Del robo al marketing inteligente, tecnologías de video en el sector minorista

Por Janik Arellano, Small Business Accounts Manager Axis Communications.

No es ningún secreto que la videovigilancia hoy en día es uno de los pilares del sector minorista. Durante años, ha sido una herramienta vital que ayuda a los dueños de los negocios en sus esfuerzos por prevenir pérdidas y mejorar la seguridad de sus establecimientos. Pero las personas en la actualidad saben que el valor del video no se limita a las aplicaciones de seguridad ordinarias, por lo que continuamente buscan formas innovadoras de convertir el video en datos e información útil.

Estos esfuerzos están impulsando la necesidad de contar con una mayor capacidad de almacenamiento. De hecho, se prevé que la capacidad de almacenamiento utilizada para las aplicaciones de videovigilancia crecerá a una tasa de crecimiento anual compuesto (CAGR) del 39.1% entre 2015-2019[1]. Si estas predicciones son correctas, más de 221 petabytes (PB) de capacidad de almacenamiento se enviarán al sector minorista en 2019.

¿Cuáles son las razones de este crecimiento? Una de ellas es la proliferación de cámaras digitales multisensoriales. El sector minorista es el segundo mercado en adopción de nuevas tecnologías y cámaras de alta definición (HD) detrás del sector comercial. Y las unidades digitales generan archivos de imágenes más grandes que los dispositivos analógicos, lo que resulta en la necesidad de mayor capacidad de almacenamiento para guardar los archivos.

Otra razón, es el constante reto por reducir la cantidad de mercancía robada de las tiendas. En el comercio minorista, la videovigilancia desempeña un papel vital en los esfuerzos de prevención de pérdidas. Pero el robo hormiga todavía plaga la industria. De acuerdo con la Federación Nacional de Retail (NRF, por sus siglas en inglés) en Latinoamérica, más del 48% de los minoristas informaron haber tenido reducciones en sus inventarios durante 2016-2017. En general, las pérdidas en inventario costaron a la economía minorista latinoamericana alrededor de 45 mil millones de dólares el año pasado.

Los delincuentes se están volviendo mucho más organizados y sofisticados, cambiando la forma en que se comportan. Los minoristas deben responder a esta creciente amenaza y estar preparados no para invertir solo en tecnología, sino también en las habilidades de su personal. Si bien las presiones de costos sobre los dueños de los negocios son considerables, existe un riesgo que los minoristas opten por soluciones de video y seguridad de menor costo, lo que reduce los estándares y deja a sus grupos de interés más vulnerables.

Al adoptar nuevas tecnologías e instalar cámaras de alta definición, los dueños de los negocios pueden reducir esas pérdidas o esclarecer algunas otras interrogantes para sus negocios y mejorar la rentabilidad de su inversión en sistemas de video vigilancia.

¿Quiénes son sus clientes?

Los minoristas deben conocer la composición demográfica de sus clientes para tomar mejores decisiones sobre publicidad, colocación de productos y diversificación de mercancías. Mediante el análisis de las transmisiones de video, los analíticos de video pueden identificar a los compradores por edad y sexo, brindando a los dueños de los negocios información estadística valiosa sobre sus clientes potenciales.

¿Cuántas personas hay en su tienda y adónde se dirigen una vez dentro?

El análisis de video puede esquematizar los patrones de tráfico para brindar datos sobre cuántas personas hay en las tiendas, el camino que recorren una vez dentro y dónde se congregan (utilizando «mapas de calor» basados en video). Esto ayuda a los comerciantes a identificar patrones, períodos y ubicaciones populares, lo que les permite realizar cambios en los diseños de piso, pantallas, publicidad o personal para atender mejor a sus clientes y aumentar los ingresos.

¿Cuánto tiempo tienen que esperar sus clientes?

A nadie le gusta estar esperando en una fila. De todas las cosas que irritan a los consumidores, formarse en largas filas tiene que ser una de ellas. Los analíticos de video permiten a los minoristas monitorear puntos de congestión para identificar las áreas “problemáticas” (como cajas, módulos de atención a clientes y entradas) a tiempo, de modo que se pueda enviar personal adicional para ayudar.

¿La permanencia, qué tan importante es?

El tiempo que los clientes pasan en las tiendas y sus recorridos (la cantidad de tiempo que los compradores pasan interactuando con aparadores, pantallas o quioscos) son dos métricas que brindan información valiosa a los dueños de los negocios. Sin embargo, ninguno de los indicadores se monitorea con frecuencia (solo el 23% y el 10%, respectivamente, de acuerdo con un estudio de RIS News). Pero, con las analíticas de video, eso está cambiando. Ahora, los minoristas pueden rastrear cuánto tiempo pasan los compradores en sus tiendas, así como monitorear cómo responden para mostrar publicidad y ofertas con tiempo límite, para que puedan medir la efectividad y hacer ajustes en consecuencia.

