Los múltiples beneficios de una tendencia que cada vez evoluciona con mayor rapidez, son la clave a la hora de pensar en un modelo de negocio donde pagar solamente lo que se utiliza y crecer ya no representan escenarios complejos.
Cuando hablamos de omnicanalidad, nos referimos a dos aspectos fundamentales: una óptima experiencia del cliente (CX) y una mejora sustancial en la eficiencia de la operación. El cliente busca realizar sus compras de acuerdo a su necesidad puntual, en el canal que más cómodo le resulte en ese momento. Muchas veces comienza investigando un producto en la web, conociendo sus especificaciones, calificaciones, recomendaciones y posteriormente, lo compra en el sitio online y lo retira en la tienda más cercana.
Esta interacción cada vez se ve más en los consumidores y se pueden encontrar diversos tipos y cada uno requiere de un alto grado de sincronización y eficiencia, para lo cual, la computación en la nube es fundamental. Si el retailer cuenta con una solución omnicanal real o varios canales de venta “sincronizados”, la interacción debe ser fluida y presentarse hacia el cliente como algo transparente y eficiente.
“Las empresas que no adopten esta tecnología, serán menos competitivas ya que precisarán afrontar mayores costos y serán más lentas a la hora de implementar nuevas estrategias”, sugiere Martín Malievac, director de producto y desarrollo de Synthesis Retail Solutions
Frente a un cambio de paradigma, pueden surgir inquietudes como la Gobernabilidad la cual surge del hecho de ya no contar con los “servidores” en la “sala de servidores” y pasar a depender de un proveedor externo. La Conexión es otra inquietud ante problemas que puedan surgir por los proveedores de internet en las tiendas u oficinas centrales. Una tercera, pero no menos importante es la Seguridad de la información, ahora los datos de una compañía se encuentran en la nube.
A través de la iniciativa de Synthesis Retail Solutions “Cloud First”, la compañía es una fuerte impulsora de brindar a los clientes, la posibilidad de utilizar las soluciones desde la nube, procurando apoyo constante en todas las etapas del proceso.
Las ventajas que la computación en la nube ofrece son una reducción notable de costos y una gran ganancia en flexibilidad, permite poner foco en estas inquietudes, utilizando prácticas definidas, experiencia ganada en múltiples implementaciones y tecnología preparada para esta infraestructura en las soluciones de Synthesis como “Offline First”.
Las soluciones de software pensadas y construidas estructuralmente para ambiente Cloud presentan la posibilidad de utilizar al máximo sus ventajas, brindando a su vez, gobernabilidad, cursos de acción ante cortes de conexión y esquemas de seguridad confiables.
La tecnología es fundamental, para ello, pensar en conceptos como “Micro Servicios” y “Offline First” resulta indispensable para afrontar aspectos como:
Infraestructura: contar con flexibilidad a la hora de ofrecer al cliente modalidades de implementación diversas tales como Infraestructura as a Service (IaaS), Platform as a Service (PaaS) y SaaS (Software as a Service) impactará directamente en costos, adecuados de acuerdo a la necesidad.
Performance y escalabilidad: los tiempos de respuesta son una parte fundamental de la experiencia de usuario (UX), tanto para clientes como para sectores operativos, por eso, las soluciones deben ser pensadas y construidas para brindar una interacción ágil, rápida y principalmente, permitir escalar fácilmente en ocasiones o eventos especiales, en donde el tráfico se multiplica. Si en estas situaciones, la escalabilidad se logra en forma sencilla y luego se vuelve al estadio “normal” del mismo modo, habremos logrado el objetivo.
Seguridad: es indispensable pensar en estándares como PCI / OWASP y estar atento a mejores prácticas que resguarden la información. Ejecutar periódicamente pruebas de seguridad tales como “Penetration Test”, es una práctica recomendada.
Integración y estandarización: en la actualidad, es sabido que la comunicación entre “soluciones de software” es cada vez más frecuente y efectiva. Es fundamental pensar en esquemas estándar, protocolos conocidos y ampliamente utilizados, que permitan a los “socios” de Synthesis, integrarse en forma rápida y efectiva, garantizando aspectos como seguridad y confiabilidad en el intercambio de información.
