Por Clayton Da Silva | Director de Soluciones y Logros para LATAM de Zendesk.
Históricamente el Servicio al Cliente ha sido uno de los procesos más complicados para construir y operar dentro de las empresas. Se tiene la mala costumbre de concentrar las energías y, sobre todo, el presupuesto en aspectos productivos y de marketing, haciendo a un lado el paso más importante para “enganchar” a los usuarios: dar un buen servicio al cliente.
Una de las razones por las cuales suele relegarse este proceso radica en la gran complejidad que por años ha representado elaborar un efectivo y eficiente servicio al cliente. Grandes equipos de call center, ventanillas con filas interminables y trabajadores estresados por la complejidad de la tarea de atender a clientes con alguna molestia o duda.
Sin embargo, recientemente esta idea se ha ido desvaneciendo en el pensamiento de los empresarios dada la incorporación de las nuevas tecnologías para la atención de usuarios. En la actualidad las empresas están volteando cada vez más la vista a la inteligencia artificial como una herramienta de gran valor. Empresas vanguardistas tienen a su servicio agentes virtuales con atención personalizada omnicanal, a través de la cual los usuarios obtienen una respuesta inmediata sin importar la hora del día ni el medio que utilicen.
Para lograrlo es importante seguir estos pasos:
Conoce tu empresa
Es imperativo que antes de saber cómo operar con eficiencia tu proceso de servicio al cliente conozcas qué es lo que ofreces, cuáles son tus fortalezas tanto como marca y como producto, así como tus áreas de oportunidad. El conocimiento de la naturaleza de tus productos te dirá el camino para incorporar una estrategia en atención para el cliente.
Conoce a los clientes de tu empresa
Este probablemente sea el paso más importante de todos. Muchos le llaman tener “empatía”, lo cierto es que conocer con detalle las características de tus clientes, sus necesidades y sus inquietudes, te hará resolverá la mayor parte del problema.
Una vez teniendo un análisis de tus usuarios, puedes planear y desarrollar estrategias para que tus servicios y productos atiendan y respondan sus necesidades. Esta es una tarea compleja dado que los clientes suelen cambiar y adaptarse a diferentes circunstancias, mismas que pueden ser ajenas a tu propio negocio, por lo que hacer estos estudios de forma periódica será de gran utilidad para tu empresa.
Pierde el miedo a lo nuevo
¿Robots? ¿Inteligencia Artificial? ¿Agentes Virtuales? Quizá estas palabras parezcan salir de una cinta de ciencia ficción pero son mucho más comunes de lo que piensas. Las redes sociales, portales de Internet y conmutadores telefónicos ya funcionan con agentes virtuales que atienden a miles de usuarios en sólo minutos.
Incluso la inteligencia artificial se adapta y reconoce a los usuarios. No se trata sólo de dar una respuesta automatizada, así que seguiremos viendo a los agentes humanos trabajando en la resolución de problemas complejos mientras los bots se dedican a manejar tareas más transaccionales.
Acude con un experto
Esto de la Inteligencia artificial parece un mundo nuevo lo mejor que puedes hacer es acercarte a una empresa especializada. Con Zendesk, ayudamos a concentrar el conocimiento de los problemas de los clientes y la manera de resolverlos de forma automática, generando respuestas inmediatas y automatizadas a esos problemas sencillos para que los ejecutivos puedan concentrarse en solicitudes de mayor complejidad, contribuyendo así tanto al incremento en el número de casos atendidos como en la productividad de los centros de contacto. Estos sistemas le pueden brindar a los clientes respuestas e información más pertinente de forma automática y con contexto. Esto garantiza que la experiencia de la respuesta automatizada, sea satisfactoria.
Las tendencias para las áreas clave en las organizaciones se dirigen hacía la contratación de personal estratégico y adopción de tecnologías de la información.
Los chatbots ya han empezado a infiltrarse en el mercado a un nivel básico, pero en el futuro podrían convertirse en nuestra fuente de conversación más común.
Coradia iLint es un tren regional que ofrece una alternativa completamente libre de emisiones a los trenes diésel para líneas ferroviarias no electrificadas.
Escuela de Internet es la única escuela en Latinoamérica en que los alumnos aprenden marketing digital manejando presupuesto real que Google dispone de modo pro-bono para ONG.
