En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.
Aeroméxico detectó una oportunidad de incrementar su visibilidad orgánica y de la mano de Elogia, agencia de digital commerce marketing, tomaron ciertas acciones para aprovechar la migración a un nuevo esquema de sitio (CMS) y sacar el mayor provecho posible de su contenido.
Keyword research y keyword tracking. El primer paso fue seleccionar las palabras clave (keywords) principales en los sitios web de Aeroméxico, junto con un ejercicio de tracking para ver cuáles áreas debían mejorar.
Adicionalmente, para la campaña del Buen Fin 2017 se hizo una búsqueda específica de keywords para identificar los 20 principales destinos en los que Aeroméxico compite con otras aerolíneas. De esta manera, se generaron varios tags (etiquetas) que se implementaron en la landing page de Aeroméxico. Dichos tags, sirvieron para obtener más información sobre la interacción de los usuarios dentro de la página y ofrecerles mejores resultados, basados en sus búsquedas de destinos.
Benchmark de competencia y auditoría. Debido a que el objetivo era incrementar su visibilidad orgánica, se analizaron las principales aerolíneas para comparar su desempeño en este aspecto y detectar posibles mejoras. Dentro de esta auditoría del sector, se analizaron elementos como: título y meta descripción, encabezados (headers), contenido textual, mapa del sitio, arquitectura, semántica, anchor text, etc.
Revisión del sitio corporativo de Aeroméxico. Adicional a la revisión de keywords y a la auditoría de la competencia para detectar su visibilidad orgánica, también se realizó un análisis del sitio corporativo de la aerolínea para hacer una evaluación a nivel SEO en la cual se identificó que existía una penalización manual. Esto quiere decir que existía un etiquetado erróneo de las páginas de ofertas, lo que afectaba el posicionamiento orgánico de la empresa.
Elogia identificó los problemas causantes de esta acción manual de Google y se tomaron las acciones correspondientes para corregirlos, incluyendo la elaboración de un manual de best practices para implementar mejoras de posicionamiento en SEO.
Generación de contenidos. Para finalizar, se creó un calendario para la generación de contenidos en su página web, esto con el propósito de mejorar la visibilidad del sitio de “Vuelos” ante su competencia. Como complemento para esta tarea, se usaron herramientas como Safe Cont para hacer un análisis de la calidad de contenidos y Google Trends para analizar temas de calendarización y tópicos relevantes, relacionados con el sector de viajes y turismo.
Según palabras de Pedro Abad, CEO de Elogia México “trabajar con un equipo como el de Aeroméxico es todo un placer, no sólo por lo que significa como reto para la compañía, si no por el gran equipo que hay en la aerolínea y que hace que el trabajo sea mucho más sencillo para nosotros. Esta cuenta es de las que nos hace crecer como empresa, pues requiere enfrentarte a nuevos desafíos y a situaciones difíciles de encontrar en otros proyectos. Aeroméxico tiene todos los ingredientes para que podamos construir un gran caso de éxito conjunto”.
La gestión adecuada de residuos no solo es una práctica empresarial inteligente sino también una contribución valiosa a un futuro más sostenible. Con la implementación de un plan de gestión de residuos sólido, las empresas pueden prosperar mientras protegen nuestro preciado entorno.
Los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.
Los entornos industriales presentan una serie de riesgos para los empleados, desde maquinaria pesada hasta materiales peligrosos y condiciones de trabajo extremas. En vista de
El inventario gestionado por el proveedor VMI es una técnica de gestión de inventario en la que el proveedor/vendedor asume la responsabilidad total de optimizar y mantener el inventario mantenido por un minorista
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This is the blessing of the witch god to them, so that they will not be liquidated by the half step Valkyrie.However, the Yin Yang Orb, which was held tightly by the evil god, suddenly turned into a pile of powder, and it just scattered when the wind blew.
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The strategic depth left to him by Dafeng is not plentiful, and if you go back for half a day, you will be densely populated prefectures and counties.Longtu stared at him, and with a clap of his big palm like hand, he knocked Mosang to the ground and shattered the blue bricks.
I don t know what material the sword is made of, but the cold light rippling on the sword can be seen from a long distance away.Too thick Gu God power will not only erode the natal Gu in the Gu Master s body, but also interfere with the Gu God s energy.
Xu Qi an s heart moved This is The reason why you were divided and sealed by the Buddha Countless cells represent countless patterns, but because they are independent of each other, they can be separated.Who s here Meng Jingzhe asked.His face was calm, but he had already put on a guarded posture, even the dragon singing sword, which was originally full of anger, was now in a defensive posture.
