En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.
Dicha encuesta recopiló estadísticas de más de tres mil personas en México, Colombia y Brasil, además de respuestas de 20 mil consumidores a nivel global para conocer cómo es la relación entre las marcas y sus clientes, poniendo énfasis en aspectos importantes sobre los datos, la privacidad y la atención.
En el caso de México, la opinión de un millar de encuestados indicó que los consumidores en el país son unos de los más abiertos con las empresas a nivel global:
57% compartiría su historial de compras y preferencias a cambio de una atención a cliente excepcional.
61% están felices de compartir su correo electrónico con las marcas; la media entre los consumidores globales es de 55%.
45% comparte su número de celular gustosamente, en contraste del 32% entre los otros países encuestados.
37% compartiría información sobre sus ingresos mensuales y 28% su ubicación en tiempo real, en contraste con la media global de 24% y 22%, respectivamente.
Los mexicanos muestran un sólida relación con marcas que les dan beneficios por su lealtad y preferencia —68% espera recibir alguna sorpresa, descuento o regalo; 48% cualquier otro tipo se servicios añadido—. Sin embargo, no dejan de darle relevancia a cómo y por qué utilizan la información que comparten: 56% espera que las marcas sean transparentes sobre cómo usan sus datos. La confianza y las experiencias de compra sin complicaciones son otros dos aspectos importantes. La encuesta indicó que 84% cortará cualquier relación con las empresas si utilizan sus datos sin su consentimiento, mientras que 49% dijo que las promociones, inconsistencies en tiendas y el portal en línea son una razón para no realizar la compra.
Por otro lado, la fuerte tendencia hacia la movilidad y el uso generalizado de redes sociales son un escenario que no puede dejarse de tomar en cuenta, sobre todo al considerar que un reporte de IAB México y Millward Brown aseguró que 92% de los encuestados en México considera que internet forma parte de su vida cotidiana y el 61% sigue al menos una marca en redes sociales para mantenerse actualizado de novedades, promociones y descuentos, y las opiniones de otros internautas.
Bajo esta línea, el social media es más que sólo un espacios para compartir selfies e instantes de su día a día, también es un frente más para la atención a cliente. Ahí, las marcas están siempre interactuando con las personas y tienen un medio para cumplir las expectativas de rapidez que exigen los consumidores mexicanos. De acuerdo al estudio de SAP, el 95% de los encuestados espera tener respuesta por parte de las marcas en al menos 24 horas, 69% en un plazo de tres horas o menos y 47% espera una respuesta en un rango de una hora. Esto los hace unos de los más demandantes a nivel global.
Desarrollar, mantener y mejorar la relación cliente-marca es un dilema para los negocios que están sumergidos en una gran cantidad de datos e inmediatez. Sin embargo, Andre Pereira, director regional de Marketing para Brasil y Latinoamérica de SAP Hybris, remarca que la comunicación es la clave para una relación exitosa. “Los consumidores alrededor del mundo han demostrado que, en una economía digital, el poder está en sus manos. Pero depende de las marcas forjar relaciones más sólidas. No importa cómo o cuándo interactúen con sus clientes, deben mostrarle que entienden qué es lo que desean. Cada interacción provee información, lo que debe ser utilizado para entregar un acercamiento más personal del servicio a cliente”, concluyó.
El acompañamiento es crucial para un mejor funcionamiento de un sistema administrativo, pero por lo regular la consultoría es poco valorada, ya que se piensa que es innecesaria o cara.
La participación del ferrocarril en el transporte de carga en México ha crecido de manera continua y ha alcanzado niveles comparables con varios de los grandes sistemas ferroviarios del mundo.
Los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.
Los clientes exigen entregas rápidas, seguimiento en tiempo real y un servicio impecable.
Asegúrate de que la última milla de tu cadena de suministro sea un punto fuerte, no una debilidad en tu empresa.
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Not Understanding The Benefits Of Harmony Leaf Cbd Gummies For 20 Overall Well only can the elders be appointed and dismissed, but the head can even be abolished.There is nothing wrong with our spell just now, could it be that Dacheng Huo Linglong backfired Xinghuo Shinichi also didn t know what was going on.
Xiaocao er s childish voice became lazier.Shao Nan quickly looked at Xiaocao er, and found that Xiaocao er was indeed a little different.Without the impeding convoy, the speed increased.Finally came to the junction of Lanning State and Zichang State today.
