¿WhatsApp Business? Consejos para aprovecharla al máximo

Por Martín Frascaroli, CEO y Fundador de Aivo

Las tendencias de movilidad actuales han transformado por completo la manera en la que nos comunicamos y accedemos a la información si comparamos nuestros hábitos con los de hace 20 años. Aunque todavía consumimos noticias por televisión o la radio y de vez en cuando hacemos llamadas telefónicas personales o de negocios, los medios y canales con los que contamos para poder transmitir un mensaje ahora son tan diversos como inmediatos.

En México, el crecimiento acelerado del uso de smartphones ha transformado no sólo la dinámica de consumo de medios, sino, la forma en que los usuarios interactúan entre ellos. De acuerdo con el Estudio de Consumo de Medios y Dispositivos entre Internautas Mexicanos del 2017 realizado por IAB (Interactive Advertising Bureau) de México, en el año pasado el 71.5 millones de personas se conectan a Internet, cifra que equivale a 60% de la población.  Por si fuera poco, de estos más de 70 millones de personas, 81% lo hacen a través de un smartphone, el cual es usado de forma predominante (62%) sólo para comunicarse con sus contactos.

En este contexto, las apps y plataformas móviles de comunicación encuentran un gran mercado el cual se encuentra ávido de opciones rápidas, fáciles de usar y que permitan una interacción compatible con todo el contenido que consultan los usuarios en otras páginas. Una empresa que ejemplifica claramente estas características es WhatsApp, app de mensajería instantánea creada en 2009 y que fue adquirida en 2014 por el gigante de las redes sociales Facebook.

Whatsapp tiene más de 1,300 millones de usuarios alrededor del mundo y posee la seguridad y prestigio de pertenecer a la empresa de redes sociales más grande del mundo. En México se estima que el 93% de internautas la usan, de acuerdo al 13° Estudio sobre los Hábitos de los Usuarios de Internet en México 2017 de la Asociación de Internet.

Al encontrar esta gran gama de usuarios que utilizan esta herramienta, WhatsApp recientemente decidió lanzar la fase piloto de WhatsApp Business, producto pensado con la finalidad de que las empresas puedan interactuar con sus clientes de una forma más simple, automática y manteniendo una comunicación permanente.

WhatsApp Business le da a las empresas la oportunidad de dar un gran salto al conseguir operar un negocio interactuando con los clientes a través del canal de mensajería más utilizado por ellos. La apertura de este nuevo canal también puede venir acompañado de una automatización de la atención: simplificando la autogestión del cliente, obteniendo una ilimitada capacidad de atención, reduciendo costos operativos y aumentando satisfacción y ventas.

Por lo tanto, para que una atención por WhatsApp Business sea exitosa, la resolución de las necesidades de los clientes debe darse de forma natural. Las empresas necesitan entender la intención real de los usuarios y lo que requieren para que estos puedan tener una experiencia de resolución instantánea.

Piensa que todas las acciones que ejecuta tu empresa pueden incorporarse a una herramienta tan práctica y sencilla como WhatsApp. Desde consultar el saldo, activar un producto o poder hablar con un representante en caso de ser necesario, todo en un solo lugar simplificando la operación del usuario en una misma ventana de interacción.

Consejos para aprovechar WhatsApp Business

Antes de incorporarlo a tu sistema de atención, será de utilidad asegurarte entregar la misma experiencia de interacción en todos los canales de forma unificada (Web, Facebook Messenger, WhatsApp, Apps y otros). No es recomendable crear experiencias diferentes a las que ya tienes funcionando en otros canales. Esto hará que dupliques el esfuerzo al mantener varias plataformas y que los clientes tengan versiones distintas al tratar de resolver una necesidad.

Asimismo, es importante crear respuestas empáticas y utilizar todos los recursos que el canal te permite como mensajes multimedia, mensajes de voz, carruseles de imágenes, emoticones y otros. Entrega más que sólo información en texto plano.

También es es necesario considerar que los mensajes de voz cada vez son más usados como un complemento de los mensajes tradicionales. Son muy simples y rápidos. En este caso es recomendable contar con la tecnología que te permita interpretar y contestar los mensajes para mantener la interacción con este tipo de usuarios.

Es muy importante que tu plataforma de atención tenga reportes de aprendizaje en tiempo real (machine learning) posibilitando identificar oportunidades de mejora en la atención. Esto te permitirá evolucionar la calidad de servicio sin necesidad de un técnico o un especialista del lenguaje y que cada mejora que apliques se vea reflejada en tiempo real.

Sin embargo, el paso más importante en todo este proceso es ser empático con los clientes: ponerse en su lugar y brindarles la mejor información y atención en relación con lo que ellos buscan, son las claves fundamentales para generar compromiso o engagement y obtener mejores resultados. Si desconoces cómo hacerlo puedes asesorarte con especialistas en atención al cliente, ellos tendrán una estrategia ideal para tu compañía.

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His spiritual roots were affected by the spiritual energy vortex If the spiritual root is damaged, unless it is the top elixir, the damage to the spiritual root cannot be cured.He did not trust the law enforcement team, and his voice still spread throughout the town.

The six fingered sound demon s soul continued to feel tearing pain, and his already low spirit was damaged again.Among the five corpses, only Mao Bin s body interested the general.

