Por Eric Tourtel | Senior vice president, Latin America de Teads.tv
Recuerdo una conversación hace un par de años con la directora de medios de una gran marca de FMCG, después de un evento en el que hablé de viewability. En esa ocasión, me dijo: “pienso que tienes toda la razón, no debemos pagar por anuncios que no sean vistos, por eso he ordenado a mi agencia que sólo compre espacios visibles a partir de ahora”. A lo que contesté: “supongo que les has dicho también que podían pagar más por esos espacios”.
Evidentemente no.
Cuando sólo el 20% de los anuncios son visibles, ¿cómo pretende uno comprar al mismo precio un espacio visible que uno no visible?
En esa misma línea, recuerdo otra conversación hace unos años cuando trabajaba en social video que otro cliente que me decía: “este competidor tuyo me vende views en esos top publishers por 10 centavos de dólar y tú me lo vendes a 1 dólar. ¿Cómo puede ser?” Le contesté que el costo por click (cpc) medio en el mercado era de casi medio dólar (y para un clic normal, no un clic de finanzas o de viajes), y que este cpc se pagaba aun cuando se reprodujera completamente blind en banners servidos en long tail. Después de esto, le preguntaba si de verdad pensaba que podía conseguir un clic (porque una view era clic para ver) en este publisher de primera categoría por 1 centavo de dólar.
Evidentemente no.
Otra vez, lo mismo. Yo también he visto relojes Cartier a 500 dólares en eBay, con certificados auténticos. Y me encantaría creer que las gangas existen, que he tenido mucha suerte… por eso me compré un Omega a 150 dólares que duró un mes y medio.
Las gangas no existen.
Los líderes de la industria deben vender anuncios que sólo se pagan si son visibles, que se distribuyen solamente en soportes de primer nivel y que el usuario sólo ve si quiere. Ante la pregunta: “¿Por qué tus espacios cuestan el doble que los de esos dos competidores que tienen un alcance similar?” mi respuesta es siempre la misma: “¿Prefieren distribuir un anuncio que tienes que ver sí o sí para tener acceso al video ‘Concurso de pedos flambeados’ de una plataforma de video, que un video no intrusivo en la mitad de un artículo de El Universal, Globo, Marca o el Washington Post?”. O pregunto si vale lo mismo un video que se detiene si no es visible y que sólo se paga cuando se completa, que un video que se paga a pesar de que pierde 90% de visibilidad después de 3 segundos (porque 3 segundos es el tiempo que necesitas para hacer scroll down en la página móvil de una red social).
El otro problema es que por querer adaptarse a las peticiones de los clientes se empiezan a descuidar a los usuarios. Los anunciantes quieren video en soportes de calidad, pero eso no era posible antes de que se inventara el outstream, por lo que se empezaron a meter pre-rolls, mid-rolls y post-rolls. ¿Los anunciantes quieren el volumen activado? Se lanzan anuncios con volumen hasta en espacios no visibles. ¿Los anunciantes quieren un CTR alto? Se lanzan anuncios que cubren el contenido con un aspa de cierre tan pequeña que sólo un cirujano lo puede cerrar sin hacer clic y ser redirigido hacia el sitio del anunciante.
Lo último que se está haciendo son los “sliders”, esos espacios de video que se minimizan y siguen pegados a la derecha de la pantalla cuando hace scroll, muchas veces sin aspa de cierre. Para mí son los pop-ups del video. Evidentemente el porcentaje de visibilidad es alto, porque está siempre visible. Pero son tremendamente intrusivos, y obviamente el vendedor «se olvida» de comunicar al cliente que el player que se queda pegado mide la mitad del original. Y ya me podrán explicar de qué sirve ser visible si el usuario le ha dado pausa al video. Alguna vez me encontré con uno de esos sliders sin aspa de cierre, sin botón de pausa y sin posibilidad de cortar el sonido. He odiado al anunciante y, sobre todo, al que se lo vendió como “video visible con sonido”.
Para mí es muy simple: la gente te quiere más si no la molestas.
