate Well Cbd Gummies for a long time without speaking.But once there is no successor, or because the former has an accident and is not handed over to the apprentice or student in time, then reading this medical book later will be no different from reading a heavenly book.
What did Master Li say Master Li has three main concerns.Du Heng came to compete for this spot. What Sun Jiaxiang and Zheng Yuancheng said just now is actually the same thing, but the two old men said it more implicitly.
Looking again, it turned out that a middle aged man behind him was pushing the young How Much 9173 Are Cbd Gummies A Comprehensive Guide To Cbd Edibles man with a cold face.Under the guidance of Ligusticum Chuanxiong, it can speed up the body s metabolic cycle and guide the rapid movement of blood gas throughout the body.
No one died, but I heard that the patient was killed.This made him no longer able to maintain his straight waist, and instead, like last year, his back leaned forward slightly.
Du Heng felt slightly relaxed. But at the moment of relaxation, Du Heng suddenly discovered a flaw in Director Shi s words.Anything else Du Heng looked at Tang Jinhan with a smile.
Then you say that since I have a painless treatment, why do I let patients undergo such painful treatment There is no value for money at all.He just glanced at Dr. Hao gently and said, Then he was immersed in his own world again.
Fortunately, although her daughter was also panicked, she acted very bravely at this time.Opening of the pavilion, formal ceremony, closing of the coffin, burial, and raising of the grave.
What He was preparing to ask how much money he had, and he was preparing to make a fortune.However, after being awake for a long time, Du Heng suddenly felt relieved.
After lighting a cigarette and taking two silent puffs, he knelt down in Cbd 28051 For Ed Gummies A Targeted Approach To Mens Health the corner, clasped his hands together, and asked the gods and Buddhas in the sky to bless his brother, and he would definitely wake up this time.This technique has basically no secrets at Du Heng s place.
According to Du Heng s speculation, it should not be used in large doses.Du Heng didn t say anything, but in fact he still had a very big worry in his heart.
Doctor Ling said that the person who passed away was a distant relative.Du Heng has never been a person who has aversion to patients, and even if he did, he would not show it so obviously.
But it seems a little bit bad. But when they went down the mountain and passed by the door of the Sichuan restaurant, and saw that the Revive Cbd 54 Gummies Price door of the Sichuan restaurant was closed tightly with a big U shaped lock hanging on it, the previous entanglement was unnecessary.He had already thought about whether what Du Natures Bounty Sleep Gummies Mg 99417 A Comprehensive Guide To Restful Sleep Bdbsk Heng said in the morning was true or was deliberately trying to make him happy.
Dean Du has already explained it to everyone. Huh, he doesn t even have a single hair on his head.Moreover, more than five hours had passed since setting off in the morning, and it was almost past two o clock in the afternoon.
They knew very well that without Du Heng, the Department of Traditional Chinese Medicine and Internal Medicine would have been broken into pieces during the National Day and wiped out by other departments.He just raised his chin, his eyes full of stubbornness, provocation, and even unyielding look.
But similarly, its shortcomings are also very obvious, that is, the use of moxibustion, massage, and decoctions is a shortcoming.After listening to Du Xueting s complaint, the young man just raised his head and smiled, then took two more mouthfuls of rice, swallowed it quickly, and then said to Du Xueting, I have to eat quickly, and I have to go back.
Come here, it s hard enough. But sister, can you tell me what the disease is and why you have to come here for treatment.
At the beginning of Shenchu Sanshi, Wang Butou said that he would treat guests to a drink, and took eight fast shifting fast hands to the Mg Cbd Gummies Strongest Options For Fastacting 4805 Relief tavern.The elder brother in the past was not very humane and uninteresting, but now he is very interesting and nice to speak.
After the fifteen soldiers experienced another round of failures, Xu Qi an noticed that the curtains of the carriage moved.Rhythm.Because the nobility and beauty of the eldest princess, as well as Wei Yuan s power, are all vulgar things.
Every time Xu Qi an sees this scene, he hates himself for not learning to draw.I think back then, when I read novels, I shouted The author is big.
These silk fabrics are rich in types, Tommy Chong Cbd Gummies Coupon Code Discounts 38584 Reviews And Benefits including silk, silk, brocade, etc.Xu Qi an understood that this woman was just messing around, she didn t really want him to do something, she was just trying to find fault with the eldest princess.
There is a big black mole between his eyebrows.He was a bearded man named Min Shan.Emperor Yuan Jing was both angry and surprised, he didn t expect Linglong to treat him like this.
The two figures continued to talk She is still a baby.Xu Qi an was a little surprised by this reaction, the old monk s reaction was a bit extreme, he asked straight to the point Is the one sealed under Sangbo the first generation of supervisor After a long time, Abbot Panshu calmed down, and said in a deep voice The poor monk doesn t know what is sealed under Sangbo.
Xu Qi an sneered The Minister of the Ministry of Household Affairs.And the military system, there are as many as 10,000 officials who eat official meals.
On October 21st, the weather was fine.Today Wang Butou took me to play in Gou Lan.Si Tianjian went to find the supervisor.Just at this time, an official came in and was overjoyed when he saw Xu Qi an The humble official has been looking for Mr.
Holding the silver, Xu Qi an proposed, How about Unlock The Secrets Of Cbd Intimacy Gummies Benefits 256 Science And Usage Guide listening to the music on the Goulan Song Tingfeng and Zhu Guangxiao hesitated for a moment Okay.Yang Yan, who doesn t like talking, turned his head slightly and looked at Wei Yuan with a look of proof.
