Por Ernesto Hernández, director de Zebra Technologies México
Imagínese lo siguiente: su hija espera ansiosamente el lanzamiento de la nueva muñeca “It”, un juguete que todas sus amigas están pidiendo y esperando recibir esta navidad. Desafortunadamente, después de una exhaustiva búsqueda en cada tienda de la ciudad, la nueva muñeca está agotada. No solamente se siente como el peor papá o la peor mamá del mundo, sino que además perdió la confianza en todas esas tiendas…si tan solo hubieran podido ayudar.
Las tiendas de retail de todo el mundo, incluidas las de Latinoamérica, enfrentan un aumento de la demanda durante la temporada de vacaciones, la cual va desde mediados de noviembre, hasta finales de diciembre. Durante este periodo, las tiendas tienen el reto de satisfacer la demanda con un eficiente control y manejo de sus inventarios, según los pronósticos realizados para la temporada. Atrás quedaron los días en que los inventarios y las revisiones de stock eran rastreados a mano.
Según la Federación Nacional de Minoristas, las compras navideñas continúan creciendo año tras año –se espera que las ventas navideñas del 2017, crezcan entre 3.6% y 4%-. Si bien esto puede ser una pesadilla, los minoristas deben ver esto como una oportunidad de crecimiento. A medida que el mundo va evolucionando, más consumidores usarán la tecnología para hacer sus compras de temporada. El comercio electrónico está progresando rápidamente, con cifras que demuestran que los usuarios planean realizar sus compras navideñas en una variedad de canales minoristas como páginas web (59%), tiendas por departamento (57%) y pequeñas empresas (25%).
Cuando los colaboradores de las tiendas están bien equipados con herramientas orientadas a los datos, los minoristas pueden convertir simples visitas a sus tiendas, en enriquecedoras experiencias de compra para sus clientes; mismas que se convertirán en ventas. Una experiencia positiva del cliente se traduce en lealtad, posicionamiento y recompra. ¿No sería agradable que los empleados de una tienda supieran exactamente lo que necesita basados en su historial de compra? ¿Qué pasaría si le dieran una selección de opciones de juguetes, según la edad de sus hijos?
Con los elementos de productividad aumentada, los datos de activos inteligentes y los robots, los minoristas están adoptando soluciones tecnológicas para mejorar dicha experiencia de compra. La trazabilidad de los activos proporcionará información y datos de análisis para que los retailers entiendan mejor las tendencias de sus clientes.
La capacidad de hacer seguimiento al inventario asegurará el cumplimiento al pedido de los clientes. Los sensores inteligentes tales como RFID (Identificación por Radiofrecuencia en inglés), permiten la entrega de los pedidos el mismo día, su recolección en tienda y/o envíos más rápidos, ya que equipos como los scanners de captura de datos en bodega y soluciones de IoT (Internet de las cosas en inglés), a través de las operaciones de la cadena de abastecimiento, facilitan cada paso del proceso. Los minoristas ahora pueden ayudar a los padres frustrados a encontrar el regalo perfecto con herramientas que alertan cuando se disminuye el inventario de cualquier producto, y así mismo rastrean las tendencias de compra basadas en el análisis del comportamiento general de los clientes y la demanda del mercado.
El nuevo Estudio Global del Consumidor realizado por Zebra, arrojó que al visitar la tienda, el 70% de los clientes se ha ido sin comprar lo que estaban buscando. Sin embargo, cuando se trata de problemas de mercancía agotada, los minoristas pueden recuperar seis de cada diez incidentes, ofreciendo descuentos u otras opciones de cumplimiento.
En los próximos años el enfoque de ofrecer una experiencia ejemplar al cliente seguirá cambiando con los avances en innovación y tecnología. Al profundizar en la era digital, los minoristas deben centrar sus esfuerzos en tres áreas clave: mano de obra, cadena de suministro y el cierre de la brecha entre lo digital y lo físico. A medida que miramos al futuro, los minoristas se deberán adaptar. Las soluciones de Zebra para el sector de Retail, están entregando valor a los clientes mientras se preparan para enfrentar con éxito la próxima temporada de vacaciones, pero a la vez, todavía hay oportunidad de mejora. De acuerdo con el reciente estudio de Zebra, el Retail Vision Study, el 72% de los minoristas planea reinventar sus cadenas de suministro con visibilidad en tiempo real, generada por la automatización, los sensores y los datos de análisis. De hecho, el 65% de los minoristas planea invertir en la automatización de la cadena de suministro e inventarios para el año 2021.
