Desde que Hein Schumacher asumió el cargo de CEO en Unilever el verano pasado, ha estado liderando una serie de transformaciones radicales en el gigante de bienes de consumo. Una de las iniciativas más destacadas ha sido la racionalización de SKU (Unidades de Mantenimiento de Existencias), un proceso estratégico para optimizar la rentabilidad y simplificar la cadena de suministro.
Racionalización de SKU: un enfoque estratégico para la rentabilidad
La racionalización de SKU implica la eliminación de versiones y tamaños de productos con márgenes bajos, con el objetivo de reducir la complejidad operativa y mejorar la eficiencia. Schumacher destacó que Unilever busca reducir más del 20% en SKU, materias primas, materiales de embalaje y número de proveedores. Este movimiento no solo optimiza la cadena de suministro, sino que también refuerza la rentabilidad al concentrar recursos en los productos de mayor margen.
“Nos esforzamos por lograr una menor complejidad con reducciones de más del 20% en SKU”, comentó Schumacher durante una reciente conferencia telefónica sobre ganancias. Este enfoque se alinea con una tendencia cíclica observada en la industria, donde la racionalización de SKU se ha acelerado en respuesta a desafíos como la pandemia y la reciente inflación.
Beneficios para los fabricantes de envases
Aunque la reducción de SKU puede parecer una amenaza para el sector de empaques, en realidad ofrece varias ventajas. La racionalización puede conducir a pedidos de mayor volumen para los SKU de rápida rotación, lo que proporciona un flujo de negocio más estable y estandarizado para los proveedores de empaques. Esta simplificación también puede reducir la complejidad en la producción, permitiendo a los fabricantes de envases operar de manera más eficiente.
Brian Wagner, cofundador y director de PTIS, subraya que “los proveedores de envases se benefician de la simplificación al igual que los propietarios de marcas”. Un entorno más estandarizado puede traducirse en márgenes más altos y una producción más ágil, beneficiando tanto a los fabricantes de envases como a los CPG.
La estrategia de racionalización de SKU en acción
Grandes empresas de bienes de consumo envasados, como Mondelēz, Coca-Cola y Hain Celestial, han adoptado la racionalización de SKU para mejorar su rentabilidad. Hain Celestial, por ejemplo, ha eliminado el 6% de sus SKU a nivel mundial desde julio pasado, concentrándose en productos de alto rendimiento. Nestlé, por su parte, redujo sus SKU en un 20% a principios del año pasado, mejorando significativamente los niveles de servicio.
Estas reducciones en los SKU pueden tener un impacto inicial en los ingresos, pero a menudo se compensan con aumentos en los volúmenes de productos más rentables. Robert Khachatryan, director ejecutivo de Freight Right Global Logistics, destaca que “la racionalización de SKU puede llevar a un aumento en los volúmenes de pedidos para los SKU restantes”.
Adaptación tecnológica y el futuro de la racionalización
Para mantenerse competitivos, los fabricantes de envases están adoptando tecnologías avanzadas como la impresión digital y el moldeo modular. Estas tecnologías permiten una mayor flexibilidad en el diseño y producción de envases, facilitando la adaptación a los cambios en la oferta de SKU.
Oisin Hanrahan, CEO de Keychain, sugiere que la tendencia hacia la simplificación de SKU puede durar aún unos años, pero anticipa un posible regreso a una mayor variedad en el futuro. “La simplificación para los bienes de consumo envasados y los consumidores podría durar unos cuatro años más”, predice Hanrahan.
La racionalización de SKU es una estrategia clave para las empresas de bienes de consumo masivo que buscan mejorar su rentabilidad y eficiencia. Al reducir la complejidad operativa y concentrar recursos en productos de alto rendimiento, las compañías pueden optimizar sus cadenas de suministro y fortalecer su posición en el mercado.
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El ámbito cloud, en la actualidad, es el hogar de las soluciones más poderosas; muchas de ellas indispensables para poner en marcha una transformación digital.
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He didn t expect that one day he could really beat Tian Youque.Thinking of this, Lin Xuan focused his eyes, and his whole body was burning with black fire, forming a terrifying flame breath, which quickly poured into the palm of his hand.
This is the gorgeous dividing line Xuan Xuan shouted coldly, then turned around and wanted to leave.Now that I know it s too late, Lin Xuan s voice was cold, you have to pay for your words, and the murderous aura on his body burst out.
Hahahaha the evil eyed boy is finally dead. The ten elders were also excited.Seeing Sword Master swallowing the longevity pill, everyone s hearts were raised.
However, judging from the contained energy and coercion, Lin Xuan and the dark red dragon couldn t breathe at all.Someone on the other side sneered disdainfully. Although Baishan is only in the middle stage of a two star king, his strength is indeed strong.
Feeling this murderous aura, all the warriors around exclaimed and retreated when they were going crazy.Lin Xuan performed the soul search technique and collected the souls of the two people directly.
Damn it, who is this kid who can have two peerless beauties Damn it, I m so envious.Moreover, there was a deep dragon chant sound from the sword body, and the whole long sword was about to turn The Blueprint to Khloe Kardashian Weight Loss Success
into a giant dragon.
Dong Qianshan stood on the magic mountain and rushed towards him quickly.You
Iron Fist fell to the ground, clutching his severed arm, roaring ferociously.
Isn t he Lin Haoming At this time the man also sat up, staring at Lin Haoming.It s very complicated. From now on, he will stop serving you and become your servant.
Regardless of their status as aristocrats, they ate small bites one by one.After one day, a cart of clay was used up, and there were more than 60 almost identical statues.
