En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.
Aeroméxico detectó una oportunidad de incrementar su visibilidad orgánica y de la mano de Elogia, agencia de digital commerce marketing, tomaron ciertas acciones para aprovechar la migración a un nuevo esquema de sitio (CMS) y sacar el mayor provecho posible de su contenido.
Keyword research y keyword tracking. El primer paso fue seleccionar las palabras clave (keywords) principales en los sitios web de Aeroméxico, junto con un ejercicio de tracking para ver cuáles áreas debían mejorar.
Adicionalmente, para la campaña del Buen Fin 2017 se hizo una búsqueda específica de keywords para identificar los 20 principales destinos en los que Aeroméxico compite con otras aerolíneas. De esta manera, se generaron varios tags (etiquetas) que se implementaron en la landing page de Aeroméxico. Dichos tags, sirvieron para obtener más información sobre la interacción de los usuarios dentro de la página y ofrecerles mejores resultados, basados en sus búsquedas de destinos.
Benchmark de competencia y auditoría. Debido a que el objetivo era incrementar su visibilidad orgánica, se analizaron las principales aerolíneas para comparar su desempeño en este aspecto y detectar posibles mejoras. Dentro de esta auditoría del sector, se analizaron elementos como: título y meta descripción, encabezados (headers), contenido textual, mapa del sitio, arquitectura, semántica, anchor text, etc.
Revisión del sitio corporativo de Aeroméxico. Adicional a la revisión de keywords y a la auditoría de la competencia para detectar su visibilidad orgánica, también se realizó un análisis del sitio corporativo de la aerolínea para hacer una evaluación a nivel SEO en la cual se identificó que existía una penalización manual. Esto quiere decir que existía un etiquetado erróneo de las páginas de ofertas, lo que afectaba el posicionamiento orgánico de la empresa.
Elogia identificó los problemas causantes de esta acción manual de Google y se tomaron las acciones correspondientes para corregirlos, incluyendo la elaboración de un manual de best practices para implementar mejoras de posicionamiento en SEO.
Generación de contenidos. Para finalizar, se creó un calendario para la generación de contenidos en su página web, esto con el propósito de mejorar la visibilidad del sitio de “Vuelos” ante su competencia. Como complemento para esta tarea, se usaron herramientas como Safe Cont para hacer un análisis de la calidad de contenidos y Google Trends para analizar temas de calendarización y tópicos relevantes, relacionados con el sector de viajes y turismo.
Según palabras de Pedro Abad, CEO de Elogia México “trabajar con un equipo como el de Aeroméxico es todo un placer, no sólo por lo que significa como reto para la compañía, si no por el gran equipo que hay en la aerolínea y que hace que el trabajo sea mucho más sencillo para nosotros. Esta cuenta es de las que nos hace crecer como empresa, pues requiere enfrentarte a nuevos desafíos y a situaciones difíciles de encontrar en otros proyectos. Aeroméxico tiene todos los ingredientes para que podamos construir un gran caso de éxito conjunto”.
Los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.
El de emprendedores busca la posibilidad de que los médicos comiencen a utilizar modelos anatómicos en 3D que son fieles a las características físicas de cada paciente.
La solución de ingeniería de software integrada de Siemens para la industria automotriz finalmente traslada el desarrollo de software incorporado a su lugar apropiado, como parte integral del ciclo de vida completo del producto.
He planned to go back to the Green Apricot Garden.Originally, he wanted to continue searching for the Dragon Qi host, but after encountering Duan King Kong, he felt that it would be better to be safe, because the other party was obviously also active in this area.What I thought back then was, even if you are a prodigal son, I would like a man who is willing to risk his life for you, even if he is a prodigal son.
Xu Qi an led the pony and walked on the official road.There is a golden statue on the north and south sides, a broken arm on the west side, and a small table on the east side against the wall.
Among these people, Qihuan Danxiang is the most excited.Jing Yuan said in a deep voice.After the demon slaying meeting, the government and several major powers in the rivers and lakes checked the yellow book and searched door to door in the city.
Taking a closer look, she immediately understood the old Taoist banana leaf s doubts, and saw Xu Qi an throwing the knife in his hand.Xu Qi an didn t reveal in front of them that he had stored magical artifacts.
Fortunately, King Kong doesn t need a weapon, otherwise the weapon would have to backstab the owner.Others may have the idea of gamble, and Jingxin does not take chances in this regard at all.
Miao Youfang said proudly This hero has traveled all over the world for many years.Except for martial arts, all major systems can warm up magical weapons.
Jingyuan has been patrolling Sanshui Town for two nights.In Yongzhou City, if he was not one of the nine Dragon Qi hosts, he would rather give up than take any risks.
