El «efecto látigo» un fenómeno en el que los picos de demanda se amplifican en la parte superior de la cadena de suministro, desde los consumidores hasta los minoristas, los distribuidores y los productores.
El efecto látigo, que amplifica la demanda en la cadena de suministro, ha llevado a ineficiencias, costos adicionales y mal servicio al cliente. La pregunta es, ¿por qué un fenómeno ampliamente reconocido sigue siendo un problema en las cadenas de suministro a nivel mundial?
Un Problema con historia
El efecto látigo no es un recién llegado a la escena. Investigadores y profesionales lo han estudiado desde la década de 1960. Según nuestras investigaciones, la variabilidad de la demanda es un 90% mayor para el proveedor que para el comprador en promedio, y la magnitud del efecto aumenta a medida que avanzamos hacia arriba en la cadena de suministro.
A lo largo de los años, las cadenas de suministro se han vuelto más largas y delgadas, lo que ha aumentado su vulnerabilidad a interrupciones. La falta de coordinación, información y transparencia ha exacerbado el efecto látigo, que se vio agravado por la pandemia.
Soluciones Tradicionales Ineficaces
A lo largo de las décadas, las empresas han implementado estrategias para mitigar el efecto látigo. Esto incluye inversiones en tecnología para mejorar la colaboración y la transparencia. Sin embargo, incluso antes de la pandemia, quedó claro que estas medidas solo lograron reducir parcialmente el efecto látigo. Las investigaciones no mostraron una disminución significativa en la magnitud del problema a lo largo del tiempo.
Enfoques Innovadores para Abordar el Efecto Látigo
Algunas empresas han logrado gestionar eficazmente el efecto látigo. Estos casos de éxito destacan la importancia de la gestión de la cadena de suministro en la alta dirección y la capacidad de reducir la complejidad y la variedad de productos durante una interrupción.
La fabricación de respuesta rápida ha permitido a las empresas acortar los plazos de entrega y, por lo tanto, gestionar mejor las cadenas de suministro durante interrupciones. Además, simplificar la cartera de productos puede facilitar la planificación y previsión de la demanda.
Incentivos y Coordinación en Toda la Cadena de Suministro
El comportamiento de los clientes también desempeña un papel importante en el efecto látigo. El llamado «juego de la escasez», donde los clientes realizan múltiples pedidos del mismo producto, puede distorsionar la demanda. Alinear los incentivos en toda la cadena de suministro y utilizar análisis para rechazar pedidos excesivos son estrategias eficaces para combatir este problema.
Intervención Gubernamental
La intervención gubernamental también puede ser una solución. Algunos países han impuesto límites a la cantidad de ciertos productos que los consumidores pueden comprar en un período determinado para evitar el acaparamiento.
El big data desempeña un papel vital en los procesos de toma de decisiones para las empresas, proporcionando información completa sobre el comportamiento del consumidor.
The most magical thing was that these large and small white clouds naturally formed petals. Next to her is Leiyu, one of the two lake masters. He was born in the Yao clan, but he was able to establish a foothold in these four small states.Qigu In Wage Line, the fifth character is Guan. So the Guan of a person is determined at a young age.
Don t say let. The ferry boat in his name will give you a ride. Even if Dong Banzhou gives you a mountain ferry for free, it s nothing.Fortunately, they have low hands but high eyesight. They are all chasing Yu Zhenyi. They each seize treasures and divide their martial arts, ancient swords, and Tao.
That s it. Liu Chicheng, now wearing a pink Taoist robe, was simply swaggering around and didn t mind being recognized at all.But when it comes to all sword cultivation and history, it is not necessarily the case. For example, your master only has one flying sword, but all the flying swords related to water magic can be used by you thousands of times.
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Among them, the sandalwood from Pushan is almost as famous as the giant trees in Yuzhang County, Hongzhou, Dali.The twelve of them could freely enter and leave the yamen offices in the capital without saying hello.
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Regarding Lin Zhengcheng, a secretive official of the former Supervisory and Construction Department, Li Baozhen only knew a little bit about the depth of the water and the shallowness of the water.Shi Lingshan only cared about being happy, smiling silly. Inviting others to a wedding banquet is even better.
After the water god escort comes to an end, they will all pass through the waterway at the mouth of the sea and push inland with the water.Lu Ying, the chief worshiper of Jinding Temple, had contacted Daquan, but the asking price of Jinding Temple was 30 lower than that of Wanyao Sect.
Ruzhou is a small country. Yingchuan County, Sui an County, Lingjingguan. At the end of the year, it will soon be the new year, and there is another heavy snowfall, and the earth is covered with silver.Be careful when making money and be generous with money. No matter how much your money is, always enter and exit through the front door.
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