Por Marco Sicairos | Director general de Time Tracker México.
Desde que soy parte de ese grupo de hombres y mujeres que cada día salen de su casa para trabajar, me he dedicado a las ventas. Aunque al principio no era lo que tenía en mente, al final descubrí que es una actividad que no sólo me gusta, sino que además me considero muy bueno en ello. Llevo casi quince años en esto, y una de las realidades que más llaman mi atención es la manera en que la tecnología nos ha facilitado el trabajo, en especial en las actividades de ventas en campo.
Registros que antes se tenían que hacer en cuadernos o blocks de notas, para después llegar a la oficina a vaciarlos en plantilla de Excel, hoy los llevamos a cabo desde nuestro smartphone, gracias a ciertas aplicaciones con las que se hace el levantamiento de información y que automáticamente la incorporan a las bases centrales. ¡Es maravilloso! Ahora soy más productivo, realizo menos esfuerzo y consigo mayores clientes que no sólo le han beneficiado a mi compañía sino también a mi bolsillo.
La productividad en la fuerza de ventas
Indudablemente, el Departamento de Ventas es un área fundamental en cualquier negocio, en la que se debe poner atención para que sea lo suficientemente productiva y eficiente a fin de que se logren tanto los objetivos de ventas como los del negocio. Y es que no se puede ignorar que de esta área dependen, en buena medida, los ingresos financieros así como un mejor conocimiento de las necesidades del cliente, lo cual es posible gracias a que existe una mayor cercanía e interacción.
Es tal el rol de la fuerza de ventas, que muchas organizaciones la ven como una plataforma para crecer en el mercado, tal como lo indica un encuesta de la consultora Salles Sainz Grant Thornton, que señala que 60% de las empresas prevén impulsar su crecimiento a través de mejoras a su fuerza de ventas, ayudándose de empresas de biometría.
Sin embargo, no es secreto que, en la mayoría de las empresas, no se logran concretar los objetivos de ventas establecidos, debido a una serie de factores, entre ellos la deficiente productividad de cada miembro del equipo, sobre todo cuando se trata de la fuerza de ventas externa, quienes inevitablemente tienen que estar fuera de sus oficinas, ya sea laborando en la calle o en determinados lugares, como es el caso de los promotores en punto de venta quienes trabajan en centros comerciales.
¿Qué sucede especialmente con ellos? Al tratarse de personal en campo es más complicado llevar a cabo un monitoreo y seguimiento eficiente de cada vendedor; de manera que pueden quedar fuera de control diversos aspectos como la puntualidad, las horas reales trabajadas, el levantamiento de datos, etcétera; los cuales son de vital importancia para generar una mayor productividad en punto de venta.
Tecnología: trampolín para la productividad y eficiencia
Aunque un buen nivel de productividad es clave para el éxito del negocio, apenas 6 de cada 10 empresas se ocupan de impulsar iniciativas en relación con este tema, asegura la Amedirh (Asociación Mexicana en Dirección de Recursos Humanos). Un factor importante es que muy pocas empresa tienen idea de qué hacer para impulsar la productividad; y aunque ésta mucho tiene que ver con establecer estrategias, procesos y metodologías sólidas, también es cierto que algunas herramientas como las tecnológicas se han convertido en verdaderos detonadores de la productividad y eficiencia, sobre todo si se habla de la fuerza de ventas de campo.
Al respecto, una de las tecnologías que están revolucionando el control de personal son los sistemas biométricos, sistema de control de acceso. Llos sistemas biométricos permiten verificar tiempos y movimientos de personal que acuda a diferentes centros de trabajo externos, aumentando la productividad de los recursos mediante un control seguro, eficiente y veraz.
Este tipo de equipos ya han demostrado sus beneficios, incluso algunas de las grandes corporaciones de sectores como alimentos y bebidas, electrónica y consumo ya los están utilizando en sus operaciones cotidianas. De acuerdo con el analista de tecnología Gartner, alrededor de 30% de las empresas ya utilizan la identificación biométrica para el control de sus empleados; y según sus estimaciones, el mercado biométrico global crecería a 23 mil millones de dólares en 2019, con más de 500 millones de sensores potencialmente ligados al Internet en 2018.