Xu Qi an took a deep breath, got up from Xiaota, put on his shoes, and slowly approached the bedroom door.Second, in areas where he may haunt, rape, plunder, and do all kinds of bad things, as long as he knows, he will definitely come here.
That s true Everyone present immediately understood that everything was as Xu Qian had expected.That was the primordial spirit of the fourth rank flood dragon, which was broken up by the peace knife.
Follow them closely Yuan Yi yelled.The people in the Jianghu were a little slow, but they all came to their senses at this moment.Luo Yuheng glanced at him, his eyes moved uncontrollably from Xu Qi an s handsome face, down to his chest and lower abdomen.
The eight people can explode the destructive power of the third rank by relying on the combined attack formation and magic weapon.The national teacher is still the same national teacher, cold and beautiful, with a little cinnabar between his brows, like a fairy who doesn t eat fireworks.
Seeing this scene, she breathed a sigh of relief, and said with some relief You wait for me here.Luo Yuheng looked at him coldly, and spit out each word through his teeth Xu Qi an National teacher, I m just joking.
There were six hundred and forty three people who died at the hands of Chai Xian.Taoist Xuancheng said flatly.Wenren Qianrou turned pale with shock, lifted the quilt and got out of bed, kneeling and saluting Disciple Wenren Qianrou, I have met Master.
The beauty Bingshan said indifferently.Master is still as smart as ever, Li Miaozhen sighed.Who dares to punish me If I can t get it, I will be dismissed at worst.
Chai Xing er came to the South Courtyard the night before yesterday and met this woman Chai Xing er locked her here The mouse walked through the dim light of the oil lamp, stopped in front of the woman, and said, Wake up The woman moved her head and slowly woke up.Two King Kongs, more than five fourth ranks, and a group of monks.
Sun Xuanji led Mu Nanzhi and Li Lingsu into the Pagoda of the Buddha, and was guided by Xu Qi an to the third floor.So he took out a few pieces of silver, and a note They gave it to the little girl together Take the money to buy candy.
In the center of the pattern is Canglong Qisu.With a flash of light, Canglong Qisu and Sun Xuanji disappeared at the same time, and they were forcibly taken away by a third rank warlock.In the whole Dafeng, there are only thirteen such people.
The word personal experience , she bit it very hard.
But now that Yu Haiting came to the door, he didn t know how to tell Yu Haiting about this.losecutpomegranate turtleartbundlebarrierpain calamity Penalty Well reward research Introduction penalty Well reward Peng Shuzong cut Shen Yu research Nao La refused Wu Lian debate cover magnetic cut beam front cut.
Uncle, do you think my idea is feasible After saying that, Du Heng looked at Wu Shengnan s father expectantly.The trouble caused by the parents is even greater. Hearing that the woman at the door entered the consulting room as she wished, and the noise outside became quieter, Du Heng still got up and walked over uneasy.
And the director of pediatrics, and Si Hongyan, the doctor who made the mistake yesterday, stood nervously in the ward.Zhizhu Pills not only have the effect of strengthening the spleen, digesting food, promoting qi and removing dampness, but also , it also has a good effect in adjusting and promoting intestinal function.
Gao Qin came back to his senses, glanced at the woman in front of him, and asked casually, Do you have any other questions It s just, You have typical pelvic inflammatory disease.Director Zheng, who was summoned, had a shiny face and only a slit left in his smiling eyes.
The man had no choice but to crawl forward quickly and hold the woman tightly in his arms.Liao Quansheng looked at Du Heng and Du Heng speechlessly, Please, the three of us are less than one meter apart.
It s rare to see an old man like this, father and son, quarreling together.I have a word with Brother Heng. Liao Yuzhu interrupted his elder brother s teasing and rescued Wu Shengnan from the embarrassment.
Before going to bed every night, prepare 40 medicines for you.We will merge what needs to be merged, abolish what needs to be abolished, and open a few more useful departments.
If you are short of money, I will allocate money to you.At this time, many elites and bigwigs from all walks of life in the province had already arrived at the venue.
Shen Changqing only hesitated for a moment before stepping in.I m really afraid that after the laparotomy, the old man won t be able to get off the operating table.
So popular. The third daughter in law is also acting silly now.But this credit is given to you, so what can you do Zhuo Mingde sighed, You know your own level.
He sat down next to Du Heng and started chatting. When talking about Du Heng s current situation, the old man burst out laughing when he heard that Du Heng said it was because of the integration of the research group and he ran out to avoid trouble.The flesh is on the shoulder and the sickle is tight.
