Por Ernesto Hernández, director de Zebra Technologies México
Imagínese lo siguiente: su hija espera ansiosamente el lanzamiento de la nueva muñeca “It”, un juguete que todas sus amigas están pidiendo y esperando recibir esta navidad. Desafortunadamente, después de una exhaustiva búsqueda en cada tienda de la ciudad, la nueva muñeca está agotada. No solamente se siente como el peor papá o la peor mamá del mundo, sino que además perdió la confianza en todas esas tiendas…si tan solo hubieran podido ayudar.
Las tiendas de retail de todo el mundo, incluidas las de Latinoamérica, enfrentan un aumento de la demanda durante la temporada de vacaciones, la cual va desde mediados de noviembre, hasta finales de diciembre. Durante este periodo, las tiendas tienen el reto de satisfacer la demanda con un eficiente control y manejo de sus inventarios, según los pronósticos realizados para la temporada. Atrás quedaron los días en que los inventarios y las revisiones de stock eran rastreados a mano.
Según la Federación Nacional de Minoristas, las compras navideñas continúan creciendo año tras año –se espera que las ventas navideñas del 2017, crezcan entre 3.6% y 4%-. Si bien esto puede ser una pesadilla, los minoristas deben ver esto como una oportunidad de crecimiento. A medida que el mundo va evolucionando, más consumidores usarán la tecnología para hacer sus compras de temporada. El comercio electrónico está progresando rápidamente, con cifras que demuestran que los usuarios planean realizar sus compras navideñas en una variedad de canales minoristas como páginas web (59%), tiendas por departamento (57%) y pequeñas empresas (25%).
Cuando los colaboradores de las tiendas están bien equipados con herramientas orientadas a los datos, los minoristas pueden convertir simples visitas a sus tiendas, en enriquecedoras experiencias de compra para sus clientes; mismas que se convertirán en ventas. Una experiencia positiva del cliente se traduce en lealtad, posicionamiento y recompra. ¿No sería agradable que los empleados de una tienda supieran exactamente lo que necesita basados en su historial de compra? ¿Qué pasaría si le dieran una selección de opciones de juguetes, según la edad de sus hijos?
Con los elementos de productividad aumentada, los datos de activos inteligentes y los robots, los minoristas están adoptando soluciones tecnológicas para mejorar dicha experiencia de compra. La trazabilidad de los activos proporcionará información y datos de análisis para que los retailers entiendan mejor las tendencias de sus clientes.
La capacidad de hacer seguimiento al inventario asegurará el cumplimiento al pedido de los clientes. Los sensores inteligentes tales como RFID (Identificación por Radiofrecuencia en inglés), permiten la entrega de los pedidos el mismo día, su recolección en tienda y/o envíos más rápidos, ya que equipos como los scanners de captura de datos en bodega y soluciones de IoT (Internet de las cosas en inglés), a través de las operaciones de la cadena de abastecimiento, facilitan cada paso del proceso. Los minoristas ahora pueden ayudar a los padres frustrados a encontrar el regalo perfecto con herramientas que alertan cuando se disminuye el inventario de cualquier producto, y así mismo rastrean las tendencias de compra basadas en el análisis del comportamiento general de los clientes y la demanda del mercado.
El nuevo Estudio Global del Consumidor realizado por Zebra, arrojó que al visitar la tienda, el 70% de los clientes se ha ido sin comprar lo que estaban buscando. Sin embargo, cuando se trata de problemas de mercancía agotada, los minoristas pueden recuperar seis de cada diez incidentes, ofreciendo descuentos u otras opciones de cumplimiento.
En los próximos años el enfoque de ofrecer una experiencia ejemplar al cliente seguirá cambiando con los avances en innovación y tecnología. Al profundizar en la era digital, los minoristas deben centrar sus esfuerzos en tres áreas clave: mano de obra, cadena de suministro y el cierre de la brecha entre lo digital y lo físico. A medida que miramos al futuro, los minoristas se deberán adaptar. Las soluciones de Zebra para el sector de Retail, están entregando valor a los clientes mientras se preparan para enfrentar con éxito la próxima temporada de vacaciones, pero a la vez, todavía hay oportunidad de mejora. De acuerdo con el reciente estudio de Zebra, el Retail Vision Study, el 72% de los minoristas planea reinventar sus cadenas de suministro con visibilidad en tiempo real, generada por la automatización, los sensores y los datos de análisis. De hecho, el 65% de los minoristas planea invertir en la automatización de la cadena de suministro e inventarios para el año 2021.
