Por Sergio Muñiz | Director Sales Enterprise & Cybersecurity Latam.
En esta época de fin de año el flujo de personas en centros comerciales va en aumento y realizar compras se convierte en un problema, por lo que las compras en línea se han convertido no solo en una moda, sino en una ventaja para aquellos usuarios asiduos a las comprar o aquellos cazadores de ofertas. Sin embargo, también representa un riesgo para la seguridad de los usuarios o empresas que utilizan este tipo de métodos de compra.
A lo largo de los años las campañas organizadas por ciberdelincuentes han tenido una clara evolución adoptando las mejores prácticas empresariales y estableciendo negocios con el fin de aumentar la eficiencia de sus ataques sobre las empresas y los consumidores, haciendo un cambio organizacional para beneficio propio, hoy en día la preocupación no debe ser si seremos víctimas de un ataque o no, si no cuando pasará, esto ya es inminente, explica,
Hoy en día son varios los sectores víctima de estos ataques y uno de los que han sufrido constante y crecientemente es el comercio electrónico, el sector minorista o de retail, debido al manejo de grandes volúmenes de información.
La tendencia por las compras en línea se encuentra al alza y esto permite que sectores de negocios que antes no eran foco ahora se mantengan bajo ataques, afectando grandes ecosistemas. De acuerdo con cifras de la Asociación Mexicana de Internet a partir del 2015 el comercio electrónico tuvo un salto importante en un casi 60 porciento, registrándose ventas por 16.22 billones de dólares o 257 mil millones de pesos. Asimismo, se estimó que siete de cada 10 usuarios de internet en México realizaron al menos una compra digital entre mayo y julio del año pasado en alguna página internacional, colocando a Estados Unidos como el país con mayor compra internacional.
De acuerdo con un estudio realizado por Gemalto en 2017, el Breach level index, durante la primera mitad de 2017, hubo 918 infracciones de datos en todo el mundo, en comparación con 815 en los últimos seis meses de 2016. Eso representa un aumento del 13%. De estos, el robo de identidad representó tres cuartas partes de las infracciones de datos, un aumento del 49% en comparación con los seis meses anteriores. Donde encontramos que uno de los métodos más utilizados para realizar estos ataques fue a través del correo electrónico en donde la relación pishing/ correo electrónico fue de: 1 de cada 680.
Navidad es la época en la que la mayoría de los compradores optó por el internet, es decir el 65 % lo hace en esta temporada, el 53% durante el buen fin y el 43 % durante el día de las Madres (Asociación Mexicana de Internet)
Las llamadas Amenazas Avanzadas son otro reto de seguridad más grave al que se enfrentan las organizaciones de Servicios Financieros y las empresas de Retail, al igual que amenazas de código malicioso donde al usuario le llega un correo con información de alguna tienda de retail conocida en el cual se le solicitan datos personales o bancarios y ahí es cuando cae en la trampa del phishing para robar información o por el lado del malware al abrir los correos maliciosos.
Los consumidores se han vuelto más inteligentes, analizan las diferentes opciones y se decantan por compras donde la información, la seguridad y la atención al cliente, les permiten realizar una compra segura y rentable. Durante todo el mes de diciembre se están registrando grandes cifras de tráfico; al tiempo que en estas dos semanas que aún quedan de diciembre, con la previsión de ventas de productos navideños estima un crecimiento en comprar por internet por ello proporcionamos algunos consejos útiles para mantener seguro el Sitio Web de su Negocio:
Checa que las direcciones del navegador tengan el famoso HTTPS o el ícono del candado cerrado antes de compartir datos personales y prefiera digitar el nombre de la página directamente en tu navegador comparándolo con darle click a una liga que recibas en un correo, que pudiera ser fraudulento
Asegúrate de que el sitio sea genuino en la barra de direcciones y cerciórate que cuente con datos de contacto o atención a clientes
Si el sitio Web cuenta con certificaciones que te garantice que es legitimo
Es necesaria para identificar los sitios disfrazados y saber cuándo una oferta o promoción es muy buena para ser real.
Usa contraseñas fuertes. Es primordial que tus contraseñas combinen MAYÚSCULAS, minúsculas, además de números y caracteres especiales.
Protege PC, Lap top, Smartphone, y/o Tablet con servicio de seguridad integral y fácil de usar.
Protege las visitas de tus clientes a su página web mediante la implementación de SSL en todas las páginas de su sitio
Genera confianza en tus clientes con la barra de navegador color verde mediante el uso de certificados SSL con validación extendida para asegurar los servicios web públicos y muestra las marcas o sellos de confianza reconocimiento en lugares visibles dentro del sitio web
Estar pendiente de intentos de conexión a hosts maliciosos, sospechosos o conocidos desde tu servidor
Implementa seguridad física para proteger sus archivos contra robo
La necesidad de proteger la información es cada vez más importante, por ello es siempre necesario hacer una reflexión para tomar conciencia de los posibles riesgos a los que nos enfrentaremos y poder ir adelante de los cibercriminales en todos los frentes, usuarios, empresas, gobiernos.
Existen muchas ventajas al incorporar inteligencia artificial, ya que atienden tres pilares fundamentales: Predicciones y previsiones, detección de anomalías y pronóstico de rendimiento de la organización.
, las organizaciones se enfrentan a retos críticos en la gestión de sus cadenas de suministro. Andrea Brody, directora de marketing de Riskonnect, destaca que la forma en que las empresas gestionan el riesgo hoy es fundamental para adaptarse a un entorno inestable que, según muchos líderes, no se estabilizará hasta después de 2024.