La productividad de la fuerza de ventas en campo, es clave para lograr las metas de negocio, especialmente en aquellos compañías cuyas marcas necesitan dar a sus clientes una experiencia de compra inolvidable. De allí la importancia de contar con sistemas de registro de asistencia que verifican eficazmente la hora de entrada y salida de su personal en campo; esto ayudará a su empresa a incrementar la productividad.
Si usted da un vistazo hacia las compañías más exitosas, seguro que hallará en ellas tecnologías disruptivas como la biometría que está impulsado la productividad; por esto, no deje pasar la oportunidad de descubrir lo que esta tecnología puede hacer por su negocio.
Acérquese a socios que ofrecen una plataforma biométrica basada en horas reales trabajadas, proporcionando datos exactos e invaluables, eliminando errores y fraudes en el control de acceso, generando así mayor productividad y elevando los ingresos de su negocio.
Los vehículos autónomos son muestra de una tecnología de rápida maduración. Mientras Tesla y Google crean una visión en la conciencia del consumidor, los vehículos autónomos están dejando huella en el mundo de los negocios.
A través de geolocalización las compañías han logrado atraer un mayor número de clientes, potencializar ventas y desarrollar nuevos modelos de negocio.
Piñatas Aldi y UPS México trabajan para enfrentar juntos los desafíos logísticos y continuar llevando alegría a través de sus piñatas a otros mercados desde su página de internet www.aldimyshop.com
Most of the people sitting in that place were of ordinary status and could barely meet the level of the banquet.But before his call was made, another call came in.
Fan, why did you come down in person Fan Bangyan behaved politely, and his smiling eyes fell on Dai Ruolan I just heard that you guys have arrived, and you haven t come up for a long time, so I came here specially Come down and take a look.I didn t understand why Mr. Chu did Exploring the Benefits of Farm CBD Gummies for Wellness and Relaxation
this before. Let you airborne Nirvana. A young man with EarthMed CBD Gummies Buy Online - High-Quality CBD Supplements
no experience and only gimmicks will directly bring down Nirvana, which was already in disarray.
He thought that the old man would not respond to him, but unexpectedly, the old man s stern and kind voice suddenly came to his ears You brat, you just came here and you want to rest Stand up.No, she may have become a corpse much longer ago. However, it was precisely because Qin Feng was holding a hairpin that it was even more shocking.
Your daughter and It s another thing for a nephew to hit someone and hurt someone.When Chen Chuqing said this, her tone was calm, and there was no look of anger on her face.
Not to mention him, even half of the venue near them was inexplicably whipped up by strong winds.By coincidence, the purpose of my coming here this time is also to kill you.
You dare to offend Mr. Liang, you really deserve death You can take him away, kill him or chop him up as you please.It s okay for one person, but with several The Benefits and Uses of Gummies de CBD: A Comprehensive Guide (fEhaA)
people together, the smell is so strong that it makes people feel uncomfortable.
Such a powerful person is a secular warrior, so he must not stay He doesn t belong to any sect, so he deserves to die.The latter s eyes were always on Qin Feng, and he narrowed his eyes slightly and said, What Captain Qin means is that if someone reports the case, even I can t take you back for questioning before I get conclusive evidence Song Deputy CBD Gummies for Calming Anxiety: A Comprehensive Guide to Reducing Stress and Promoting Relaxation (QasVv)
Hall Master, that s not what you said just now.
Screens, a big stage
Every day, movies from China are played next to these big stages.In addition to taking endorsement photos today, I will take you to take a set of life photos
Ah In the future, I Are Go Keto Gummies the Secret to Long-lasting Energy on a Ketogenic Diet
will take a set of life photos regularly and upload them to Weibo.
That sentence is very ugly. But, the reality is not so cruel
Very harsh. It will even continue to tell you something.On the overpass, busy pedestrians, traffic jams, and hurried phones ring from morning to night, and repeated scenes are presented over and over again.
