Las tendencias de movilidad actuales han transformado por completo la manera en la que nos comunicamos y accedemos a la información si comparamos nuestros hábitos con los de hace 20 años. Aunque todavía consumimos noticias por televisión o la radio y de vez en cuando hacemos llamadas telefónicas personales o de negocios, los medios y canales con los que contamos para poder transmitir un mensaje ahora son tan diversos como inmediatos.
En México, el crecimiento acelerado del uso de smartphones ha transformado no sólo la dinámica de consumo de medios, sino, la forma en que los usuarios interactúan entre ellos. De acuerdo con el Estudio de Consumo de Medios y Dispositivos entre Internautas Mexicanos del 2017 realizado por IAB (Interactive Advertising Bureau) de México, en el año pasado el 71.5 millones de personas se conectan a Internet, cifra que equivale a 60% de la población. Por si fuera poco, de estos más de 70 millones de personas, 81% lo hacen a través de un smartphone, el cual es usado de forma predominante (62%) sólo para comunicarse con sus contactos.
En este contexto, las apps y plataformas móviles de comunicación encuentran un gran mercado el cual se encuentra ávido de opciones rápidas, fáciles de usar y que permitan una interacción compatible con todo el contenido que consultan los usuarios en otras páginas. Una empresa que ejemplifica claramente estas características es WhatsApp, app de mensajería instantánea creada en 2009 y que fue adquirida en 2014 por el gigante de las redes sociales Facebook.
Whatsapp tiene más de 1,300 millones de usuarios alrededor del mundo y posee la seguridad y prestigio de pertenecer a la empresa de redes sociales más grande del mundo. En México se estima que el 93% de internautas la usan, de acuerdo al 13° Estudio sobre los Hábitos de los Usuarios de Internet en México 2017 de la Asociación de Internet.
Al encontrar esta gran gama de usuarios que utilizan esta herramienta, WhatsApp recientemente decidió lanzar la fase piloto de WhatsApp Business, producto pensado con la finalidad de que las empresas puedan interactuar con sus clientes de una forma más simple, automática y manteniendo una comunicación permanente.
WhatsApp Business le da a las empresas la oportunidad de dar un gran salto al conseguir operar un negocio interactuando con los clientes a través del canal de mensajería más utilizado por ellos. La apertura de este nuevo canal también puede venir acompañado de una automatización de la atención: simplificando la autogestión del cliente, obteniendo una ilimitada capacidad de atención, reduciendo costos operativos y aumentando satisfacción y ventas.
Por lo tanto, para que una atención por WhatsApp Business sea exitosa, la resolución de las necesidades de los clientes debe darse de forma natural. Las empresas necesitan entender la intención real de los usuarios y lo que requieren para que estos puedan tener una experiencia de resolución instantánea.
Piensa que todas las acciones que ejecuta tu empresa pueden incorporarse a una herramienta tan práctica y sencilla como WhatsApp. Desde consultar el saldo, activar un producto o poder hablar con un representante en caso de ser necesario, todo en un solo lugar simplificando la operación del usuario en una misma ventana de interacción.
Consejos para aprovechar WhatsApp Business
Antes de incorporarlo a tu sistema de atención, será de utilidad asegurarte entregar la misma experiencia de interacción en todos los canales de forma unificada (Web, Facebook Messenger, WhatsApp, Apps y otros). No es recomendable crear experiencias diferentes a las que ya tienes funcionando en otros canales. Esto hará que dupliques el esfuerzo al mantener varias plataformas y que los clientes tengan versiones distintas al tratar de resolver una necesidad.
Asimismo, es importante crear respuestas empáticas y utilizar todos los recursos que el canal te permite como mensajes multimedia, mensajes de voz, carruseles de imágenes, emoticones y otros. Entrega más que sólo información en texto plano.
También es es necesario considerar que los mensajes de voz cada vez son más usados como un complemento de los mensajes tradicionales. Son muy simples y rápidos. En este caso es recomendable contar con la tecnología que te permita interpretar y contestar los mensajes para mantener la interacción con este tipo de usuarios.
