Por Janik Arellano, Small Business Accounts Manager Axis Communications.
No es ningún secreto que la videovigilancia hoy en día es uno de los pilares del sector minorista. Durante años, ha sido una herramienta vital que ayuda a los dueños de los negocios en sus esfuerzos por prevenir pérdidas y mejorar la seguridad de sus establecimientos. Pero las personas en la actualidad saben que el valor del video no se limita a las aplicaciones de seguridad ordinarias, por lo que continuamente buscan formas innovadoras de convertir el video en datos e información útil.
Estos esfuerzos están impulsando la necesidad de contar con una mayor capacidad de almacenamiento. De hecho, se prevé que la capacidad de almacenamiento utilizada para las aplicaciones de videovigilancia crecerá a una tasa de crecimiento anual compuesto (CAGR) del 39.1% entre 2015-2019[1]. Si estas predicciones son correctas, más de 221 petabytes (PB) de capacidad de almacenamiento se enviarán al sector minorista en 2019.
¿Cuáles son las razones de este crecimiento? Una de ellas es la proliferación de cámaras digitales multisensoriales. El sector minorista es el segundo mercado en adopción de nuevas tecnologías y cámaras de alta definición (HD) detrás del sector comercial. Y las unidades digitales generan archivos de imágenes más grandes que los dispositivos analógicos, lo que resulta en la necesidad de mayor capacidad de almacenamiento para guardar los archivos.
Otra razón, es el constante reto por reducir la cantidad de mercancía robada de las tiendas. En el comercio minorista, la videovigilancia desempeña un papel vital en los esfuerzos de prevención de pérdidas. Pero el robo hormiga todavía plaga la industria. De acuerdo con la Federación Nacional de Retail (NRF, por sus siglas en inglés) en Latinoamérica, más del 48% de los minoristas informaron haber tenido reducciones en sus inventarios durante 2016-2017. En general, las pérdidas en inventario costaron a la economía minorista latinoamericana alrededor de 45 mil millones de dólares el año pasado.
Los delincuentes se están volviendo mucho más organizados y sofisticados, cambiando la forma en que se comportan. Los minoristas deben responder a esta creciente amenaza y estar preparados no para invertir solo en tecnología, sino también en las habilidades de su personal. Si bien las presiones de costos sobre los dueños de los negocios son considerables, existe un riesgo que los minoristas opten por soluciones de video y seguridad de menor costo, lo que reduce los estándares y deja a sus grupos de interés más vulnerables.
Al adoptar nuevas tecnologías e instalar cámaras de alta definición, los dueños de los negocios pueden reducir esas pérdidas o esclarecer algunas otras interrogantes para sus negocios y mejorar la rentabilidad de su inversión en sistemas de video vigilancia.
¿Quiénes son sus clientes?
Los minoristas deben conocer la composición demográfica de sus clientes para tomar mejores decisiones sobre publicidad, colocación de productos y diversificación de mercancías. Mediante el análisis de las transmisiones de video, los analíticos de video pueden identificar a los compradores por edad y sexo, brindando a los dueños de los negocios información estadística valiosa sobre sus clientes potenciales.
¿Cuántas personas hay en su tienda y adónde se dirigen una vez dentro?
El análisis de video puede esquematizar los patrones de tráfico para brindar datos sobre cuántas personas hay en las tiendas, el camino que recorren una vez dentro y dónde se congregan (utilizando «mapas de calor» basados en video). Esto ayuda a los comerciantes a identificar patrones, períodos y ubicaciones populares, lo que les permite realizar cambios en los diseños de piso, pantallas, publicidad o personal para atender mejor a sus clientes y aumentar los ingresos.
¿Cuánto tiempo tienen que esperar sus clientes?
A nadie le gusta estar esperando en una fila. De todas las cosas que irritan a los consumidores, formarse en largas filas tiene que ser una de ellas. Los analíticos de video permiten a los minoristas monitorear puntos de congestión para identificar las áreas “problemáticas” (como cajas, módulos de atención a clientes y entradas) a tiempo, de modo que se pueda enviar personal adicional para ayudar.