Sin lugar a duda, los datos generados a través de la videovigilancia están cambiando la realidad en el comercio minorista. Hoy más que nunca, los comerciantes se están centrando en los comportamientos de los consumidores y en la optimización de la experiencia en la tienda. A través de tecnologías innovadoras, cámaras de alta resolución y el análisis de video, los minoristas pueden capturar y analizar más datos de clientes basados en video, lo que está impulsando la necesidad de una mayor capacidad de almacenamiento.

Para maximizar el valor que puede derivarse de estos datos se requiere más que solo capacidad, requiere un sistema de almacenamiento de alto rendimiento y múltiples niveles, diseñado específicamente para aplicaciones de video que pueden crecer de manera exponencial y rentable, mientras que los dueños de los negocios aseguran que todos sus archivos permanezcan accesibles.

Temas relacionados

Unless it was a principled mistake, he would say a few harsh words with a straight face.Otherwise, we won t be able to continue today s treatment.

It was said that the mother was in trouble. When we first entered, she was burning paper in front of the mother s bed.I will try to find a way to apply for a subsidy for them.

Huo Yinhua s expression changed, What should I do What if the patient needs to be transferred The driver looked at the tires and said, You go first.Listen to Du Heng s arrangements honestly. When Du Heng saw this, he stopped chatting with his elder brother.

Du Heng picked up the prescriptions just now, pointed to the words on them and said, Look again now.However, Du Heng estimated that most of them should be family members.

After seeing off the Ding couple, Du Heng turned and went downstairs to find Wu Buwei to start his morning rounds.To describe a girl with a good figure, words like straight legs are always used to describe her.

But. But they said they were allergic to Chuanxiong, and we also used Chuanxiong.Then where did Lao Zhang go Gong Daoyang smiled and said, He went home to farm.

After discovering inferior medicinal materials, Du Heng also told several people about his considerations without any concealment.Why I added medicinal ingredients to calm the mind and calm the mind after drinking it.

Sure enough, as Du Heng guessed, it was indeed because of sexual intercourse.How busy can you be that you can t spare a day Hey, Du Heng couldn t go into details about this matter.

While deleting the video, Wei Kaida suddenly asked Du Heng, Is that girl really your friend Du Heng was also a little confused.I just want this land. Du Heng s mind was racing, What should I do now Leave the information.

Oh, how can you say conditions Xu Pinglin laughed, You see this is the situation, what about you now When you are employed in the Department of Traditional Chinese Medicine, you can stay with Lao Li for half a day, but you have to help Lao Li with his students in the afternoon.The two of them were busy serving tea and water to several guests.

This is a fatal disease, it is an acute and severe disease, and there is no chance for trial and error.As for whether it was a flashback, the idea never entered her mind.

The first thing is to save her life. If she can t save her life, there is no point in saying anything.What s going on with you As Du Heng asked, he began to carefully observe the man s face and external characteristics.

It would be best if the old man can help. An Bureau, I didn t tell you on the phone this afternoon that Huo Yinhua asked me to upgrade the operating room.Xu Pinglin really felt a little embarrassed. Although Du Heng only took action twice, his immediate needs were solved both times, especially the second time, which could be said to have resolved a crisis in their department.

By the way, you can make arrangements for us tonight, and we ll treat Dr.There is actually no need for people to rent this yard.

Gu Ping s cognition of Du Heng used to be his admiration for knowledge accumulation and application, and he was convinced that the medication was just right when treating patients with gastric atrophy.While chatting, he coaxed the little girl and checked her tongue coating.

I can go back and forth three or four times, but I can t think of what to eat.It was already time to get off work. Du Heng called Yu Haiting on his way back and asked him to help him stay for a while until he returned.

Her current problem is to recover slowly, and there is no point in rushing.He now has to go to the patient s family to make the final signature.

After a year and a half, as long as the upgrade is successful, they will think of some ways and find some ways.After taking a look at the messages on his phone, he realized that the message just now was from Dong Yuezhang, and there was also a transfer message.

There were all men present, and everyone loved listening to these things, and the atmosphere gradually became more joyful and relaxed.You rest for a while, I will prescribe some medicine for you, and let Dr.

