Por Janik Arellano, Small Business Accounts Manager Axis Communications.
No es ningún secreto que la videovigilancia hoy en día es uno de los pilares del sector minorista. Durante años, ha sido una herramienta vital que ayuda a los dueños de los negocios en sus esfuerzos por prevenir pérdidas y mejorar la seguridad de sus establecimientos. Pero las personas en la actualidad saben que el valor del video no se limita a las aplicaciones de seguridad ordinarias, por lo que continuamente buscan formas innovadoras de convertir el video en datos e información útil.
Estos esfuerzos están impulsando la necesidad de contar con una mayor capacidad de almacenamiento. De hecho, se prevé que la capacidad de almacenamiento utilizada para las aplicaciones de videovigilancia crecerá a una tasa de crecimiento anual compuesto (CAGR) del 39.1% entre 2015-2019[1]. Si estas predicciones son correctas, más de 221 petabytes (PB) de capacidad de almacenamiento se enviarán al sector minorista en 2019.
¿Cuáles son las razones de este crecimiento? Una de ellas es la proliferación de cámaras digitales multisensoriales. El sector minorista es el segundo mercado en adopción de nuevas tecnologías y cámaras de alta definición (HD) detrás del sector comercial. Y las unidades digitales generan archivos de imágenes más grandes que los dispositivos analógicos, lo que resulta en la necesidad de mayor capacidad de almacenamiento para guardar los archivos.
Otra razón, es el constante reto por reducir la cantidad de mercancía robada de las tiendas. En el comercio minorista, la videovigilancia desempeña un papel vital en los esfuerzos de prevención de pérdidas. Pero el robo hormiga todavía plaga la industria. De acuerdo con la Federación Nacional de Retail (NRF, por sus siglas en inglés) en Latinoamérica, más del 48% de los minoristas informaron haber tenido reducciones en sus inventarios durante 2016-2017. En general, las pérdidas en inventario costaron a la economía minorista latinoamericana alrededor de 45 mil millones de dólares el año pasado.
Los delincuentes se están volviendo mucho más organizados y sofisticados, cambiando la forma en que se comportan. Los minoristas deben responder a esta creciente amenaza y estar preparados no para invertir solo en tecnología, sino también en las habilidades de su personal. Si bien las presiones de costos sobre los dueños de los negocios son considerables, existe un riesgo que los minoristas opten por soluciones de video y seguridad de menor costo, lo que reduce los estándares y deja a sus grupos de interés más vulnerables.
Al adoptar nuevas tecnologías e instalar cámaras de alta definición, los dueños de los negocios pueden reducir esas pérdidas o esclarecer algunas otras interrogantes para sus negocios y mejorar la rentabilidad de su inversión en sistemas de video vigilancia.
¿Quiénes son sus clientes?
Los minoristas deben conocer la composición demográfica de sus clientes para tomar mejores decisiones sobre publicidad, colocación de productos y diversificación de mercancías. Mediante el análisis de las transmisiones de video, los analíticos de video pueden identificar a los compradores por edad y sexo, brindando a los dueños de los negocios información estadística valiosa sobre sus clientes potenciales.
¿Cuántas personas hay en su tienda y adónde se dirigen una vez dentro?
El análisis de video puede esquematizar los patrones de tráfico para brindar datos sobre cuántas personas hay en las tiendas, el camino que recorren una vez dentro y dónde se congregan (utilizando «mapas de calor» basados en video). Esto ayuda a los comerciantes a identificar patrones, períodos y ubicaciones populares, lo que les permite realizar cambios en los diseños de piso, pantallas, publicidad o personal para atender mejor a sus clientes y aumentar los ingresos.
¿Cuánto tiempo tienen que esperar sus clientes?
A nadie le gusta estar esperando en una fila. De todas las cosas que irritan a los consumidores, formarse en largas filas tiene que ser una de ellas. Los analíticos de video permiten a los minoristas monitorear puntos de congestión para identificar las áreas “problemáticas” (como cajas, módulos de atención a clientes y entradas) a tiempo, de modo que se pueda enviar personal adicional para ayudar.