Las “Zebras” han comenzado a reemplazar a los renos como principales aliados de Papa Noel durante la temporada navideña. A medida en que el mercado evoluciona, la experiencia de compra agregará valor a los consumidores. Muy pronto Rudolph se llamará Zudolph. Será solo cuestión de tiempo.
La compañía mexicana de TI, Intelisis, diseña y realiza soluciones integrales enfocadas a distintas verticales, y la de educación es el ejemplo de tener todo integrado para dar un servicio de calidad internacional.
Diseñado para que sea sencillo e intuitivo para los clientes, Hitachi IoT Appliance ayuda a los usuarios a lograr rápidamente sus implementaciones de IoT.
Resulta tentador saltar directamente al diseño de la cadena de suministro verde; sin embargo, el éxito a largo plazo depende primero de sentar las bases adecuadas en cada eslabón que la conforma.
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Mr. Mood s plan seems difficult to deduce. It seems that he has some unique trump card, which will be enough to win the battle once both parties mana is exhausted.Linghu Qubing s eating habits were considered How to Use Apple Cider Vinegar for Weight Loss the most elegant.
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As for the bottom nine characters, such as Han Taikang, You Caixin, Shen Xiangqin and others, it only takes about a hundred years to break through the realm through inexplicable strange objects.
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Qingyang guessed that the living dead may be like other beasts, with the intention of storing food for themselves.The previous group of Mountain Shocking Rats were frightened by him, and they would never dare to come back unless they were confident enough.
From now on, we will be a couple practicing Taoism.Then the children of the Liang family came forward one by one according Gummy Vitamins for Sleep: A Natural Alternative to their relative distance, said a few words of birthday greetings, and at the same time presented the birthday cake that he personally prepared for the head of the Understanding CBD Gummies and Their Benefits family.
For example, magical weapons require the cooperation of spiritual thoughts and true energy.The blue flame entered the palace, clapped his hands a few times in a certain rhythm, and then saw a figure suddenly flash out from the innermost part of the hall.
When the illusion is broken, he can suddenly snatch the funny smoke sand and escape.Then they crawled out from various corners and surrounded Qingyang and others in the center of the What are Five Gummies CBD? battlefield.
Advantage. Red feathered eagles are not uncommon in the world of cultivators.Seeing Uncle Deng bringing Qingyang over, Uncle Qi said to the three of them, When we arranged the mission, no one thought that this mission would be so dangerous.
Although it was Qingyang who discovered the spirit stone vein, everyone had also found it at the time.Possible things. Qingyang thought that this was the end of Liang Yudong s attack.
Okay. Counting the time, other trial disciples should also come in at this time.A foundation building elder from Jingfeng Pavilion even said angrily, Okay, it turns out that your Yin Yang Sect User Reviews and Real-Life Examples is behind all of this.
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Regardless of whether you have contributed to the annihilation of the Tao family this time, you have maintained the reputation of our Qingfeng Palace.Although they could not defeat the Liang family, they were more than enough to protect themselves.
However, Tian Shengcai had an old house in the city before joining Qingfeng Palace.The balanced situation began to be gradually broken, and many monsters had lost their fighting spirit.
Qingyang just released a bunch of spiritual insects, which frightened the Liang family ancestor and took the initiative to surrender to Qingyang.Knowing that he could not take Qingyang s sword formation, he had to bite the bullet and take it.
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Any one of these people may win the first place in this inner court competition.There was nothing special and he didn t find anything good.
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The costume of the Demon Palace disciple turned Salad for Weight Loss: Discover the Perfect Recipe for Shedding Pounds – cpe3035 out to be Lu Feng, Qingyang s old friend.He does not want to rely on killing to seize cultivation resources, so when he encounters other monks on the way, he will Get out of the way in advance.
Being in such close contact, smelling the faint fragrance of the girl, and feeling the girl s questions, Qingyang can t calm down.Thinking of the tens of thousands of spiritual stones that he was about to get, the secret of quickly improving his cultivation, and the prospect of building a foundation from now on, Li Shengbo couldn t help but feel excited, and he shot a little faster.
It s quite easy to get up, and these Mountain Shocking Rats can t do anything to him for the time being.And the competition in the inner courtyard competition is too fierce.
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Por Ernesto Hernández, director de Zebra Technologies México