I went back to the health center to work and deal with the things I left behind some time ago.It is a manifestation of acute rheumatism. It is common in children between the ages of five and fifteen.

So will there be a third one Du Heng signaled Lu Zhongjiang to continue, and he said he was listening carefully.However, Du Heng took the opportunity to tell An Chunhui in detail about the upgrading and renovation of the health center.

But the main thing is that the old man s nutrition can keep up with it, and the combination is good, otherwise there will be no such effect.There are many indicators to look at. Now the old man needs to go back and recuperate.

He came over and said, Hi, boss, we should let the boss come and take a look.According to the urine of Du Bing and his family, I am afraid that All responsibilities are his own.

Traditional Chinese medicine divides this disease into three categories deficiency of qi and blood, deficiency of liver and kidney, and phlegm, heat and wind.0. 7. centimeter This is real real. The editor in chief took the list and exhaled, What a miracle doctor.

Originally, Teacher Zhao meant to let Sister Zhang rest for a while and observe, and when it was almost dawn, they went home.There was a trace of disgust and a trace of anger, Zhao Qiang, are you at home Zhao Qiang, who came out of the door, glanced at Du Heng and Zhao Bin with an extremely indifferent and absent look, and said in an extremely lazy tone, I m at home.

Did you falsely report your age Meng Jingzhe asked.Don t be so troublesome Xu Qi an looked down at the huge abyss, I will let them come out obediently for half a quarter of an hour.

The beautiful beast said sourly.The extremely cold beast silently approached Meng Jingzhe, and even the most irritable black beast looked eager.The seven major clans are too bloated.He bowed his head and passed the letter with fragments of the land book Three Ladies and gentlemen, please go to the Royal Study Room of the Imperial Palace.

All these were powers that Meng Jingzhe had never felt before.Even though Meng Jingzhe had worked very hard to obtain the yin and yang values, the high price of the God s Body was not something Meng Jingzhe could afford.

Accompanied by Mu Nanzhi s muffled groan, all movement stopped, and after a few seconds, the carved bed began to make a creak sound.Meng Jingzhe suddenly felt heavy in his heart, for some reason, he didn t want to see such a thing on the girl s face at all.

Li Miaozhen told Xu Qi an what happened very quickly, and said 2 You can t imagine how weird the Buddha is.However, pure Buddha light descended from the sky, covering the area, and then, Sanskrit chanting came.

He was referring to Xu Lingyin, a genius baby from the Force Gu department.Except for her, except for this first rank land immortal of Renzong, there is no one in the world who can resist such a terrifying and magnificent sword energy.

A disciple replied.Fear Didn t master say that to everyone Master also said the same thing when the righteous Tianjiao and the master of the demon clan came to the door, but what happened The disciple s words immediately awakened everyone s uneasy long memory.The holy son of the sword, Li Lingsu.Fang Fu approached the fairy mountain, and an invisible barrier manifested.

It is possible to be tricked into taking a gamble.Such an obvious cover, some people will believe it.Xu Qi an is the god of martial arts that the prisoner wants to cultivate.

But no matter how clearly he remembered it, that page of the practice formula couldn t help him in any way.The boarder Lina squatted beside another tangerine plant in a daze.

Really Meng Jingzhe was not convinced, after all, he also obtained yin and yang values from this statue.I really can t atone for my sin even if I die.He Jianzun heard this, but said This matter has long passed, and I also got a blessing in disguise, how can I blame you.

Xu Qi an spread out the paper and ordered Erlang, grind it for elder brother.Now that the war is over, the power of the Ye family has been exhausted, not to mention taking advantage of it, but making countless enemies.

Sixi opened his eyes wide, and looked at Meng Jingzhe in disbelief This is.The two Gu beasts were both in the Transcendent Realm, and if they were one on one, they might not be much worse than them.

The originally beautiful and elegant beast of the Ye family didn t even have the slightest sense of demeanor at this moment.When Meng Jingzhe was fighting with them, he had a feeling that the sword moves of his predecessors seemed to be left behind, but he felt that those sword moves had souls, as if there were invisible shadows fighting him.

The Great Wisdom Aspect reverses the light wheel and reduces the IQ of surrounding enemies.But his own understanding of this sword mound has only reached the seventh step.

It could be heard clearly from a distance as far as Meng Jingzhe.Unknowingly, an hour passed, the movement in the room disappeared, and calm returned.

Although Meng Jingzhe didn t know where the Cangtian Valley was, but after hearing these three words, she knew it was not a good place.The girl looked calm, her eyes were closed tightly, and not far from her were three resentful beasts.

