Del robo al marketing inteligente, tecnologías de video en el sector minorista

Por Janik Arellano, Small Business Accounts Manager Axis Communications.

No es ningún secreto que la videovigilancia hoy en día es uno de los pilares del sector minorista. Durante años, ha sido una herramienta vital que ayuda a los dueños de los negocios en sus esfuerzos por prevenir pérdidas y mejorar la seguridad de sus establecimientos. Pero las personas en la actualidad saben que el valor del video no se limita a las aplicaciones de seguridad ordinarias, por lo que continuamente buscan formas innovadoras de convertir el video en datos e información útil.

Estos esfuerzos están impulsando la necesidad de contar con una mayor capacidad de almacenamiento. De hecho, se prevé que la capacidad de almacenamiento utilizada para las aplicaciones de videovigilancia crecerá a una tasa de crecimiento anual compuesto (CAGR) del 39.1% entre 2015-2019[1]. Si estas predicciones son correctas, más de 221 petabytes (PB) de capacidad de almacenamiento se enviarán al sector minorista en 2019.

¿Cuáles son las razones de este crecimiento? Una de ellas es la proliferación de cámaras digitales multisensoriales. El sector minorista es el segundo mercado en adopción de nuevas tecnologías y cámaras de alta definición (HD) detrás del sector comercial. Y las unidades digitales generan archivos de imágenes más grandes que los dispositivos analógicos, lo que resulta en la necesidad de mayor capacidad de almacenamiento para guardar los archivos.

Otra razón, es el constante reto por reducir la cantidad de mercancía robada de las tiendas. En el comercio minorista, la videovigilancia desempeña un papel vital en los esfuerzos de prevención de pérdidas. Pero el robo hormiga todavía plaga la industria. De acuerdo con la Federación Nacional de Retail (NRF, por sus siglas en inglés) en Latinoamérica, más del 48% de los minoristas informaron haber tenido reducciones en sus inventarios durante 2016-2017. En general, las pérdidas en inventario costaron a la economía minorista latinoamericana alrededor de 45 mil millones de dólares el año pasado.

Los delincuentes se están volviendo mucho más organizados y sofisticados, cambiando la forma en que se comportan. Los minoristas deben responder a esta creciente amenaza y estar preparados no para invertir solo en tecnología, sino también en las habilidades de su personal. Si bien las presiones de costos sobre los dueños de los negocios son considerables, existe un riesgo que los minoristas opten por soluciones de video y seguridad de menor costo, lo que reduce los estándares y deja a sus grupos de interés más vulnerables.

Al adoptar nuevas tecnologías e instalar cámaras de alta definición, los dueños de los negocios pueden reducir esas pérdidas o esclarecer algunas otras interrogantes para sus negocios y mejorar la rentabilidad de su inversión en sistemas de video vigilancia.

¿Quiénes son sus clientes?

Los minoristas deben conocer la composición demográfica de sus clientes para tomar mejores decisiones sobre publicidad, colocación de productos y diversificación de mercancías. Mediante el análisis de las transmisiones de video, los analíticos de video pueden identificar a los compradores por edad y sexo, brindando a los dueños de los negocios información estadística valiosa sobre sus clientes potenciales.

¿Cuántas personas hay en su tienda y adónde se dirigen una vez dentro?

El análisis de video puede esquematizar los patrones de tráfico para brindar datos sobre cuántas personas hay en las tiendas, el camino que recorren una vez dentro y dónde se congregan (utilizando «mapas de calor» basados en video). Esto ayuda a los comerciantes a identificar patrones, períodos y ubicaciones populares, lo que les permite realizar cambios en los diseños de piso, pantallas, publicidad o personal para atender mejor a sus clientes y aumentar los ingresos.

¿Cuánto tiempo tienen que esperar sus clientes?

A nadie le gusta estar esperando en una fila. De todas las cosas que irritan a los consumidores, formarse en largas filas tiene que ser una de ellas. Los analíticos de video permiten a los minoristas monitorear puntos de congestión para identificar las áreas “problemáticas” (como cajas, módulos de atención a clientes y entradas) a tiempo, de modo que se pueda enviar personal adicional para ayudar.

¿La permanencia, qué tan importante es?

El tiempo que los clientes pasan en las tiendas y sus recorridos (la cantidad de tiempo que los compradores pasan interactuando con aparadores, pantallas o quioscos) son dos métricas que brindan información valiosa a los dueños de los negocios. Sin embargo, ninguno de los indicadores se monitorea con frecuencia (solo el 23% y el 10%, respectivamente, de acuerdo con un estudio de RIS News). Pero, con las analíticas de video, eso está cambiando. Ahora, los minoristas pueden rastrear cuánto tiempo pasan los compradores en sus tiendas, así como monitorear cómo responden para mostrar publicidad y ofertas con tiempo límite, para que puedan medir la efectividad y hacer ajustes en consecuencia.