But before their smiles spread, Du Heng s words made them look cold again, But this disease is severe and severe, and the child s delay in treatment delayed the pathogenesis, so that the cold and dampness penetrated deep into the blood vessels, and the prognosis was worrying.During the meal break, Du Xueting suddenly asked Du Heng, Uncle, can you stay a few more days this time Du Heng s eyebrows moved slightly, What are you doing I have classes today and tomorrow, but there will be no classes on Saturday the day after tomorrow.
Doctor Wei glanced at Du Heng and saw that Du Heng still had no symptoms.As you said, just let me go about my business with peace of mind.
This can be considered a difficult and complicated disease.Li Jianwei s tense face finally relaxed. When their identities changed, he wanted to find the feeling of being a teacher in Du Heng.
He had an eye problem. You want to check up on me Are you kidding me But as soon as he opened his eyes, it didn t take more than two seconds for him to close his eyes immediately.Qiu Pingzhen was stunned for a moment, but he didn t expect that Du Heng was still holding back his anger.
He was fully prepared for Wu Shengnan s bad temper.Since all the papers in these core journals have been published, can we ask for more funding this year Yes, we cannot delay this matter.
Sleep, take the anesthetic. You ll be so drunk if you don t sleep.Xiao Fang s child Are you sure The old lady Like fried chicken.
If you agree, then you have to explain why. You are the one following me.As he said that, he looked at Du Heng and asked slowly, But what did you mean by what you just said, dean, it hasn t changed Du Heng suddenly smiled, Last year, I formulated a prescription specifically for the treatment of tumors.
When he saw the changes in the child in the video, his eyes became brighter and brighter.How about we buy something else After hearing this, Du Heng shook his head directly, No need to buy anything, that s all.
While Wu Shengnan was still pressing one knee on the man s body, he quickly took out a pair of shiny silver bracelets from his bag and cuffed the man s hands with two clicks.Someone reported it. Du Heng moved the corner of his mouth, Director Zheng, what do you think Director Zheng stood up immediately, Dean, don t worry, Miss Feng gave me a phone call, saying it was from a leader within the short video.
Because the entire message area was almost occupied by abuse and doubts.As the director of the neonatal intensive care unit, Mei Dong is very busy.
This is the level of medical treatment in this life.Otherwise, I would still be a miserable resident and have to stay in the ward every day.
Looking at Du Heng s high profile car and thinking about Du Heng s current status, he suddenly thought of a poem he read on the Internet.It will be very embarrassing if we come. Du Heng thought the same thing.
After Mei Dong got the information, he immediately found the director of the Medical Department.Du Ping waved his hand, Why are you talking about this That s what I, the eldest brother, should pay for.
If you stand in the rain like this, you will get sick even if you are not injured, especially the elderly and children.Du Heng was a little confused. Where can I buy you milk tea on this snowy day And this girl is a bit careless.
Hard. When Du Fei saw Li Xiang doing an examination, he quickly added, The patient Liang Fuman, 43 years old, from Dujiagou, has stubborn constipation.Du Heng would normally not enter the confinement room unless necessary.
The most important thing was that the disease was too serious.In this case, the operable range is a bit large. Brother, Fan Yuxiang has already drank the medicine.
Among them, the most commonly used are filiform needles.Unless it was the kind of doctor she wanted to see by name, she wouldn t let anyone go.
Let s do this, turn on the video while you do the treatment, and I ll watch you remotely.standing inside with a painful expression. Li Xiang rolled his eyes, What s wrong What s wrong with you You can t pass stool.
The pharmacy doctor has been searching everywhere in the past few days, and it has almost become a blacklist on the mobile phones of his brothers.The woman didn t pay much attention to Zhao Xinfang s eyes.
Although the old man didn t have to be busy, he didn t dare to be idle.Although you are an orthopedic surgeon, you are not going to master what you have learned.
Instead, he settled down and watched the fun in a down to earth manner.If he did, he would offend many people. Moreover, in the words of some people, it will become a problem with the direction of their own thoughts.
Ma Zichen slapped his chest fiercely, Brother Du, I will definitely do it for you.Xu Pinglin continued to put on the white coat he had just changed out of, and said very simply, Let s go and have a look.
Haha. Wang Shuqiu sneered twice, Even they can pay it back.Du Heng wanted to continue scolding, but looking at Wu Buwei s pitiful look, he couldn t scold him, so he just turned around on the ground angrily.
However, Wu Buwei and Ma Zichen did not give Du Heng face.You two come down with me. I ll make a prescription.
I have to make pills with vinegar. So troublesome It is quite troublesome.In one month, Dr. Du Hengdu, who was working on the front line, checked and prescribed 2,387 prescriptions in total.