Es muy importante que tu plataforma de atención tenga reportes de aprendizaje en tiempo real (machine learning) posibilitando identificar oportunidades de mejora en la atención. Esto te permitirá evolucionar la calidad de servicio sin necesidad de un técnico o un especialista del lenguaje y que cada mejora que apliques se vea reflejada en tiempo real.
Sin embargo, el paso más importante en todo este proceso es ser empático con los clientes: ponerse en su lugar y brindarles la mejor información y atención en relación con lo que ellos buscan, son las claves fundamentales para generar compromiso o engagement y obtener mejores resultados. Si desconoces cómo hacerlo puedes asesorarte con especialistas en atención al cliente, ellos tendrán una estrategia ideal para tu compañía.
Con herramientas de inteligencia artificial, los tutores obtienen capacidades como predecir la calificación que obtendrá un estudiante o caracterizar su comportamiento de aprendizaje, esto es, una disminución en su carga de trabajo».
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have a look. Now that the cultivation base has been greatly restored, and the moon s energy in the cloud is more and more abundant, I am more worried about this snake cultivator.His son looks like he is blowing up to the sky. If I can beat him so quickly, why do I still have to come here to learn from my teacher Pei Mianman rolled his eyes, Hey, Master, why bother, if you backed down a little back then
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Brother Zu, did you catch the wind and cold Xie Daoyun asked with concern, but felt a little strange.Thinking of her breaking out in cold sweat later on, and the current situation, it is reasonable to say that she should no longer have contact with Zaan, but it is inevitable for her to Making Sense of Keto: A Close Look at Keto Flow Gummies Reviews
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I ve seen the Crown Princess Zu an saluted. My lord Zu, please forgive me.This is a good idea. He really has me in his heart.
However, such things as birth date and hair and nails on the body are needed.Yun Jianyue couldn t help but turned her head and stared at her for a long while Why did I raise such a stupid apprentice like you.
On the way back, Chu Chuyan said with emotion Hey, I realized that I really don t understand you.Can t you be reborn Let me see if you can be reborn after being scratched by the poison in the dagger.
Although the three factions have now declined and no longer had the glory of their peak period, this deep rooted habit still remains.And taking a ten thousand step back, even if the father is really willing to share it, it must be the premise that there are many elixir, but what if there is only one elixir Of course, he would never dare to say these questions, and the expression on his face was as sincere as possible.
Zu an gave Sang Hong a healing elixir obtained from the demon king s court, and looked at him gratefully.She made a good impression on her heart. As soon as he thought of this, he raised his head and chest, and left like a proud big rooster.
Why do they appear thousands of miles away Before the few people had time to discuss, there was only a loud roar, and a monk with a swollen face slowly walked out from the rebel formation.
Opportunities are in front of them, but they can t move forward.As the master, he can kill the war servant at will, and the war servant will not have any resistance.
This is also an extremely powerful force. Elder Shuiyue s status is very high, so after going back, he directly called a force from the world to assassinate Feiyudongtian.Xueqi snorted coldly. It s really despicable. You are wrong. This is called strategy and means.
Yinsu looked at Xian er in great surprise, and she looked at Lin Xuan again, with doubts in her eyes, and then she smiled, Junior Sister Qin, this young master looks very unfamiliar, don t you want to introduce me Qin Xian er was taken aback for a moment, and then she knew that Lin Xuan was unwilling to reveal her true identity.
Has their Fairy Zifu been suppressed by others who is it Some people said that from the looks of it, it should be that Lin Xuan.It was a rune. A terrible breath surged out of his body, who Dare to lay hands on my grandson With a loud shout, the nine heavens and ten earths Authoritative Insights into Menopause Hormones Weight Loss in 2025: Shedding Pounds with Precision
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They all mourned for Lin Xuan. It s a pity that such a genius fell like this.This is the gorgeous dividing line Some people wanted to start it, Lin Xuan snorted coldly, the six phantoms roared to the sky, a terrible breath erupted, and even more roars came from a distance, no, there are other phantoms coming, this guy Don t you want to summon the army of phantoms All of a sudden, everyone s scalps went numb, Tyranny also said, Liu Qing has grown up, let this kid go first, let s go to Qiankun Palace first.