Sin lugar a duda, los datos generados a través de la videovigilancia están cambiando la realidad en el comercio minorista. Hoy más que nunca, los comerciantes se están centrando en los comportamientos de los consumidores y en la optimización de la experiencia en la tienda. A través de tecnologías innovadoras, cámaras de alta resolución y el análisis de video, los minoristas pueden capturar y analizar más datos de clientes basados en video, lo que está impulsando la necesidad de una mayor capacidad de almacenamiento.

Para maximizar el valor que puede derivarse de estos datos se requiere más que solo capacidad, requiere un sistema de almacenamiento de alto rendimiento y múltiples niveles, diseñado específicamente para aplicaciones de video que pueden crecer de manera exponencial y rentable, mientras que los dueños de los negocios aseguran que todos sus archivos permanezcan accesibles.

Temas relacionados

Hearing the spirit inducing liquid, Elder Ren couldn t bear it anymore and hit Ren Fei er s head.Before Brother Duan Zhang could finish, he threw out another chain.

The Baidi Sect became weaker and weaker, while the Sword Intention Chongxiao Pavilion became stronger and stronger as they fought, and the balance of strength between the two sides moved towards Jianyi.The main reason is that the quality of the fourth grade elixir needs to be explained clearly to the alchemy master in person to avoid unnecessary disputes later.

If I get a complete powerful cave, can I use that cave to become the foundation for me to advance to the Mahayana stage Li Shiming thought for a while and asked.In addition, the use of Seal of Heaven is huge. Even if Li Shiming is promoted to the level of a great monk, he can only use it once at most.

This is his unique secret. It was with the help of this ancient ruins that he was able to stand out from the countless monks of the Baidi Sect and become a great monk.As for the great monk Wang He, he was the peak of the great monk Lei Xiu, and he was one of the strongest beings in the Nascent Soul stage.

Let s go Wu Qi took out a flying boat and said. Li Yuanba nodded and got on the flying boat.Maybe Yin Zhan didn t know Li Yuanba, but if he told Li Yuanba s name, he would definitely know it.

Li Shizhen Venerable Fang Ling immediately thought of who Li Shizhen was, with a look of surprise in his eyes.Jade Talisman. The huge black waves hit the twelve mid stage Yuanying monks heavily.

Using his alchemy ability, he can have a large number of sword cultivators work for him and refine a fourth grade flying sword with sword intent Only by continuously sending fourth grade flying swords with sword intent into the Lingbao Ten Thousand Swords Peak can the attack power of the Lingbao Ten Thousand Swords Peak be continuously increased.

He was somewhat glad that he had spent a lot of money to change the body refining technique.When Li Yuanba heard what his master said, he was filled with shock.

Li Yuanba is neither a disciple nor a person close to Master Lou, and he was also paid for the previous alchemy.This was also the reason why he wanted to trade for a fourth grade alchemy furnace, just to increase the amount of alchemy he could produce as much as possible.

This mainland monk and Li Yuanba spent nearly a year fighting hell creatures in the hell cave.A bolt of lightning fell into the lightning cage, but it was different from what Master Duan Zhang imagined.

When Li Yuanba was attacked and full of anger, he ruined Li Yuanba s plan, which would probably cause a lot of trouble in the future.It can be seen that the Great Venerable Hongfa does not feel sad about being restrained, but instead follows him sincerely.

The space in the tent is also divided into a hall and several rooms with different purposes.What he and his body, Li Shiming, took were better quality fourth grade elixirs that were refined for themselves alone.

No matter how the Cave Heaven Guardian is injured, the Cave Heaven Guardian only needs one breath to recover.Half a year has passed, and Yun s Trading Company has not purchased Thousands of Miles of Mutual View from Li Shiming for two consecutive months.

With Ancestor Zuo around, she tried hard to calm down her character.He smiled slightly. This time, the harvest was great.

In the past, he still needed to consider the issue of corpse refining resources, but now the corpse refining resources in his hands, which are the corpse refining resources gathered by so many super forces, are enough for him to refine a lot of mid term golden corpses.Why are you so weak Li Shiming said to himself with some dissatisfaction.