But to save the prisoner, I have to face Huang s innate supernatural powers, which is difficult to deal with.Meng Jingzhe had no choice but to persuade her casually, and then continued to go down the mountain.

I ve been looking for other people s mood swings, but I forgot that I also have mood swings.This order of Tianzun is shaking The foundation of Tianzong.

A Xi didn t follow, but looked at A Yuan with a smile.In an instant, the color of the sky and the earth changed, the clouds surged, and rain of fire fell.

He won Pei Man Xilou, which is acceptable.Xu Qi an resigned on his own initiative, but Emperor Yuan Jing later decreed that he would be deprived of his title and official position, and expelled him from the court.Simple and rude, worthy of being a warrior.In less than half a quarter of an hour, two black shadows rushed out.

I have wanted to read the book Nomenclature for a long time, but during the serialization period, there was a lot of pressure and trivial matters, and I never had time.A white snowflake.A white snowflake suddenly floated between Meng Jingzhe s eyebrows.

Meng Jingzhe still didn t answer, but his actions showed his intentions.Boom, boom, thunderstorm after thunderstorm, the frequency became faster and faster, and in the end, there was a sea of thunder in the distance, and the scenery could not be seen clearly.

The eight Dharma figures behind the Buddha statue glowed with golden light, and the Vajra Dharma blended into it In the Buddha statue, provide him with the power to fight with the half step Valkyrie the great reincarnation dharma image Kaka turns, and the three characters Asura written in Buddhist script light up, weakening the strength of the half step Valkyrie.

In the next two months, it is estimated that I will lose about ten catties from exhaustion.But Meng Jingzhe seemed to find it difficult to accept the result.

Meng Jingzhe looked at Jing and Sword Master at the side.

He raised his right hand.Those hands seemed to come from the devil.After more than ten minutes, No.2 said No.3, how many experts are there in the governor s team going to Yunzhou this time Three There is only one Jin Gong on the bright side, but I don t know it in the dark.

Chu Caiwei flicked her fingers, Go The black mist shot into Xu Qi an s eyebrows.During this period of time, the official departments of various states have sent inspection lists.

Xu Qi an didn t understand This is shipped to the capital, what s the problem Tong Luo glanced at the people not far away, looked away, and said in a low voice A few years ago, I investigated a corruption case in the Ministry of Industry, which was related to iron mines.Bandits can t get these things, and I suspect that there are forces behind them to support them.

In all fairness, Xu Ningyan s strategy was more secure and correct.Station, in the room.Yang Chuannan, you and the Qi Party headed by the former minister of the Ministry of Industry, colluded with the Witch God Cult, secretly supported the bandits, provided them with military supplies, and supported the bandits to be self respecting.

She raises her other arm to climb the branches.Plum blossoms and beautiful women complement each other.The servant girl reminded in a low voice, the smile on the lady s face was too silly.

Yang Yingying looked at it carefully for a long time.Heng Hui raised her eyes and saw a slim woman standing beside the bluestone upstream.

Not keeping that guest for tea meant that she didn t like the watchman present.Father Nangong Qianrou heard the sound, her delicate pretty face was full of worry.

Moreover, even if Xu Qi an wanted to use him, the seriously injured Lao Yang would not be able to leave the city.The Chamber of Commerce took the opportunity to buy lime at a low price and transport it through its own channels.

When the watchmen heard this, their faces were extremely serious.Miss Susu played with our feelings, you played with our friendship, who is the victim Xu Qi an looked at them angrily, Why should I keep it from you You are ashamed to ask, if I puncture it on the spot, you two will not be able to jump off the building.

Even if the Sorcerer Sect is not the supporter behind the banditry in Yunzhou, most likely it is inseparable.Reply on the 4th Jiazi is a demon One Sangbo s sealing formation was done with the help of Buddhism.

The goddess of war holding a silver gun frowned.She is extremely good looking, with exquisite features, a small red mouth, and a high nose that highlights the three dimensional sense of the features.Master, you haven t used the flying sword for a long time.

There was not much difference in the numbers of the two sides, the arrows and the blades were intertwined, and there was a back and forth between the fights.If I write three chapters a day , I don t have much time to think about it.

In martial arts, Song Tingfeng and Zhu Guangxiao are still in the stage of practicing swordsmanship, while Xu Qi an has no moves to win, and he has a sword in his heart without a sword.Then, he calmed down, embraced the essence, and called Monk Shenshu in the sea of consciousness Master, Master Master, I am in a crisis, and I hope to get your help.

