Por Ernesto Hernández, director de Zebra Technologies México
Imagínese lo siguiente: su hija espera ansiosamente el lanzamiento de la nueva muñeca “It”, un juguete que todas sus amigas están pidiendo y esperando recibir esta navidad. Desafortunadamente, después de una exhaustiva búsqueda en cada tienda de la ciudad, la nueva muñeca está agotada. No solamente se siente como el peor papá o la peor mamá del mundo, sino que además perdió la confianza en todas esas tiendas…si tan solo hubieran podido ayudar.
Las tiendas de retail de todo el mundo, incluidas las de Latinoamérica, enfrentan un aumento de la demanda durante la temporada de vacaciones, la cual va desde mediados de noviembre, hasta finales de diciembre. Durante este periodo, las tiendas tienen el reto de satisfacer la demanda con un eficiente control y manejo de sus inventarios, según los pronósticos realizados para la temporada. Atrás quedaron los días en que los inventarios y las revisiones de stock eran rastreados a mano.
Según la Federación Nacional de Minoristas, las compras navideñas continúan creciendo año tras año –se espera que las ventas navideñas del 2017, crezcan entre 3.6% y 4%-. Si bien esto puede ser una pesadilla, los minoristas deben ver esto como una oportunidad de crecimiento. A medida que el mundo va evolucionando, más consumidores usarán la tecnología para hacer sus compras de temporada. El comercio electrónico está progresando rápidamente, con cifras que demuestran que los usuarios planean realizar sus compras navideñas en una variedad de canales minoristas como páginas web (59%), tiendas por departamento (57%) y pequeñas empresas (25%).
Cuando los colaboradores de las tiendas están bien equipados con herramientas orientadas a los datos, los minoristas pueden convertir simples visitas a sus tiendas, en enriquecedoras experiencias de compra para sus clientes; mismas que se convertirán en ventas. Una experiencia positiva del cliente se traduce en lealtad, posicionamiento y recompra. ¿No sería agradable que los empleados de una tienda supieran exactamente lo que necesita basados en su historial de compra? ¿Qué pasaría si le dieran una selección de opciones de juguetes, según la edad de sus hijos?
Con los elementos de productividad aumentada, los datos de activos inteligentes y los robots, los minoristas están adoptando soluciones tecnológicas para mejorar dicha experiencia de compra. La trazabilidad de los activos proporcionará información y datos de análisis para que los retailers entiendan mejor las tendencias de sus clientes.
La capacidad de hacer seguimiento al inventario asegurará el cumplimiento al pedido de los clientes. Los sensores inteligentes tales como RFID (Identificación por Radiofrecuencia en inglés), permiten la entrega de los pedidos el mismo día, su recolección en tienda y/o envíos más rápidos, ya que equipos como los scanners de captura de datos en bodega y soluciones de IoT (Internet de las cosas en inglés), a través de las operaciones de la cadena de abastecimiento, facilitan cada paso del proceso. Los minoristas ahora pueden ayudar a los padres frustrados a encontrar el regalo perfecto con herramientas que alertan cuando se disminuye el inventario de cualquier producto, y así mismo rastrean las tendencias de compra basadas en el análisis del comportamiento general de los clientes y la demanda del mercado.
El nuevo Estudio Global del Consumidor realizado por Zebra, arrojó que al visitar la tienda, el 70% de los clientes se ha ido sin comprar lo que estaban buscando. Sin embargo, cuando se trata de problemas de mercancía agotada, los minoristas pueden recuperar seis de cada diez incidentes, ofreciendo descuentos u otras opciones de cumplimiento.
En los próximos años el enfoque de ofrecer una experiencia ejemplar al cliente seguirá cambiando con los avances en innovación y tecnología. Al profundizar en la era digital, los minoristas deben centrar sus esfuerzos en tres áreas clave: mano de obra, cadena de suministro y el cierre de la brecha entre lo digital y lo físico. A medida que miramos al futuro, los minoristas se deberán adaptar. Las soluciones de Zebra para el sector de Retail, están entregando valor a los clientes mientras se preparan para enfrentar con éxito la próxima temporada de vacaciones, pero a la vez, todavía hay oportunidad de mejora. De acuerdo con el reciente estudio de Zebra, el Retail Vision Study, el 72% de los minoristas planea reinventar sus cadenas de suministro con visibilidad en tiempo real, generada por la automatización, los sensores y los datos de análisis. De hecho, el 65% de los minoristas planea invertir en la automatización de la cadena de suministro e inventarios para el año 2021.