If his thoughts were violated, he would forcefully correct it, or get angry
She took one last look at her father squatting on the ground, Uncovering the Power of Meno Balance Gummies Ingredients for Menopause Support (wiITH)
then held an umbrella and sat down We boarded Li Bin s advertising truck with the name Hongyuan Decoration written on it.The box office of That Summer is rising step by step, which is inseparable from the theater chain.
After sitting on the sofa for a while. His wife Li Aifeng walked in from outside and looked at him excitedly.Around nine o clock in the morning. There was a knock on the door of the elevator.
After those merchants heard the hint, they immediately understood, so they stared in Zhang Sheng s direction, and various calculations appeared in their hearts
Late at night. Chen Mengting Kelly Clarkson Weight Loss Diet Gummies: 100 Fans’ Transformative Journey in 2025
finished her work at NC Studio and was a little tired.Meng, the business war is never so cruel
Sometimes, it s not like stepping on other people s corpses and climbing down step by step
Throughout the street, the merchants, who were originally divided, were all suspicious.
Although there are still some people in the market who doubt that Tom is fake and a fake foreign brand , they still cannot resist the enthusiasm of that wave of customers.I just came to Yanjing during the summer vacation to familiarize myself with the environment and visit me by the way.
After answering the phone and coming back, Lin Xia s eyes were slightly red, but there were no tears.Students will not surround you, they will not whisper, and teachers will not look at you with strange eyes
Almost every day here There will always be reporters coming to interview a certain student, and even every once in a while, a student will be on CCTV or in the news.
Although, after Xu Bowen thought about it for a long time, he still couldn t think of his own value.He knew that he was on the verge of bankruptcy, and the transformed Hongwei electric vehicle was about to be revitalized He walked into the room and made a phone call to Zhang Sheng.
Her boyfriend Ke Zhanyi brought out some fruit and put it under the table, then returned outside the house.But
when walking into your own house. After looking at the neatly stacked cement, the clean labels on the walls, and the water and electricity pipeline diagrams
Her senses felt much better. Immediately afterwards
She saw Li Bin taking the designer with him and started talking about design with her again.
I saw wide stone walls, ancient buildings, and complex runes engraved on them.His enthusiasm remained unchanged as before, and he hurriedly stood up with his sword and pointed out to Ye Ling the direction where the disciples of the Golden Pavilion Immortal Sect were stationed.
Liang Yuzhu only felt that the green water unicorn was sinking, and hurriedly wielded his sword.boom The formation hidden among the fallen leaves and mud was triggered, and a large ball of purple flame exploded Xiao Tao s face turned pale with fright, and she was frightened and said Fireworks The little bitch is very vicious.
He glared at Ye Ling fiercely and followed the order.They met the woman in light red clothes and screamed Bold maniac How dare you chase down our Hundred Flower Girls Zhilan, come on Ye Ling saw an old woman wielding a dragon head crutch and rushed forward first.
Both his cultivation and combat power have grown so fast that he is comparable to a proud daughter of heaven with a single ice spirit root.Ye Ling, however, smiled indifferently and didn t care at all.
Senior sister will never dare to cause trouble again Ye Ling did not do anything.Xia Tong, Zijuan, Siko Tingyan, Yu Honghua and Tang Xiong, who were pretending to be Suo She, also joined them to become the semicolon of the Huixing Pavilion.
Fortunately, there is a beast repelling ring Ye Ling nodded I already know everything about this Tonight, I m going to save the blue and black fish demon The old catfish demon suddenly became full of energy.Yu How George Conway Achieved Weight Loss: 4 Autumn Diet Tricks
Honghua was still in shock, looking at the seventh level butterfly girl in front of him with a horrified expression.
But ever since Ye Ling saw that Jin Ling er was as light as a swallow, she was also a physical practitioner.Zhou and run away. Hongtang, Xiaotao and Qingwan were secretly anxious when they saw everyone cowering away.
Seeing the vanguard army gathering here, Zhou Mingzhao was very excited.However, the distance from the edge of Huoyan Island to the crater in the center of the island is not close.
Fortunately, there was a melee around, with monks fighting everywhere, and the winning team could not be as neat as before the duel.When the ninth level giant whale saw its worshiper Ye Ling return, he was even more excited than the red fire green tailed leopard, and his huge body naturally carried Ye Ling on his back.