¿La permanencia, qué tan importante es?
El tiempo que los clientes pasan en las tiendas y sus recorridos (la cantidad de tiempo que los compradores pasan interactuando con aparadores, pantallas o quioscos) son dos métricas que brindan información valiosa a los dueños de los negocios. Sin embargo, ninguno de los indicadores se monitorea con frecuencia (solo el 23% y el 10%, respectivamente, de acuerdo con un estudio de RIS News). Pero, con las analíticas de video, eso está cambiando. Ahora, los minoristas pueden rastrear cuánto tiempo pasan los compradores en sus tiendas, así como monitorear cómo responden para mostrar publicidad y ofertas con tiempo límite, para que puedan medir la efectividad y hacer ajustes en consecuencia.
Sin lugar a duda, los datos generados a través de la videovigilancia están cambiando la realidad en el comercio minorista. Hoy más que nunca, los comerciantes se están centrando en los comportamientos de los consumidores y en la optimización de la experiencia en la tienda. A través de tecnologías innovadoras, cámaras de alta resolución y el análisis de video, los minoristas pueden capturar y analizar más datos de clientes basados en video, lo que está impulsando la necesidad de una mayor capacidad de almacenamiento.
Para maximizar el valor que puede derivarse de estos datos se requiere más que solo capacidad, requiere un sistema de almacenamiento de alto rendimiento y múltiples niveles, diseñado específicamente para aplicaciones de video que pueden crecer de manera exponencial y rentable, mientras que los dueños de los negocios aseguran que todos sus archivos permanezcan accesibles.
La tecnología actual puede ayudar a desarrollar y sostener modelos de negocios nuevos y se ha vuelto cada vez más sofisticada. La puerta se abre y es el momento de ingresar.
Abordar estas cuatro prioridades estratégicas permitirá a los distribuidores enfrentar el futuro con resiliencia y adaptabilidad. La transformación digital, la mejora de la experiencia del cliente, la estrategia de talento y la gestión del clima empresarial son elementos clave para un crecimiento sostenible y el éxito continuo en la industria de la distribución.
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defend against metallic attacks, but attacks with other attributes have little effect.Although monks can cause huge damage at will, monks are also the ones who can best control their own power.
Fortunately, both sides were very restrained and did not really start a war at this time.The formation here is to draw space. He moves in the formation with special steps.
The financial resources of small and medium sized sects cannot create such weapons of war, let alone the corresponding maintenance talents.You have also seen Yuanba s combat power. Is it appropriate for him to do the mission with Monkey CBD Gummies: Benefits, Effects, and Reviews - CBD.co
us Yun Xiao looked at several teammates and asked.
The mid Nascent Soul monks mentioned here are not those casual cultivating mid Nascent Soul monks, but mid Nascent Soul monks who are at least from major sects and above.Li Yuanba was a little curious about the relationship between the Yuan Ying ancestors.
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of the computer room this time, but just checked them in the computer room.But at this time, there were many scars in his Yuanying body, and these scars contained the energy left by Brother Hu and Brother Ding.
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of the fourth grade mysterious armor puppet, and a roar exploded on the fourth grade mysterious armor puppet.The golden corpse was killed for a short time and could not digest so much energy and spiritual power.
Please take good care of me Gu Jia introduced with a smile.She is the cousin of Qin Hu s cousin. As soon as Qin Hu dies, the huge property of the Champion House will naturally fall on this cousin.
This is also the theoretical basis that Li Shiming lacks.Patriarch Luo Wei heard the meaning of Patriarch Lu s words, and his figure flashed into the sea.
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there was a loud noise in the distance, and a cannonball made of second grade material flew towards the four clawed dragon in the sky.He could clearly see that when Brother Liu Ziyun was there, Brother Hu s behavior was not as he said.
They injured many early stage Nascent Soul monks in a surprise attack.Using this fighting method, he also used his true combat power and did not retain much.