Las “Zebras” han comenzado a reemplazar a los renos como principales aliados de Papa Noel durante la temporada navideña. A medida en que el mercado evoluciona, la experiencia de compra agregará valor a los consumidores. Muy pronto Rudolph se llamará Zudolph. Será solo cuestión de tiempo.
Los precios especiales, descuentos y promociones pueden ayudarte para que tu página web atraiga clientes que de otra forma hubieran acudido a la tienda física.
La gestión adecuada de residuos no solo es una práctica empresarial inteligente sino también una contribución valiosa a un futuro más sostenible. Con la implementación de un plan de gestión de residuos sólido, las empresas pueden prosperar mientras protegen nuestro preciado entorno.
Cada decodificador tiene contenido educativo almacenado precargado y 5GB de internet que mensualmente serán recargados para uso y consumo de los contenidos del programa Hogar Conectado.
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At this time, the news about the great monk Mao Jing came back.The monks only need to continue to use their strongest attacks under the protection of the formation.
Now that he has Elder Jian as his endorsement, he no longer wants to hide his alchemy ability.Many great powers can break the space, but if you want to accurately find the cave in another space, it is not something that great powers can judge.
It is accumulated by the sect for countless years and is left to the great monks to save their lives.Hand over elixirs and elixirs. He also has one brain that controls the Silver Corpse Nan Ming to practice, one brain controls the Heavenly Ghost to switch and practice in the bodies of three living dead, and one brain keeps him in a state of practicing the Tiantian Sleeping Dream Technique.
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if there is no point in cutting it, just lie down and pretend to be dead
In the afternoon, stay in the villa quietly. In the trading room on the second floor, Tian Jiayi entered the room.The man opened the spirit realm search engine and entered the chat box mode as the group friends said.
You can t find any reason not to study hard. Immediately afterwards, Fang Hong knew that another particularly important achievement of the top management in managing the Middle East world ten years later was to promote the relationship between Sate and Yilan in the region under circumstances that no one in the world expected.
A man s voice came from the video, and the picture played was of an expedition team conducting field exploration outdoors in an area north of the upper reaches of the Yellow River Basin.The survey space telescope is in this shadow area. You can use the earth to block direct sunlight.
If I want to return the chips, I have to sell them from the market and repay them.As for domestic business colleagues, there is no pressure now.
Statistical data also fully proves that the risk of early investment is huge.Fang Hong also received a tablet from one of his subordinates.
For example, if it ships so much in one day, it will say to the outside world that it is sold out and the goods are being adjusted.He doesn t make much money, but he still makes some money
The next day, November 30th. The A share market ushered in the last trading day of November.
It was so unfair. It can be said that I am envious, jealous, and even more resentful
The next two trading days are not only the last two trading days of this week, but also the last two trading days of the A stock market in 2011.In the next three trading days, the market index continued to close the positive streak, breaking out of the eighth consecutive positive streak.
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End of chapter Xincheng, the official offline flagship store of Xingyu Technology.
Just when the market reached near the lowest point in the session, Yixing Video s stock price also rose to the highest point of the day at about the same time.Stars Capital is crucial to the development of new cities.
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On Tuesday, March 27, good news came from Kyushu Blue Arrow.
At around 11 o clock, the brokerage sector moved up.This is intentional, and only in this way can the discussion be heated
The layout of e sports has been finalized. In the following days, Fang Hong will also shift his energy to other areas.
46 yuan, and the market value soared to 12,280 yuan.At this moment, Fang Hong thought about it and said calmly and confidently If the new city wants people to have more children, and even attract young couples from other places to settle in Unbiased Insights: CBD Gummies Reviews for Erectile Dysfunction the new city and have children, they should take corresponding responsibilities.
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Once it is sold, it will be sold out, and you can only regret the secret purchase of the stock.
Por Ernesto Hernández, director de Zebra Technologies México