Por Janik Arellano, Small Business Accounts Manager Axis Communications.
No es ningún secreto que la videovigilancia hoy en día es uno de los pilares del sector minorista. Durante años, ha sido una herramienta vital que ayuda a los dueños de los negocios en sus esfuerzos por prevenir pérdidas y mejorar la seguridad de sus establecimientos. Pero las personas en la actualidad saben que el valor del video no se limita a las aplicaciones de seguridad ordinarias, por lo que continuamente buscan formas innovadoras de convertir el video en datos e información útil.
Estos esfuerzos están impulsando la necesidad de contar con una mayor capacidad de almacenamiento. De hecho, se prevé que la capacidad de almacenamiento utilizada para las aplicaciones de videovigilancia crecerá a una tasa de crecimiento anual compuesto (CAGR) del 39.1% entre 2015-2019[1]. Si estas predicciones son correctas, más de 221 petabytes (PB) de capacidad de almacenamiento se enviarán al sector minorista en 2019.
¿Cuáles son las razones de este crecimiento? Una de ellas es la proliferación de cámaras digitales multisensoriales. El sector minorista es el segundo mercado en adopción de nuevas tecnologías y cámaras de alta definición (HD) detrás del sector comercial. Y las unidades digitales generan archivos de imágenes más grandes que los dispositivos analógicos, lo que resulta en la necesidad de mayor capacidad de almacenamiento para guardar los archivos.
Otra razón, es el constante reto por reducir la cantidad de mercancía robada de las tiendas. En el comercio minorista, la videovigilancia desempeña un papel vital en los esfuerzos de prevención de pérdidas. Pero el robo hormiga todavía plaga la industria. De acuerdo con la Federación Nacional de Retail (NRF, por sus siglas en inglés) en Latinoamérica, más del 48% de los minoristas informaron haber tenido reducciones en sus inventarios durante 2016-2017. En general, las pérdidas en inventario costaron a la economía minorista latinoamericana alrededor de 45 mil millones de dólares el año pasado.
Los delincuentes se están volviendo mucho más organizados y sofisticados, cambiando la forma en que se comportan. Los minoristas deben responder a esta creciente amenaza y estar preparados no para invertir solo en tecnología, sino también en las habilidades de su personal. Si bien las presiones de costos sobre los dueños de los negocios son considerables, existe un riesgo que los minoristas opten por soluciones de video y seguridad de menor costo, lo que reduce los estándares y deja a sus grupos de interés más vulnerables.
Al adoptar nuevas tecnologías e instalar cámaras de alta definición, los dueños de los negocios pueden reducir esas pérdidas o esclarecer algunas otras interrogantes para sus negocios y mejorar la rentabilidad de su inversión en sistemas de video vigilancia.
¿Quiénes son sus clientes?
Los minoristas deben conocer la composición demográfica de sus clientes para tomar mejores decisiones sobre publicidad, colocación de productos y diversificación de mercancías. Mediante el análisis de las transmisiones de video, los analíticos de video pueden identificar a los compradores por edad y sexo, brindando a los dueños de los negocios información estadística valiosa sobre sus clientes potenciales.
¿Cuántas personas hay en su tienda y adónde se dirigen una vez dentro?
El análisis de video puede esquematizar los patrones de tráfico para brindar datos sobre cuántas personas hay en las tiendas, el camino que recorren una vez dentro y dónde se congregan (utilizando «mapas de calor» basados en video). Esto ayuda a los comerciantes a identificar patrones, períodos y ubicaciones populares, lo que les permite realizar cambios en los diseños de piso, pantallas, publicidad o personal para atender mejor a sus clientes y aumentar los ingresos.
¿Cuánto tiempo tienen que esperar sus clientes?
A nadie le gusta estar esperando en una fila. De todas las cosas que irritan a los consumidores, formarse en largas filas tiene que ser una de ellas. Los analíticos de video permiten a los minoristas monitorear puntos de congestión para identificar las áreas “problemáticas” (como cajas, módulos de atención a clientes y entradas) a tiempo, de modo que se pueda enviar personal adicional para ayudar.
¿La permanencia, qué tan importante es?
El tiempo que los clientes pasan en las tiendas y sus recorridos (la cantidad de tiempo que los compradores pasan interactuando con aparadores, pantallas o quioscos) son dos métricas que brindan información valiosa a los dueños de los negocios. Sin embargo, ninguno de los indicadores se monitorea con frecuencia (solo el 23% y el 10%, respectivamente, de acuerdo con un estudio de RIS News). Pero, con las analíticas de video, eso está cambiando. Ahora, los minoristas pueden rastrear cuánto tiempo pasan los compradores en sus tiendas, así como monitorear cómo responden para mostrar publicidad y ofertas con tiempo límite, para que puedan medir la efectividad y hacer ajustes en consecuencia.
