El Internet Industrial de las Cosas (IIOT) ha irrumpido como una fuerza transformadora. El gasto global en plataformas IIOT se ha disparado, pasando de 1.700 millones de dólares en 2018 a proyectarse en 12.400 millones de dólares para el 2024, lo que representa un sorprendente aumento del 629% en tan solo seis años. Pero, ¿qué impulsa esta revolución tecnológica?
En un episodio reciente del podcast Thomas Industry Update, Tony Uphoff, el presentador, se adentró en el mundo del IIOT y sus implicaciones con Shawn Davison, arquitecto de software y director ejecutivo de DevIQ, una empresa especializada en ingeniería de software personalizado. Davison compartió su visión sobre cómo el IIOT está transformando la industria y qué depara el futuro para las empresas industriales inteligentes que adopten la innovación tecnológica.
La Creciente Demanda de Software en el Espacio Industrial
Shawn Davison, con una destacada trayectoria como emprendedor, ha lanzado múltiples negocios en diversos sectores, desde telecomunicaciones hasta atención médica. Sin embargo, su experiencia en la creación de software y la excelencia en la experiencia del usuario lo condujo al espacio industrial.
Davison señala que existe una convergencia significativa entre el mundo físico y el software en el entorno industrial. Esta integración ha llevado a la creación de una nueva generación de ecosistemas IIOT que redefinen cómo las personas trabajan y desafían las percepciones tradicionales de lo que es posible gracias a la continua innovación tecnológica.
Priorizando la Experiencia del Usuario y los Modelos Basados en Servicios
DevIQ, la empresa de Davison, se enfoca en diseñar ecosistemas de IIOT que colocan la experiencia del usuario en el centro de su arquitectura de soluciones. Según Davison, se trata de crear experiencias que abarcan todos los dispositivos y sistemas, garantizando la productividad de los usuarios y aportando valor a los negocios.
Esta misma atención al usuario también se aplica a la producción en la manufactura. Davison propone que los líderes empresariales en la industria consideren la transición de un enfoque de «producto como widget» a un enfoque de «producto como servicio». Este cambio ha sido fundamental en el crecimiento de la Industria 4.0 y ha impulsado avances en todo el sector.
La transición al modelo de «producto como servicio» puede parecer desafiante al principio, pero, como destaca Davison, ofrece beneficios significativos tanto para los fabricantes como para los clientes finales. Este enfoque permite una mejor experiencia del usuario, márgenes mejorados y contratos a largo plazo.
El Papel Fundamental de la Inteligencia Artificial (IA)
Davison predice que la IA desempeñará un papel fundamental en el IIOT. La IA se está convirtiendo en un motor de innovación en la industria, especialmente en áreas como el mantenimiento predictivo, donde algunas empresas ya están cosechando sus beneficios.
El acceso a una gran cantidad de datos es fundamental para el éxito de la IA. Davison enfatiza la importancia de la creación de un ecosistema que permita la recopilación de datos de máquinas y dispositivos industriales. Estos datos pueden procesarse en entornos de nube, donde se utilizan herramientas y capacidades de aprendizaje automático para crear algoritmos de predicción y modelos de aprendizaje.
El Futuro de la Transformación Industrial
El IIOT está remodelando la industria, impulsando la eficiencia y la innovación. Las empresas que abrazan esta revolución tecnológica están liderando el camino hacia un futuro en el que la colaboración entre humanos y máquinas se traduce en una mayor productividad y una toma de decisiones basada en datos más precisa. La IA y la transición hacia modelos de «producto como servicio» están allanando el camino hacia el éxito en un mundo industrial cada vez más conectado y automatizado.
Un solo negocio puede tener diferentes buyer personas; esto quiere decir que el mensaje tendrá que irse adaptando al perfil y necesidades de cada comprador.
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