Por Janik Arellano, Small Business Accounts Manager Axis Communications.
No es ningún secreto que la videovigilancia hoy en día es uno de los pilares del sector minorista. Durante años, ha sido una herramienta vital que ayuda a los dueños de los negocios en sus esfuerzos por prevenir pérdidas y mejorar la seguridad de sus establecimientos. Pero las personas en la actualidad saben que el valor del video no se limita a las aplicaciones de seguridad ordinarias, por lo que continuamente buscan formas innovadoras de convertir el video en datos e información útil.
Estos esfuerzos están impulsando la necesidad de contar con una mayor capacidad de almacenamiento. De hecho, se prevé que la capacidad de almacenamiento utilizada para las aplicaciones de videovigilancia crecerá a una tasa de crecimiento anual compuesto (CAGR) del 39.1% entre 2015-2019[1]. Si estas predicciones son correctas, más de 221 petabytes (PB) de capacidad de almacenamiento se enviarán al sector minorista en 2019.
¿Cuáles son las razones de este crecimiento? Una de ellas es la proliferación de cámaras digitales multisensoriales. El sector minorista es el segundo mercado en adopción de nuevas tecnologías y cámaras de alta definición (HD) detrás del sector comercial. Y las unidades digitales generan archivos de imágenes más grandes que los dispositivos analógicos, lo que resulta en la necesidad de mayor capacidad de almacenamiento para guardar los archivos.
Otra razón, es el constante reto por reducir la cantidad de mercancía robada de las tiendas. En el comercio minorista, la videovigilancia desempeña un papel vital en los esfuerzos de prevención de pérdidas. Pero el robo hormiga todavía plaga la industria. De acuerdo con la Federación Nacional de Retail (NRF, por sus siglas en inglés) en Latinoamérica, más del 48% de los minoristas informaron haber tenido reducciones en sus inventarios durante 2016-2017. En general, las pérdidas en inventario costaron a la economía minorista latinoamericana alrededor de 45 mil millones de dólares el año pasado.
Los delincuentes se están volviendo mucho más organizados y sofisticados, cambiando la forma en que se comportan. Los minoristas deben responder a esta creciente amenaza y estar preparados no para invertir solo en tecnología, sino también en las habilidades de su personal. Si bien las presiones de costos sobre los dueños de los negocios son considerables, existe un riesgo que los minoristas opten por soluciones de video y seguridad de menor costo, lo que reduce los estándares y deja a sus grupos de interés más vulnerables.
Al adoptar nuevas tecnologías e instalar cámaras de alta definición, los dueños de los negocios pueden reducir esas pérdidas o esclarecer algunas otras interrogantes para sus negocios y mejorar la rentabilidad de su inversión en sistemas de video vigilancia.
¿Quiénes son sus clientes?
Los minoristas deben conocer la composición demográfica de sus clientes para tomar mejores decisiones sobre publicidad, colocación de productos y diversificación de mercancías. Mediante el análisis de las transmisiones de video, los analíticos de video pueden identificar a los compradores por edad y sexo, brindando a los dueños de los negocios información estadística valiosa sobre sus clientes potenciales.
¿Cuántas personas hay en su tienda y adónde se dirigen una vez dentro?
El análisis de video puede esquematizar los patrones de tráfico para brindar datos sobre cuántas personas hay en las tiendas, el camino que recorren una vez dentro y dónde se congregan (utilizando «mapas de calor» basados en video). Esto ayuda a los comerciantes a identificar patrones, períodos y ubicaciones populares, lo que les permite realizar cambios en los diseños de piso, pantallas, publicidad o personal para atender mejor a sus clientes y aumentar los ingresos.
¿Cuánto tiempo tienen que esperar sus clientes?
A nadie le gusta estar esperando en una fila. De todas las cosas que irritan a los consumidores, formarse en largas filas tiene que ser una de ellas. Los analíticos de video permiten a los minoristas monitorear puntos de congestión para identificar las áreas “problemáticas” (como cajas, módulos de atención a clientes y entradas) a tiempo, de modo que se pueda enviar personal adicional para ayudar.
¿La permanencia, qué tan importante es?