No need to Worry about the reduction in numbers. After all the preparations were done, Li Shiming placed the bodies of the five great monks in the corpse refining formation.Yin Zhan was the first to step forward. With a wave of his hand, he cleared the rocks in front of the space door.

A large number of palaces collapsed and dust flew. Someone took action against the Shangguan family again.You are too anxious, so Are you about to jump out Ye Fei laughed coldly.

Miss Bai seems to know Tongtian Academy very well. Ye Fei was moved in his heart and glanced at this woman who looked average in appearance, but was also very attractive and said.King Kong Xuan said calmly. Your Excellency, you must have spoken too loudly.

If you re worried, I ll accompany you to the West. Seeing Ye Fei s silence, Xinglan thought for a moment and said.Then blood spurted out, spraying directly on the person s face.

If he didn t have the true fire of the sun in his body, this person s cold breath alone would be enough to make him lose his fighting power.Boom At this moment, there was a sudden vibration, which surprised Ling Tian.

Bai Yan explained softly. So that s it Ye Fei suddenly realized.In the Four Extremes realm, with spiritual power, it is indeed much more powerful.

It s a pity that I can t have fun without only good wine but no beauties.Get away Anyone who blocks the way will die As he spoke, the dozen powerful knights and the sitting alien beasts roared.

However, the regular hunting process also makes them powerful and extremely ferocious.Killing everyone present in one fell swoop made her unable to believe it.

At this moment, Murong Xue was also injured, and the three of them truly became weak women.Li Some people in the city were in awe of Emperor Wa s terror and marveled at Shangguan Lingyun s power.

There are nearly a thousand meters. Okay, great, but there are still some things I don t understand.The opponent hit the air, causing the air to vibrate and causing terrible ripples.

According to the rules, newly promoted alchemists will be received by the city lord, and even gather together to have a good time together.Yes, I still remember that there used to be a so called genius disciple in the academy named Tianyan, who had a terrifying ability to leapfrog challenges.

Once they are gathered together, they can kill the saint.What s going on My control is correct, why can t I control the temperature of the flame How is it possible The alchemist shouted unwillingly, but still retreated angrily.

Moreover, these two people are not weak in strength.There is still one spot left, so I will give it to you.

The existence of that place was so terrifying. There was a time when people from a certain group accidentally offended the people in that place, and nine tribes were wiped out by them.Is that all there is The old gentleman looked at Ye Fei and asked with a slight frown.

Each increase must not be less than 20 million. Let s start bidding now.The black texture exuded a terrifying energy. The magic bow was used as a guide, and the spiritual power was used as an arrow.

In fact, people in the world want to get rid of the Nine Yang Body to prevent harm to those women with the Nine Yin Body.Boom Boom Boom The woman in white didn t know what combat skills she used.

The president said with a helpless smile What the president means Moya s heart sank inexplicably.Moya shouted coldly. Hmph Ye Fei glared at Moya fiercely and turned around to leave.

Ah Sister Xue er At this moment, Murong Xue was even more unbearable.You stole his treasured magic bow, but in the end you lied to me that this person was injured and ran away.

Roar A burst of black light suddenly erupted from the body of the humanoid monster, and the scales on its body were like hidden weapons, coming like rain.In the past year, it seemed that I had come full circle and ended up here again.

After ten times, you The body of Xuanyin will explode, so remember not to use it easily.It came from an alien space. Because of its composition and materials, there was no such thing on this planet.

Boy, you have a lot of things on your body, including spiritual stones.a powerful underground demon is chasing her behind her, her steps are staggering, she is in danger, and the fire of life will be extinguished at any time.

One place should be the Holy Land of Jerusalem in the west, and the other is the last land of earth and underworld, and then leads to the outside of the territory.Facing the legendary Tongtian Academy, they did not dare to make any mistakes and watched curiously.

Roel, you are serious. It s noisy outside now. Is it really okay for you to send these things out Of course there is no problem.Lin En turned to look at Vittorio and asked. How long will it take for our new battleship to be completed Almost two months Vittorio responded solemnly.

Millions of high level undead and countless low level undead immediately began to dig three feet into the ground to find the door.The two legged beast that had been very interested in him in recent months suddenly became indifferent.

Can t stop This is where you will live next Del took everyone all the way to the college that was being renovated in the XC area.He was still able to attack the three people with ease.

Raphael said hesitantly. Isn t he a believer of Diana, the God of the Moon There s nothing strange about that, right Arad didn t care.Since it interferes with matter, it will in turn be affected by the material world The soul that entered the realm of legend gradually melted away under such power after losing the protection of the body.

