En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.
Aeroméxico detectó una oportunidad de incrementar su visibilidad orgánica y de la mano de Elogia, agencia de digital commerce marketing, tomaron ciertas acciones para aprovechar la migración a un nuevo esquema de sitio (CMS) y sacar el mayor provecho posible de su contenido.
Keyword research y keyword tracking. El primer paso fue seleccionar las palabras clave (keywords) principales en los sitios web de Aeroméxico, junto con un ejercicio de tracking para ver cuáles áreas debían mejorar.
Adicionalmente, para la campaña del Buen Fin 2017 se hizo una búsqueda específica de keywords para identificar los 20 principales destinos en los que Aeroméxico compite con otras aerolíneas. De esta manera, se generaron varios tags (etiquetas) que se implementaron en la landing page de Aeroméxico. Dichos tags, sirvieron para obtener más información sobre la interacción de los usuarios dentro de la página y ofrecerles mejores resultados, basados en sus búsquedas de destinos.
Benchmark de competencia y auditoría. Debido a que el objetivo era incrementar su visibilidad orgánica, se analizaron las principales aerolíneas para comparar su desempeño en este aspecto y detectar posibles mejoras. Dentro de esta auditoría del sector, se analizaron elementos como: título y meta descripción, encabezados (headers), contenido textual, mapa del sitio, arquitectura, semántica, anchor text, etc.
Revisión del sitio corporativo de Aeroméxico. Adicional a la revisión de keywords y a la auditoría de la competencia para detectar su visibilidad orgánica, también se realizó un análisis del sitio corporativo de la aerolínea para hacer una evaluación a nivel SEO en la cual se identificó que existía una penalización manual. Esto quiere decir que existía un etiquetado erróneo de las páginas de ofertas, lo que afectaba el posicionamiento orgánico de la empresa.
Elogia identificó los problemas causantes de esta acción manual de Google y se tomaron las acciones correspondientes para corregirlos, incluyendo la elaboración de un manual de best practices para implementar mejoras de posicionamiento en SEO.
Generación de contenidos. Para finalizar, se creó un calendario para la generación de contenidos en su página web, esto con el propósito de mejorar la visibilidad del sitio de “Vuelos” ante su competencia. Como complemento para esta tarea, se usaron herramientas como Safe Cont para hacer un análisis de la calidad de contenidos y Google Trends para analizar temas de calendarización y tópicos relevantes, relacionados con el sector de viajes y turismo.
Según palabras de Pedro Abad, CEO de Elogia México “trabajar con un equipo como el de Aeroméxico es todo un placer, no sólo por lo que significa como reto para la compañía, si no por el gran equipo que hay en la aerolínea y que hace que el trabajo sea mucho más sencillo para nosotros. Esta cuenta es de las que nos hace crecer como empresa, pues requiere enfrentarte a nuevos desafíos y a situaciones difíciles de encontrar en otros proyectos. Aeroméxico tiene todos los ingredientes para que podamos construir un gran caso de éxito conjunto”.
Tesla nos ha demostrado lo fundamental que es abordar la digitalización de la cadena de suministro en el marco de una estrategia y un contexto empresarial, respetando y aprovechando el conocimiento de la empresa en lugar de intentar suplantarlo.
Un solo negocio puede tener diferentes buyer personas; esto quiere decir que el mensaje tendrá que irse adaptando al perfil y necesidades de cada comprador.
This medicine is so powerful and it cured the disease after just two meals.Not to mention opening it, he didn t even want to touch it.
If it can be cured, treat it if it cannot be cured, just send it to the city.You are laughing so hard. It would be really funny if the needle sticks in the wrong place.
After sitting down, he asked, Dean Du, are Genmao okay now The big problem is over.He could only lower his head and concentrate on choosing his own dishes, and tried not to participate in their conversation.
He can t be upright in front of me and my baby. Your husband is a person who does big things, you are not upright.keep invoices, or receipts for meals, gas, etc. and reimburse actual financial expenses.
Du Heng looked at the hung up phone and laughed. His classmate s temper didn t seem to have changed at all, he was still as fiery as ever.The leader was very satisfied with Du Heng s performance just now.
After a while, he felt everywhere on his neck, chest and back.Angry, he was in no mood to answer Wei Kaida s question.
How could she send a message to herself It s a bit strange Du Heng has an extremely clear feeling Self awareness, considering that I am 27 years old, a rural doctor, and have no money, no house, no car, there is nothing that attracts Vibez Gummies: Feel the Good Vibes of Effective Weight Loss Pecans And Weight Loss Wang Shuqiu.Not to mention wheezing and dizziness, she doesn t even sweat.
But with both of you like this, it s a little uncomfortable.When he went to pick up Zhang Xi, It just feels abnormal.
However, when you go out, see it with your own eyes, and experience it for yourself, you can understand what this sentence means.Come up with me, and you can say a few more words later.
Anyway, they are suffering from various discomforts.After settling in and leaving the ward, Du Heng said goodbye and left.
complaint Complaint about what Are you really complaining about the service attitude She knew better than Du Heng and the others that there was no problem with the medical services here.
Xu Yang smiled.He hadn t been so relaxed for a long time, which made him feel suddenly enlightened.Daoist Taiyin walked into it, and Xu Yang was surprised when he saw it.
The sword worm swarm had returned to him, and the worm swarm split into two.More than 10,000 golden sword worms erupted with all their strength, and golden rays of light rose from their bodies.
Seeing Xu Yang s arrival, Demon Lord Sunset snorted coldly and turned his head to the side.People I hope he can persist for a long time, and his cultivation will not be exhausted too early.