¿La permanencia, qué tan importante es?
El tiempo que los clientes pasan en las tiendas y sus recorridos (la cantidad de tiempo que los compradores pasan interactuando con aparadores, pantallas o quioscos) son dos métricas que brindan información valiosa a los dueños de los negocios. Sin embargo, ninguno de los indicadores se monitorea con frecuencia (solo el 23% y el 10%, respectivamente, de acuerdo con un estudio de RIS News). Pero, con las analíticas de video, eso está cambiando. Ahora, los minoristas pueden rastrear cuánto tiempo pasan los compradores en sus tiendas, así como monitorear cómo responden para mostrar publicidad y ofertas con tiempo límite, para que puedan medir la efectividad y hacer ajustes en consecuencia.
Sin lugar a duda, los datos generados a través de la videovigilancia están cambiando la realidad en el comercio minorista. Hoy más que nunca, los comerciantes se están centrando en los comportamientos de los consumidores y en la optimización de la experiencia en la tienda. A través de tecnologías innovadoras, cámaras de alta resolución y el análisis de video, los minoristas pueden capturar y analizar más datos de clientes basados en video, lo que está impulsando la necesidad de una mayor capacidad de almacenamiento.
Para maximizar el valor que puede derivarse de estos datos se requiere más que solo capacidad, requiere un sistema de almacenamiento de alto rendimiento y múltiples niveles, diseñado específicamente para aplicaciones de video que pueden crecer de manera exponencial y rentable, mientras que los dueños de los negocios aseguran que todos sus archivos permanezcan accesibles.
El ElitePOS presenta un diseño modular impresionante, distinto a las terminales POS de gran tamaño, tipo caja, que se utilizan de manera común en las tiendas minoristas.
Con los elementos de productividad aumentada, los datos de activos inteligentes y los robots, los minoristas están adoptando soluciones tecnológicas para mejorar dicha experiencia de compra.
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She turned around inadvertently and found Du Heng spinning on the ground.However, the student s temperament was extremely agitated.
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If there are many people, please arrange two rooms.Du Heng raised his head and looked at the two people in front of him, feeling a little sorry for the teacher in college, and shook his head and continued to mutter.
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During treatment, Wu Buwei would take them for treatment.That s good, I ll ask you another question. When the patient left, I told him not to eat spicy food.
Wu Buwei read it carefully and said, Brother, this is a Qianzhengsan prescription, a wind dispelling medicine.After all, Gong Daoyang is Liu Gong s leader, and Du Heng was called by Gong Daoyang to help.
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Living. Wu Buwei took the prescription and shook it, then looked back at the young man with a relaxed expression, Aren t you talking nonsense The dean is a deputy chief physician who can establish himself in the top three A level hospitals like Provincial No.After all, after two surgeries, there will definitely be scars.
If the problem of Qi deficiency is not solved, we will wait for a while.He is a very good young man. Over time, his achievements are immeasurable.
Du Heng frowned, I have a holiday tomorrow, so I came here suddenly for a checkup, a chicken feather test, something is wrong.However, Du Heng was not surprised. This answer just continued to confirm his judgment.
What are you doing Wang Shuqiu was dumbfounded. But Zhao Xinfang next to him went crazy.Du Heng hurriedly said, Don t pull away. But he was still a little late.
I recognize that now that I m a mother, I ve gained a lot of weight and become a lot softer.Which category does this constitute Doctor Yang, do you still think this is not a big deal Yang Zhengnong was confused.
I ll let you meet some time. I ve graduated with a Ph.The more serious thing is that it hurts the muscles and bones.
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In view of your current income, my family wants no betrothal gift.Du and prescribe a prescription for Ms. Li Qin. Just as he said , the fixation doctor came, and Li Chengzu said quickly, Just fix two plaster splints, and apply ointment.
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Por Janik Arellano, Small Business Accounts Manager Axis Communications.