Por Janik Arellano, Small Business Accounts Manager Axis Communications.
No es ningún secreto que la videovigilancia hoy en día es uno de los pilares del sector minorista. Durante años, ha sido una herramienta vital que ayuda a los dueños de los negocios en sus esfuerzos por prevenir pérdidas y mejorar la seguridad de sus establecimientos. Pero las personas en la actualidad saben que el valor del video no se limita a las aplicaciones de seguridad ordinarias, por lo que continuamente buscan formas innovadoras de convertir el video en datos e información útil.
Estos esfuerzos están impulsando la necesidad de contar con una mayor capacidad de almacenamiento. De hecho, se prevé que la capacidad de almacenamiento utilizada para las aplicaciones de videovigilancia crecerá a una tasa de crecimiento anual compuesto (CAGR) del 39.1% entre 2015-2019[1]. Si estas predicciones son correctas, más de 221 petabytes (PB) de capacidad de almacenamiento se enviarán al sector minorista en 2019.
¿Cuáles son las razones de este crecimiento? Una de ellas es la proliferación de cámaras digitales multisensoriales. El sector minorista es el segundo mercado en adopción de nuevas tecnologías y cámaras de alta definición (HD) detrás del sector comercial. Y las unidades digitales generan archivos de imágenes más grandes que los dispositivos analógicos, lo que resulta en la necesidad de mayor capacidad de almacenamiento para guardar los archivos.
Otra razón, es el constante reto por reducir la cantidad de mercancía robada de las tiendas. En el comercio minorista, la videovigilancia desempeña un papel vital en los esfuerzos de prevención de pérdidas. Pero el robo hormiga todavía plaga la industria. De acuerdo con la Federación Nacional de Retail (NRF, por sus siglas en inglés) en Latinoamérica, más del 48% de los minoristas informaron haber tenido reducciones en sus inventarios durante 2016-2017. En general, las pérdidas en inventario costaron a la economía minorista latinoamericana alrededor de 45 mil millones de dólares el año pasado.
Los delincuentes se están volviendo mucho más organizados y sofisticados, cambiando la forma en que se comportan. Los minoristas deben responder a esta creciente amenaza y estar preparados no para invertir solo en tecnología, sino también en las habilidades de su personal. Si bien las presiones de costos sobre los dueños de los negocios son considerables, existe un riesgo que los minoristas opten por soluciones de video y seguridad de menor costo, lo que reduce los estándares y deja a sus grupos de interés más vulnerables.
Al adoptar nuevas tecnologías e instalar cámaras de alta definición, los dueños de los negocios pueden reducir esas pérdidas o esclarecer algunas otras interrogantes para sus negocios y mejorar la rentabilidad de su inversión en sistemas de video vigilancia.
¿Quiénes son sus clientes?
Los minoristas deben conocer la composición demográfica de sus clientes para tomar mejores decisiones sobre publicidad, colocación de productos y diversificación de mercancías. Mediante el análisis de las transmisiones de video, los analíticos de video pueden identificar a los compradores por edad y sexo, brindando a los dueños de los negocios información estadística valiosa sobre sus clientes potenciales.
¿Cuántas personas hay en su tienda y adónde se dirigen una vez dentro?
El análisis de video puede esquematizar los patrones de tráfico para brindar datos sobre cuántas personas hay en las tiendas, el camino que recorren una vez dentro y dónde se congregan (utilizando «mapas de calor» basados en video). Esto ayuda a los comerciantes a identificar patrones, períodos y ubicaciones populares, lo que les permite realizar cambios en los diseños de piso, pantallas, publicidad o personal para atender mejor a sus clientes y aumentar los ingresos.
¿Cuánto tiempo tienen que esperar sus clientes?
A nadie le gusta estar esperando en una fila. De todas las cosas que irritan a los consumidores, formarse en largas filas tiene que ser una de ellas. Los analíticos de video permiten a los minoristas monitorear puntos de congestión para identificar las áreas “problemáticas” (como cajas, módulos de atención a clientes y entradas) a tiempo, de modo que se pueda enviar personal adicional para ayudar.
¿La permanencia, qué tan importante es?
El tiempo que los clientes pasan en las tiendas y sus recorridos (la cantidad de tiempo que los compradores pasan interactuando con aparadores, pantallas o quioscos) son dos métricas que brindan información valiosa a los dueños de los negocios. Sin embargo, ninguno de los indicadores se monitorea con frecuencia (solo el 23% y el 10%, respectivamente, de acuerdo con un estudio de RIS News). Pero, con las analíticas de video, eso está cambiando. Ahora, los minoristas pueden rastrear cuánto tiempo pasan los compradores en sus tiendas, así como monitorear cómo responden para mostrar publicidad y ofertas con tiempo límite, para que puedan medir la efectividad y hacer ajustes en consecuencia.
Sin lugar a duda, los datos generados a través de la videovigilancia están cambiando la realidad en el comercio minorista. Hoy más que nunca, los comerciantes se están centrando en los comportamientos de los consumidores y en la optimización de la experiencia en la tienda. A través de tecnologías innovadoras, cámaras de alta resolución y el análisis de video, los minoristas pueden capturar y analizar más datos de clientes basados en video, lo que está impulsando la necesidad de una mayor capacidad de almacenamiento.
Para maximizar el valor que puede derivarse de estos datos se requiere más que solo capacidad, requiere un sistema de almacenamiento de alto rendimiento y múltiples niveles, diseñado específicamente para aplicaciones de video que pueden crecer de manera exponencial y rentable, mientras que los dueños de los negocios aseguran que todos sus archivos permanezcan accesibles.