De hecho, según un estudio realizado junto con Millward Brown, la publicidad en video outstream tuvo un mejor desempeño en un 55% de los casos por encima de la media de todos los formatos de video (pre-roll y social feeds) para el reconocimiento sugerida de anuncios, un 44% para la asociación de mensajes y un 84% para el reconocimiento de marca espontánea. Con un formato de opt-in, no intrusivo como outstream, y que se reproduce en un contexto premium, el usuario se interesa más por el anuncio, lo que lleva a un mayor impacto en la intención de compra.
Cuando el anuncio se dispara con el sonido activado antes de ser visible, que el usuario ya molesto tiene que hacer scroll para encontrar un mini-player que no tenga aspa de cierre, botón de pausa o control de volumen… ¿piensan que quiere a la marca o que esta experiencia es buena para la marca?
No, no lo es, y la marca acaba de pagar una fortuna para que la odien.
Peor, las marcas están contribuyendo a la adopción de adblockers y el incremento de fraude. Una encuesta realizada por Research Now reveló que en general, un 71% de los encuestados percibe los formatos publicitarios forzados como los más intrusivos y 60% de las personas que tienen adblockers instalados consideró el pre-roll como el más intrusivo. Además, un 84 % de las personas reconsideraría la instalación de ad blockers si tuviese la opción de hacer skip a un anuncio.
Es simple: las gangas no existen, y los vendedores tienen que decir las cosas como son. Como es muy poco probable que esto ocurra, las agencias de medios tienen que hacer una selección minuciosa de sus proveedores, aunque signifique decir a su cliente que llevan meses o años comprando formatos inútiles o fastidiosos.
Los anunciantes tienen que exigir saber exactamente qué formato compran, y que no sea solamente “video visible o con sonido». Y si esto significa trabajar con 2 proveedores en vez de 10, o tener que comprar menos volumen, que así sea.
Mientras los anunciantes sigan presionando a sus centrales por comprar espacios muy muy baratos, pero exigiendo calidad, habrá fraude. Hasta que los anunciantes empiecen a comparar manzanas con manzanas, habrá fraude. Hasta que todos los vendedores de medios no expliquen a sus clientes que lo que piden no existe, habrá fraude.
Y es una pena, porque lo que los anunciantes quieren existe, pero tienen que pagar lo que vale. Los que lo hacen no se suelen arrepentir porque es más rentable un impacto de calidad que 10 impactos malos, por muy baratos que sean.
Desde nuestra perspectiva como compañía, el 2017 solo fue una muestra de los éxitos que nos esperan el siguiente año, ya que seguramente seguiremos presenciando la consolidación del e-commerce
El acompañamiento es crucial para un mejor funcionamiento de un sistema administrativo, pero por lo regular la consultoría es poco valorada, ya que se piensa que es innecesaria o cara.
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He sensed the sword cultivator s injuries. The situation was very serious.However, one hundred energy based flying swords containing the sword intention of the great monk are enough for this huge energy based flying sword to penetrate the evil energy shield.
He entered the space door, and in the space transition room, he returned to the outside world.That is 2025 Californians Embrace ‘biolife keto+acv gummies’ as a Must-Have in Their Wellness Journey to say, the North Shu https://tannoorgrill.com/guides/finding-the-best-ed-d5n6u3x-gummies-for-men-a-comprehensive-guide-to-enhanced-wellness-rirbe-5q5v/ continent was too closed.
Theoretically, space cracks can only appear in the main world and cannot exist in the cave sky.This discovery made many great monks take a breath of cold air.
The computer room space is his most special space. This space came to this world with him.At least in public, the monks of the Wuliang Sect would not be hostile to Li Yuanba.
According to normal circumstances, the Dongtian Guardian only needed a moment to recover on his own.He was worried that Li Yuanba was going in the https://tannoorgrill.com/faq/fitspresso-reviews-scam-exposed-or-safe-diet-pills-to-support-y0vsor2-weight-loss-550d/ wrong direction.