Moreover, he himself came from hiding his identity, so it is impossible for him to display his best supernatural powers.Boom boom boom. This was a blow from the mid term of the Saint King.
Once he succeeded, Mo Fan sneered and killed again.Little Lord The people of the Dragon Clan were delighted, and on the other side, the people of the Palace of Eternal Life and the Fire God Palace exclaimed to heaven.
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this matter had gone too far, but at this point, he couldn t say anything, boom Just when everyone thought this stop was over, the sound of a dragon resounded through the heavens, and the shattering dragon erupted with a terrifying aura in an instant.
This is it The other shore flower Lin Xuan s pupils shrank sharply, and he said to Xian er, I am in danger, you help me cover, the relationship between Qin Xian er and Lin Xuan is a life and death friendship, when she heard this, she also waved her hand, Let the surrounding clouds and mist become more diffuse.
Endless sword energy rushed out of Lin Xuan s body, sweeping across all directions, like a green lotus blooming, covering the entire world.But it is very possible that it is a world, Heavenly Court, as the existence of a family beyond the The Role of Carrie Underwood's Weight Loss Gummies in Her Fitness Journey
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At the same time, sword energy rose from his body, turned into a giant dragon, and flew between the sky and the earth.Moreover, they also discovered that not only the Saint King of Stars, but also Yan Mo, and the meaning of the ancestor of Shengtian were involved in this matter.
At this time, an elder of the Guang clan flew out, turned into a streamer, and his speed was extremely fast.The next moment, she sneered, Are all the Jinwu clan so arrogant It s a woman who actually blocked Jin Wuhao s attack who is she Countless people were Luxe Keto ACV Gummies Reviews: How 30 People Lost 50+ Pounds in 2025
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do something about this successor, I heard that there are several successors in Zifu, and there are many alternative successors, This time, I will take them under the knife, and let them know the consequences of daring to offend Shangxian.
He came here specially for this grand event, you have to be good, thank you, Xuan Hai stood up, looked at her daughter and smiled, Xue Qi was also surprised, did the elder of Misty Peak come in person Could it be that he has come to recruit disciples The junior Xueqi met Senior Dugu.The remaining two, Lin Xuan went up to meet him, Adele Weight Loss: 5 Surprising Tips That Helped Her Shed 50 Pounds
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Countless families were shocked. Although Lin Xuan is full of treasures, it will cost a lot to provoke the other party.But now, he made a mistake and broke his arms, turned into a phantom of a dragon elephant, and stood in front of him.
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Then why didn t you kill me directly Cui Changting asked with a hint of hope.The Spider Mountain Range, the Demon Suppressing Army did not collect much information.
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Yuanjing If you can take out a fortune crystal from your body, it will be considered yours Han Ningxiang said disdainfully.The murder, which is obviously extremely terrifying in the world, has become an interesting thing at this time.
The man quickly sat cross legged next to the sarcophagus, and began to adjust his breathing.How can we arrange for so many brothers Master Tongtan, let Qingyu go to the living room to have a cup of tea, Feng Ling will follow me, Mao Mian, Ye Juan, come with me Mrs.
This is some detailed information about this operation.I don t know how she died. The chief jailer said. How long has he been here Lin Haoming asked. This person Discover the Best Meals for Weight Loss: Expert Recommendations and Real Results
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Senior, I don t know. If it wasn t for the big trade fair held in Devil Slaughter Castle, I would not have had the opportunity to join the Lianxinhui.Bao Wanchang also knew that it was Lin Haoming who had come Best 4 Approaches for Office Workers: Is Diet or Exercise More Effective for Losing Weight?
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When Mrs. Yinye heard this, her face twitched, and there was a murderous gleam in her eyes as she looked at the man.In three days, give me a rough manpower structure and an implementation plan Yan Yuyan said in an orderly tone.
Of course, Lin Haoming would never mention it, and just traded with the other party with a smile.After getting started, the elders told us the first thing is that the primordial spirit is the most important thing.
Although there were a few more bugs in the middle, because they were too weak before, they died in the middle.Lin Haoming also politely replied Lin is new here, and there are many places where Mr.