Sin lugar a duda, los datos generados a través de la videovigilancia están cambiando la realidad en el comercio minorista. Hoy más que nunca, los comerciantes se están centrando en los comportamientos de los consumidores y en la optimización de la experiencia en la tienda. A través de tecnologías innovadoras, cámaras de alta resolución y el análisis de video, los minoristas pueden capturar y analizar más datos de clientes basados en video, lo que está impulsando la necesidad de una mayor capacidad de almacenamiento.
Para maximizar el valor que puede derivarse de estos datos se requiere más que solo capacidad, requiere un sistema de almacenamiento de alto rendimiento y múltiples niveles, diseñado específicamente para aplicaciones de video que pueden crecer de manera exponencial y rentable, mientras que los dueños de los negocios aseguran que todos sus archivos permanezcan accesibles.
Las casas pequeñas son populares entre los millennials, pero ¿puede la misma tendencia cambiar al sector de almacenes? Logistic Management informa que el estándar en
Pocas tecnologías crecieron tan rápidamente como la computación en la nube y las coubicaciones —tanto dentro del mercado de los centros de datos como para la sociedad en general—.
Las cadenas de suministro involucran piezas móviles complejas y dinámicas. Para mantenerse competitivo, debes crear un sistema flexible que pueda adaptarse a las interrupciones, aprovechar
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I just casually made up a touching love story in which a flower demon falls in love with a human being, and finally sacrifices his cultivation to save others and dies himself.How could I travel so smoothly You are awesome. When we get to the Stranger Country, I will definitely find a lot of spiritual fires for you to eat.
If this continues, sooner or later this place will evolve into a majestic city, attracting foreigners from all over the Strange Country.
Its appearance is the best of the seventh level The formation flag shows four colors.Floated to the Aolai Island tens of thousands of miles away Even the leader of the sect was surprised.
Most of the people in the tribe are good at bow and arrow physical training.Boom There was a thunderous sound in the sky, and countless thunderbolts hit the top of the mountain.
They also learned that two Jindan generals were going to fight.No matter how sincere the Feihua Sect was, it was at least beneficial to the He family.
Zhuo Wuhua was hardened and gritted his teeth. Without making a sound, he cursed You are a sinister and vicious little devil.Mr. Chu saw something, but he didn t rush out. He just looked back in the direction of Ye Ling in confusion.
Could it be that Baoguang appeared in the Thunder Pond Did the thunder pool absorb the thunder calamity Go back and report to the sect master If it s too late, I m afraid the Golden Crow tribe will get it Ahem, the He Immortal Cultivation Family and Feihua Clan are fighting endlessly these days, and none of them can spare any effort to deal with the Golden Crow Tribe on Dongsang Island.
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At this time, the Ice Butterfly, the Red Fire Green tailed Leopard and the Ninth Level Giant Whale, together with the Immortal Sect monks stationed at Chaoyang Peak, chased and killed the remnants of the patrolling Yasha The old catfish demon and the green and black fish demon also turned back and reported to Ye Ling Lord The golden armored yaksha saw that we were in large numbers and fled deep into the East Sea.
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Uncle Haha Wang Shiyuan and Liang Yuzhu looked at Ye Ling s decisive move and looked at him with approval.No matter how hard Ye Ling tried, the healing light could no longer flow downstream.
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As long as he is willing to hand over the elixir, we will let him go A look of surprise appeared on Elder Lan s face.So Ye Ling took advantage of everyone s unpreparedness and quietly withdrew from the crowd, walked through Fangshi, and headed west.
After another hour, Hong Guanlin finally felt relieved, meditated with peace of mind, and gradually entered a state of trance.The faces of these female disciples were all covered with sorrow, and they suddenly saw When the guard disciples led the people, they couldn t help but look up.
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Shizhen, you must not chase her. Go back to the sect first.Compared with other Jindan elders, his cultivation years are too short.
This is the special secret technique of the Sun Shooting Technique.After entering the Huanyue Spirit Fruit, it automatically triggered the operation of the Human Realm of Reincarnation Jue.
The moment he released the defensive spell, the phantom dragon, which had been waiting for this opportunity, opened its mouth and bit his leg.There are also golden elixir monks walking through it to deliver spiritual fruits and spiritual wine to every location.
What is available is some reference materials, which are exploration information about other caves.The fighting broke out again, and as more monks arrived, the fighting here continued to increase.
They naturally thought of the thirty six drops of Tongxuankun s Immortal Dew.When the two sentry guards saw them coming out, they looked at each other and smiled sinisterly.
For the Dragon Sand Secret Crystal , he could use all the accumulated useless fourth grade elixirs, which was also cost effective.Change source app, View the latest chapters of this book on multiple sites simultaneously.
He sensed it and found that it was a third grade spiritual beast with the blood of the Phoenix Clan, but its Phoenix Clan bloodline was extremely thin.The mutual praise between him and Ancestor Zuo made the Yuan Ying Ancestors of other major sects feel a little annoyed.
But he didn t quite understand why this flying boat appeared on Zhao Lingyu s body.
Por Janik Arellano, Small Business Accounts Manager Axis Communications.