Potencialización de Ventas con geolocalización

 “En términos simples, el geofencing es una tecnología de publicidad móvil hiper local que puede ayudarte a llegar a más consumidores ya que consiste en ubicar una zona geográfica de manera virtual, vincularla a un dispositivo móvil y obtener información sobre cuando una persona acceda a un perímetro en al cual puedes generar un impacto a través de notificaciones que deriven en un call to action”, comentó Miguel Rojo Santamarina, CEO de ReachLocal México

El geofencing, o geolocalización, es una de las tecnologías que en los últimos años ha tenido mayor repercusión para las empresas mexicanas ya que a través de ella, las compañías han logrado atraer un mayor número de clientes, potencializar ventas y desarrollar nuevos modelos de negocio.

Es el uso de un perímetro virtual usando Wi-Fi, GPS o RFID (identificación por radiofrecuencia) para activar una respuesta en un dispositivo móvil, como dirigir a los consumidores a publicidad. En publicidad, cuando un dispositivo móvil entra en esta «valla virtual», la tecnología puede utilizarse para activar automáticamente anuncios gráficos o mensajes SMS, directamente al teléfono inteligente del usuario a través de las aplicaciones. Y, puede definir una cantidad de tiempo, por lo general hasta 30 días, después de que un cliente potencial entre en su área de localización para orientarlos con anuncios móviles.

Pero, ¿cómo se crea una georeferencia? “Con la tecnología de geocodificación, se utiliza un mapa para dibujar un límite alrededor de la (s) zona (s) a la que desea dirigirte, todo dependerá de la estrategia que quiera implementar, si deseas a traer a más clientes u ofrecer ofertas especiales cuando un consumidor ingrese a un local de la competencia, a través de la plataforma se pueden predeterminar cuantas georeferencias se consideren necesarias”, agregó Santamarina.

Mediante el uso de geofencing las marcas podrán llevar mensajes personalizados, generar comunidades, establecer el tiempo promedio en que un usuario permanece conectado a una app y generar marketing de contexto.

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How can this Shark Tank Endorsed Products: 7 American Teachers Share Their Weight Loss Journeys lightning strike happen so easily Why are lightning strikes so frequent recently, and Lin Beichen is so coincidental among the lightning strikes Or is it easy to be struck by lightning wherever Lin Beichen appears Thinking of this, the expressions on their faces were extremely strange.

Before the remaining spy could point his gun at Lin Beichen, under his horrified gaze, a fist expanded infinitely in front of his eyes.I ll tell her immediately when Beichen comes back. While speaking, he contacted the counselor.

Netizens who watched the live broadcast felt that this scene had subverted their understanding.Going to Beishan to study thunder and lightning What can t happen I originally thought that the child had done nothing extraordinary these days and that his condition was under control.

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The terrifying sword intent, amplified by Xing Yijian, appeared in front of the first late stage Jindan cultivator.It is for the benefit of Gen Feng and the benefit of the younger disciples.

Damn, even the soldiers were bribed, they want me to freeze to death This is a very small camp, with about twenty tents, surrounded by horse drawn carriages.Did something happen Li Shiming asked through his identity.

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He always felt a sense of depression, as if something was about to happen.The speed is extremely fast, so fast that I don t even have time to react Ancestor Lu said with a frown, then he exerted force in his hand, and the spatial silver corpse was crushed by him.

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