Por Janik Arellano, Small Business Accounts Manager Axis Communications.
No es ningún secreto que la videovigilancia hoy en día es uno de los pilares del sector minorista. Durante años, ha sido una herramienta vital que ayuda a los dueños de los negocios en sus esfuerzos por prevenir pérdidas y mejorar la seguridad de sus establecimientos. Pero las personas en la actualidad saben que el valor del video no se limita a las aplicaciones de seguridad ordinarias, por lo que continuamente buscan formas innovadoras de convertir el video en datos e información útil.
Estos esfuerzos están impulsando la necesidad de contar con una mayor capacidad de almacenamiento. De hecho, se prevé que la capacidad de almacenamiento utilizada para las aplicaciones de videovigilancia crecerá a una tasa de crecimiento anual compuesto (CAGR) del 39.1% entre 2015-2019[1]. Si estas predicciones son correctas, más de 221 petabytes (PB) de capacidad de almacenamiento se enviarán al sector minorista en 2019.
¿Cuáles son las razones de este crecimiento? Una de ellas es la proliferación de cámaras digitales multisensoriales. El sector minorista es el segundo mercado en adopción de nuevas tecnologías y cámaras de alta definición (HD) detrás del sector comercial. Y las unidades digitales generan archivos de imágenes más grandes que los dispositivos analógicos, lo que resulta en la necesidad de mayor capacidad de almacenamiento para guardar los archivos.
Otra razón, es el constante reto por reducir la cantidad de mercancía robada de las tiendas. En el comercio minorista, la videovigilancia desempeña un papel vital en los esfuerzos de prevención de pérdidas. Pero el robo hormiga todavía plaga la industria. De acuerdo con la Federación Nacional de Retail (NRF, por sus siglas en inglés) en Latinoamérica, más del 48% de los minoristas informaron haber tenido reducciones en sus inventarios durante 2016-2017. En general, las pérdidas en inventario costaron a la economía minorista latinoamericana alrededor de 45 mil millones de dólares el año pasado.
Los delincuentes se están volviendo mucho más organizados y sofisticados, cambiando la forma en que se comportan. Los minoristas deben responder a esta creciente amenaza y estar preparados no para invertir solo en tecnología, sino también en las habilidades de su personal. Si bien las presiones de costos sobre los dueños de los negocios son considerables, existe un riesgo que los minoristas opten por soluciones de video y seguridad de menor costo, lo que reduce los estándares y deja a sus grupos de interés más vulnerables.
Al adoptar nuevas tecnologías e instalar cámaras de alta definición, los dueños de los negocios pueden reducir esas pérdidas o esclarecer algunas otras interrogantes para sus negocios y mejorar la rentabilidad de su inversión en sistemas de video vigilancia.
¿Quiénes son sus clientes?
Los minoristas deben conocer la composición demográfica de sus clientes para tomar mejores decisiones sobre publicidad, colocación de productos y diversificación de mercancías. Mediante el análisis de las transmisiones de video, los analíticos de video pueden identificar a los compradores por edad y sexo, brindando a los dueños de los negocios información estadística valiosa sobre sus clientes potenciales.
¿Cuántas personas hay en su tienda y adónde se dirigen una vez dentro?
El análisis de video puede esquematizar los patrones de tráfico para brindar datos sobre cuántas personas hay en las tiendas, el camino que recorren una vez dentro y dónde se congregan (utilizando «mapas de calor» basados en video). Esto ayuda a los comerciantes a identificar patrones, períodos y ubicaciones populares, lo que les permite realizar cambios en los diseños de piso, pantallas, publicidad o personal para atender mejor a sus clientes y aumentar los ingresos.
¿Cuánto tiempo tienen que esperar sus clientes?
A nadie le gusta estar esperando en una fila. De todas las cosas que irritan a los consumidores, formarse en largas filas tiene que ser una de ellas. Los analíticos de video permiten a los minoristas monitorear puntos de congestión para identificar las áreas “problemáticas” (como cajas, módulos de atención a clientes y entradas) a tiempo, de modo que se pueda enviar personal adicional para ayudar.
¿La permanencia, qué tan importante es?
