VivaOliva: el modelo regenerativo que está transformando la cadena de suministro del aceite de oliva en España

En un entorno donde los desafíos climáticos y económicos afectan directamente a las cadenas de suministro, PepsiCo ha dado un paso estratégico en su visión de sostenibilidad con el lanzamiento de VivaOliva, una iniciativa regenerativa que tiene como objetivo fortalecer las prácticas agrícolas y revitalizar las comunidades rurales.

¿Qué es VivaOliva?

VivaOliva es un programa impulsado por la Fundación PepsiCo que apoya a 150 pequeños olivareros en Jaén, una de las regiones más empobrecidas de España, a través de:

  • Talleres de agricultura regenerativa
  • Acompañamiento técnico
  • Herramientas para mejorar la eficiencia hídrica y la salud del suelo
  • Apoyo económico para reducir costos operativos

Con una inversión inicial de 300,000 €, esta estrategia busca no solo mejorar el rendimiento agrícola, sino también construir una cadena de suministro más resiliente y preparada para el cambio climático.

De la finca al sistema: cómo se integra la sostenibilidad

VivaOliva forma parte de pep+ (PepsiCo Positive), la estrategia global de PepsiCo para reinventar su cadena de valor. Las prácticas regenerativas promovidas —como compostaje, cultivos de cobertura y zanjas de infiltración— permiten restaurar la fertilidad del suelo, mejorar la biodiversidad y garantizar un abastecimiento constante de aceite de oliva, materia prima esencial para productos como el gazpacho Alvalle.

Vinculando sostenibilidad, empleo y futuro

Además de los beneficios ambientales, VivaOliva también aborda los retos estructurales del campo español:

  • Frenar la despoblación rural
  • Atraer a nuevas generaciones al sector agrícola
  • Ofrecer oportunidades profesionales con tecnología y sostenibilidad

“Nos enorgullece brindar capacitación especializada y contribuir a comunidades agrícolas más sólidas para la próxima generación de líderes rurales”, afirma Andrea Pont Capell, directora de la Fundación PepsiCo en Europa.

Valor a largo plazo para la cadena de suministro

Los beneficios esperados incluyen:

  • Reducción de costos de fertilizantes
  • Mejora progresiva del suelo y la productividad
  • Resultados económicos y ambientales visibles en 5–8 años

Esta visión de largo plazo no solo fortalece a las comunidades locales, sino que también asegura la continuidad operativa y la calidad del suministro para PepsiCo y sus marcas.

Aunque actualmente enfocado en Jaén, VivaOliva está diseñado para escalarse a otras regiones del Mediterráneo que enfrentan presiones sociales y ambientales similares. La alianza con socios técnicos como Earthworm Foundation, The Sustainable Smallholder y The Regen Academy permite profesionalizar esta transformación agrícola desde una perspectiva global.

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Descifrando el éxito de los gerentes de planta: tres claves para el rendimiento sobresaliente

Los gerentes de planta exitosos no solo se destacan en habilidades técnicas, sino que también poseen un conocimiento integral de la organización, buscan habilidades transferibles sobre la experiencia específica y fomentan una mentalidad de mejora continua y creatividad. Estas características no solo definen su éxito actual, sino que también contribuyen al crecimiento y la innovación sostenibles de la empresa.

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Because this breath made them feel trembling, and they couldn t resist at all.Boxer is his powerful general, and he will never allow the opponent to make any mistakes.

It was like a divine sword descended from the sky, hanging above their heads.But Lin Xuan soared into the sky and came to the sky, and then he cast the magic pupil of heaven, and he explored the surrounding 50,000 miles.

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My lady is married. The little girl started to think about these things now, but how did she know that Murong Qingcheng had already made a private decision with Lin Xuan for life.Lin Xuan shot even more quickly, and he used the Chaos Extinguishing Heaven Sword to the extreme.

You kid, why are you so mysterious and humorous Wang looked puzzled, but Lin Xuan smiled and didn t say anything.At this moment, there was no one in the hall except Qi Xing, so he would never hide again.

Their speed was very fast, they were still far away at first, and they came nearby in an instant.I admit that you are also considered a genius, surpassing most people, but it is a pity that you met me.

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And the closer to the edge, the rarer the dragon breath.How could you become the prince The third prince was so furious that the other party didn t fall for it.

If the other party is allowed to practice like this, one day, the other party will become a peerless power.Let s talk about the future. The great war broke out, and the sky and the earth were filled with terrifying light, tearing apart the void.

Discussions sounded one after another, but the faces of the people in the fifth vein were terribly dark.This force is extremely terrifying. The sky is full of red light, and the sky is full of big hands, which can suppress everything in the world.

But after asking, Lin Xuan understood. These strange stones were not obtained from the ancient mines in the early days, but dug out from the mines on the edge.Kakaka cold air spread throughout the sky, completely freezing the Nine Dao Galaxy in an instant.

They frantically searched for the ruins and snatched the jade talisman aces of other princes.After doing this, Bai Zijing smiled. His ring is a top level treasure.

Unexpectedly, people from this sect also came. Do you want to attack me too Lin Xuan asked lightly.The next moment, he looked at the few herbs in front of him.