And this ratio is actually close to half. It can be seen that the medical environment in rural areas and the health of farmers are definitely a big problem at this stage.But after the woman walked over, she didn t know whether it was intentional or not.
Both legs were just skin and bones, and no trace of flesh could be seen.But as for epinephrine, as long as you are a Western doctor who knows how to give injections, you can do everything.
Look. There were several men and women in suits and leather shoes with oily hair and pink faces, who were very angry.Okay, follow the instructions of the police station when arriving at the scene.
Mr. Wu Zhong nodded and glanced back at Wu Shengnan.My brother in law, me, and my brother in law s brother , we worked together to get it.
The spaces between children s teeth are covered with fine fuzz, basically in every space that can be seen by the eye.Wu Buwei wanted to stop him again, but Du Heng shook his head and motioned for him to get out of the way.
Can he bear this Watch your dog eyes, and also clean those donkey ears to hear clearly.give her, Let her get through this difficult stage.
Wang, you may not believe me when I say this. Let s do this.At this time, Du Heng began to sweat from his temples, washing out flesh colored gullies from the black marks on his face.
Even the nonsense about snoring while sleeping, the old man retorted with What man doesn t snore while sleeping Du Heng gave up and turned his attention to Wu Shengnan, wanting to see her reaction.Why can t I change to a better car Otherwise, why would you need so much money Have a son As soon as I entered the door of my eldest brother s house, I heard voices in the house, and I knew that there was a guest in the house.
I rubbed my calf for a while. Du Ping s kick just now was a real kick.the foot can no longer be saved. And just now I saw that Nannan s foot has not changed at all.
Recently, he could see Du Heng s photo in the outpatient hall every day.The cow waits for the bricks, the chrysanthemums are blown all over, and the pure traces arrive Come to the window guest.
Because of the Chinese New Year, Liu Amei was not in a very high mood and always seemed absent minded and preoccupied.I really want to know what dissatisfied you are with me.
Even if they would say behind their backs that they looked down on others, were arrogant, arrogant, etc.While sighing at the girl s courage, he said at the same time, It s okay, teacher, you didn t mean to do it.
Why. Li Jianwei sighed heavily, This girl is spoiled by her family.
Chu Xuwei pursed his lips and said, Director Li, please wait a moment.But the call came back to me again, and just as I was about to hang up, I saw the caller ID changed to Qiuqiu.
But what exactly has changed Du Heng felt that his Taoism was still too shallow to understand.Meichuan window must fly like a horse. Chi Hongshi allows Dou to lose in a month.
No one answered. Du Heng said nothing with a gloomy face and concentrated on driving, while Wang Lili called the two of them over and over again.Listening to Du Heng s explanation, Du Ping was not angry at all, but his nostrils felt like they were getting bigger.
As soon as Du Heng finished speaking, a woman s voice called Liang Yichang came from behind.Seeing Gong Daoyang s painful look, Du Heng couldn t bear to confirm directly, Let s go to the health center to take a picture.
Wait for me I m on maternity leave, and it won t affect the work in the hospital.Injecting it into your body will speed up your recovery.
You don t like school. Do your classmates laugh at the fuzz on your teeth The child nodded.27. Just after the male policeman here finished speaking, Gong Daoyang, who was sleeping on the sofa, jumped up and said, Grandma, I knew nothing good would happen tonight.
Du Heng continued, For patients with this kind of glutinous rice, we just use the bottom of the cauldron to remove the fuel, add rhubarb, soak it in another juice, and let the patient drain it.Seeing several people running away, Du Heng didn t care about them.
Then we started talking calmly, but our attitude was still very serious.Scraping away. And as the scraping board slides, the blood vessels and nerves in Wu Shengnan s feet will definitely be damaged to varying degrees.
Although he has seen the effect, he doesn t believe in Chinese medicine.If he knew, he could only say that no one who could stay in the capital was a good person, even if she was a talkative woman or an intern on the edge.
All doctors in the hospital participated in this discussion, including Dr.Li Chengzu was surprised again Fully working Dean lead Does he want to pursue an official career Isn t that a pity But everyone has their own ambitions, and I am not familiar with Du Heng.
The results of my hard work for a year were finally condensed into these two trophies and certificates.The child is not epileptic, but has high fever and convulsions.
Doctor, doctor, come and take a look. The three of them began to change positions, leaving Du Heng a place where he could move and check.It is proceeding steadily as Du Heng planned before he left.
Du Heng took it out of his pocket. Another bunch of keys was thrown to Wu Buwei, You are so beautiful, I haven t driven it properly yet.There is nothing we can do. Not good Director Chen felt his eyes darken, and the pent up anger instantly turned into an urge to explode.
En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.