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Any kind of strange fire, strange fire, or spiritual fire is very valuable, and it is even more difficult to integrate.Brother Wen sighed, he had thought of this kind of result a long time ago, but the current situation is indeed a bit exciting.
Abandoned tests one after another.After all, there is a lesson from the past, no one wants to perish here.Senior Bengshan, I didn t mean that, I meant.uh, anyway, that s not what he said.
To be continued.Chapter 365 The Three Swords Retreat The Enemy Shangguan Gu was dumbfounded.For more than ten days, the audience who came to watch the fire control competition also summed up some rules.
Shao Nan still did not close the formation in the cave.For a period of time just now, although Shao Nan seemed to be leisurely inputting the power of flames into the formation he was in charge of, he was not so leisurely as he seemed, but was secretly tampering with the formation.
Originally, Jiuli Mountain was not called Jiuli Mountain, but after the Jiuli Sword Master took over, everyone called it Jiuli Mountain, and this is how Jiuli Mountain came into existence.
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It s been three years. This confidentiality work has been done very well, but I haven t heard any news at all.As soon as Du Heng finished speaking, Dr. In this way, an old lady who fainted at home was sent to me just now.
Master Jia had long lost his impatience at noon and returned to his previous bold appearance.a feeling of. Some people even experience large areas of swelling, which is caused by allergies to bee venom.
He used all the methods he knew and knew, several times.The father in law sighed, knowing that the other party was a drunkard and not interested in drinking, but he still had to be patient and receive him.
However, he was so busy that he never noticed that when Du Heng looked at him, there was a smile on his lips.He said, This is a big deal, why didn t you tell me in advance.
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When he was in school, he learned not only the knowledge of traditional Chinese medicine, but also the basic knowledge of modern medicine.Tall, an absolute master. This person s original intention may not be him, but due to work reasons, his group rushed up by accident and helped others become a target.
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Sweating profusely, he murmured, How is it possible Hasn t this person returned to the wild world Previously, Lu Ying used a unique secret technique to detect the blindness.He is indeed a martial artist who has reached the top of the martial arts. Ma Kuxuan smiled and said It s not the eleventh realm.
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After falling into the environment, the damage will not be much, Wen Wen If he makes up for it properly, it will be enough for him to be emperor for ten years.Li Huai smiled and said, Then it s not too high The old man immediately said, High, why not high It s just self effacing.
Chen Pingan just pretended that he didn t know what the book was. Song Jixin looked at this expressionless former neighbor, probably because he looked too much like his childhood, so he couldn t help but get angry, and habitually insisted on saying a few more mean words, and said with a smile It seems that every time I chat with you, my face is so expressionless, with dead fish eyes, stuffy gourds, and I can t beat him with a few sticks.
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Behind him was Chen Lingjun, who was following the same pattern, followed by warm trees, millet grains, and an incense stick that came here to make some.At that time, the senior disciple of the school was the most powerful, and he lured Ah Liang to benefit, saying that this was a rare book with the first edition and only 300 copies could be printed.
Moreover, this monster is now in the state of Tao San , similar to the soul of a Jade Pu Realm monk who has been unable to suppress the leakage of Tao Qi.Since then, I have been practicing Taoism for a long time. When I am free, I think about the freedom of the immortal realm and the beautiful things in the world.
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This sister Jiangshu had been abducted by the good brother. Jiang Shangzhen sat up and shook the wine bottle. Seeing that there was no movement from the mountain master next to him, he had to pretend to raise his head, raise his arms, and shake the empty wine bottle.They are drunk and bragging with me. Although Calm Cbd 69109 Gummies Reviews Relaxation And Anxiety Relief Zuo Dajianxian was indeed in Tongye Continent, But why would you take the initiative to visit Biyou Palace and meet with our Water Goddess Chen Ping an stood up and said to Yao Lingzhi who had not gone far I d like to trouble you, Miss Yao, to talk to the Water Goddess again.
Pei Min twisted his wrist, the sword light flashed, and he casually handed out the sword. From the side of his body, there was a sharp sword light cutting across the sky and the earth, scattering a silent and hidden sword energy.In this Tiangong Temple. You and I were still young at that time. Now I am old, what about you Pei Wenyue said, It s hard to say.
En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.