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Even if it is defeated and injured by the monk, as long as the sea pig beast comes into contact with the sea water, it is likely to be able to escape.Just as the Seven Star Island Golden Core monks had judged, his injuries were in a state of survival.

At the level that the six fingered sound demon can access, even if he has learned part of the formation knowledge, its depth is far beyond the formation knowledge that Li Shiming has access to.said softly. I have the means to protect myself, so I THC Gummies for Sex: Elevating Your Experience d be more at ease if Best Male Enhancement Supplements To Use: Top Male Performance Pills Tested you stay by my side Li Shiming shook his head Shark Tank Blue Gummies for ED: Success or Hype? and said.

At this time, he felt like returning home. Because the conditions for the construction of the Dragon Blood Altar have been gathered, this destiny changing thing can be built immediately.In terms of strength, it s not worth mentioning Zhao Hao denied it immediately.

It s not that the trap owner doesn t want to, but that the teleportation point will be destroyed if it is set up in a place where natural disasters are frequent.Drink it when you have a rest As he spoke, Musou looked at the iron cage under the carriage curtain unintentionally.

Bai Ze fell into deep thought, and no one else meant to disturb her.At this moment, Freya appeared where the other party had lost half of his body.

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On the two wings are centaur leaders with spears ready to attack.And during this time, it was enough. Two thousand units of phantom archers began to bend their bows and set arrows.

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After entering, I discovered that there were no indigenous people at all.At this time, the fighting state has ended, and there is no need to worry about anyone coming to disturb us.

There is really no need to hide it, because this time they sent it out, and it was a big deal.The leader of the great demons should be truly epic.

Hot blood flowed from the altar, filling the blood lines on the square, and enveloped the square with a force.Although everyone is in harmony now, when it comes time to take action, no one will be soft hearted.

At this time, they have become 1000 units of shadow swordsmen and 5000 units of phantom BioLife CBD Gummies Reviews for ED: Honest User Feedback and Results shooters.It is impossible for players to be proficient in every stream.

Now Zhao Hao has one and three clear clues. It is simply unbelievable.His Majesty knows his methods better than anyone else, and there will be no oversights once a decision is made.

Previously, Zhao Hao Do Blue Gummies Work for ED? Real User Experiences and Detailed Examination deliberately suppressed the true range, making it appear to have the same range as ordinary long range weapons, but its lethality was extremely powerful.After all, what big scene has he never seen before.

Okay Of course the angry dragon would not refuse. So the spoils were divided The loot seems to have nothing to do with the four major business groups Innocent Whether it is looking for someone to exchange resources or selling it directly, Zhao Hao and the three shareholders will not interfere, which means that the benefits will be shared with the four major business groups.

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Even if the reward is doubled several times, as long as they help, it is a favor.Then shall we complain to someone from the Military Affairs Office Freya was a little dissatisfied.

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As soon as the piebald green snake finished speaking, General Chuanlin s voice came from beside him Humph, in that case, the four golden elixir monks will be left to you, Hua Qingyao.For many Foundation Building monks, even if it fails, it will not have much impact.

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After it was destroyed, the Zhiwei San people wanted to tear this guy into pieces.After that, it was very difficult to find people. In desperation, Zhengyou went to Qingfeng Palace to ask for help.

Because the river water is red and the visibility is extremely low, the eyes cannot play much role in the river and can only use spiritual thoughts to observe the surroundings.A melee and a fight are inevitable. how easy is it to get a treasure in the chaos But if Qingyang was allowed to leave just like that, he would not be willing to do so.

He had many trump cards in hand, and Qiao Shan, Niu Cheng, and Liang Zhongtian were not afraid of joining forces.Qingyang was still a little regretful for giving up the Blood Demon Kung Fu, but now that he saw Tao Youcheng trying it Rhino Male Enhancement: Benefits and Usage himself, Qingyang was completely relieved.

This boy is indeed quite capable. Seven people dealt with fourteen puppets, and it ended in a tie.Judging from the spiritual light emanating from the treasures, these three treasures are at least at the level of low grade spiritual weapons.

These six people usually practice hard in seclusion in their own caves.Seeing the other person s eyes flickering, he began to look for a way out.

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The prismatic crystal looked familiar to Zhao Hao because he had used it before.When the long sword passed by, it was cut open without exerting any defensive power at all.

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Five green vine dragons with scales and horns as thick as a train appeared.For killing the Pirate King, the experience points are pitifully small, and there are no additional rewards, which is a huge loss.

When I got to the place, I realized I was a little early.Anyway, the orc army hasn t started to attack the city yet.

Zhao Hao, who was about to spread his demon wings to pursue him, saw this and gave up the idea of pursuing him.She can t do anything good against these powerful players.

But let s not talk about the victory or defeat of the army.Not to mention the plan to kill only one tenth, it is really nothing.

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The ultimate skill book It was definitely something Zhao Hao couldn t refuse, so he decisively handed over the Time Hourglass to the Time Assassin.It s not without reason that Zhao Hao didn t even have expert level skills before his rebirth.

That s right, he, who had kept distance before, took the initiative to get closer to the opponent this time.It s simply shameless. I have the guts to challenge each other A brain is a good thing, but it s a pity that you don t have one.

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