Las “Zebras” han comenzado a reemplazar a los renos como principales aliados de Papa Noel durante la temporada navideña. A medida en que el mercado evoluciona, la experiencia de compra agregará valor a los consumidores. Muy pronto Rudolph se llamará Zudolph. Será solo cuestión de tiempo.
Los profesionales astutos de la cadena de suministro saben que construir y mantener una red de fanáticos y animadores, en toda la organización, pero especialmente
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However, the next moment , but Lin Xuan sneered coldly, you don t even want to get it in your life.He is not too sure now. At this time, a person next to him said, Senior Brother Zilu, don t worry, Bai Zhen has already brought people there, and he should be there soon.
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Zifu, although you have a strong background, our three major families are not easy to provoke.I see how you fight The barbarian god king sneered, using their family s secret method, they could fight existences more terrifying than themselves.
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Lin Xuan and the others went up and floated on the lake.These two people were also holy kings, but they were extremely miserable at the moment.
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order to protect himself, Yan Laoxi dug the railway while retreating, and even blasted the roadbed section by section.
He knew the abilities of the devils, and a few ordinary explosives couldn t stop them for long.Zhang Dabiao looked at the map and said, I think this method works.
The stubborn soldiers looked at each of them with fire in their eyes, but they couldn t stop them.The superior ordered us to block the devils for a while.
However, Lu Aviation, which was supposed to be fierce , has become insignificant because Huaxia has almost no air defense equipment.It Ironman CBD Gummies Canada: The Ultimate Endurance Booster!
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To deal with chariots like the Eighth Route Army, fighter planes had to be dispatched from Kantung Continent.There was a person under the big locust tree looking in this direction.
They want to respond but don t know how to respond.Dividing troops to break through would only disperse their own forces and let the devils break through one by one.
Of course, Wang Xuexin s explanation was more useful.If you want to fight the devils, you have to find the edge of the net.
The mountain has been well prepared by the stubborn army, and some places are still cement bunkers.Retreat tactics are even more important for mountain companies than offense.
The stubborn army fled without firing a few shots. It has nothing to do with the lack of supplies.Wang Xuexin guessed right, Zhao Gang had already quarreled with Li Yunlong before calling Wang Xuexin.
At this time Nagai Xingwei heard gunshots coming from the front.It s no wonder that the overall quality of the Eighth Route Army on the battlefield is not as good as that of the devils, who are all fed with bullets.
Sure enough, Sun Erwei immediately became nervous Wang, you are too mean
Wang Xuexin cursed secretly in his heart, this guy has actually learned all of Li Yuntou s catchphrases.
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A practitioner of the ice element. Zu An couldn t help but think of Chu Chuyan, and wondered if she had returned to her teacher now.At that time, it seemed that it could break through the space seal.
What surprised Zaun even more was that this person was so vivid, not like a person in a painting, but like a real person.Yu Yanluo spat lightly It s a pity that some people are face blind, and they can t tell if I m good looking.
Did you sleep well last night Sang Hong asked with a smile.You must know that the Duke of Yunzhong is ignorant of current affairs, and there are many people who want him to die.
At first she also felt ashamed, and she could grit her teeth and endure it, but later her willpower gradually disintegrated, and she thought in her heart that he was concentrating on detoxifying me, and I just snorted quietly, so he probably couldn t hear it.However, he suddenly noticed that something was wrong with the surrounding atmosphere, and those Habayashis were waiting in full force, as if they were facing a big enemy.
You can t put all your hopes on him. Gao Ying and Pei You looked solemn, and they also felt the seriousness of Sang Hong s tone.Zu an had a black hair, so naturally he had no interest in kicking shuttlecock, and suddenly his heart moved By the way, is there something missing Give it to me Is there anything else Chu Youzhao s eyes dodged a little.
My lord, please tell me. Xiao Jianren was overjoyed.A group of people came to the door and found that the entire hotel was surrounded by people.
After doing all this, the golden face in midair gradually dissipated, and the terrifying coercion gradually returned to normal.Zaan gave Yu Yanluo a reassuring look, and hurriedly walked aside with Yun Jianyue.
You can t say that. He helped us so much. I don t know how much risk he took. After the limelight is over, you have to thank him.The old bustard immediately changed his face My lord, I said that there must be something wrong with Taohong, and the Xiaolang hoof business is not very good.
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But Yu Yanluo s face was more gentle I don t think so.Nan Wu said. Her face was expressionless, obviously unable to tell whether she cared or not.
Zuan was also taken aback. Immortal slaying flying knife Shi Kun wanted to use this to make himself a useless person in the East Palace, but he confiscated it.Soon the thick eyebrows seemed to be sealed by a cocoon shaped ice cube.
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Por Ernesto Hernández, director de Zebra Technologies México