Por Clayton Da Silva | Director de Soluciones y Logros para LATAM de Zendesk.
Históricamente el Servicio al Cliente ha sido uno de los procesos más complicados para construir y operar dentro de las empresas. Se tiene la mala costumbre de concentrar las energías y, sobre todo, el presupuesto en aspectos productivos y de marketing, haciendo a un lado el paso más importante para “enganchar” a los usuarios: dar un buen servicio al cliente.
Una de las razones por las cuales suele relegarse este proceso radica en la gran complejidad que por años ha representado elaborar un efectivo y eficiente servicio al cliente. Grandes equipos de call center, ventanillas con filas interminables y trabajadores estresados por la complejidad de la tarea de atender a clientes con alguna molestia o duda.
Sin embargo, recientemente esta idea se ha ido desvaneciendo en el pensamiento de los empresarios dada la incorporación de las nuevas tecnologías para la atención de usuarios. En la actualidad las empresas están volteando cada vez más la vista a la inteligencia artificial como una herramienta de gran valor. Empresas vanguardistas tienen a su servicio agentes virtuales con atención personalizada omnicanal, a través de la cual los usuarios obtienen una respuesta inmediata sin importar la hora del día ni el medio que utilicen.
Para lograrlo es importante seguir estos pasos:
Conoce tu empresa
Es imperativo que antes de saber cómo operar con eficiencia tu proceso de servicio al cliente conozcas qué es lo que ofreces, cuáles son tus fortalezas tanto como marca y como producto, así como tus áreas de oportunidad. El conocimiento de la naturaleza de tus productos te dirá el camino para incorporar una estrategia en atención para el cliente.
Conoce a los clientes de tu empresa
Este probablemente sea el paso más importante de todos. Muchos le llaman tener “empatía”, lo cierto es que conocer con detalle las características de tus clientes, sus necesidades y sus inquietudes, te hará resolverá la mayor parte del problema.
Una vez teniendo un análisis de tus usuarios, puedes planear y desarrollar estrategias para que tus servicios y productos atiendan y respondan sus necesidades. Esta es una tarea compleja dado que los clientes suelen cambiar y adaptarse a diferentes circunstancias, mismas que pueden ser ajenas a tu propio negocio, por lo que hacer estos estudios de forma periódica será de gran utilidad para tu empresa.
Pierde el miedo a lo nuevo
¿Robots? ¿Inteligencia Artificial? ¿Agentes Virtuales? Quizá estas palabras parezcan salir de una cinta de ciencia ficción pero son mucho más comunes de lo que piensas. Las redes sociales, portales de Internet y conmutadores telefónicos ya funcionan con agentes virtuales que atienden a miles de usuarios en sólo minutos.
Incluso la inteligencia artificial se adapta y reconoce a los usuarios. No se trata sólo de dar una respuesta automatizada, así que seguiremos viendo a los agentes humanos trabajando en la resolución de problemas complejos mientras los bots se dedican a manejar tareas más transaccionales.
Acude con un experto
Esto de la Inteligencia artificial parece un mundo nuevo lo mejor que puedes hacer es acercarte a una empresa especializada. Con Zendesk, ayudamos a concentrar el conocimiento de los problemas de los clientes y la manera de resolverlos de forma automática, generando respuestas inmediatas y automatizadas a esos problemas sencillos para que los ejecutivos puedan concentrarse en solicitudes de mayor complejidad, contribuyendo así tanto al incremento en el número de casos atendidos como en la productividad de los centros de contacto. Estos sistemas le pueden brindar a los clientes respuestas e información más pertinente de forma automática y con contexto. Esto garantiza que la experiencia de la respuesta automatizada, sea satisfactoria.
El de emprendedores busca la posibilidad de que los médicos comiencen a utilizar modelos anatómicos en 3D que son fieles a las características físicas de cada paciente.
VeriTran, a través del servicio VeriTran Mobile Payments, brindará soluciones que permitirán a los usuarios de Visa contar con una billetera virtual segura en sus dispositivos.
Aeroméxico detectó la oportunidad de incrementar su visibilidad orgánica y, de la mano de Elogia, aprovechó la migración a un nuevo esquema de sitio y sacar el mayor provecho de su contenido.
This feeling of quiet uneasiness lasted for a long time
Zhang Sheng smiled and patted Lin Cheng s shoulder again.He is just slowing down in his pursuit of success. There is still a long way to go.
Even if the law enforcement department investigated, they could only investigate the offline activities initiated by Lu Yang himself.When the school needs your building materials, who will they give priority to when bidding
The Haili central air conditioner was filled with smoke.
It looks like a fatal situation
When Zhang Sheng heard this, a smile appeared at the corner of his mouth.After hearing her answer, a trace of disappointment flashed through her beautiful big eyes.
Anyway, if you don t use it, it will be used as well.What on earth is Mu doing Next to him, Zhang Shengqiao was envious of the position of the person who had fallen short of Yuan Kui.
There are outrageously bad movies. They were all small cards, but there were no straights or bombs.After reading the chat history, Zhang Sheng felt a little warm in his heart, and then responded I m not giving up, I was just too busy yesterday.
Before and after the awards ceremony, countless Exploring the Benefits of ACV CBD Gummies: A Comprehensive Guide
netizens on the Internet were criticizing and questioning the authority of the Golden Horse Awards.During this period, the only people who can stay are the own people of a certain faction, the ones who have better control
Zhang Sheng stopped talking
This is just your guess. During the National Day, our company s losses have exceeded 300 million
and no one knows whether the company can withstand this wave
Xu Shengnan s expression was calm, How Collagen for Weight Loss Success
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I realized that the next few pages were all blank At this critical moment, at this moment when I was on top and wanted to come to a realization , it was completely gone No kidding He turned it over several times, but even when he reached the last page, it was still empty Finally, he put the plan on the table, lit a cigarette again, and smoked silently.