I don t know, so you know Meng Jingzhe asked casually.Although the fate of the Yan Kingdom was handed over to the Buddha, the qi calculation in the north made up for the loss of the witch god Nalan Tianluxin think.
But Meng Jingzhe s blow was very precise on a rune.Under such a sword, both Cbd Gummy For Anxiety Hah7 Tmawz770k Meng Jingzhe and Qishan Xianzun were a little bit overwhelmed.
Time passed bit by bit.Meng Jingzhe didn t know how long it had been, but there was not much sand left in the hourglass.After all, he can hide it from us, and he can t hide it from God.
The two looked like an ordinary loving couple, why did they have to break into the shrine to meet each other.It s obviously a divine sword, but because of his What Dosage Of Fsq Cbd Gummies For Sleep 9l39 stuttering, he can t let go of his normal actions, as if he is carrying an idol burden on his body.
Then Xu Qi an experienced Xu Qi an s light touch, slow twist, swipe, and repeated challenge, she completely surrendered, and threw the words of Nine Tailed Fox into the sky.Meng Jingzhe slowly floated away from the sword.He stretched out one foot tentatively, and Sixi outside closed his eyes to rest his mind, as if he didn t notice it at all.
This person is obviously Meng Jingzhe who used his concealment skills to hide here.Huaiqing year, the eighth day of September.Went to the Si Tianjian and took Zhong Li to the Xu Mansion.
The mother and daughter walked in the dark for an unknown amount of time, as if they had encountered some mechanism, the stone wall in front of them slowly opened, and the sunlight outside the stone wall made her unable to open her eyes for a long time.Li Miaozhen traveled around the world, doing chivalry and accumulating merit, and drinking with me until dawn before going, and never seeing each other again before the catastrophe.
You are full of infatuation, and you want the credit, but you are infatuated.Meng Jingzhe waited patiently and gave Long Yinjian enough time.
Next is my thoughts on writing experience.In fact, after writing Dabong, I felt that I had really stepped into the threshold of writing.It was too late, and Dafeng s extraordinary powerhouse was discouraged for a while.
Thinking of the special situation here, Meng Jingzhe could sense both the pure magic energy and the pure spiritual energy, as if the two types of energy coexisted, and it seemed that the two types of energy could be switched at will.Meng Jingzhe paused slightly after hearing this, and then asked If it s not about seizing the house, is it someone else s disguising Ye Shenglan said.
The nine tailed fox in the sky opened its beautiful eyes wide, trying to write down the formation patterns on the octagonal copper disk.Why don t you give it to Qishan to teach her and learn some techniques of distorting yellow The kung fu of killing and killing is good.
As for Axi, he was not at all uncomfortable with this kind of familiarity, instead he said Today s movement is a bit slow, and I will change it in a while.Pixiu immediately narrowed his eyes into a slit with a smile, and said, Actually, I didn t do anything to help my brother.
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Qi Feixuan stared at the whip in Ye Shenglan s hand and said This whip is good, my seat Received.However, the He family has been adding fuel to the fire, which made the Liu family even more angry.
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Dongfang Wanqing looked around at the silent wizards and said in a low voice, Sister, what happened.I don t want to tell you.The god said without thinking.
The great wisdom method of the Buddha Pagoda is not only to increase wisdom, it is also a signal signal.I made them escape.How could you do such a thing.How could I Little girl, have you forgotten that I am still your savior the young man said.
However, there was an uncontrollable excitement in his expression.Gu Ze s spiritual power was exhausted, and facing Nian Rong at this time, he was naturally at a loss.
Long Yinjian choked, and saw that Jinghe Jianzun cherished his sword so much, Longyinjian was angry and sore.The silhouettes of Xu Qi an and Shenshu suddenly appeared.
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Uncle Shi, I want to see Master sooner.Meng Jingzhe said.Also, to his disappointment, Jianzheng doesn t seem to be able to get him promoted to Valkyrie.
The power of the Gu God turned into a dense fog that covered the sky and covered the sun, lingering in the tens of thousands of miles of plains, valleys, and rivers in the southern border, bringing terrible changes.Meng Jingzhe paused slightly after hearing this, and asked Has no one come here for hundreds of years I actually don t know where this is Hearing this, the little boy chuckled, and then said, It turns out that there are descendants, and I don t even remember the holy place of the family.
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Wang be hospitalized for treatment, or should he go home for treatment Wang Wenlong thought for a moment, Then I should be hospitalized.Dean, the Municipal Health Bureau will come to our hospital tomorrow for a surprise inspection.