There is bound to be a first come, first served problem.The dragon and countless ghosts flew to the southwest.

Just thinking about the alien fleets that are gradually approaching the Eternal Star, Raphael is one of the top two.Most wizards were worried whether they were affected or not.

However, with his current strength, this level of protection has little effect.End of Chapter Li Bang Violent lightning continued to gather in the void, and soon, a burst of cumulus clouds and rain fell along with the thunderstorm.

Your Majesty Lucia Saint Lucia put the dragon fruit she had taken a few bites back on the altar table, and whispered that she would ask them to change the tribute next time.All affairs in the kingdom will be governed by Parliament takes a vote As for the reason for the king s sudden death, according to rumors, it was related to the fugitive Grand Duke of Gard, who colluded with the church and some of the kingdom s nobles to provoke the kingdom s food crisis, and even attempted to assassinate the king.

For example, Anthony believes that the reason why the elements are in motion all the time is because they are attracted to each other by the gravitational force and then bounced away by the repulsive force, so they are always under the alternating action of these two forces.In this moment of delay, hundreds of Balrogs had already swooped down.

The only one who can stop them now is himself Just as Harrow was about to speak, a voice suddenly rang in everyone s ears.It seems that just as he expected before, the other party has the ability to span long distances It s normal when you think about it. A true interstellar civilization cannot master wormhole technology.

If you have any questions, just ask them here. It s best to ask them one by one.Now the Lord of the Dead has found her divine domain, and Your world is connected there, and it will not be long before it is conquered and turned into a paradise for the undead The crow neighed loudly.

This is the second ring magic Pyroblast Obviously, his mental power is not so weak that he cannot cast magic.Psionics Memory Retrieval All kinds of complicated memory fragments surged up like a tide.

Is this really possible Aurora said extremely worriedly.What about the captured personnel Didn t they know anything about it In addition to a large number of muskets seized in this battle, hundreds of musketeers were also captured.

End of this chapter Speaker Harrov, did something happen Seeing several Speakers suddenly stand up from their seats, Raphael immediately realized something was wrong and hurriedly asked.Luo s intelligence gathering and analysis skills allowed him to continue to pay attention to the situation within the kingdom.

They were also requests to use computing power, and Lin En agreed to them one by one.Find me the portal connecting that new dimension as quickly as possible, Cecil, and I will see the result within a month the Lord of the Dead roared.

The reason why Ella did not appear is because It s because the entire plane is her body, and these three spaceships are within her body Without a target for combat, the huge spaceship has undoubtedly become a huge target It s just that the target is very hard, the protective shield fueled by the power of the moon is very strong, and the outer shell of the spacecraft can easily resist the attack of a nuclear bomb at close range But even so, there is still a risk of falling in the face of the increasing storm.

Into Ella s divine head. Aila, who was struggling to support herself one moment because of the continuous draining of her divine power, felt the taste of abundant divine power for the first time in the next moment, and eased from the state of being drained.If these two legged beasts had given him orders a week ago, Muto would have ignored them at all, but recently he had been beaten repeatedly during the training process, and most of his pride had already been lost.

Can you see what it just threw At the moment when Lydia swooped down in the fighter plane, Maud thought the city was going to be doomed, but to everyone s surprise, The other party didn t seem to be here to attack.With the arrival of the three Speakers, the situation on the battlefield was instantly reversed.

Now Cord couldn t help but frowned. They had found the lair of the three headed monsters, and it took at most half a day.They came to the foreign land just to find those unseen monsters and bring back the Eternal Star, but the other party actually took the initiative to send them to their door.

This is also thanks to the roads built by the church between cities in the empire.Sure enough, I still need to use my new creation Vittorio said with a smile, and then asked someone to push up a behemoth more than five meters high.

For example, a formal wizard can Using magical mimicry elements, the Grand Wizard can control metal elements, build domains, etc Is it possible that the Grand Wizard s level of spiritual power has reached its limit, and going up is just a quantitative rather than a qualitative improvement Lin En thought secretly in his mind, but quickly rejected this guess, because the false god Ella is a good example.

That s the moon They were passing by the satellite at an extremely fast speed.In just one week, the five thousand people who initially went to the moon were gathered together.

After the wizards took back the territory in the eastern part of the kingdom, they actually took it upon themselves to kill the local nobles and took these territories as their own.Ivina couldn t be sure for a while whether this was fake news released by the parliament or whether it was true.

There were scars as thin as a little finger on the dragon scales, which could not even break through the defense.The Great Disintegration Technique was in charge of the guards of the Kingdom of God.

