En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.
Aeroméxico detectó una oportunidad de incrementar su visibilidad orgánica y de la mano de Elogia, agencia de digital commerce marketing, tomaron ciertas acciones para aprovechar la migración a un nuevo esquema de sitio (CMS) y sacar el mayor provecho posible de su contenido.
Keyword research y keyword tracking. El primer paso fue seleccionar las palabras clave (keywords) principales en los sitios web de Aeroméxico, junto con un ejercicio de tracking para ver cuáles áreas debían mejorar.
Adicionalmente, para la campaña del Buen Fin 2017 se hizo una búsqueda específica de keywords para identificar los 20 principales destinos en los que Aeroméxico compite con otras aerolíneas. De esta manera, se generaron varios tags (etiquetas) que se implementaron en la landing page de Aeroméxico. Dichos tags, sirvieron para obtener más información sobre la interacción de los usuarios dentro de la página y ofrecerles mejores resultados, basados en sus búsquedas de destinos.
Benchmark de competencia y auditoría. Debido a que el objetivo era incrementar su visibilidad orgánica, se analizaron las principales aerolíneas para comparar su desempeño en este aspecto y detectar posibles mejoras. Dentro de esta auditoría del sector, se analizaron elementos como: título y meta descripción, encabezados (headers), contenido textual, mapa del sitio, arquitectura, semántica, anchor text, etc.
Revisión del sitio corporativo de Aeroméxico. Adicional a la revisión de keywords y a la auditoría de la competencia para detectar su visibilidad orgánica, también se realizó un análisis del sitio corporativo de la aerolínea para hacer una evaluación a nivel SEO en la cual se identificó que existía una penalización manual. Esto quiere decir que existía un etiquetado erróneo de las páginas de ofertas, lo que afectaba el posicionamiento orgánico de la empresa.
Elogia identificó los problemas causantes de esta acción manual de Google y se tomaron las acciones correspondientes para corregirlos, incluyendo la elaboración de un manual de best practices para implementar mejoras de posicionamiento en SEO.
Generación de contenidos. Para finalizar, se creó un calendario para la generación de contenidos en su página web, esto con el propósito de mejorar la visibilidad del sitio de “Vuelos” ante su competencia. Como complemento para esta tarea, se usaron herramientas como Safe Cont para hacer un análisis de la calidad de contenidos y Google Trends para analizar temas de calendarización y tópicos relevantes, relacionados con el sector de viajes y turismo.
Según palabras de Pedro Abad, CEO de Elogia México “trabajar con un equipo como el de Aeroméxico es todo un placer, no sólo por lo que significa como reto para la compañía, si no por el gran equipo que hay en la aerolínea y que hace que el trabajo sea mucho más sencillo para nosotros. Esta cuenta es de las que nos hace crecer como empresa, pues requiere enfrentarte a nuevos desafíos y a situaciones difíciles de encontrar en otros proyectos. Aeroméxico tiene todos los ingredientes para que podamos construir un gran caso de éxito conjunto”.
Talleres humanistas para vincular a los jóvenes con las 10 licenciaturas que ofrece el Claustro de Sor Juana, únicas en su tipo. La cita es en Izazaga núm. 92, Centro Histórico de la Ciudad de México. Entrada libre.
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This, this, this
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However, it is also a good thing that Yunyun has a training goal.Lu Ziji, I will kill you At this moment, Zhao Guangji had finished using the secret method, and briefly had a strength comparable to that of the middle stage of divine transformation.
Looking at the densely packed mutant poisonous bees with no end in sight, they started to curse without caring about their image.This
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Tianyuan Pavilion Artifact Spirit talked for a long time, telling Lu Yu everything he could think of.
It s too late, it s faster than that With a loud bang, the snake dragon ancestor s all burning blood dragon pupils shot out on Lu Yu s body And the immortal Gu God s natal Gu worm was also biting towards Lu Yu However, the CBD Gummies for COPD: Shark Tank's Natural Relief Option
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This time, Lu Yu didn t even give them a chance to beg for mercy, and resorted to thunderous means to attack them brazenly For a time, all the hidden enemies of Tianmen Sect Master were crushed to death one by one.If Long Hai Does Apple Cider Vinegar Gummies Help Lose Weight? 2025’s Top 5 Success Stories
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boom boom boom In an instant, streaks of sky destroying red flames transformed into fierce tigers, biting towards Lu Ziji At the same time, one by one, low grade spiritual weapons, medium grade spiritual weapons, and Renew Calm CBD Gummies Reviews: A Comprehensive Analysis of Efficacy and Safety
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At this moment, the Scarlet Flame Pavilion s weapon spirit also exclaimed in surprise I agreed to feel Zhao Zhong s complete madness, and couldn t help but sweat for Lu Yu in my heart The cute and delicate Loli had a look of deep anxiety on her face, wondering how she could help Lu Yu.
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the fact that Lu Ziji was only about 20 years old, he was extremely tyrannical, overwhelming the Baijiang Conference, and crushing the seven great Nascent Soul cultivators.Could it be that he was a spy from outside Lu Yu smiled faintly, and then directly returned to his original appearance, the appearance he had seen with Feng Zhang and others before.
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After questioning Lu Yu, they all chased him in the wrong direction.His soul was destroyed, and even Yuanying was gone.
Lu Xianzun, why is this different from what you imagined It s a little too desolate Isn t it said that the planets in the Great Star Region are all similar to the fairyland Instead, they are all elixirs, herbs, elixirs and rare treasures
Ancestor Evil Kill looked at the desolate scene around him and was quite disappointed.
This kindness will definitely be repaid in the future He Wenxin was also overjoyed and agreed.Hope However, the people from the Blood Hand Sect actually wanted the Cangshan Sect to hand over Saint Yunyun to them for disposal Master Feng Yao, the leader of the Cangshan Sect, was furious and beat the Bloody Hand Sect envoy out.
En un mundo digital, donde la presencia en internet de una compañía es cada vez más relevante y necesaria, puede ser complicado tener una visibilidad notable que te haga destacarte entre tu competencia y atraer a más clientes. Esto puede ocurrirle desde una startup hasta a una empresa líder en su sector con casi con 30 años en el mercado, como es el caso de Aeroméxico.