Evolución: la incorporación de nuevas funcionalidades en cada solución de software es lo que permitirá brindar un diferencial competitivo, para ello, utilizar arquitecturas flexibles como “micro servicios”, permiten actualizaciones rápidas, eficientes y un crecimiento controlado, incluso en proyectos con grandes equipos de desarrollo.
La computación en la nube llegó para quedarse, con una evolución cada vez más vertiginosa. Adoptar esta tendencia es situarse un paso adelante en la evolución de la oferta de valor que cada retailer brinda a sus clientes, logrando un diferencial notorio en aspectos clave como: “experiencia de compra”, “eficiencia de la operación” y “reducción de costos”.
A partir de solo unos pesos al mes, las PyME de México podrán mejorar su imagen profesional cuando se comunican con sus clientes usando su propio nombre de dominio en su correo electrónico.
Un solo negocio puede tener diferentes buyer personas; esto quiere decir que el mensaje tendrá que irse adaptando al perfil y necesidades de cada comprador.
Con la actual tendencia tecnológica a la miniaturización, el diseño y construcción de los nanosatélites acelera su paso en México, gracias al talento y entusiasmo de nuevas generaciones.
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I will go back and design a set of code gestures. When I have designed it, I will tell you other things.If we keep going all the way, we should be able to reach the Windhoof Kingdom in less than ten days.
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Xie Jingshan also started to be busy, repairing the shop during the day and practicing at night.you can use my token to register your identity, and you can stay in the upper realm to practice.
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The tourists on the yacht all hesitated for a moment.How fast can he go We can catch up quickly by following the traces he left.
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Father Lin and Mother Lin were still thinking of leaving Lin Qian to have lunch with them.Song Xiangdong immediately took Lin Beichen to the venue for the rating test, and at the same time arranged for people to prepare various equipment for the rating test.
Instead, he took the time to concentrate on controlling the yin and yang energy to go back along the same route.The last strange corpse was still at the entrance of the cave.
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Ah A miserable cry sounded from the opposite side, and then stopped abruptly.No Wang Kai was stunned for a moment, with a puzzled expression on his face, and then asked Then how did he become like this Like Because of it.
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Seeing this, Teruo Nohara didn t waste any time. He immediately stood up and led the way In that case, please come with me.
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But one thing is for sure, what Su Ye wants is definitely not something good.It was obviously the trick of a magic stick. Let s talk about the second lady in the general s residence.
But relatively speaking, body refining and foundation building are both tempering the physical body and laying a good foundation, while opening the spiritual stage requires opening the spirit.Let me give you a reminder. Mr. Su. Please tell me.
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With the development, continuous expansion and new construction, it finally became Cangshan Nine Cities.Sitting on the stone chair in the courtyard, he was spinning around for a week.
This is also the reason why Su Ye chose Yinming Pill, because the pill furnace can change color according to the heat.Regardless of whether they knew each other or not, Su Ye did get off the ship together, so naturally they were all officers and soldiers on the Weiyuan.
The only way I can think of is to go door to door based on the registered list.They can t just ignore everything. The mining matter has always been coordinated by Feitian Yaksha.
Of course, the prison chiefs will have a headache and negotiate.So, there is no distinction between high and low different colored spiritual crystals.
After the foundation building period is the spirit opening period.There are even some scary high end products. There are six sealed talismans hanging on the wall near the counter.
There are mountains, rain and wind. The most beautiful scenery in the world.This
Su Ye scratched his head What s the prince s condition now Still like that, unconscious.
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When night falls, we will go to his place to explore.I hope you all will be more careful and don t provoke powerful forces, otherwise Tianyan Sect will not have that ability for you.
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When they met his eyes, both of them were dumbfounded.Zhao Fuyi raised his hand and shot a blast of wind at Li Shenzhi s side.
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I don t remember many things, but I can feel it. Zhu Jiuyou is very afraid of him.It rises and falls suddenly. Tang Weimian used his spiritual energy to shake off the heavy rain.
Los múltiples beneficios de una tendencia que cada vez evoluciona con mayor rapidez, son la clave a la hora de pensar en un modelo de negocio donde pagar solamente lo que se utiliza y crecer ya no representan escenarios complejos.