Thanks to the benefits of being a wandering singer in the past and the past few albums, Mozi has not lost a certain degree of popularity and traffic outside that circle.In late 2008, this decoration company was established.
Hey, you had wanted to call the leader for a long time, but the leader might be in a meeting or busy
You really don t care about those people Public opinion is greater than the sky.Running. I shouted in a low voice. When I learned that I had no intention of changing jobs, the other party s attitude softened.
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Tang Wu with a smile, and then nodded Teacher Tang, I have been waiting for your words for a long time Then, Zhang Sheng stood up and said in an extremely serious voice Teacher Tang, you choose me.You can t sign an agreement. If your annual turnover reaches a certain level, they will definitely provide you with tax subsidies.
He won t refuse, right Yes. Chen Mengting nodded. Can the bosses of those businesses on that street not be greedy It seems so.Vaguely
Zhang Sheng remembered that Lin Xia s father was named Lin Guodong.
Overseas Sorry, Zhang Sheng, I m not trying to hit you, but I hope you can understand that the judging standards abroad are no less than ten times more stringent than those at home.Hello, classmate, are you a classmate of New Energy Science and Do CBD Gummies Lower Blood Pressure? Research and Reviews
Engineering Yes Hello, I m Chen Mengting, please come with me.
just enough to exchange for a Foundation Establishment Pill.What she was thinking of was Xiaofeng. A being like the red golden Phoenix could absolutely crush spiritual pets of the same level as long as it grew up.
This was not Li Shiming s first time flying in the sea, but this was his first time entering the real ocean.Based on the spiritual energy situation in his cave, he has the entire Yuanying level spiritual veins to himself.
He gently touched the magic weapon with his hand and could feel the spiritual mark inside, which was his mark of recognition.As the sun rose, he once again caught a trace of purple energy.
Shen Huaixi and Xie Jingshan both have single spiritual roots, and they have a single spiritual root in their Dantian.Xie Jingshan shuddered suddenly and shouted, Jiang Yuebai The air around him stagnated and everyone turned to look at the ring.
Other vines quickly tied up its eight arms and legs.Jiang Yuebai s eyes lit up slightly, So it turns out that the five spiritual roots can also reach the top of the Immortal Cloud Hong Tao stood up.
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benefactor has extraordinary abilities, and the poor monk admires him.There are endless swordsman masters in the sect, and they have always occupied the top ten in the earth spirit world s combat power list.
Li Jiuchuan raised his eyebrows, so what
I ve always wanted to try it, but I didn t dare to try it.They agreed to meet in the square early this morning.
It s really unfair, and I heard that the five strongest ones from the Guiyuan Sword Sect during the Qi training period are also here, especially Zhuo Qingfeng, who is invincible at the same level, and The Power of CBD THC Gummies Knockout: A Comprehensive Guide to Relaxation and Wellness (mIVni)
is now at the ninth level of Qi training, even in the early stage of foundation building.I hate snakes Yun Shang smiled shyly and tapped the snake s head like a treasure, feeling very happy.
Other than that, she doesn t care about anything else, and she doesn t like having people around her to serve her.As soon as the two heads emerged from the edge of the lake in the cave, they were hit by a golden needle.
It was a blessing for such a thing to happen to the geniuses of the cultivation family, but it was a disaster to her, a mortal girl with no background.Just as he was about to rush into the sea of fire, the ground suddenly shook.
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Mengting understood this sentence clearly.It looked like a huge rat, rummaging around in the dark corner, its filth almost blending into the trash can.
Mr. Nie
how about
What If you are willing to suffer some losses, I will find some reporters over, and then
Then what Make this matter more popular And then our brand can profit from it Oh, kiss me, it hurts This flesh is cracked
No, if you can, you can fight with Teacher Tang again.Zhang Sheng smiled and greeted these classmates one by one.
During hesitation. Lin Xia walked out holding the quilt.The invitation list of the Berlin International Film Festival made The Dog Over the Mountain once again become a hot search.
At this moment, the disappointment and sense of gap in his heart were getting bigger and bigger.But when Gao Song listened to this young man talking to him about the future of the video industry and live streaming, which would surely become mainstream in the future, and watching this young man talk so well and so well founded, he suddenly wanted to laugh out loud.
Yang Gang raised his head and looked at Zhang Sheng.Some people can easily take part in it. What s going on Gao Yuan frowned.
Then he shook his head and skipped. When he turned to the second page, Tang Wu looked stunned.I don t like to make a big fuss. Show off, The Strongest CBD Gummies for Arthritis: A Comprehensive Review of BioHeal CBD Gummies
then drink too much and brag and spank, and get so excited that they forget who they are, and it s not him, or it s not what they should be doing at this stage.
But
As they ate, as Zhang Sheng explained the budget details, Understanding the Benefits and Potential of Elevate Well CBD Gummies
they had other different thoughts in their minds.Before coming to this university, he had already been thinking about how to fully demonstrate his abilities in the university.
I sat Next to her, Li Yanhong felt a sense of control.Those vicious trolls, we will attack the good leg of the cripple, but we can only attack the good leg of the lame.
Keep books and keep them
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All night long Editor Qilin was very anxious. Q Gou How Long Does It Take to Lose Weight on Truvision
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And at this moment
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step on it too The guests whose decoration was unfinished were also very happy, but then, some new worries came into their hearts.That night. The relationship is really too small. But the person in charge did not leave. Then I met my mentor Tang Wu, and then the two of them were thinking about Battery
which is also a loan business similar to Entrepreneurship Loan.
Por Clayton Da Silva | Director de Soluciones y Logros para LATAM de Zendesk.