At close range, with the Shen Eyes turned on to assist the spiritual consciousness, the observation accuracy that can https://tannoorgrill.com/media/dr-oz-cbd-gummies-amazon-ehxyuz3h-40by/ be achieved is far less than that of the main body Li Shiming, but it is still enough to achieve an accuracy of thirty nanometers.In the end, they had no choice but to transfer the Hell Resisting Crystal Essence to the great monks of Reap the Benefits of ACV Gummies: A Game-Changing Supplement for a Healthier You other super powers at a small price
Even if the great monks of Yuqing Sect and Baidi Sect knew that these Hell weary Crystal Essence would eventually fall into Li Yuanba s hands, there was nothing they could do about it.
From the extreme brightness outside to the extreme darkness in the space, there will usually be a short term impact.When Li Shiming was promoted to a great monk, he realized how beneficial it would be to get the Half Life Cave Heaven.
Senior Monk Luo Pei flew all the way. This time, the resource point that Bioblend CBD Gummies: A Comprehensive Review of Benefits and Effectiveness (bwLmX) Fuliu Sect needed to be stationed was in a somewhat remote location, close to the coast.In the later stage, the golden corpse is equivalent to the combat power of the https://tannoorgrill.com/support/en-what-is-the-best-exercise-to-lose-ynwwaqds-weight-top-5-ideas-for-seniors-d9hp/ great monk.
He had a feeling that it was said that sword cultivators could kill monks from thousands of miles away.The biggest difference is that the great monk has mastered a trace of the power of rules and has access to the fundamental power of https://tannoorgrill.com/case-studies/are-apple-cider-gummies-good-qab9b-for-diabetics-a-comprehensive-review-hukhq-xhe5/ the world.
His analysis and judgment of the battlefield situation can be said to be unparalleled in the entire world of immortality.It is precisely because of the huge investment that Haiya Sect sent four mid stage Yuanying monks to escort them.
However, as the other party s intelligence work unfolded, it was discovered that the person stationed at the fifth resource point was Senior Monk Luo Pei.The main reason is that a great monk is involved in too many interests.
He heard a name, Chen Zhou. He didn t know this Yuanying monk, but seeing Improving Sleep Quality with Nature's Way Sleep Well Gummies: A Comprehensive Guide (hcoct) that the three great elders were all dragon type spiritual pets, he could tell that Chen Zhou should be of the dragon type lineage.This kind of skill that greatly improves his body and spirit must be shared with his clone.
We can t blame Brother Hu for his lack of knowledge.Li Yuanba frowned slightly, wondering how such a coincidence could happen.
The battle in the gathering point formation is a massacre.These are left by the great monks of the past generations.
Under this relationship, Li Shiming has almost the same control over monk Luo Pei s corpse refining as he does his own.Li Yuanba followed the sword cultivators and retreated a hundred miles away.
It took two months for the Ten Thousand Beast Sect to fully take over three quarters of the territory of the Eastern Qi Continent.
If you are lucky, you can make a lot of money if you bring or awaken any powerful talents.Whether it is green scale fruits, green scale trees, or ores that will be mined in the future, https://tannoorgrill.com/case-studies/en-0jgyj5sud-not-losing-weight-on-ozempic-09dl/ they are all the best trading targets.
And this is based on the premise that the Lord s Heart is in hand.Qin An, do you think we can find a place with our backs to the wind Under the bright moonlight, the rough north wind carried a harsh whistle, passing through the open wilderness, blowing out a few torches, making it even more like Countless flying knives cut into human skin.
Thousand Needles Stone Forest The Bucks Principality sent a large number of troops to block the entire area, completely denying the players a chance to escape.But a valley with a large amount of iron ore and copper ore, as well as precious associated minerals such as magic crystal, https://tannoorgrill.com/topics/en-d44-does-apple-cider-vinegar-with-mother-for-weight-loss-8h38/ fine gold, mithril
is worthy of his performance. The name is Breaking Free from Anxiety: How CBD Gummies and Prozac Can Help You Find Balance Golden Valley, not because there are gold mines, but because those ores are comparable Do Hemp Gummies Have CBD in Them? Benefits and Effects to gold.
Because it is too far away from the devil, apart from the advantages in terms of supplies and tasks, it is not attractive at all.Call of the dead No hesitation at all. Directly summoning vampires at extreme speed.