With the control token in hand, the surrounding prohibition will not attack him and let Xu Yang comprehend it.Then he said to Rahu Tianxing and the others This is only temporary.
In a short period of time, he has advanced to the middle stage of supernatural powers.Seeing the Ghost Dao Baojian, Master Jiuyou had a flash of inspiration, and immediately said in horror Could it be that my little friend wants to evolve reincarnation This is too unimaginable, and the chance of success is too small Master Jiuyou shook his head repeatedly while speaking, Obviously not optimistic about Xu Yang s plan.
He gritted his teeth with hatred for Xu Yang.After carefully sensing with his spiritual sense, there was no trace of Xu Yang, so he had to let him go for the time being, and turned to look at the black sand.After three days and three nights like this, the samsara space suddenly buzzed and trembled, and a powerful force of samsara emerged.
He has entered the small world.Junior brother, don t worry.They were practicing in seclusion, and suddenly they were sent out of the cave and immediately woke up.
It is condensed from the origin of the laws of the fairy world.Seeing this scene, the expressions of the other Nascent Soul cultivators changed drastically.
But in Zhonghu Town, in the entire hospital, except for the president who can control Du Heng, he and Wu Buwei have the final say in the Traditional Chinese Medicine Department.Li Xiang was wondering around alone in the office, and a hesitant and curious man came outside the health center.
Sociologist Johnson initially called this kind of violence intimate terrorism , and in subsequent developmental classifications, it was subdivided into stressful situational partner violence and high Optimal Keto: Redefining Health on Shark Tank Joy Keto Acv Gummies Reviews pressure control violence stemming from the desire for control.
Li Na Ting s design is the second type, which is high pressure and violent control stemming from the desire for control.
The medicines it can prescribe are either health products or health supplements.But Du Heng guessed that this woman might be hiding from him because she was so active.
It looked really similar, or in other words, it was the same color.Lao Song s eyes lit up for a moment, but then suddenly went out, Zhang Doctor, please report it to Dean Du.
Fourth, stomach problems. This is easy to understand.Okay, Doctor Du, you can prescribe me some medicine.
Now that someone has taken over, how could he be unhappy.In order to get more bonuses, this woman would take away all the patients who came, no matter whether they could be treated or not, just for the five yuan registration fee.
Shame, this is not what a doctor should do. Du Heng did not feel complacent about his achievements.As soon as Du Heng and the others came out, they all gathered around, Old Li, how s the situation I heard Gen Mao s wife howling so loudly.
Especially when you smile, with those yellow and black teeth, you don t look like a doctor.There are also some people who have never been to the hospital for examination.
Du doesn t have a girlfriend yet, and he has a formal job, which is very good.If they weren t afraid of scaring Li Qiuhua, they would have jumped up with joy.
We have only been here for four days, and Dr. Du gives the old man injections and medicine every day.Du Heng said and walked out, but was unexpectedly stopped by Xu Pinglin, I m here to see you today.
The yang qi of the spleen and kidneys is weakened and cannot resolve dampness.Don t add red ginseng, the small piece in front is enough.
Hello, Doctor Du, thank you for making a trip. What do you think of my father s illness As soon as the hostess said these words, The two people who were having a heated discussion also stopped and looked at Du Heng together.Dr. Du, can this thing still be popular Li Qiuhua asked in a daze.
This prescription can treat stroke, coma, hemiplegia and other diseases.Every time she felt pain, she screamed heartbreakingly.
Just after the test, this girl was asked to be a parent.Jin Zan had no time to come because he was on duty.
Gong Daoyang went to take off his sleeves and trouser legs, and lightly Shake it lightly and feel it, Brother, I don t need to take medicine now, right You still have to take medicine.
Axi glanced at Meng Jingzhe s reaction, and continued But the Divine Master was not the Divine Master from the beginning, and he became the Divine Master not because he knows everything.The strong man, his heart is half cold.The last thing he wanted to happen, still happened.
The earth suddenly rose, and a thick shield was erected in front of Luo Yuheng.What s on the top of the mountain Can t you really remember it Meng Jingzhe asked.
At this time, a wizard beside him said I heard from Elder Yierbu yesterday that that person has become a person, let alone a great wizard.The flesh and blood of the twelve protoss warriors began to burn, as if they were in a sea of flames.
Luo Yuheng suddenly said This is the reason why gods and demons kill each other But all the gods and demons finally fell, or, today s Heavenly Dao, is a certain god and demon back then She asked everyone s doubts.Seeing that he was still sitting cross legged without any hindrance, he was determined and followed.
At that time, the bells of the Gu beasts will appear and haunt, and thousands of miles of creatures will come and go.Here it sees the origin of the vine.Five tall vine trees.
Anime and film and television dramas will also be launched one after another.It would be very good to be a concubine for me.Ye Shenglan immediately grasped the thousands of whips in her hand.
The appearance of the food was not good, but Meng Jingzhe only took a look, and a strong desire to eat rose in his heart.Thinking like this, he couldn t help but think of the Dragon Chanting Sword.
Meng Jingzhe just took a look at all kinds of extremely bloody scenes, and felt that he couldn t bear it.Her face was as white as paper, her eyes were bleeding, her lips were trembling, and she wailed in despair Heaven perishes in Kyushu
the bedroom.Huaiqing was dressed in a silk robe and soaked in icy cold water.
It s okay if the offspring are difficult, but I m afraid it s reproductive isolation.He didn t know the situation of Meng Xiaotian in the spider cocoon, he just felt that if he waited a minute longer, his sister would be in more danger.
The Great Sun Reincarnation Dharma Aspect continues to emit the power to purify everything.