De acuerdo con el estudio global UPS Pulso del Comprador en Línea (UPS Pulse of the Online Shopper), los consumidores en línea alrededor del mundo están comprando en mercados digitales y minoristas internacionales, dependen más de los dispositivos digitales y buscan opciones de entrega alternativas.
El estudio, que analizó los cambios en los hábitos y preferencias de los compradores en línea en seis mercados, incluyendo los Estados Unidos, Asia, Europa, Canadá, México y Brasil, muestra cómo estos cambios conductuales buscan mejores precios y más opciones, así como control y conveniencia. Asimismo, identifica las diferencias geográficas e información esencial para los minoristas sobre la trascendencia cada vez mayor del comercio electrónico hacia más fronteras.
“Conocer a los compradores y cumplir sus demandas es fundamental en este panorama cambiante”, comentó Alan Gershenhorn, director ejecutivo comercial para UPS. “Las compañías deben reconocer que, debido a que la competencia ahora proviene de todas partes del mundo, los consumidores desean maneras diferentes de realizar compras, formas más convenientes de recibirlas y experiencias innovadoras de principio a fin”.
Prácticamente, todos los compradores en línea en los países encuestados realizaron compras en mercados digitales, que son sitios de comercio electrónico para terceros que permiten a múltiples comerciantes vender sus productos. En México, el 99% de los compradores afirmaron haber comprado en un mercado digital, comparado con el 98% en Asia y el 96% en Europa y Canadá. Las razones principales para utilizar dichos mercados son que ofrecen mejores precios, así como envíos gratuitos o con descuento.
El estudio también mostró que la competencia global para los clientes está aumentando, con una cifra importante de compradores en línea en Canadá (83%), Brasil (81%) y México (78%), que compran en tiendas internacionales. En Estados Unidos, casi la mitad (47%) de los consumidores compraron en tiendas internacionales. Las razones por las cuales realizan compras internacionales son principalmente mejores precios y el acceso a productos específicos o exclusivos.
A pesar de que el comercio electrónico ya es una parte establecida del proceso de compra, el estudio documentó dónde y cómo se llevan a cabo esas transacciones: un porcentaje considerablemente más alto de usuarios de teléfonos inteligentes realizaron compras a través de éstos tipos de dispositivos. En Asia, donde las compras móviles son más comunes, el porcentaje de usuarios de teléfonos inteligentes que realizaron una compra móvil se elevó de 55% en el 2015 a 77%. En Europa, donde las compras por teléfonos inteligentes son menos comunes, el porcentaje también aumentó de 28% a 43% durante el mismo periodo.
La mayoría de los compradores globales también utilizan dispositivos móviles para buscar productos, comparar precios, localizar tiendas y rastrear pedidos, por lo cual los minoristas deben dar prioridad a las compras por dispositivos móviles. Por lo menos el 70% de los participantes en todas las regiones utilizaron teléfonos inteligentes para comparar precios al encontrarse dentro de las tiendas.
Por otra parte, los compradores esperan el procesamiento inmediato de sus pedidos en línea y entregas rápidas en todas las regiones; sin embargo, las expectativas respecto a entregas rápidas difieren por país. Los consumidores en Asia, México y Brasil esperan poder realizar pedidos al final de día y aun así ser elegibles para recibirlos el mismo día o al día siguiente.
En todas las regiones, los consumidores realizan devoluciones de sus compras en línea. Los compradores en los Estados Unidos (44%) son los más propensos a devolver sus compras en línea, mientras que los compradores en México son los menos propensos a hacerlo (22%). Cuando existen ambas opciones de devolución, los compradores en Asia y Europa prefieren enviar sus compras en línea a minoristas, comparado con los consumidores en los Estados Unidos, Canadá, México y Brasil, quienes prefieren devolver sus pedidos en línea a una tienda física. Entre aquellos que prefieren enviar sus devoluciones a una tienda física, la facilidad y costo gratuito de las devoluciones son las principales razones de esta preferencia en todas las regiones.
Los nuevos desarrollos en la experiencia minorista que podrían desempeñar un papel en el futuro de la industria incluyen los mercados digitales y las tecnologías nuevas como robots o chatbots, de acuerdo con el estudio. Los consumidores están más abiertos a ciertas tecnologías nuevas en el panorama de la venta minorista, pero son más escépticos respecto a otras. Al preguntarles su opinión sobre los robots dentro de las tiendas, más de la mitad de los consumidores en los Estados Unidos y Canadá no están convencidos, y prefieren interactuar con una persona. Mientras que la asistencia en persona es preferible dentro de las tiendas, los participantes en la encuesta prefieren las opciones de autoservicio en línea. El nivel de comodidad al utilizar chatbots para actividades como obtener información es más alto en los Estados Unidos (65%) y más bajo en México (45%).
El estudio dividió los resultados en tres secciones: Constantes, áreas de la experiencia minorista que siguen siendo importantes año tras año e influyen en los hábitos de compra; Cambiantes, áreas donde los consumidores han mostrado un crecimiento significativo en años recientes; y Emergentes, áreas más nuevas de la venta minorista que podrían desempeñar un papel en la experiencia de compra del futuro. Para más resultados del estudio, visite UPS Pulse of the Online Shopper.
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Can t see the other person s appearance. Although they are all on top of a dragon tortoise, Mrs.Okay, your husband and wife are very affectionate, so I won t bother you Lin Haoming said with a smile and cupped his fists.