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Zhao Hao was forced to tie a beast scarf around the other party s neck to ensure that the other party would not escape quietly.Without using rapid growth skills, the consumption is actually not exaggerated, it just takes enough time.
Go over there Zhao Hao put away the eagle eye telescope and signaled Freya to fly forward according to his instructions.On the right are Boruto, Hodge, and the former Black Stone.
Well
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According to Qin Hu s memory in his previous life, about two hundred people were stationed here.There was no way that such a big movement would not alert the other party.
But for the Storm Leader, let alone the elite, even if there are epic and legendary model heroes, it is not impossible to give up an elite hero.Otherwise, it would be impossible to mobilize an army to take action.
In adolescence, it can grow rapidly through feeding.That s good. Zhao Hao signaled the other party to stand up, and at the same time looked at Eve sitting on his shoulder, Let s see the speed of the Storm Nodding slightly Although Eve couldn t speak, she had no problem understanding the words.
The disadvantage is that all major forces will be wary of https://tannoorgrill.com/trending/how-long-does-25mg-cbd-gummy-last-a-comprehensive-guide-to-cbd-impb-effects-and-duration-hdhsz-7r08/ him, and all kinds of dirty tricks and methods will emerge in an endless stream.This strategy is very good. Use a fortress to block the front entrance and exit, and the demons will attack if they want to enter the valley.
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That s why she is called the Transportation Captain.A volcano slowly rose from the ground about two kilometers away from the fortress.
Especially the white tiger, whose awe inspiring killing aura is extremely dangerous.boom The nine headed monster fell heavily like a mountain of flesh, creating a deep pit in the ground.
Now, he is more willing to exchange these things for military units.A monster like Turing is completely rare in a thousand years.
It can only be said that Zhao Hao made a lot of money from this operation.Clothes, torches, wood
etc. As long as anything can burn, light it all and throw it on the man eating vine.
Zhao Hao used himself as bait to attract the siege of celestial lions, and let his undead army besiege the three ultimate nine headed monsters in order to quickly finish it.If it were as wide as a transport ship, it might not be able to squeeze in.
Hundreds of thousands of people It sounds like a number, but when you stand in front of you, you realize how amazing the number is.
The state should impose heavy taxes on them to limit their sales.In fact, Fang Hong was already in the atmosphere. Qunxing Capital has already laid out the plan and is waiting for Wall Street to join in.
Don t believe it, experts have determined that the live broadcast is a video played backwards
dog s head saves life Hahaha
It s awesome, a private company has done something that no national space agency can do.If he has an accident and is killed midway, Fang Hong will cry to death.
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Tian Jiayi was slightly stunned We are going to evacuate so soon This is different from the strategy he set before.I have already said the ugly things before. It can be seen that Chen Yu s activities in cyberspace have really stimulated the Unlocking the Power of Food to Lose Weight Fast: Insights from American Vegans United States
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Among the chaotic voices on the Internet, it is difficult for people to distinguish the true from the false.The stock price plummeted 79. At this moment, Fang Hong was also looking at the market.
What was displayed outside the screen of the laptop was the real time price trend of Bitcoin.It is equivalent to the iron clad WCG and a smooth e sports project.
Investors quickly thought of the four listed stocks of Ruihe Pharmaceutical, ATL Technology, Yixing Video and Weibo.Retail investors are afraid of heights and did not dare to buy before, but the funny thing is that it has reached half the price from the high point.
I ve also recruited you. When the time comes, if you want to move, can you just leave If a monk can run away, can he still run in a temple When the time comes, your third brother will trick you.End of Chapter Judging from the K line pattern of quantitative capital, these two one https://tannoorgrill.com/support/en-j-d-vances-best-oj13oea9-weight-loss-tips-for-staying-fit-ahead-of-christmas-94se/ word daily limit boards have stepped out of the downward channel and achieved effective breakthroughs.
If there is no weaker force, the stock index will turn green again and return to the posture outside the ICU.If I really want to mess with you, I will never reprimand you because I will worry about alerting you.
