“En términos simples, el geofencing es una tecnología de publicidad móvil hiper local que puede ayudarte a llegar a más consumidores ya que consiste en ubicar una zona geográfica de manera virtual, vincularla a un dispositivo móvil y obtener información sobre cuando una persona acceda a un perímetro en al cual puedes generar un impacto a través de notificaciones que deriven en un call to action”, comentó Miguel Rojo Santamarina, CEO de ReachLocal México
El geofencing, o geolocalización, es una de las tecnologías que en los últimos años ha tenido mayor repercusión para las empresas mexicanas ya que a través de ella, las compañías han logrado atraer un mayor número de clientes, potencializar ventas y desarrollar nuevos modelos de negocio.
Es el uso de un perímetro virtual usando Wi-Fi, GPS o RFID (identificación por radiofrecuencia) para activar una respuesta en un dispositivo móvil, como dirigir a los consumidores a publicidad. En publicidad, cuando un dispositivo móvil entra en esta «valla virtual», la tecnología puede utilizarse para activar automáticamente anuncios gráficos o mensajes SMS, directamente al teléfono inteligente del usuario a través de las aplicaciones. Y, puede definir una cantidad de tiempo, por lo general hasta 30 días, después de que un cliente potencial entre en su área de localización para orientarlos con anuncios móviles.
Pero, ¿cómo se crea una georeferencia? “Con la tecnología de geocodificación, se utiliza un mapa para dibujar un límite alrededor de la (s) zona (s) a la que desea dirigirte, todo dependerá de la estrategia que quiera implementar, si deseas a traer a más clientes u ofrecer ofertas especiales cuando un consumidor ingrese a un local de la competencia, a través de la plataforma se pueden predeterminar cuantas georeferencias se consideren necesarias”, agregó Santamarina.
Mediante el uso de geofencing las marcas podrán llevar mensajes personalizados, generar comunidades, establecer el tiempo promedio en que un usuario permanece conectado a una app y generar marketing de contexto.
La tecnología puede proporcionar altas capacidades en manufactura. Pero antes debe adquirirse un conocimiento profundo del propio proceso de producción.
Microsoft acerca a las personas y a las empresas a la tecnología, y este proyecto en conjunto con Schneider Electric es solo un ejemplo de los esfuerzos que se están haciendo para lograrlo.
Los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.
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Shiming, you have grown up and have your own secrets.The Buddha figures around him noticed his resistance, and the Buddha s voice became louder.
At a loss. This can t be blamed on her. She has hardly experienced any battles in the sect.The other effects depend on the sword cultivator s own understanding of Sword Intent.
It seems that the array on the array plate has been activated, but it is still connected to a certain array outside.If he hadn t thrown the thermite bomb that time, his career as a monk might have ended.
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“En términos simples, el geofencing es una tecnología de publicidad móvil hiper local que puede ayudarte a llegar a más consumidores ya que consiste en ubicar una zona geográfica de manera virtual, vincularla a un dispositivo móvil y obtener información sobre cuando una persona acceda a un perímetro en al cual puedes generar un impacto a través de notificaciones que deriven en un call to action”, comentó Miguel Rojo Santamarina, CEO de ReachLocal México