Por Felipe González | Director de Ventas Comercial, Cisco México.
El negocio de la hospitalidad, conformado por los viajes de negocios o placer, hotelería, entretenimiento, transporte, restaurantes y todo lo que tenga que ver con la parte lúdica de la vida vive en estos momentos una revolución por la digitalización y el uso de tecnología que permite conocer en tiempo real cuál es la necesidad que se le presenta a cada persona.
Nómada por naturaleza, pero sedentario por múltiples razones, el ser humano ha encontrado en los viajes una manera de saciar su curiosidad por conocer el mundo, lo que ha generado una próspera industria de resorts, cruceros, y centros de congresos.
La “hospitalidad” representa en la actualidad 3% del PIB mundial, por lo que Cisco ofrece soluciones que apoyan la digitalización de las organizaciones que participan en el mismo, para hacer de los viajes, experiencias únicas e irrepetibles, como sucede, por ejemplo, con los visitantes a la Arena MGM de Las Vegas, Nevada, donde los huéspedes desde su llegada reciben información de sus reservaciones de espectáculos deportivos y musicales, restaurantes y demás atractivos del complejo turístico , casino y centro de entretenimiento.
En el caso específico de México, la industria turística, que recibió cerca de 40 millones de visitantes el año pasado, representa ingresos para el país por más de 21 mil millones de dólares al año, 8.7% del PIB, al ofrecer al viajero 63 aeropuertos internacionales, 58 centros de convenciones de clase mundial y atractivos turísticos para todos los gustos, como son: 150 zonas arqueológicas, ciudades coloniales y playas, además de 58 centros de convenciones de clase mundial por lo que el país ocupa el 5to lugar en el sector de reuniones en el continente americano y el 21 a nivel mundial.
Las cadenas hoteleras y de resorts en el mundo están conscientes de lo difícil que es mantener fiel a un visitante a una marca en especifico y que puede lograrse en buena medida través de la digitalización de los procesos internos de los colaboradores y de servicios al huésped, por lo que Cisco desarrolló una arquitectura de soluciones que abarca tres aspectos fundamentales: empoderar al personal y equipos de trabajo de los hoteles y resorts con herramientas que ayuden a realizar mejor su trabajo; herramientas innovadoras que permitan al huésped tener una experiencia que lo haga fiel a la marca (engagement) y por supuesto ciberseguridad que proteja los datos de todos los involucrados.
Empodere a sus colaboradores para transformar la experiencia en hospitalidad:
Gracias a la era digital, los colaboradores de la industria de hospitalidad han evolucionado de estar simplemente sentados atrás de un mostrador a verdaderos consultores para sus huéspedes a través de tecnologías móviles que permiten acelerar la asignación de habitaciones, aplicar promociones y ofrecer reservaciones para actividades de entretenimiento dentro y fuera de las instalaciones de los resorts, cruceros, casinos, arenas de espectáculos, entre otros. Además, estas herramientas digitales aceleran la capacitación de los colaboradores y mejoran su capacidad de comprensión sobre nuevos servicios y la resolución de problemas se acelera y hace más eficiente.
Haga a su huésped fiel a la marca:
Existe una gran oportunidad para “fidelizar” a los clientes, razón por la cual se busca retenerlos, por lo que herramientas digitales como las de Cisco, permiten que los viajeros obtengan experiencias personalizadas a través de sus dispositivos móviles desde su llegada al establecimiento o crucero y con una robusta red Wi-Fi, se les puede informar sobre los servicios y mapa del mismo, programas de lealtad, entretenimiento y compras reforzado con herramientas punto a punto de alta resolución para videos interactivos y promociones.
Seguridad, misión crítica para el crecimiento:
Mantener los datos seguros, tanto de los huéspedes como de los colaboradores debe ser siempre una prioridad. En estudios se ha demostrado que 73% de usuarios de algún bien o servicio camban de proveedor o marca si no se mantienen seguros sus datos. Cisco ofrece a sus clientes un ecosistema punto a punto que entrega seguridad digital a los huéspedes, colaboradores, sistemas y a la marca, ya que ofrece un portafolio de arquitecturas que incluye hardware, software, servicio y consultoría.