Ming Rou, what do you think should be done about this matter Zeng Yingli asked.There should be no need to stay with the master, so as not to affect her state of mind.
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After all, there were so many masters there, and the emperor was in charge, it was not like Yi Zhibing.Only Yan Tfn I Tried Maxiboost Me Capsules Here Is My Experience Xuehen roughly guessed the reason, not only embarrassed but also angry.
Sang Qian said in a cold voice Young Master Yi, don t be alarmist, now there is no imperial decree, and there is no arrest order issued by the court lieutenant, you treat us like criminals, but you violated the rules first, we are not afraid of making trouble at the top.But this is a pain for Zaan, the clothes are too cool, making it difficult to hide his physical reaction.
The national teacher is busy first. After Wang Wuxie left, Zhengyangzong disciples soon came to take them to the place where they stayed.
Ignorant human beings, how dare you provoke me, I will let you know the fate of provoking me.And the next moment, Lin Xuan also opened his eyes, with endless sword light disillusioned in his eyes.
You know, this is an extremely powerful battle armor, and it has been damaged at this moment.Hearing this, Lin Xuan was shocked. He knew that what the dark red dragon said was correct, the further the road to martial arts, the more difficult it was to cultivate, and he had felt this since he was in the Venerable Realm.
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Seeing this scene, everyone gulped their saliva and couldn t believe their eyes.How could he escape The other party instantly killed his companion with just one look.
Even so, the terrifying energy still made the whole ground tremble slightly.The young man in front of him is no exception. However, Lin Xuan laughed, and sneered with disdain.
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In an instant, those masters of the Duan family who made the move before were all pierced by the golden sword and nailed to death on the ground.Fortunately, the ancestor of the Shen family is extremely powerful.
Not only the Xianwu Academy, but at this moment on the Tianwu Continent, the God of War Palace, the Murong Family, the Happy Forest, and the Excalibur Villa.There is probably only one in the entire Tianwu Continent that can exude such fierce sword energy, and that is Shenjian Villa.
Seeing this scene, everyone exclaimed, their eyes full of shock.
Xiao Yunshu stood there, looked at Young Master Do Ed Gummies Work Nkihfgxia A Mythbusting Investigation Xiaoyao, Ultra Cbd Gummies For Ed Do They Live Up Tqckobtq To User Expectations and said with a smile, Xiaoyao, you will be the leader of these people from now on.You want me to stop with just one word It s ridiculous, then I suppress you, torture you, seize your inheritance, and then apologize to you, is that okay If you nod your head that s fine, I ll do this to you right now, Lin Xuan snorted coldly.
For each of your three sects, one for each person, and the remaining two items will be divided among other sects and families.This time, it would not pose any threat to her. The sky like sound of thunder, this scene shocked the Xiao clan, and countless people were surprised, what s going on, that s Fairy Yunshu s mansion, could it be that she subdued a powerful monster, and as soon as she arrived, a figure appeared Flying here, those elders are also volleying, because they feel that this electric eel is also very strong.
He no longer dared to have the slightest killing intent towards Lin Xuan.The other three overlords also looked over one after another, and laughter came over immediately, You are late enough, I thought you were afraid to come.
Lin Xuan closed his eyes, sat on the top of the mountain, and began to practice.Lin kindness Lin Xuan froze, didn t make another move, but asked, who are you There was still a hint of wariness in his eyes.
They were all stunned. Is there any immortal inside Just when they were wondering, the ancient bronze coffin in front made a loud bang.Lin Xuan was surprised. Duobao, Montenegro has turned his back a long time ago, but now the other party is gone, which shows that things are not that simple, and maybe there are things she doesn t know about.
Huolian s strength is getting stronger and stronger, I am ashamed of myself.He said that it seems that the matter is not so simple.
Xueqi s strength was beyond everyone s expectations, and even some veteran saints were also surprised.good. Elder Ruochen nodded. Since he couldn t resolve it, he didn t want Lin Xuan to face Six Dao Sect directly.
hateful. Elder Wutong gritted his teeth. Although the Bianhua is powerful, the Sky Swallowing Jar is half an extreme weapon.Yaoguang snorted coldly, waved his hands, and killed the strange magic seal towards the sky.
Qingchen and the others are still in progress, but the other party has not made any mistakes from the beginning to the end.kill. Lin Xuan roared, waved his hands, and a big crack flew out.
Although these guys are weird and mysterious, but fortunately they are not very powerful, we can still deal with them.Yan Jiu, Mr. Yan Jiu Pale with fright. What do you want to do You don t want to come over, he keeps retreating, until now, he doesn t want to crack the formation anymore, he doesn t want any wishes, any restrictions, he just wants to go back safely, do you dare to kill me I am your master, life and death curse, open it for me Young Master Yan Jiu roared wildly, his palms kept forming seals, no matter how strong the opponent was, he was a war servant, he had a hundred ways to make the opponent kneel at his feet, but he found that Lin Xuanzheng had a sneer on his face , looking at him.
Who dares to control me, Xiao Yunshu snorted coldly, and said at the same time, Xiaoyao, attack me.This move enveloped Changqing, Bingwei, and Fengzhan, the three most powerful people.
It seemed that Heishan was about to make a move, so he also had to prepare.
De acuerdo con el estudio global UPS Pulso del Comprador en Línea (UPS Pulse of the Online Shopper), los consumidores en línea alrededor del mundo están comprando en mercados digitales y minoristas internacionales, dependen más de los dispositivos digitales y buscan opciones de entrega alternativas.