El tiempo que los clientes pasan en las tiendas y sus recorridos (la cantidad de tiempo que los compradores pasan interactuando con aparadores, pantallas o quioscos) son dos métricas que brindan información valiosa a los dueños de los negocios. Sin embargo, ninguno de los indicadores se monitorea con frecuencia (solo el 23% y el 10%, respectivamente, de acuerdo con un estudio de RIS News). Pero, con las analíticas de video, eso está cambiando. Ahora, los minoristas pueden rastrear cuánto tiempo pasan los compradores en sus tiendas, así como monitorear cómo responden para mostrar publicidad y ofertas con tiempo límite, para que puedan medir la efectividad y hacer ajustes en consecuencia.
Sin lugar a duda, los datos generados a través de la videovigilancia están cambiando la realidad en el comercio minorista. Hoy más que nunca, los comerciantes se están centrando en los comportamientos de los consumidores y en la optimización de la experiencia en la tienda. A través de tecnologías innovadoras, cámaras de alta resolución y el análisis de video, los minoristas pueden capturar y analizar más datos de clientes basados en video, lo que está impulsando la necesidad de una mayor capacidad de almacenamiento.
Para maximizar el valor que puede derivarse de estos datos se requiere más que solo capacidad, requiere un sistema de almacenamiento de alto rendimiento y múltiples niveles, diseñado específicamente para aplicaciones de video que pueden crecer de manera exponencial y rentable, mientras que los dueños de los negocios aseguran que todos sus archivos permanezcan accesibles.
El de emprendedores busca la posibilidad de que los médicos comiencen a utilizar modelos anatómicos en 3D que son fieles a las características físicas de cada paciente.
La tecnología puede proporcionar altas capacidades en manufactura. Pero antes debe adquirirse un conocimiento profundo del propio proceso de producción.
Los entrevistados para este reporte coinciden en afirmar que la asociación con un 3PL integral experto, sea en gestión de operaciones como de bienes raíces, puede proporcionar una solución perfecta y potente.
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Even if I know this is a trap, I have to jump down.The reasonable explanation is that Chai Jianyuan was poisoned.
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Wang Madam nodded, with a pleasant face There are two days a month to go to the palace to study with the prince and listen to the tutor s teaching.It was a peerless divine soldier who was the head of the Daoist sect more than seven hundred years ago.
This extreme personality Gu master is like a defeated dog, tightly wrapped in a colorful robe.This confidence does not come from charm, but from the recovery of cultivation.
Chai Xing er nodded, but couldn t wait any longer, and said, I ll go inside first.While speaking, She raised her head, looked away from the oranges, and looked at the young girl beside her who was eagerly waiting to eat the oranges.
Asking questions while walking, under the guidance of the local people, they arrived at the Leizhou branch.This shocked him, and he felt a strong sense of absurdity.
You have provoked so many women, have you thought about what will happen to them in the future Xu Qi an took a rare moment to be serious, and reminded Although the sons and daughters of the world are not so hypocritical, they love each other.
The woman who was stopped by Du Heng and the two men was the woman who had just been given a bad look by Gao Qin.We can t compete with the Provincial Maternity and Children s Hospital and the Jinzhou University Children s Hospital How Does Smoking Affect A Male Erectile Dysfunction Nature’s Boost CBD Gummies: Honest Reviews for ED in Jinzhou, so we should look for it within the province and expand outward.
The drive that originally took thirty minutes every day took Du Heng only eight minutes today.What about before we got married The woman looked hesitant again, No.
When he was worried and scared, Li Jianwei, as an old fox, should not have thought of this.The blood rushed to his head. Without saying a word, he grabbed Liang Limin s collar and started beating him.
Liang Sen was not in the right mind and was vicious in his actions.
Especially Lu Guangying, who signed the fastest, and Qiu Pingzhen thought that , things that Lu Guangying would ask or prevent did not happen.When he arrived at the consulting room, Du Heng was surprised to find that the doctor from his own hospital had the upper hand in this war of words.
They are trying to enter the camp and conduct reconnaissance.The navel is known as the Divine Palace, which is the place where the vitality of the human body gathers.
