En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.
Dicha encuesta recopiló estadísticas de más de tres mil personas en México, Colombia y Brasil, además de respuestas de 20 mil consumidores a nivel global para conocer cómo es la relación entre las marcas y sus clientes, poniendo énfasis en aspectos importantes sobre los datos, la privacidad y la atención.
En el caso de México, la opinión de un millar de encuestados indicó que los consumidores en el país son unos de los más abiertos con las empresas a nivel global:
57% compartiría su historial de compras y preferencias a cambio de una atención a cliente excepcional.
61% están felices de compartir su correo electrónico con las marcas; la media entre los consumidores globales es de 55%.
45% comparte su número de celular gustosamente, en contraste del 32% entre los otros países encuestados.
37% compartiría información sobre sus ingresos mensuales y 28% su ubicación en tiempo real, en contraste con la media global de 24% y 22%, respectivamente.
Los mexicanos muestran un sólida relación con marcas que les dan beneficios por su lealtad y preferencia —68% espera recibir alguna sorpresa, descuento o regalo; 48% cualquier otro tipo se servicios añadido—. Sin embargo, no dejan de darle relevancia a cómo y por qué utilizan la información que comparten: 56% espera que las marcas sean transparentes sobre cómo usan sus datos. La confianza y las experiencias de compra sin complicaciones son otros dos aspectos importantes. La encuesta indicó que 84% cortará cualquier relación con las empresas si utilizan sus datos sin su consentimiento, mientras que 49% dijo que las promociones, inconsistencies en tiendas y el portal en línea son una razón para no realizar la compra.
Por otro lado, la fuerte tendencia hacia la movilidad y el uso generalizado de redes sociales son un escenario que no puede dejarse de tomar en cuenta, sobre todo al considerar que un reporte de IAB México y Millward Brown aseguró que 92% de los encuestados en México considera que internet forma parte de su vida cotidiana y el 61% sigue al menos una marca en redes sociales para mantenerse actualizado de novedades, promociones y descuentos, y las opiniones de otros internautas.
Bajo esta línea, el social media es más que sólo un espacios para compartir selfies e instantes de su día a día, también es un frente más para la atención a cliente. Ahí, las marcas están siempre interactuando con las personas y tienen un medio para cumplir las expectativas de rapidez que exigen los consumidores mexicanos. De acuerdo al estudio de SAP, el 95% de los encuestados espera tener respuesta por parte de las marcas en al menos 24 horas, 69% en un plazo de tres horas o menos y 47% espera una respuesta en un rango de una hora. Esto los hace unos de los más demandantes a nivel global.
Desarrollar, mantener y mejorar la relación cliente-marca es un dilema para los negocios que están sumergidos en una gran cantidad de datos e inmediatez. Sin embargo, Andre Pereira, director regional de Marketing para Brasil y Latinoamérica de SAP Hybris, remarca que la comunicación es la clave para una relación exitosa. “Los consumidores alrededor del mundo han demostrado que, en una economía digital, el poder está en sus manos. Pero depende de las marcas forjar relaciones más sólidas. No importa cómo o cuándo interactúen con sus clientes, deben mostrarle que entienden qué es lo que desean. Cada interacción provee información, lo que debe ser utilizado para entregar un acercamiento más personal del servicio a cliente”, concluyó.
La tecnología actual puede ayudar a desarrollar y sostener modelos de negocios nuevos y se ha vuelto cada vez más sofisticada. La puerta se abre y es el momento de ingresar.
Hoy, en un mundo repleto de ofertas de marcas y servicios, querrás darle valor a tu producto ofreciendo un trato cercano y personalizado y lo mejor de todo, es que puedes comenzar a hacerlo desde hoy.
The reason why Qingyang confirmed that, It was also because of the reaction of the Jingshan Rat King.Relying entirely on foot, the team could not help but move much slower, and could move hundreds of miles in one day.
To cut the grass, we must root it out. This kid has grown too fast.The sound of ho ho is only the breath that comes out, not the breath.
Then Qin Ruyan explained everything they had gone through along the way, from the Wild Monkey Slope to Nanling Sanxie, to Nanling Mountain Village, everything happened.What can the Jinli Gang have that I can use Qingyang couldn t help but become curious, stopped and turned his head.
In these years, under the careful guidance of Elder Jindan, he became an inner disciple.After opening the last box, the foundation building monk suddenly exclaimed, Two thousand years of spiritual grass is worth at least two thousand spiritual stones.
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How could Qingyang remember every word of a child What s more, so many years have passed, and even if I had some impressions at the beginning, I have almost forgotten them now.When fighting monsters, the most important thing to pay attention to is not to let them get close.
It turns out that this is the case. He just asked himself to bring the Alcoholic Bee to help.It is impossible for a junior figure like Kou Yuchang to have an invitation.
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Guo Kaifeng even urged, Then what are you waiting for Let s go.What you are afraid of is a combination of multiple monsters.
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Yu Xuanyang had surprised expressions on their faces.Before yesterday s battle on the reed marsh in the southeastern wilderness, the total number of seals Xin Weiying had collected had reached forty seven.
Although his face was tender, his actions looked old fashioned.Among them, the one with the lowest rank was promoted to the Fusion Realm in one fell swoop.
There is no doubt that Gui Wujiu clearly understood the reality the moment he took action.Secret place. Just by your ability to come and go without a trace, you can exert great influence in the world of Ziwei.
Perhaps, this person will bring some wonderful changes to the world of Ziwei.The connection between martial arts and the lower world is very difficult.
What Gui Wujiu values is indeed just an additional function of this object after being possessed by this bone phase, Gui Wujiu is equivalent to a person in the martial arts realm hiding in a bubble , even in Ziwei University.And since he proposed this method, You must have the confidence to complete it.
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He did not continue to bombard with anti matter cannons, but was waiting for a suitable opportunity.He felt that he was still a very important person. After his death, apart from other things, his friends and The apprentices should all be crying.
That s right. Lin En nodded, but did not mean to reveal anything, and instead asked.The most unexpected thing was Cecil hiding in the dark.
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The rest of the topics are also very interesting, including solving neighborhood disputes, improving the living standards of the residents, and promoting social stability.Anthony increased his tone a bit, suppressed the chaotic doubts on the court, and then explained.
In the midst of intense preparations, the two galaxy class battleships were completed as scheduled.The entire battlefield suddenly fell into deathly silence, and everyone present looked at Ivina holding the cube in surprise and disbelief.
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Jiang Minyi stretched out her hand and took the White Tiger Seal close to her.After thinking about it, Mo Tianqing nodded and said In that case, I will take it.
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It has many hidden small circles and a large population in the area it governs.She couldn t wait to get involved, completely ignoring the possible drawbacks of this method.
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Going beyond this is actually extremely difficult and extremely valuable.It should be noted that the difference in realm can be said to be big or small.
Characters such as Mr. Mood were also repelled head on by Gui Wujiu the thoughts of Wen Jinyuan and others were also a great encouragement.What makes Mu Mu even more sad is that with these thoughts together, he can never go back to the past.
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his mana immediately fluctuated, his energy surged, and he entered a state of war.The three realms of heaven and man. Nascent Soul Realm.
Lifting up Qi Xianren s head and looking at it carefully, Xin Weiying sighed.
En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.