Por Clayton Da Silva | Director de Soluciones y Logros para LATAM de Zendesk.
Históricamente el Servicio al Cliente ha sido uno de los procesos más complicados para construir y operar dentro de las empresas. Se tiene la mala costumbre de concentrar las energías y, sobre todo, el presupuesto en aspectos productivos y de marketing, haciendo a un lado el paso más importante para “enganchar” a los usuarios: dar un buen servicio al cliente.
Una de las razones por las cuales suele relegarse este proceso radica en la gran complejidad que por años ha representado elaborar un efectivo y eficiente servicio al cliente. Grandes equipos de call center, ventanillas con filas interminables y trabajadores estresados por la complejidad de la tarea de atender a clientes con alguna molestia o duda.
Sin embargo, recientemente esta idea se ha ido desvaneciendo en el pensamiento de los empresarios dada la incorporación de las nuevas tecnologías para la atención de usuarios. En la actualidad las empresas están volteando cada vez más la vista a la inteligencia artificial como una herramienta de gran valor. Empresas vanguardistas tienen a su servicio agentes virtuales con atención personalizada omnicanal, a través de la cual los usuarios obtienen una respuesta inmediata sin importar la hora del día ni el medio que utilicen.
Para lograrlo es importante seguir estos pasos:
Conoce tu empresa
Es imperativo que antes de saber cómo operar con eficiencia tu proceso de servicio al cliente conozcas qué es lo que ofreces, cuáles son tus fortalezas tanto como marca y como producto, así como tus áreas de oportunidad. El conocimiento de la naturaleza de tus productos te dirá el camino para incorporar una estrategia en atención para el cliente.
Conoce a los clientes de tu empresa
Este probablemente sea el paso más importante de todos. Muchos le llaman tener “empatía”, lo cierto es que conocer con detalle las características de tus clientes, sus necesidades y sus inquietudes, te hará resolverá la mayor parte del problema.
Una vez teniendo un análisis de tus usuarios, puedes planear y desarrollar estrategias para que tus servicios y productos atiendan y respondan sus necesidades. Esta es una tarea compleja dado que los clientes suelen cambiar y adaptarse a diferentes circunstancias, mismas que pueden ser ajenas a tu propio negocio, por lo que hacer estos estudios de forma periódica será de gran utilidad para tu empresa.
Pierde el miedo a lo nuevo
¿Robots? ¿Inteligencia Artificial? ¿Agentes Virtuales? Quizá estas palabras parezcan salir de una cinta de ciencia ficción pero son mucho más comunes de lo que piensas. Las redes sociales, portales de Internet y conmutadores telefónicos ya funcionan con agentes virtuales que atienden a miles de usuarios en sólo minutos.
Incluso la inteligencia artificial se adapta y reconoce a los usuarios. No se trata sólo de dar una respuesta automatizada, así que seguiremos viendo a los agentes humanos trabajando en la resolución de problemas complejos mientras los bots se dedican a manejar tareas más transaccionales.
Acude con un experto
Esto de la Inteligencia artificial parece un mundo nuevo lo mejor que puedes hacer es acercarte a una empresa especializada. Con Zendesk, ayudamos a concentrar el conocimiento de los problemas de los clientes y la manera de resolverlos de forma automática, generando respuestas inmediatas y automatizadas a esos problemas sencillos para que los ejecutivos puedan concentrarse en solicitudes de mayor complejidad, contribuyendo así tanto al incremento en el número de casos atendidos como en la productividad de los centros de contacto. Estos sistemas le pueden brindar a los clientes respuestas e información más pertinente de forma automática y con contexto. Esto garantiza que la experiencia de la respuesta automatizada, sea satisfactoria.
El inventario gestionado por el proveedor VMI es una técnica de gestión de inventario en la que el proveedor/vendedor asume la responsabilidad total de optimizar y mantener el inventario mantenido por un minorista
La Cumbre 2017 del FIT es el único organismo en el mundo en donde se reúnen los Ministros de Transporte de casi 60 países. Se tiene previsto que el titular de la SCT emita un mensaje y un discurso de bienvenida en la recepción presidencial.
A través de estas apps los usuarios de GM México tienen acceso remoto a la info de sus vehículos mediante sus smartphones con el mismo usuario y contraseña del Centro de Propietarios.
La automatización de almacenes está dejando de ser una opción para convertirse en una necesidad estratégica. Con la escasez de mano de obra, la integración tecnológica y las innovaciones en robótica y IA, las empresas tienen la oportunidad de optimizar sus operaciones , reducir costos y mejorar la eficiencia. Al adoptar soluciones como RaaS y mantenerse al tanto de las últimas tendencias en automatización, las empresas pueden enfrentar los desafíos actuales y posicionarse para el éxito en el futuro.