Tecnología de información ayuda al sector de hospitalidad a construir un programa de lealtad relevante y personalizado que beneficie al cliente y reduzca costos de mantenimiento para la compañía.
On, la innovadora marca de ropa deportiva con sede en Suiza, ha dado un paso audaz hacia la optimización de su cadena de suministro al asociarse con Verity, un líder en inteligencia artificial y robótica.
El año pasado, 50% de las empresas de servicios financieros dijeron que les preocupaba volverse obsoletas dentro de 3-5 años (5% más que el promedio mundial).
Hay una larga tradición de intercambio comercial entre Suecia y México. De las empresas suecas presentes en el país, la primera se estableció en 1904. Hoy en día, hay más de 150 empresas suecas presentes manufacturando, desarrollando y comercializando sus productos y servicios.
Zhang Sheng also met Wang Binqiang, the deputy director mentioned by Zhang Gui.They have just gone to work or got off work. They were walking in a hurry, like big headed ants, trying their best to survive.
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Brother Jingshan, I have a list here regarding the damage to Shanhai Tower.The only thing she regrets is that the Crescent Moon Pendant given to her by Xie Jingshan was also destroyed in the thunderstorm.
He took a slight detour on the way to the side peak where Dongfang Yu was.The gorge was extremely narrow. Jiang Yuebai and Lu Nazhi walked sideways and barely managed to pass.
As for what will happen in the future, no one knows.Looking at her. Why were you sent to this island This is the first time I saw someone over ten years old who was left on this island.
Bai Lu paused in his steps, showing a guilty look, and stopped at the mouth of the valley to look at Jiang Yuebai who was fleeing reluctantly.I have a question. I saw records saying that Zhu Jiuyou was hammered to death.
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Nothing embarrassing, perfect If you have no other means, then try the Fire and Thunder Sword Intent that I have newly learned As soon as he finished speaking, Xie Jingshan swung his sword to slash, and the fire of the Golden Crow was as strong as the sun, pouring down like the Milky Way, and they struck fiercely.
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Shopkeeper Cui s forehead was sweating. I was afraid that the spiritual stones in his pocket were not enough to transport so many people to the capital of Wu State, so he had to say cautiously My lord, Do You Have to Refrigerate CBD Gummies Canna River? Uncovering the Truth Behind Canna River's CBD Gu
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However, Patriarch Zhong Shao had exhausted his totem power after all.In Ye Ling s view, these high grade golden elixir magic weapons were far inferior to the inherited spiritual treasures he had refined and were not worth bidding on.
Brother Yao If a team of monks comes up the mountain, you and I will respond to each other from afar.That s it Ye Ling thought to himself, standing in the crowd and watching with cold eyes, he saw the rolling yellow dust falling from the sky in the west, and a guard of honor composed of hundreds of monks from the Earth Xuanxian Sect appeared In the guard of honor, hundreds of monks wore The uniform yellow clothes are just different Vitamin B12 Gummies for Adults: A Comprehensive Guide to Boosting Energy and Overall Health (QgLia)
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When I enter the Fire Barbarian Land, I cannot take the ninth level giant whale with me.Brother, I see that you have strong muscles and bones, and good qualifications for earth spirit root.
The rest of the guards were only foundation building practitioners.Ye Ling never encountered large groups of monks along the way.
Wang Shiyuan, Liang Yuzhu and Lu Binglan had already lost their bearings.The mountains and ridges thousands of miles away were all different.
Their lives were uncertain. Now there were less than ten people left on the top of the mountain.
The ancestor asked if he was going, and hurriedly shouted There is still me, my disciple is willing to go Everyone was startled, Zhou Yuan and Zhou Xingwu were even more shocked, and they could hardly believe their ears The ancestor of Tiandan, Venerable Bailong, was also very surprised.If it hadn t been discussed in advance and the captain had given instructions, he would have been killed by now.
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He looked to be around thirty years old. He was much more stable than the young man in Xuanqing clothes.He calmed down and bowed deeply Ahem, I heard that the ancestor was here the day before yesterday.
As for you two , I will patrol the coast outside Yuyang Town right now.Hong Guanlin poisoned the atomized monk with ease. Looking back, he saw that the captain Mu Han seemed to be very interested in his poison attack.
In the corpse of the ancient man cultivator, the possessed soul of Mr.When they were about to go around the mountain peak, they suddenly heard a surprised voice coming from the mountain Look What is that It seems to be an ancient barbarian giant In the ancient fantasy world of our barbarians, it is not enough to meet tall ancient barbarians.
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I ve finally opened my eyes. This trip was not in vain The monks who were watching could not stop hearing their exclamations as they watched Ye Ling carrying the Qing Dan down in the wind.Just devour Best Apple Cider Vinegar to Lose Weight: 8 Parents’ Post-Easter Weight Loss Strategies, 2025 Forecast
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I saw that the power of Lingtian quickly dissipated, but the branches sprouted and grew at a speed visible to the naked eye Ye Ling s soul body replenished the spiritual field with spiritual stones at any time.After the Fire Spirit Arrow exploded, everyone on Jinwu Mountain was alert The leader of the Golden Crow clan, carrying a long bow on his back, appeared in front of the Golden Crow Cave halfway up the mountain, facing the mountain wind, looking majestic Behind him, many archers quickly gathered, also staring coldly at the Yufengzhou and Siluan floats at the bottom of the mountain and on the coast.
That is, you must not violate Grandmaster Ye s wishes.Villa Master Su quickly comforted Master Bao, calm down Xiaoyun, why don t you serve Bao Bao s bacon and treat him well.
Por Janik Arellano, Small Business Accounts Manager Axis Communications.