Desde que Hein Schumacher asumió el cargo de CEO en Unilever el verano pasado, ha estado liderando una serie de transformaciones radicales en el gigante de bienes de consumo. Una de las iniciativas más destacadas ha sido la racionalización de SKU (Unidades de Mantenimiento de Existencias), un proceso estratégico para optimizar la rentabilidad y simplificar la cadena de suministro.
Racionalización de SKU: un enfoque estratégico para la rentabilidad
La racionalización de SKU implica la eliminación de versiones y tamaños de productos con márgenes bajos, con el objetivo de reducir la complejidad operativa y mejorar la eficiencia. Schumacher destacó que Unilever busca reducir más del 20% en SKU, materias primas, materiales de embalaje y número de proveedores. Este movimiento no solo optimiza la cadena de suministro, sino que también refuerza la rentabilidad al concentrar recursos en los productos de mayor margen.
“Nos esforzamos por lograr una menor complejidad con reducciones de más del 20% en SKU”, comentó Schumacher durante una reciente conferencia telefónica sobre ganancias. Este enfoque se alinea con una tendencia cíclica observada en la industria, donde la racionalización de SKU se ha acelerado en respuesta a desafíos como la pandemia y la reciente inflación.
Beneficios para los fabricantes de envases
Aunque la reducción de SKU puede parecer una amenaza para el sector de empaques, en realidad ofrece varias ventajas. La racionalización puede conducir a pedidos de mayor volumen para los SKU de rápida rotación, lo que proporciona un flujo de negocio más estable y estandarizado para los proveedores de empaques. Esta simplificación también puede reducir la complejidad en la producción, permitiendo a los fabricantes de envases operar de manera más eficiente.
Brian Wagner, cofundador y director de PTIS, subraya que “los proveedores de envases se benefician de la simplificación al igual que los propietarios de marcas”. Un entorno más estandarizado puede traducirse en márgenes más altos y una producción más ágil, beneficiando tanto a los fabricantes de envases como a los CPG.
La estrategia de racionalización de SKU en acción
Grandes empresas de bienes de consumo envasados, como Mondelēz, Coca-Cola y Hain Celestial, han adoptado la racionalización de SKU para mejorar su rentabilidad. Hain Celestial, por ejemplo, ha eliminado el 6% de sus SKU a nivel mundial desde julio pasado, concentrándose en productos de alto rendimiento. Nestlé, por su parte, redujo sus SKU en un 20% a principios del año pasado, mejorando significativamente los niveles de servicio.
Estas reducciones en los SKU pueden tener un impacto inicial en los ingresos, pero a menudo se compensan con aumentos en los volúmenes de productos más rentables. Robert Khachatryan, director ejecutivo de Freight Right Global Logistics, destaca que “la racionalización de SKU puede llevar a un aumento en los volúmenes de pedidos para los SKU restantes”.
Adaptación tecnológica y el futuro de la racionalización
Para mantenerse competitivos, los fabricantes de envases están adoptando tecnologías avanzadas como la impresión digital y el moldeo modular. Estas tecnologías permiten una mayor flexibilidad en el diseño y producción de envases, facilitando la adaptación a los cambios en la oferta de SKU.
Oisin Hanrahan, CEO de Keychain, sugiere que la tendencia hacia la simplificación de SKU puede durar aún unos años, pero anticipa un posible regreso a una mayor variedad en el futuro. “La simplificación para los bienes de consumo envasados y los consumidores podría durar unos cuatro años más”, predice Hanrahan.
La racionalización de SKU es una estrategia clave para las empresas de bienes de consumo masivo que buscan mejorar su rentabilidad y eficiencia. Al reducir la complejidad operativa y concentrar recursos en productos de alto rendimiento, las compañías pueden optimizar sus cadenas de suministro y fortalecer su posición en el mercado.
La mayor atención a temas como la sostenibilidad, el cambio climático y otros problemas ambientales ha cambiado la forma en que muchos consumidores ven sus
Con los cambios que la ley federal establece, los productores y procesadores de alimentos están en primera línea aceptando una responsabilidad significativa por la inocuidad de los alimentos.
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rare, rare. Jiang Shangzhen has his own way of evaluating beauties in the world. He adds points and subtracts points in seven or eight categories, which is extremely rigorous.
Even with Ni Yuanzhan s three legged golden toad, which can help gather wealth and fortune, she probably won t be able to survive.But it is better to say that blocking is worse than sparing. The truth is very simple, but it is difficult to do.
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According to the family background and seniority, you are Chen Pingan s uncle. If the Qiu Queen is really settling the score, you have to help me with it.Senior brother, three. Liu Chicheng was holding the secret letter, his whole body was shaking, and his eyes were filled with tears.
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It has been so many years, and every time Jiang Shangzhen is mentioned, the Qi practitioners there are still gnashing their teeth, ready to kill him.From the master, to several uncles and uncles, plus The demon sect leader who was half a master seemed to have disappeared without a trace overnight.
I just don t know that these three people, if they really see the old Guanzhu next to them, they won t be able to recognize them, which is probably difficult.But don t worry about it at all. The devils can t tell the truth. My mountain master teaches boxing to others. It s a rare opportunity.
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Anyway, the farther away from the three hundred year deadline, the better. Shao Poxian smiled and said Our Majesty will help fellow Taoist Dongling in exchange for a place in Dadu.Chen wrote several words to remind himself, and they were obviously his handwriting and thoughts at different time periods.
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Li Ba said The master himself said it was a boring move, so let s not make a fuss about it. Huang Man said Then His Royal Highness, the Crown Prince, is just a false alarm.However, because Chen Ping an had said hello in private and allowed everyone in Luopo Mountain to privately recruit some direct disciples who had good connections, the ultimatum opening ceremony will not be held at the Jilingfeng Patriarch Hall in the short term until the opportunity is ripe.
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Chen Pingan squatted on the side of the road, picked up a few stones and threw them gently into the stream, and said, Is it true that most of the Taoist officials in Bai Yujing think that practicing Taoism is Taoism The Tao is sublime.Lu Chen comforted him It doesn t matter, it doesn t matter. Anyway, you and I, master and disciple, both have the same virtues, and we all rely on our master s reputation to get around the world.
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he is like a senior brother and an elder brother at the same time, and he takes great care of him. Shao Xiang sighed. In addition to his junior brother, there were actually two deputy building owners who suffered even worse fates.You can avoid looking at the old scholar scratching his head and beating his chest in annoyance when you travel around, but you can t escape the noisy chatter of the old scholar s mother in law.
Qing Tong had previously traveled to the Five Mountains of Aquarius Continent with Chen Pingan, and only said that the mountains and rivers contained the Tao Qi of heaven and earth.They really treat Luopo Mountain as a government office. But the little guy is sincere. Xianwei turned around and walked into the house.
The man smiled and said Very good, you can go back. In Tongyezhou, in the corridor of the Demon Suppression Tower, Lu Yan asked with a smile What answer can satisfy the Holy Master so much This question, Not too big.The Yin Shen left his body and traveled far away. Walking on this path, he saw a handsome young man. still better than a beauty, E Guanbo belt, very moral.