Gran parte de los inconvenientes al viajar o al asistir a un evento se presentan por la falta de coordinación entre el lugar que ofrece el servicio y el cliente. La falta de un boleto, la demanda de un insumo, la pérdida o descompostura de una llave para abrir el cuarto de hotel o para limpiar alguna zona se resuelve de inmediato a través de la digitalización, lo que permite obtener una experiencia amigable, sin necesidad de perder el tiempo en llamadas, en esperas o en trámites innecesarios, por lo que los clientes logran una satisfacción completa en los servicios que reciben.
La industria de la hospitalidad ya se encuentra totalmente inmersa en la cuarta revolución industrial, lo que sin duda generará un gran crecimiento en este sector tan importante para el PIB mundial.
Aunque todavía hay una probabilidad baja de guerras comerciales, vale la pena observar de cerca las decisiones en cuanto a la política, y las respuestas internacionales que generen, para estar atentos a las señales de escalada.
Entre el 17 de enero y el 7 de febrero despegaron más de 163 aviones cargueros desde Ecuador y Colombia, triplicando el promedio de envíos regulares semanales.
Un solo negocio puede tener diferentes buyer personas; esto quiere decir que el mensaje tendrá que irse adaptando al perfil y necesidades de cada comprador.
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It was not haunted. It was either a gloomy and haunted house, or the people who lived here often seemed to be pressed into bed by ghosts, as if they were haunted by nightmares.After walking through this shabby alley, the road becomes wider. The ancient locust tree from the past is still there.
How can it be compared to the noisy night banquet where two or three hundred guests gather together of Not to mention a few copies, even thirty copies, Gao Niang was willing to find someone to borrow money or buy them on credit.Dare to work as an errand for Sect Leader Cui. Chen Ping an smiled and said It seems that Sect Master Cui s reputation is worrying.
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Gu Qingsong, who then took a boat to Tianhe, cursed Yu Xuan a few times. In addition, Master Xu Qingfeng and Cheng Longzhou of Dafu Academy were both scholars, so the friendship between gentlemen was as light as water.Suddenly he shouted angrily. A golden rooster stood alone, with two fingers together, pointing at the man in the dragon robe, If it dies, it will be an Kelly Clarkson Gummies Scam for Weight Loss [4l9morxdg]
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To say the least, even if his father resigns as the head of the family tomorrow, Liu Youzhou will not be able to be a new head of the family.
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It s so strange that the luck of the mountains and rivers is so strange. Why do I still have the Taoism of Suishan in China Who in this world can snatch food from the tiger s mouth when the tiger travels around I can t help but feel calluses in my ears.We are already in the realm of Qingping Sword Sect. Xiandu, Yunzheng, and Divinity Labs Keto Gummies Reviews and Warning - Watch Before Buying! [zgkv9irdg]
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We discussed it carefully with the door gods. They all said it didn t matter and they were now kind. Chen Ping an was speechless and remained silent for a moment, looking at Looking at the girl in the mink hat with a wrinkled face and aggrieved look, she had to say, go back, go back.Daquan will keep one for himself and sell one. as a way to fill the treasury hole of purchasing blueprints and building three cross continental ferries, this Thunder Car , the two immortal houses that are Go keto Gummies-Reviews , Weight Loss Pills, Benefits, Price or Go keto Gummies Reviews? [ze0r9yq1v]
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Many mountains in the plains, especially in the basins, are very likely to become the old almanac, for the monarchs and courts of various countries who have just restored the country Generally speaking, they are all immediate and unmitigated huge losses, so the weighing of pros and cons here still involves all aspects and extremely complex conflicts of interest.
To put it simply, It s just that it s not very powerful, and it doesn t hurt to hit people. As for why there are great talismans in other worlds, except for the lineage of Tianshi Mansion in Longhu Mountain, it is unique.In Qilong Lane, the people responsible for entertaining guests at Luopo Mountain at that time were Jia Laoshenxian and Chen Lingjun.
It is said that Headmaster Baiyu Jinglu has a very high opinion of this person. Although he seems to be overestimated, in fact he is still underestimated.But the most important reason is that the old man is unwilling to meet Song Changjing from Aquarius Island.
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After reading the book, she became a mountain eyebrow painter based on her own experience. She could weave landscape paintings based on her imagination alone.There are no restrictions on this fan. Opening it opens the door. The fan has good karma, and the homophonic word good has good karma.
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Por Felipe González | Director de Ventas Comercial, Cisco México.