Yes, photons and electrons exist everywhere, and they must communicate with each other.He means electromagnetic ejection into the air Dia immediately understood what Vito Vitorio meant, but still shook her head and objected.

At that time, the monks from Yin Yang Valley will also come here.Master Wu Xi also recognized Elder Wu Si, but his face did not show the joy of meeting an old friend again.

One more or one less will not have any impact on Jinjiling Town.I hope you can If you can take on a big responsibility, when the Blood Demon Sect is overthrown and the Qingfeng Palace is rebuilt, I will never treat you badly.

However, the only one that can reach the Nascent Soul level is the Alcoholic Queen Bee.What should I do Advertising, I have been recently The app you are using, app Android and Apple phones all support it Shi Ruyin was immediately choked to death by Qingyang s words.

Seeing all the monks kowtow obediently, even though there is an element of coercion, there is nothing Elder Si and others were still very happy.It almost turned into a charred mass and fell to the ground.

At the beginning, Qingyang and the One horned Ghost King were chased by Zhenjun Shifu.Generally, peerless geniuses are not willing to offend easily.

Qingyang has an agreement with the ancestor of the Zhou family, which naturally has to have a beginning and an end.Now it was even more difficult for Qingyang to show up.

But when the many rays of light dispersed, nothing happened to Zhao Fu.After thinking about it, he came up with the soul locking technique.

but in front of the Jindan monks in Funiu City, there was not even a place to sit.Let s do it this time. A secret ballot. I have nine identical jade slips here, one for each person.

Although Master Heyi was eloquent, Qingyang was so angry that he could not speak for a long time.The Blood Demon Sect has Nascent Soul monks and a new headmaster named Jindan Perfect.

After using the materials, Qingyang ended the retreat, but Zhenjun Yaoyue ended the retreat earlier.There were three Nascent Soul monks in Crouching Tiger City, so there might be no need for him to appear at all.

With these two things, I am happy that the Ghost King can also try to reach the realm of divine transformation.Maybe Qingyang hid deep enough, or maybe Qingyang s breath containing technique was good enough, but the underworld giant crocodile still found nothing.

However, he had more important things to do at that time, so he sent Several experts intercepted him, but in the end, the boy escaped.It exudes a damp and musty smell. In fact, this is normal.

There is no way to sell them in the village, so they can only give them to others cheaply.As for the specific situation, perhaps because of the limited space, the words on the wall There is no record in it.

The woman smiled, and Qingyang felt that the whole sky became clear, and her vitality was sunshine the woman frowned, and Qingyang felt that he was very heartbroken, and couldn t help but share her worries the woman s face showed sadness, and Qingyang felt Life is full of haze, and his own life seems to be meaningless if the woman is angry, Qingyang feels that he is also filled with anger, and he can t wait to rush forward now, pull out the guy who made the woman angry, and cut him into pieces.

Anyway, with his current cultivation and strength, he was not afraid even if he provoked enemies.From this point of view, the Seven Escape Locks is still a very powerful secret technique.

It seems that he wants to Winning is not that easy.The Divine Pregnancy Fruit is a rare treasure in this world.

A golden elixir monk can successfully avoid so many dangers that even embarrass us.For more than six hundred years, it has its own way of doing things.

In the blink of an eye, a monkey and a snake were fighting together.Fuliu Ghost King s body could not block the soft white flame at all.

Not only compared with Jiuxian City, it is not as good as Qingyan City.Thinking of this, the palace masters and ghost kings who had been shouting and killing just now fell silent, as if someone had strangled their necks, and they didn t make a sound for a long time.

At the same time, the expression on Linglong Ghost King s face changed, and his eyes suddenly became dull, and there was a terrifying feeling.Now I will let you see whether I have the ability and qualifications to win that share.

Once they identify their master, they will almost never betray them.When he was in Changmei Mountain, this guy had set his sights on being the master of the first palace.

With the improvement of strength, there is a big difference in the art of changing appearance and transformation.They are all native monks of Ziyan City. Their cultivation is not high and they have no other way to make money.

Only then did he break the water droplets outside the Gu Mother.Naturally, I can t come to you rashly to seek revenge.

However, the Five Ghost Prisoner Dragon Formation composed of ten people was really too powerful.If there was another thunder and lightning attack on him, Qingyang would only need to follow the previous method and use his magic weapon to trap those thunder and lightning.

In fact, this is the trend. The iron eating beast has lived in Wanfeng Mountain for so many years, and it has never encountered such a difficult enemy.The first reason for this is that it costs a lot for monks to enter the Hundred Ghosts Picture.