Every deacon s subordinates , There are hundreds to thousands of fighters.However, what was even more shocking was Lin Xuan s performance.

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Thinking of this, he suddenly grinned. Because there is such a spirit seeker, it will definitely be a huge advertisement, and I believe that his booth will definitely become famous in a short time.

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Because he has the God of the Sky, and coupled with the powerful soul power, it can be said that his perception is beyond the general power.Thousands of sword qi condensed and turned into terrifying waves of swords, rushing down.

If a person s judgment is wrong, it s understandable.Lin Xuan also flew for several days in a row, using the limit speed, and gradually approached here.

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This heavy building is too scary, the defense is so amazing.But those members of the Warrior Wolf Gang are gnashing their teeth angrily, especially the four gang leaders, their faces are gloomy.

As for Lin Xuan, the soul of the dragon sword surged in his body, and the domain of the dragon sword radiated brilliance.That aura was extremely powerful, as if it wanted to suppress the entire space, but Lin Xuan snorted coldly You haven t become the Seven Star Demon King yet, you want to run rampant in front of us.

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At the same time, he gritted his teeth and said, no matter what you say, it will not change that you are the person of the fairy burial.What Xiao Yunshu took out was a mouse with a pair of wings that kept flying around.

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Come back, you two, I still have something to do, come and see off.ah The holy blood fell, piercing the world, Mo Fan retreated in embarrassment, and his handsome face became ferocious.

This signal was sent to Xuantian Pavilion. After the people of Xuantian Pavilion received Lin Xuan s distress signal, they also acted immediately.Once Lin Xuan uses those hole cards, it is estimated that those in Youyunmen and Zifu will seize this opportunity, and even use the Great Sage to fight again to completely suppress the opponent.

On the other side, people from Zifu and Youyunmen also rushed up, forming a net, covering Lin Xuan and the others.died. In a blink of an eye, the three peak saint kings on Lin Xuan s side all fell.

You got it, as for good luck, it s up to you. He knew there was something in it, but it was not easy to get it.Yes, that s right, some people also stood up, with brilliance in their eyes.

This is the gap in realm, an insurmountable gap. The hole card is why he can leapfrog the battle.However, Lin Xuan shook his head, no, this Immortal Mountain is still helpful to me, and I plan to practice here for a while.

Toad jumped over to search for the storage ring, Lin Xuan turned his head and looked at the people in Qianshandongtian.That s right, Changqing s supernatural powers and talents above the esoteric meaning are rare in his life.

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Lin Xuan glanced at the three of them, and then sat there with great determination.Please pay attention to rest your eyes when reading for a long time.

Therefore, he began to plan the transfer of the plane.If this rumor spreads Opening it is likely to affect combat effectiveness.

The shape made him feel chills. What chariot is this How thick is the armor How about the performance of the tank gun Aritomijiro didn t know anything about it. The only thing he knew was that the 7th Tank Regiment was in trouble this time.At this time, the Jinsui Army had a total of six Gao Delong aircraft with the four character number Pengcheng Wanli.

For a while, I just came back not long ago. What s the matter Wang Xuexin said Oh , and replied It s nothing Although he said so, he cursed in his heart, damn it, this guy finally appeared.Surrounded by small and weak countries, there is basically no need to worry about land warfare.

While driving, the guns kept firing at crowded places.It was another big defeat, and they left the corpses all over the place and fled out of the city in a hurry.

This is not a small fortune in the war years. But Chu Yunfei s action of receiving the prisoners was not smooth, because the Baizhan Regiment also entered Nancheng at the same time to demand that the puppet army surrender to the Eighth Route Army.Shrapnel is lethal to people from 50 meters away, and the damage radius of large caliber shells can even reach 100 meters away, but it is not the same for fighter planes.

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The chief nodded excitedly Not bad, so we need to have our own I didn t expect that a small rocket launcher can play a big role Look said the chief of staff, This is not only the role of the rocket launcher, but also the role of the small Northeast.If he hears the news and knows that we still use this granary as the headquarters, what should we do if we send secret agents to attack Or send planes to bomb us Li Yunlong replied without thinking I said, Lao Zhao, are you still worried about the little devil s agent I m afraid that he won t come.

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It was already two days later when Chu Yunfei arrived in Yuncheng.The conflicts between soldiers were indeed reduced, but the conflicts between companies always existed.

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Wang Xuexin is a little worried that changing the balance of combat power too quickly will have some adverse effects on history.In fact, it is a drill, and anyone with a discerning eye knows that this is a war preparation to fight against the bear, so as to pinch the bear with Hans.

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One thousand yuan is not enough, ten thousand yuan Ten thousand yuan is not enough, one hundred thousand yuan There is always a suitable price for people 43 Flavcity Sleep Gummies Reviews A Comprehensive Analysis Of Efficacy And User Satisfaction Dxvzu to take the initiative to send supplies to the Eighth Boosting Immunity With Air Shield Adult Gummies 37 A Comprehensive Guide Ifxah Route Army, and even the Peaceful National Founding Army and imperial soldiers who are responsible for the blockade mission are likely to become accomplices or directly participate as long as you do it once, you can get a lot of money.

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It hasn t been long since the last attack on Yuncheng, and many people felt lucky after they took it down.