Unless I make a move, but even if I make a move, it will take a lot of effort.In just three days, the entire Desan City knows the news that his illusion realm has fallen.
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Xinghuo fooled anyone, of course such a trivial matter would just open his mouth.After so much, I was finally able to take a break.Especially in the past six months on Jiuli Mountain.
When Qingyao Zhenyi heard Wuxiang Zhenyi s name, his complexion changed.Then let s discuss the matter of compensation.True Monarch Bengshan said with a gloomy voice.
As for what is in the restricted area of the volcano, the patriarch has never said clearly.Why don t you know Lan Yin smiled.That s true Shao Nan nodded again.
Do you have a master Would you like to worship me as a teacher Nine Li Sword Master asked coldly.Shao Nan felt the horror of nature for the first time.
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So in the future, you If you have any questions about sword practice, you can ask me. From the corner of his eye, Chen Pingan noticed that two of the children had a gloomy look on their faces when they heard these words, especially the words summer palace.So over the years, Liu Zong has always faced the enemy with both hands, reluctant to take out the deboning knife that depends on each other.
Yu Zhenyi suddenly made a move and swept out of the plank road in one step. The long sword on his back unsheathed itself, and with the wind and lightning, he escaped with the sword.Chen Pingan shook his head and said, Forget it, I m just passing by, so I won t disturb your Weishan God Qingxiu.
turned into a blue shirted Confucian scholar with snow white temples, who recognized his senior brother, could not beat him again and again, did not dare to scold him, and even slandered him even if he was seen through.At a Xianjia ferry, he took a ferry to Niujiaoshan ferry. In addition, the direct descendants, worshipers, guests, and people who were friends with Luo Mountain began to set off one after another.
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The children of the Liu family in Daquan are also famously handsome, including the old emperor Liu Zhen and Liu Cong.
Could Li Shaoting be.
This way, people in front won t be able to see what we are doing, and Mrs.The little guy followed closely behind his daddy. The female teacher suddenly saw such a handsome and cold hearted man, and looked at him infatuatedly.
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Even if you don t think about your own body, you still have to think about Xiao Min s Hearing this, Mu Xinran looked at Xiao Min who was sitting aside blankly, with a pair of big eyes staring at her.
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Not long after going up, Gu Ruoyi quickly fell into the role.After a moment, he hugged his grandma and hurried out.
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Gu Ruoyi caught it and was stunned for a moment, pleased with her.The other one who looks cold is actually his elder brother.
At that time, she still felt aggrieved, saying that she was not worthy of him.Looking in her direction, there was nothing strange.
I wonder if she would have such an opportunity. Hey, Zoey, I heard that your little sister s child was brought back to the United States by Ye Zixiu s family.Tang Yu was confused. When did she hit Gu Ruoyi with her car She looked at Li Shaoting in confusion.
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Shao Nan, Could it be that you know how to make alchemy Hearing Zhou Yuliu s question, the others looked at Shao Nan expectantly.Correspondingly, the little grass had the ability to control fire.
This is really so.It turns out that he was in the cave of Dayan Jinxian back then.It s not just that.When you practiced Review 6162 Blue Vibe Cbd Gummies Scam Or Effective Stress Fighter swordsmanship with Jiuli Sword Master in Jiuli Mountain, Jiuli Sword Master showed you countless kinds of swordsmanship, so that you have a lot of insights.
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Junior Shao Nan, I have met the senior Jiu Li Sword Master Shao Nan looked Discover The Benefits Of Cbd 0585 Blood Gummies at the Jiu Li Sword Master who had met once before, and hurriedly saluted.Of the several places in Allen s memory, only this one was deployed by Allen for defense, which shows how much Allen attaches importance to it.
It s a pity that they couldn t surpass Zuo Licheng, and they were all ranked behind Zuo Licheng.It never occurred to him that he would be caught by Lan Yuanzhou with just such a sentence, and he would rise to such a height.
I need to take a break, you can go back and rest.Shao Nan didn t know how to face An Xiaoshan.On the night when he came back, Shao Nan wanted to take Qingyao Zhenyi and others to Bibo Huanyue Island to avenge Wuxiang Zhenyi and others.
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However, none of these could affect Shao Nan, because Shao Nan s fire sword had already struck the test stone.Although the magma is hot, it is the best environment for fire attribute monks.
Competitions in fire control skills did not come out of nowhere.Of course, he had to perform well.He made a tactic with both hands at the same time, and controlled a colorful haze dragon sword with one hand, and even attacked the opponent s flying sword and bell at the same time.
Not only that, high level alchemists will enjoy the best treatment anywhere.That is the patriarch, who dares to complain about the existence that calls the wind and rain in the fairy world.
Por Clayton Da Silva | Director de Soluciones y Logros para LATAM de Zendesk.