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Everyone has to come to Dragon Pass within an hour, without delay.After all, there was less baggage on the boat, and there was no harassment from the Black Mountain Demon King s relatives and friends along the way, so the journey was smooth sailing.
It s too scary. I feel the destructive aura. We are finished The old ghost could no longer calculate anything at this moment.According to the instructions of the capital transfer envoy, Fallen Dragon Pass will be set up under Wenxin Well.
Old Ghost Gu of the Wuji Star Palace really had no lower limit.The two got into the hole and placed the light ball at the door, which absorbed light and heat.
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The scene was very bloody. Buzz. A brilliant ray of light rose beside Qiu Ping, with irregular radiant lines faintly emerging within it.
It seems that this game is not easy to fight. Many thoughts went through Qiu Ping s mind, and in an instant, octagonal prisms appeared on his side as protection.No problem, I ll write a letter right away. The old ghost nodded hurriedly, but it was just a perfunctory response to the little loach.
But now, this inheritance information has been integrated into Xiao Qinglong s body, and he can understand it all of a sudden.Little Loach felt a little dizzy after being praised like this.
He lost his head and destroyed half of his strength.in the distance. God doesn t know, ghost doesn t know.
Now he has no one around him, which also triggered his time travel.The area where the Yangjiao River and the Yanhu Lake meet was still completely frozen, and Qiu Ping didn t bother with it.
Nowadays, the young master still needs to rely on Shinto for treatment.Qiu Ping was secretly glad that Lei Fa restrained all evil spirits.
On the pill, there were countless fine branches like lines, which looked simple and mysterious.Although the strange fish swims in a small range, it is extremely fast.
He is indeed a genius. Unknowingly, he has created another magical power.Everyone knew him, but he knew nothing about others.
I am afraid that it will take until May for the snow to slowly melt, and after August, the temperature will drop again.One hundred feet, one hundred and fifty feet, two hundred feet
Xie Wugou was a little surprised. He didn t expect that the little green dragon would jump so high after realizing his shame.
This pattern is much worse. Okay, okay, let s not talk about business during the break.But since he saw the opponent s strength on the battlefield that day, he gave up most of his thoughts.
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It seems to be the power that moves heaven and earth.He will be back soon. Qiu Ping s consciousness was suspended in the Qiyao Star Territory, but the next moment, a force full of impact hit him.
In the reception room. Luo Ze had teleported to Ziwu Villa and was sitting at the top of the living room with Luo Tianhe.Then, the green light shone brightly in the eyes of the withered old man, and his soul power scattered around.
His light pillar was the orange light representing the fourth grade upper level elixir, but the orange light was mixed Does Caremark Cover Wegovy for Weight Loss: Best Tips for Slimming Down Before Christmas Eve
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Domineering, after hearing Luo Chen s words, the team leaders in the left hall puffed up their chests and looked at Huang Rengui proudly.The demon clan actually hides a sixth order peak demon king here Seeing this giant golden crocodile that suddenly appeared, all the golden elixirs in the sky were suddenly shocked.
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No We can t withdraw now Not only that, we also need to mobilize more people from Leiyu and Daqin Before Luo Tianhe finished speaking, Luo Chen suddenly interrupted.
But, despite this, Luo Chen didn t think it was a statue like a dead thing Because its four arms held a long and narrow black scimitar.I will give you more than ten thousand Yuan Stone, so I want to provide the materials for forging the bow body myself, and the additional cost.
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the young master Yes Qingshan no longer hesitated, turned around and walked out of the office.A lively scene. And in the air Hearing Zuo Tianxing s words, Elder Li was unfazed and said coldly Those who violate the prohibition of Zijia City will die There is no innocence I would like to advise you, get out you wanna die The name Zuo Tianxingsha Buddha is not for nothing.
Behind him, Qi Wei gave Luo Chen one last look, and then led a group of people to follow quickly.At this time, there was excitement all around under the big stone mountain.
It has a pure and majestic meaning of martial arts.It was none of his business. Standing up, everyone stopped talking now and just watched the excitement.