He has no intention of sending Li Yuanba out to act alone.He just took advantage and took advantage of Jin Kai s serious injury to set up an ambush.
However, since that time, the two Arhats from Qianba Temple seemed to have disappeared.Elder brother, you don t have to be polite to me Li Shiming waved his hand.
Go and find that Silver Winged Spirit Gu Insect Li Shiming did not approach immediately.If you want to read the latest chapters, please download the Haoyue Novel app and read the latest chapters for free without ads.
Forget it about stealing things, you actually dare to hit people.He transferred 100 million to Qin Feng s account, and hired a lawyer to notarize it and draw up a transfer contract.
He comes from a large Longdu family, his grandfather once settled in the center, and he himself is extremely powerful and wealthy.Qin Feng glanced at him indifferently and left without intending to stay.
So now when Qin Feng opens his mouth, people around him can hear his voice.gritted his teeth immediately, pulled out the dagger from his waist and went to help.
The faster
After hearing Qin Feng s words, Xu Yu couldn t help but be stunned, and then he was extremely surprised How do you know these things Who are you Qin Feng said calmly The day the Shencheng Martial League was defeated, I Also at the scene.Otherwise, if Let him know your true identity, and Myaderm CBD Reviews: A Comprehensive Analysis of the Product's Efficacy and Benefits (XaXGE)
it will definitely stick to you like dog skin plaster, and you can t shake it off Ye Tiantian snorted coldly, pulled Dai Ruolan, who still wanted to explain for Qin Feng, behind him, and looked at Qin Feng coldly And you, don Hemp Gummies THC: A Comprehensive Guide to the Benefits and Effects of Hemp-Derived THC Edibles (tDwUA)
t think that if you can hide it from Tiantian, you can hide it from me.
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wooden clogs and sweeping towards Qin Feng s lower body.Are you sick Qin Manman rolled her eyes. This morning, Qin Manman was really shocked when she saw Xu Shaoqin driving to pick up Qin Feng.
Although the journey of cultivating Taoism was more bumpy than hers, the best thing was that she would not be disliked by heaven.We only harvested some green phosphorus and rotten bone moss, and it was discovered by another team of casual cultivators first.
I hope you won t push yourself too far Seeing Ye Ling coming towards him, Lu Chuan frowned and said slowly.He felt that the Qu family sisters in Moyun Village were really different Ye Ling returned to the cave and meditated cross legged.
If you have the nerve to say it, I will pay you two hundred and fifty thousand In the square, All the monks looked at him sideways, and some even exclaimed This is the main effect of Young Master Canglang With all the attention being paid to him, his chest was lifted and he was full of arrogance.Now that the senior brother and the second senior sister have formed elixirs, there is no worries about leaving, and I am afraid that he will leave soon After everyone dispersed, Ye Ling 7 Authoritative Insights: Does Drinking Vinegar Help with Weight Loss During Winter Festivities
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Bear King threw himself in the air, waiting for the red bear eyes to be found, and lost his target at a loss.
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that shone with black gold and came to the Fulu Pavilion excitedly.He just wanted to find out the history of Wuzhou from it.
When the war in the East China Sea started, the ancestors of the nine immortal sects each had their own differences.Fortunately, in the palace garden, the formation restrictions are intact, and the treasures in the palace are not damaged.
Baihua Valley, I traveled thousands of miles to the Land of Fire Barbarians, and finally entered the ancient fantasy land of the barbarians to experience, just to search for treasures, even if it is an ancient tomb, what is there to be afraid of It is an ancient ruin after all If you can find it Treasures are better than killing nine out of ten fantasy beasts in the ancient fantasy world.
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its speed of clearing obstacles, moved the last boulder away, and simply crawled aside to regain its strength.He hurriedly shouted I m here to seek justice I m a guest from afar Is this how you treat guests Just justice Bingdie snorted coldly, fanning the ice wind.
Por Janik Arellano, Small Business Accounts Manager Axis Communications.