Men are all lustful, Fu Xiang didn t care about this, pinched a grape and stuffed it into her small mouth Recently, there is a half sentence and seven words spread by Jiaofang Secretary, which is not bad.Even if the soul is destroyed in a clever way, the deceased will show dull and frightened facial features.

This time I will share the information with you for free.It s just that he didn t expect that the so called wooing was just a superficial effort, but it was actually a test of him, and he found something after the test.

Zhu Guangxiao Even more melancholy, because he had to choose between his childhood sweetheart sister and the beauty from heaven.The Hehe who was discarded on the ground suddenly mutated, his muscles swelled, his eyes turned into red pupils, a beast like roar burst out from his throat, and he slammed into the gong that drew the knife.

Nine No.3, you can talk now. No one can see your biography except me and No.2.station.Because Huangbo Street is closer to the post station, the watchman who went to this street to investigate the situation has returned, bringing back depressing news.

Yang Chuannan didn t express his opinion, just sat motionless like a mountain, and let a group of people speak in a strange way.He had heard of the notoriety of the perpetrators, and he was very arrogant, but he didn t believe that the perpetrators dared to kill the court officials in the yamen.

Next, Governor Zhang and The officials talked about the account books, but he did not reveal it publicly.Before that, Wei Yuan admired Xu Qi an, and what he admired was his heart.

She naturally sat next to Mr.Wei in white robes, the young scholar , giving pointers, and passionate words, this is the environment she likes.She was tall and slender, with perfect proportions and a high ponytail.

Governor Zhang waved his hand, interrupted her, and said in a flat tone General Li, you are just a ranger general, and you are not in the court, so you have no right to meddle in court affairs.

But no one paid him any attention, and they all looked at him with strange eyes.To put it more lofty, what we do is also about treating diseases and saving people, we cannot just focus on making money.

As long as he figured it out by himself, Then he can introduce his condition more calmly without omitting anything.The main reason is that we are afraid that she will hurt herself, fall to death, or starve herself to death.

But Du Heng s project is different. Du Heng has already produced results.Have you started saving for your dowry Du Heng was speechless at his niece s behavior, and looked at Du Xueting again When he wanted to say something, he quickly said, Don t talk when there is something in your mouth.

Du Ping on the sofa looked at Du Heng who was showing his teeth and claws.I think your skin is itchy again. Du Ping listened to his brother s contempt.

We have enough There are enough beds to accommodate enough patients, so I don t limit the number of doctors.Sir, if you want to chat, you can wait until you get off the plane.

Sui Liu. Du Heng chewed the fish meat in his mouth carefully and said, Don t tell me, you are quite reliable this time.Of course, don t forget who I am. I am the director of the Maternal and Child Health Hospital.

it looks a bit awkward. Wu Shengnan wandered around Du Heng and the protagonist in the distance curiously, and asked doubtfully, How do you know Do you know how to make TV Du Heng closed his eyes and laughed, I am filming the movie.What is your diagnosis What medicine should you use Du Heng asked quickly.

Zhang, are you But Mr. Zhang is also He is not called a miracle doctor.Oh, then you can talk to the doctor and eat later. The woman put the lunch box in her hand on the bedside table.

But this must be agreed by the patient s family, and it s better to have a formal invitation.Let me tell you, I have almost taken care of his body.

Prescribe Liujunzi Decoction to the patient. It can replenish qi and strengthen the spleen, dry dampness and resolve phlegm.Everyone looked at each other speechlessly, and all looked at Du Heng, but Du Heng just chuckled and said just wait.

This is still based on the best possible guess. Gao Qin called the woman to his side, pointed to the information sent by the prenatal examination department, and explained to the woman one by one, while also explaining her current situation to her.He said, Don t carry it in. It s so dirty. It s either feces or urine. It s bloody and sticky.

It will take three or four months to slowly carry out the project transfer.Gong Daoyang glanced sideways at Wang Zhenzhen and asked with a smile, Why are you looking at me like that Wang Zhenzhen also smiled appropriately, Nothing, I just think you are so handsome today.

This effect, plus subsequent maintenance and treatment, costs at least 100,000 yuan.It s just that the wind was a bit evil today, and it was clear that he didn t want him to rest.

Fortunately, I found a very good lawyer and only paid a few hundred thousand in taxes.All the help he received was only a drop in the bucket, and there was no way to improve quickly in the short term.

At that time, my chest was tight, my breath was short, and my whole body felt uncomfortable.After the meeting, he took Du Heng away. After leaving the door, the smile on Wu Shengnan s father s face did not diminish, and became more and more.

This is the biggest difference between traditional Chinese medicine and western medicine in the treatment of ear diseases.