El tiempo que los clientes pasan en las tiendas y sus recorridos (la cantidad de tiempo que los compradores pasan interactuando con aparadores, pantallas o quioscos) son dos métricas que brindan información valiosa a los dueños de los negocios. Sin embargo, ninguno de los indicadores se monitorea con frecuencia (solo el 23% y el 10%, respectivamente, de acuerdo con un estudio de RIS News). Pero, con las analíticas de video, eso está cambiando. Ahora, los minoristas pueden rastrear cuánto tiempo pasan los compradores en sus tiendas, así como monitorear cómo responden para mostrar publicidad y ofertas con tiempo límite, para que puedan medir la efectividad y hacer ajustes en consecuencia.
Sin lugar a duda, los datos generados a través de la videovigilancia están cambiando la realidad en el comercio minorista. Hoy más que nunca, los comerciantes se están centrando en los comportamientos de los consumidores y en la optimización de la experiencia en la tienda. A través de tecnologías innovadoras, cámaras de alta resolución y el análisis de video, los minoristas pueden capturar y analizar más datos de clientes basados en video, lo que está impulsando la necesidad de una mayor capacidad de almacenamiento.
Para maximizar el valor que puede derivarse de estos datos se requiere más que solo capacidad, requiere un sistema de almacenamiento de alto rendimiento y múltiples niveles, diseñado específicamente para aplicaciones de video que pueden crecer de manera exponencial y rentable, mientras que los dueños de los negocios aseguran que todos sus archivos permanezcan accesibles.
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when she finds a new goal, she will move forward courageously.Why doesn t the tiger transform into a human form Qionglin Tiger sneered, seemingly disdainful of the transformation, and Jiang Yuebai asked no more questions.
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Yuebai nodded thoughtfully, Then what is the truly supreme morality Shen Jinghao raised her eyes to look at the setting sun on the horizon, and said in a deep voice, Great wisdom is like foolishness, great skill is like clumsiness, great sound is like sound, and elephant is invisible.She concentrated on it, like a sneaking assassin, carefully injecting her edge into the seedlings.
Practicing the four elements of the Dharma of the Wealth Couple is really indispensable The sky and the earth are vast, covered in silver, with snow falling all over the sky and thousands of trees covered with silver flowers.Jiang Yuebai was unable to interrupt at this time, so he quickly found the awakening pill to repair the sea of consciousness and drank it.
The old lady was smiling brightly and full of energy, playing a drum to tease the swaddled baby next to her.Foundation building monks are better. Qi training monks really can t resist their forced conquest.
The little Ganoderma lucidum exuded a bit of demonic energy, and the flower bone flower quickly bloomed and spit out a small box into Jiang Yuebai s hand.Xie Jingshan sat down and asked, What do you fancy This fire control The Living Fire Technique is very useful for my fire alchemy method.
The journey is far away, and you need to find the teleportation array at the junction of the Baipu Territory and the Chaotian Territory.Hey Hey Hey hey hey The sound of percussion like a gust of wind is accompanied by the strong dance movements, like fighting on the battlefield, hearty, wild and restless, making people s blood boil.
Now he is afraid that the tiger monster is inside. The strength of the eighth level monsters is infinitely close to the initial stage of foundation building.As far as the eye can see, the naked red earth is empty, with only dust all over the sky, as scattered as falling snow.
stood in front of Song Pei er. Song Pei er, who was wearing a cherry pink dress, was praised by Jiang Yuebai and she was all smiles.The remaining half will be given to the Carpentry Discover: Does Drinking Apple Cider Vinegar Help You Lose Weight?
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Squeak. Yun Shang tapped the spirit rat s nose, Who told you to be naughty If you don t work, you still want to beg for food from me.The clan chiefs of the Kong clan and the Fang ACV Keto Pills: The 4-Week Belly Slimming Secret of Working Women in New York
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She didn t use all her strength to hit her with the first blow.She didn t know what was going on at the moment, but she knew that Lu Nanzhi and Xie Jingshan would definitely find a way, and all she had How XSLIM Keto+ACV Gummies Can Change Your Weight Loss Game
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When he came back to his senses, he had fallen into the square, and the coldness rushed from his neck to the top of his head
rob the head. Jiang Yuebai finished the second half of the sentence and sheathed the sword.When she opened her eyes, she saw Jiang Yuebai sitting among piles of purple fire crystals, holding two jade slips and practicing spells.
Mingshafang is opposite Shanhai Tower. After the caravan arrived, Stone immediately gave a token of Mingshafang.As the rocks rolled down, Jiang Yuebai looked up and saw the dead vines on the mountain wall falling off one by one and rising up, like poisonous snakes that were ready to attack, arching their bodies with murderous intent.