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But he has the Great Dragon Sword Soul, which is the holy art of attacking between heaven and earth, capable of evolving and simulating everything.No wonder the young master is confident, with these two wonderful elixir in hand, he can definitely gather a lot of wealth.
Next to him, the gray haired old man naturally saw this scene, his scalp went numb, and his eyes were full of horror.The next moment, she showed shock. Those were flame fruit, unicorn grass, and half moon fruit.
Endless black flames rushed towards Lin Xuan. The black flames rolled over, giving birth to huge black palms, grabbing forward.Don t worry, it s on me. The dark red dragon said. Then, it began to arrange the formation. Now that its strength has recovered, the speed of arranging formations has also increased a lot.
Okay Okay Okay The other three agreed. The next moment, the four of them looked at Murong Qingcheng again.This is a gorgeous dividing line But the man snorted coldly.
Ruffian Dragon, bring back someone from the Blood Evil Hall.What s the matter, uncomfortable Lin Xuan asked. My pupil technique has broken through, and I have a clearer perception of the surroundings.
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Before pretending to be the target, I must first
pretend to be a woman to deceive a man. It can only be used.There was a special person who disguised himself to take out the real ledger and replaced it with a new ledger.
This woman set fire here to attract attention. That person s accomplice, let s arrest her and force that thief to come out, as long as we remember not to hurt her life.If it wasn t for the support of the two people beside him, he might fall to the ground immediately.
Zu an narrowly avoided several waves of searches, but another group of guards came head on, followed by several black robed masters chasing after him.Zu an said with emotion The research of the college can be more helpful to ordinary people than a group of practitioners.
Before leaving, he deliberately found Pei Yougaoying and others, saying that he would have a small breakthrough in his cultivation recently, and needed to retreat and meditate, so that people should not disturb him.Looking around now, I saw that she was tall and slender, with a pretty face as white as snow, and her expression was as cold as frost and snow.
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Sang Qian showed embarrassment Zhise Brother Zu, this is a bit inappropriate.Now I m asking you, not you asking me. After Yu Yanluo finished speaking, she suddenly felt a little happy.
No matter what kind of predicament it is, you are always so optimistic and high spirited, and you can find a way every time.Why don t we go there and check Jian Taiding s voice trembled a little.
No need, I have memorized everything. Zu an replied.Duke, have you come out The boy outside was full of surprises, and hurriedly responded, It seems that some soldiers said that they saw fugitives coming this way, and they wanted to enter the house to search.
Zaan is not a nerd who doesn t understand style, how can he let her close the door at this time, and rush in with a stride.I don t know where he got the two sentences to pretend to be those famous poets in history.
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Hmph, that s just one aspect. Pei Mianman was not shy this time, The other aspect is that Prince Qi wants to know how far you have investigated.Even if you are Medusa, you should be a kind Medusa.
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Before, he thought that he could fight Lin Xuan because he had confidence in his swordsmanship.Taoist Long said in a deep voice. Hearing this, everyone was taken aback.
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However, they don t look good. Unexpectedly, just after entering, there was a wave of danger.In his opinion, people from Donghuang are not worth mentioning at all.
Hong Qijue sword technique, the third sword. At this time, the aura on the first knife exploded again.People from the Wolf Warrior Gang, what do they want to do It s impossible to do it in the palace.
Moreover, so what if they knew each other. From their point of view, they are all older generations who have lived for hundreds of thousands of years.This really made them jump like thunder. However, Lin Xuan sneered What kind of wolf gang, in my opinion, is nothing more than chickens and dogs.
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I ll block this kid. Hearing this, the surrounding holy land warriors quickly joined the Chaos Sword Formation , rapidly impacting the surrounding energy storm.He really wanted to fight the opponent, although when facing the first knife, he displayed 100 of the power of the dragon sword soul.
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And the middle aged man in the green robe went crazy.
Xiaorou, thank you Lin Haoming breathed a sigh of relief.After that, even the senior demon king will protect him specially for this purpose, and don t ask about the Black Mist Swamp.
Lin Haoming threw the banner directly into the black mist, and said with a faint smile, How can you go if you don t defeat me After he finished speaking, he made a tactic, and the whole person fell into the black mist.This seems to be very different from the Tianmo Pavilion.
Hua Hua Tiangang explained. This Tianmo Pavilion is so weird.Lin Haoming needed this sentence, and then he said directly Since this is the case, then I can say that I am also determined to win this girl, so why not compare who has more things in their hands, here are five million magic stones Lin Haoming Hao Ming said.
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Sixty copies of lower grade merits and several small and large merits.Sure enough, the banner exploded very quickly, and then another monk that Lin Haoming was familiar with appeared in front of Lin Haoming.
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The matter we want to cooperate with should have something to do with Zhang Yao Lin Haoming, you are really smart.This is the first time that Lin Haoming has seen such a powerful poison.
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I don t know what Zhao Daoyou thinks Indeed, the value of the inner alchemy is not comparable to other things.The fastest update spring water is extremely hot. Lin Haoming didn t feel how hot the spring water was when he was at the top, but the temperature became higher as he went down.
But it is not a glorious thing, if I use it, maybe this person can really be used by me in the future.Mostly it is some kind of poisonous insect, but the poison is so powerful, I don t know what kind of ancient strange insect it is.
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She invited Luo Xiyuan to this trade fair. At this time, she was also hesitant to stand up.To Lin Haoming s surprise, what appeared this time was a golden treasure chest.
Por Sergio Muñiz | Director Sales Enterprise & Cybersecurity Latam.