Don t blame me. Lan Changhua was also there. He glanced at the student with a smile and said, Mr.Qiu Pingzhen was stunned. He didn t say anything during the morning meeting.
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Looking at the unreasonable disparity in the ratio of views and likes, as well as the ratio of comments and likes, it really makes people feel emotional.But this was the first time they had seen such an expression today.
Qiu Pingzhen smiled, turned around and went out with the paper in his hand, and continued to look for the next leader to sign.Li Jianwei smiled proudly, This has already been on the news, and the star at that time personally came forward to explain it.
When he received the secondment notice at ten o clock, he completed the handover of the patients in his hands as quickly as possible.Doctor Du, I said the wrong thing last time. I m sorry.
Your work problem. What s wrong with my work Wu Shengnan paused in his movements, with a hint of surprise in his expression.After saying that, he and Director Li walked out the door.
The people who were talking all stopped when they saw Du Heng and the others arriving.The fracture of the injured man s radius bone can be used to infer the direction and position of her force.
I was tied up in everything, which was very frustrating.Du Heng looked ahead and saw a vast expanse of white in front of him, with thick snow covering the driveway.
That s the problem. Wu Buwei straightened up at Du Heng s words, took the prescription and turned around to go out.She was afraid that the moment she picked up the mirror, there would be a gap between herself and herself in her imagination, or that there would be no change at all and she would still be the same as before.
A small amount of dark brown blood has been leaking from the lower body.That thing. Ms. Zhou said hesitantly, Dean Du, I am not questioning you, I am just simply curious.
To be honest, she was not afraid of Du Heng, she was afraid of the pregnant woman next to her.By the time they reached the halfway point of the mountain, they were all out of breath.
What he has to do now is to do all the logistical work for Du Heng and provide the most comprehensive support.After a long while, he suddenly breathed out heavily, Throw it away.
When it comes to the study of village doctors, Du Heng feels that it is a bit of God s will.The child was different. He was very thin and looked lazy, being dragged along by the man in front of him.
While sighing at the girl s courage, he said at the same time, It s okay, teacher, you didn t mean to do it.
Why. Li Jianwei sighed heavily, This girl is spoiled by her family.They didn t dare to collect me, so they asked us to come to the Capital Hospital.
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Gently removing the filiform needle from Su Liao, Du Heng turned to You Fang and his wife.If it doesn t work, then you can only have surgery and flushing.
This is not pregnancy. Look, her sitting posture is obviously wrong.He turned to look at the diagnosis that Cao Binghe typed.
In the process of seeing a doctor, the most difficult thing is not to prescribe medicine, but to clearly identify all the symptoms.He shook it hard a few times. After seeing that the door could not be opened, he returned to his seat again and adjusted to a more comfortable position.
Specialization in facial features receipt Specialization in medicine receipt Hmm Du Heng blinked his eyes in confusion.
Du Heng and the other two people all moved to the living room to wait.After all, the two brothers Liang and Lin are young men.
It changed several times, You are still young now, and it is good not to have children, but what if you get a little older Then the kid wants to have children, but you are older, what will you do then Old The wife sighed as she walked, Don t say forty years old, even if a man is fifty or sixty years old, it How Kelly Clarkson Weight Loss Gummies Contributed to Her Fitness Journey Keto And Fruit is still possible for him to want to have a baby.
At this time, Doctor Wei looked at Du Heng s changing expression, and a slight smile appeared at the corner of his mouth.He can do whatever he wants when he is old. How can he do it He is my father, and he cannot do his job like this.
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Du Heng explained, I saw the glossiness of the foreign object and it should be made of iron or steel.Listening to his concerns and plans for the entire industry, Du Heng was completely uninterested.
Zisutang may look like a small clinic, but its internal structure is no different from a hospital department.Come tomorrow, couldn t you call me in advance In the morning, the young man from the hospital office followed me and took 2025’s Top Keto Gummies to Lose Weight: How 20 Pounds Can Disappear! Quinoa For Keto Diet pictures all morning, which made Du Heng very uncomfortable.
Por Janik Arellano, Small Business Accounts Manager Axis Communications.