Bring it to me. Jiang Yuebai took out a scrapped glazed lotus platform from his belt and handed it over with both hands.She trusted Jiang Yuebai more than Yu Qiuchi. Ge Yuchan glanced at the people in front of her with murderous intent, Finding Calm with CBD Gummies within 5 Mi: A Comprehensive Guide
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she was already a foundation building monk at a young age, they all raised their heads to the sky.I naturally want to congratulate you. Fan, give me a big gift.
Oh, by the way, it can self destruct at critical moments, which is equivalent to an eighth grade detonating talisman.Don t delay, hurry up Jiang Yuebai hurriedly took out the soul bottle and handed it over.
Entering the mountain gate, Xie Jingshan took the first step.The scale and strength of the Pingjiang family is only second to that of the Kong family.
Mo Baichun frowned slightly and stared inside, as if he was communicating with the people inside.The two strangers looked at each other, then looked at Zhao Fuyi behind Jiang Yuebai, and let out a short whistle.
Jiangchen Dan is a nine grade water refined elixir.It s you. There is a dream of immortality in my incense burner.
Don t try to keep it for yourself. I ll go outside to see if the search team has left.After struggling for a moment, Yun Shang blushed and asked bravely Do you
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no, no, Jiang Yuebai waved her hand quickly, I don t have enough time for myself in a day, where can I find the time Serve the spirit beast to eat, drink and poop.
If it is not enough, make up for as many days as you are short of and continue to work here
Master Xuancheng, who guards the Yinshan Mine, has been in seclusion in the deepest part of the mine.Don t lose the etiquette of our Huaxi Valley. Ah Jiang Yuebai asked again He left Yun Shang where he was and ran away.
After walking for about half an hour, Peng Sanyang suddenly stopped leaving.Shenji stone seal carving can exercise the strength and fineness of the spiritual consciousness.
In the closed Cangyan Land at this time, the most valuable person to the ghost clan is Zhao Fuyi.Jiang Yuebai squinted his eyes and smiled stupidly, and secretly glanced at his cultivation panel.
The grasslands here are already full of spring grass, and cattle and sheep are running all over the mountains and fields.
Join hands and let the rocks fall The leading Yuanying early stage monk said in a deep voice when he saw Wang Yuan s thunder method stopped.It would be difficult for him to suppress him in the middle stage of Yuanying.
The phantom dragon is in a state of metamorphosis. He didn t have the relevant knowledge, so he didn t dare to interfere with this transformation state easily.He knew that the main One Secret Mineral Weight Loss Gummies Reviews: How American Single Parents Juggle Fitness and Family Life
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It was a huge surprise that Li Shiming successfully promoted to the Nascent Soul stage in a short period of time, not to mention that he also became a Nascent Soul Lei cultivator.With a loud boom , thunder struck Elder Jian, and the entire sky was dyed white.
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His vision was still limited. He was on Tianhai Island, and the Seven Sects had no sword cultivation inheritance at all, so there was no way to cultivate sword intent.In front of Silver Corpse Nan Ming, the Five Elements and Nine Rotators appeared.
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which also extended from the sky to the sky above the island Two bright bolts of lightning intertwined in an instant and struck at the Red Fire Green Tailed Leopard Everything happened in a flash of lightning, so fast that neither Ye Ling nor Bingdie could react.
Qingwan nodded, suddenly remembered something, and asked Master, now the whole city is recruiting the sea vanguard army, and they want a thousand foundation building experts.Cave Mansion. Oh The genius of the barbarians Ye Ling s heart moved, and he suddenly remembered the ancient order.
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practitioner who was wearing the best treasure armor, and even healed his injuries and helped him recover, which made him even more frightened and angry Roar The demon saint s life soul absorbed the power of the lotus formation, and the beast soul solidified from the shadow, roaring up to the sky In an instant, not only the situation at the top of Yaoling Mountain changed, but the color of the Wynonna Judd Weight Loss: 4 Key Changes She Made Before Christmas Week
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As for how to capture that guy, I have my own way. I will definitely let you swallow his remnant soul to replenish the loss of Nascent Soul Essence.Stay at your peak at all times
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Unexpectedly, at this moment, the door opened with a creak, and then, the unique blue bubbles of the Water Hidden Talisman appeared in the void.There will be a total of more than ten breaths, which is just suitable for our generation.
At night, with the cover of night, it cheered up and accelerated its movement.Seeing us was like seeing old friends and associates.
Por Janik Arellano, Small Business Accounts Manager Axis Communications.