A pier in the south of the city. A small boat entered from the south of the city along the canal, then stopped at a pier of the canal, and four or five men got off the boat.With The Ultimate Vegan Weight Loss Meal Plan: Shed Pounds the Plant-Based Way
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However, although Han Xiaobao had a humble face, his grin reached behind his ears, and his eyes were almost too happy to open.After listening to Hu Zongcheng s words, all the elders in the Heavenly Realm remained silent.
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He turned around stiffly, looked at Luo Chen dimly with a pair of gray eyes, and said with difficulty This
What kind of magical power is it Dead people don t need to know Luo Chen chuckled.After arranging everything, a group of people immediately started to take action.
Although the Thunder Sword has not been used and there is nothing unusual about it, Mr.
However, Qingyang is not discouraged. He has gained enough from his visit to Yinfeng Jihuo Cave this time.Every time he went up a few dozen feet, Qingyang had to wrap his hands and feet around the iron chain for a while, Cannabis Life Delta-8 Gummies Review: A Comprehensive Analysis of Quality and Effectiveness (SWHvK)
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Several people were eliminated during the tea ceremony before.However, after going down, he discovered that there were five thousand caves in the center of the earth.
at least Qingyang couldn t see anywhere when he raised his eyes.Seeing that more than a day passed, other monks in the same batch with him all left the alchemy room, but Ge Dagen did not come out.
Jiang Dahai wanted to tell the truth to others, but he was worried that others would no longer trust him.They finally gained the upper hand, but the other party escaped and still didn t catch anything.
As for other items, it all depends on personal needs.Just add certain materials to the prepared Ming Dan, and use special techniques to refine them together to form a new Ling Ming Heshou Dan.
They are usually deserted. It is rare to take this opportunity to liven up.Qingyang Ming Dan has little experience in refining it, but his vision and experience are still there.
In the past, when dealing with the Ghost Sparrow alone, he was still able to gain the upper hand with his advantage in location and speed.First, rely on the great medicinal power of the elixir to cure her external injuries, so that several injuries cannot be superimposed, and the remaining soul After the trauma is slowly nourished for a few years, her injury will be restored.
It was difficult to tell where to set foot. Just take a step and you would be there.What kind of change would have such a big impact Could it be that Yu Mengmiao fell into the legendary Five Decline of Heaven and Man It is said that after a monk suffers from the Five Decays of Heaven and Man, all the true energy in his body will be lost in an instant.
Isn t this specifically targeting me He couldn t help but think of his little green dragon incarnation.However, not only did they fail to cause harm to the Shinto, but they instead allowed the other party to gain immeasurable merit.
Qiu Ping flew out in the void for an unknown distance, and then slowly suspended in the void.The first person was not tall, his upper body looked like a withered old man, and his lower body looked like a cloud.
The power of thunder penetrated all over his body, making him numb all over.In the vast netherworld, it is divided into countless levels of hell.
The thunder turned into an electric snake, flew out, passed through the dark clouds, and appeared in the human world.This approach will cause great harm to the planet and will cause Yueyao to lose a Kantar ACV Keto Gummies Review – Is It Worth Buying?
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If luck can really determine everything, then everyone can just test the strength of the luck path before taking action, so why bother to fight.Just when He Bo was worried, the door of the treasury was opened.
The little loach sensed the spiritual essence in the void.Bodhisattvas fear causes, and sentient beings fear consequences.
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There are about 3 million acres of farmland, and the total cost of spiritual essence is 9,500.More roots are still hidden under the earth, wrapped layer by layer on the earth veins, wrapping the entire earth veins tightly.
He has begun to miss the little shrew and the turtle San er now.Cao Wuyang quickly ordered someone to fetch the evaluation book and handed it to the young man.
He could clearly sense that a subtle power originating from the depths of his blood was slowly growing.All dead creatures will be reincarnated into different lives based on their merits.
These juniors do not want to talk about these messy things.Seeing the end of the edict, Qiu Ping also had a smile on his face.
He felt that Binglin City sounded too elegant. Why don t you call it Winterfell.At that moment, the space around him was rippling like water, and even though there was a holy light wheel on the outside, it was like a moon inside a hole.
With a slight vibration, the massive space swept across like a storm, rippling outward layer by layer.
Por Clayton Da Silva | Director de Soluciones y Logros para LATAM de Zendesk.