With the power of his golden elixir and the strong body of the Green Demon Poison Corpse, he broke through the thick layer of flesh almost in an instant.The demon Blue Gummies Male Enhancement: A Comprehensive Review of the Benefits and Effectiveness (EZJnC)
did not hesitate to consume the essence of the soul, emitting a pressure comparable to the mid stage Nascent Soul For a moment, the figure of the ancient barbaric cultivator was greatly shaken stop moving forward.
They just saw two stone statues of Stretch Marks and Weight Loss: Understanding the Relationship and Treatment Options
guards holding swords lying on the ground on both sides of the stone door.He shouted loudly to the drowned disciples of the Five Elements Immortal Sect behind him You fellow disciples of the Five Elements Immortal Sect, come after me if you have the ability Let me show you the poison.
Hall Master Qiu, are you covering up Qiu Qiming looked at Qin Feng and frowned What do you mean Qin Feng smiled, pointed at the two people on the ground and said, You just didn t Ask me if I have any evidence I haven t even produced the evidence yet, and you re going to convict me.Qin Feng held the water cup and smiled I didn t expect that with a slip of my hand and a glass of cold water, I cured the old lady s illness.
But this is not called a rematch. It can only be regarded as our Panlong Palace accepting the challenge of your Martial Alliance.He was stunned for a long time before finally coming back to his senses You, are you admitting defeat Qin Feng smiled and said Yes, Master Wu, didn t you also persuade me to admit defeat Congratulations, Master Wu, you won a city without a single blow.
I just looked at them. This is the first time for the three of them to come to this kind of place.But when the label of disobedience was really slapped on them, they all lowered their heads.
I have nothing to explain to you. Wait. I ll explain it to him if someone else comes later.Qin Feng obviously didn t look at her, but she just felt her face burning, as if Qin Feng s fists just Fast Track to Shedding Pounds: Effective Diets for Quick Results
slapped her face one by one.
It seemed like a long time passed before I heard Ye Linyuan say Miss Haiyuan, this lot was entrusted by others to be sent to us for auction.Wu Shen Temple, Heng Best CBD Gummies for Depression: Benefits, Reviews, and Expert Advice
Temple and the like are all invited, and as far as I know, there are many people from sects in these two places now.
Jiao Xu on the side couldn t help but speak at this time, but when he opened his mouth, he immediately broke his cold image I, I will go too
He only said a few Bliss Rise CBD Gummies Reviews: Benefits, Effects, and User Experiences
words, but he immediately blushed.In addition to indifference, there was more of mockery on her face.
characters. The weapons he used were hard to find. Therefore, his disciples are also highly respected.A fleet of BMW 7 Series cars had already parked below the airport an hour ago.
There are no traces of their poisoning. I always feel that the civil unrest at that time broke out too quickly and violently.Qin Feng stood on the ring calmly, feeling a little disappointed.
The smile on Sun Jingjing s face gradually solidified, and even the smile on the corner of Xu Hailin s mouth gradually disappeared.In this case, I will definitely take the blame and resign.
Seeing the number Qin Feng handed over, Liu Shuang was surprised and hesitated But
I know, you may doubt whether I can help Ye Huang, but for some things, one more person means one more way, right Hearing Qin Feng s words, Liu Shuang accepted his phone number and said seriously Don t worry, Mr.In the following ten years, even if the old dragon master s life or death was uncertain, Han Qiusheng never gave up on tracing the origin of this poison.
But the alliance is an alliance, and each of them must leave some trump cards.If you really want to fight with us If you break up, then those things in your hands will be just a pile of money in the end, far less than the value that Harumi can create Although he tried to stay calm, with a bit of sarcasm on his face, he spoke in a hurry His tone gave him away.
Qin Feng said nothing from the beginning to the end, and led them into the manor with Ye Huang.Ye Tianqi couldn t stay any longer. After all, even Ye Linyuan took the initiative to bow to Haiyuan Li just now, allowing Haiyuan Li to be arrogant and domineering over so many people from the Dragon Kingdom at the scene.
Por Marco Sicairos | Director general de Time Tracker México.