Your Highness, I have an errand in my humble position, and I want to investigate the Sangbo case.The place has been cleaned up long ago.Song Tingfeng and Lu Qing looked at each other and shook their heads.
Xu Qi an, who had drained his energy with a single knife, shook his head, with exhaustion in his brows and eyes, and forced Cbd Gummies For Penis Enlargement True 9024 Or False a smile I ran away.In addition, if it is only a weak current, we will feel paralyzed at most.
The powerful force of Do Cbd Gummies Show Up 1446 On A Drug Test Understanding The Risks the impact sent him flying, and his consciousness instantly fell into darkness.I m thinking too much.After leaving the courtyard, he walked directly to the atrium of the Daganren s Yamen, the towering building of arrogance.
There was no need to bear it in private.It not only reduces the risk, but also Gain the trust of Papa Wei.Xu Qi an stared at him There are always things that are higher than life.
Sangbo Lake, where the founding emperor testified, and the place where the royal family worshiped ancestors over the years, heard a pervasive cry for help.Is Xu Qi an s alchemy really so advanced Can you give Song Qing advice Brother Song Qing s research direction is in the field of biology.
What about the title of the poem Xu Nian asked.I forgot.Men and women have different seats at seven years old, and she is seventeen years old.
Testing qualifications.Testing qualifications Xu Qi an recalled the picture of pressing his hand on the crystal stone to test his level of grudge.This foodie treats me as his own.Xu Qi an took the bun and put it in his mouth, and threw the reins to the doorman The official, walking in while eating, asked What clues do you have Chu Caiwei said I asked.
Your Majesty, please dismiss him.Take it to the sky prison and let the ministers interrogate.
Two I remember that today is the day when the royal family worships the ancestors, the first and the third, right Four Calculate the time, today is indeed the ancestor worship ceremony.The lattice door opened automatically, and a cold voice came Duke Wei is here, Xiaodao is in great fear.
It is suspected to be the work of the remnants of the Wan Yao Kingdom.The audience was silent In front of my brothers and the adults of the Ministry of Punishment, and in front of the two great Confucian scholars, slap me to death, hurry up.
Lu e said softly.The aunt glanced at the big maid who was close to her, and snorted coldly What do you want to say.The emperor s bedroom has become a forbidden place for the concubines in the palace.
The unsmiling young man took the bank note and said a low hmm.Father, how is the combat strength Yang Yan asked.Peak refining, there is no need for testing.
But what if Di Zongdao first personally recovered the Dishu No.The other two great Confucian scholars were instantly sour.
Of course Li Yuchun refused, what kind of joke are you kidding, and I will agree to robbing my treasure boy naked But Tao Man didn t seem to care about Li Yuchun s attitude, he brought someone in, informed Cbd Vs Cbg Key Differences For Optimal 1601 Wellness Choices him, and then turned around to take Xu Qi an away.Judging from the appearance alone, it is hard to think that this old man dressed as a down and out Confucian scholar would be the dean of Yunlu Academy.
2 s reaction is reasonable, it s like Emperor Yuan Jing was killed by a single handed man who broke into the palace.Xu Qi an added After Sativa Cbd Gummies Benefits Effects And Best Practices 860 the tax money fell into the water, the soldiers only recovered more than a thousand taels of silver.
Linglong is running away Why did the emperor use the word Discover Cbd Gummies With Low Thc Benefits Science And Usage 78160 Guide escape to describe it What is it afraid of Is it afraid of something However, what place is safer than the imperial city His Royal Highness the Crown Prince was puzzled by this, and Emperor Yuan Jing didn t give him a chance to inquire, so he ordered the guards to prepare their horses and chase 0458 Purekana Mg Cbd Vegan Gummies Benefits Dosage Reviews after Linglong in the direction where Linglong was fleeing.
Xu Qi an went out to rent a carriage, while Xu Erlang stayed at home and directed the servants to tidy up and salute.Jinyi Mr.Zhou, can this be done said above.No matter how hard he tried to squeeze out the kuaiyan in his throat.
Regarding this matter, there are many opinions among scholars, and some people say that he offended His Majesty, so he had to resign.More often than not, it s beneficial to leave blank space.
But he can t let people find out the details, otherwise there will be no chance.The little eunuch went back to the house to pick it up.
He did not say anything against his will, but at the same time revealed the hint that the Tianjian valued Xu Qi an.The man in black looked at it carefully, but he didn t see any magical mirror on the table.
Song Tingfeng is the same as him, unwilling to blackmail merchants and people, but The Soothing Benefits 252 Of Mood Gummies Cbd For Stress Relief now he is going to ransack the house, which is the house of corrupt officials.And he was still the same as before, dressed in Tsing Yi.
Create a momentum of encirclement.Linglong is good at controlling water, and is very fierce in the lake.Layer upon layer of surges, Sang Po seemed to come alive.
My hands are a little itchy.When I get home, should I hit her face with silk or gold Xu Qi an is in a good mood.Xu Qi an also went up to meet her.Under Xu Lingyin s smiling face, she turned around and hugged her sister behind her.
I hope that Wei Gong will solve the case as soon as possible.Unknown gift, after all, makes people feel uneasy.Xu Qi an tried voice input Hehe, I m taking a shower.