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Individual stocks generally rose and trading volume also increased significantly.This is https://tannoorgrill.com/news/en-zion-williamson-weight-loss-4-workout-secrets-for-lasting-results-d2c7-k9nm/ tantamount to giving the opportunity to make money to others.
Take advantage of this period to acquire more land, make more mergers and acquisitions, and then find Stars Capital raised a three year debt.Because they didn t know the reason, they didn t dare to risk entering the scene, so they could only witness it with their own eyes.
V En was still alive and ran away. I was stunned. The operation was amazing. I also watched that show.If we dare to shut down for less than a week, other The losses will definitely exceed the size of the profits you harvested, and the losses will be smaller, not to mention the risk of complete loss of control.
Regardless of the extreme deep V rebound that the external market staged last night, the current market environment is in a state of turmoil.
However, two of the three spiritual shields outside Xintong s body have been broken, and the last spiritual shield is about to be broken.It is not a secret that Wang Changdong was injured outside and had his limbs amputated.
It is better Irwin Naturals CBD Turmeric Review: A Comprehensive Analysis of the Product's Efficacy and Benefits (nZwNY) to say that it is a corpse than a person, but even if this corpse is dead, the aura of the body prevents Li Shiming s consciousness from getting close.Don t worry about refining, it doesn t matter if everything fails What the senior sister said before leaving almost made Wan Zheng and Lu Shi fall to the ground.
If he wants to know this knowledge, he can actually just retrieve the information from IBMz15, but this body is not Achieve Optimal Weight Loss with Keto Gummies: A Game-Changing Solution for a Healthier You Li Shiming s body, and he can learn unlimited knowledge.They really wanted Li Yuanba to be the first to enter as the representative of Sword Intent Chongxiao Pavilion.
He even had a feeling that the combat power of the great monk Luo Pei was not as good as his own.Of course, he didn t just point the finger at https://tannoorgrill.com/news/soar-to-a-healthier-you-0a5-with-winged-cbd-gummies-a-game-changing-solution-for-a-brighter-tomorrow-grnh/ Baidi Sect based on this little clue.
It s just that the feeling that Master Lou gave him was so terrifying that all he could think of for a moment was alertness and escape.Which sword cultivator among the Jian clan has not participated in the trial This is an opportunity you have earned yourself.
Although he only has three spiritual roots, the Five Elements Receiving Qi Formation that he fiddled with has made him the foundation of all five elements.Dozens of tons of TNT explosives exploded instantly.
Although the Zhiyang Sword Intent is not as powerful as the Poxu Sword Intent , the Zhiyang Sword Intent is also a very strong sword intent.Suddenly, his figure rushed forward. This short distance sprinting speed was exactly the close up secret method of the Sword Intention Chongxiao Jue.
It s not that he knows the person speaking, but the real person Li Shiming has met him.They all wanted to find resources in the previous space, and the resources there were visible and available.
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This time, the three great monks worked together to set https://tannoorgrill.com/knowledge/finding-the-best-ztq-magnesium-gummies-for-sleep-a-comprehensive-guide-to-restful-nights-gxoob-z9i1/ up a trap.Lan Lu Wei obviously didn t know Ling Bao, and since he had saved Lu Wei s life, he wouldn t say anything even if he had some guesses.
the heart of the Innate Jianmu tree can also provide energy for the Innate Yimu magical power Brother Lou explained to Li Yuanba.If all areas were as https://tannoorgrill.com/research/en-good-time-to-exercise-to-lose-weight-morning-vs-evening-workouts-z4wpsn-tq9p/ dense as this one, then the existence of the Hell Cave would be extremely unreasonable.
What he needed now was to enhance his own strength.He felt that the entire space was like a big net, trapping him tightly.
The mountain magic weapon was about to press on Li Shiming s head.Under the guidance of Li Shiming s spiritual consciousness, Heavenly Ghost came to the core of the Aurora Swift Shadow Boat to recognize its master.
At this moment, he has started to practice the Vajra Body Protection Magic.This kind of spiritual treasure is extremely suitable for practicing the Yu Qing Thunder Code.
Por Eric Tourtel | Senior vice president, Latin America de Teads.tv