My room, and sneaked back. The two shuttled between the barracks.Lin Haoming left half a pot of medicine for the magistrate Cheng to give to those who missed it, and then he uprooted the tree planted in the county government again, and specially sent someone to escort the county magistrate.
Before the man looked at the cells on both sides, he decided to interrogate the man first, and Chang Mo Ning was also admitted.So when the flag was successfully delivered to the opponent s ship, it began to turn to another island, preparing to land and intercept.
Ning Lin looked at Yin Fei and sighed, Wei Shan s How Stars Slim Down with Keto Bites ACV Gummies: Tips and Tricks
small army will arrive at the capital in a few days.Seeing Lin Haoming cast a spell, a statue of the same height appeared in front of everyone, everyone couldn t help being a little dazed, but the sinking daughter said curiously This lady is so beautiful.
Hope is the seventh. An Rumiao sighed. It s just that everyone standing behind Guangmen didn t walk back first.Lin Haoming was not surprised, and looked at Kang Nuo who was nearby.
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is nothing wrong with it.Disposal King Wei waved his hand directly and said, You will dispose of me that time, and now the situation requires me to stand up.
Although only green shoots had just emerged on the branches, the weather was already much warmer.Naturally, the other party will be moved. Of course, Lin Haoming will not talk too much.
They only felt that Lin Haoming had spoiled the bad things.When I was a godson, I hated others the most. Compared with my godsons Lin Haoming and Wei Nao, Jiang Heng just trusted me.
The blood of demons here is indeed real. The small size of that thing makes people age faster, and the body becomes weaker and stronger.Lin Haoming was also taken aback when he heard that, and asked earnestly, Do you know how the envoy wants you to guess, or to what extent Seeing Lin Haoming, the man asked back, staring at Lin Haoming for a few moments, and then Added Just guess the relationship between you and the big sister Hu he said, except for the so called messenger in his mouth, the relationship between you.
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man said deliberately at that time.It seemed that the business was going well, but when Lin Haoming walked into the main hall, he just happened to look at the old woman, and finally found something strange.
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low in the national examination. Che Guangyao said very emphatically. Before I finished speaking, I suddenly stood up and bowed to Lin Haoming Mr.Back then, Baoyu had a small battle with the Ming Kingdom.
You are the most well informed about your foreign news.If you succeed, Lin Jue s current position will be yours in a few years.
I deliberately left some people behind to hold back the pursuers.
But Gangzi believes that adventure is relative. After the war, Gangzi reported to Wang Xuexin in this way I think it would be more risky to fight this battle according to the first plan.He asked Commander, is Highway No. 7 the road from Kaicun to Washishan Li Yunlong nodded That s right, we have to walk for a while to go to the headquarters Wang Xuexin said The rugged Pu-erh Tea Weight Loss: Boosting Metabolism and Enhancing Fat Burning
No.
However, if it is viscous, it can actually splash farther
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will disperse when it is blown by the wind, that is, it is greatly affected by air resistance.Even if the independent regiment rushed out of the col in a bloody battle, another team of devils surrounded them and waited in front.
After all, those two vehicles are Type 95, with What Are the Keto Gummies That Kelly Clarkson Used? Unlocking the Secret to Her Stunning Transformat
a total weight of only 6.But at this time, Yufujiro didn t care about this. He thought that this battle was not as simple as it seemed on the surface, especially since the intelligence showed that the tanks of the Eighth Route Army were still in Yuncheng without organized defense.
Furthermore, the closer the T26 is to Yuncheng, the higher the accuracy of the Devil s artillery.The so called continued westward crossing of the Yellow River to attack Xi an was nothing but an illusion put on by Neiji How Noom Helped with Winter Weight Loss in 2025: 7 Effective Tips to Try
Okamura.
Once our army is strong enough to garrison Yuncheng, we will take it down
Needless to say, Luliang Mountain will be integrated with Zhongtiao Mountain, and Yuncheng will be The connecting hub in the middle can also ensure the safety of a large number of steel plants, copper smelting plants and salt lakes.
The speed of the landing craft is about 30 kilometers per hour.The soldiers cheered immediately, and many tank commanders poked their heads out and waved their hats vigorously.
but if it is equipped with a tank chassis
it will be different Wang Xuexin is actually talking about the M19 self propelled anti aircraft gun developed by Yingjiang in 1945.The real difficulty is the secrecy work
The Eighth Route Army s secrecy work is still in place.
This is a commonly used tactic in this era, and it is also a tactic when the number of troops is insufficient.Although Wang Xuexin s action is not too much, it is still a bit abrupt to do so in this era and with so many people around him watching.
Just kidding, how could a Huaxia battalion commander know about the fighter plane They don t even know what a fighter plane is.Shinozuka Yoshio is very confident about Okamura Ningji s plan.
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and a few bags of salt are stuffed in the middle
The whole thing is that the driver s seat is vacant, and a bag is better than three horses.Zhang Wanhe stood up and raised his head, then turned his gaze to Wang Xuexin, and said, We have discussed this matter.
The Jinsui Army and the Eighth Route Army cooperated in the war of resistance.Just as he was about to shout, he was hit on the waist with a box cannon by the monk.
Wang Xuexin had already been mentally prepared in this regard, so he didn t have so many thoughts.Seventh Company Commander, Seventh Company Commander At this moment, the correspondent shouted in a low voice while looking for him in the dark.
Devil tanks don t plan to take the lead either, they are waiting, waiting for the order to retreat.End of this chapter Chu Yunfei was very satisfied with the result of the battle.
This ideological awareness is unconvincing. Skinner and his subordinates were measuring the rocket launcher with measuring tools and drawing drawings.
