Por Clayton Da Silva | Director de Soluciones y Logros para LATAM de Zendesk.
Históricamente el Servicio al Cliente ha sido uno de los procesos más complicados para construir y operar dentro de las empresas. Se tiene la mala costumbre de concentrar las energías y, sobre todo, el presupuesto en aspectos productivos y de marketing, haciendo a un lado el paso más importante para “enganchar” a los usuarios: dar un buen servicio al cliente.
Una de las razones por las cuales suele relegarse este proceso radica en la gran complejidad que por años ha representado elaborar un efectivo y eficiente servicio al cliente. Grandes equipos de call center, ventanillas con filas interminables y trabajadores estresados por la complejidad de la tarea de atender a clientes con alguna molestia o duda.
Sin embargo, recientemente esta idea se ha ido desvaneciendo en el pensamiento de los empresarios dada la incorporación de las nuevas tecnologías para la atención de usuarios. En la actualidad las empresas están volteando cada vez más la vista a la inteligencia artificial como una herramienta de gran valor. Empresas vanguardistas tienen a su servicio agentes virtuales con atención personalizada omnicanal, a través de la cual los usuarios obtienen una respuesta inmediata sin importar la hora del día ni el medio que utilicen.
Para lograrlo es importante seguir estos pasos:
Conoce tu empresa
Es imperativo que antes de saber cómo operar con eficiencia tu proceso de servicio al cliente conozcas qué es lo que ofreces, cuáles son tus fortalezas tanto como marca y como producto, así como tus áreas de oportunidad. El conocimiento de la naturaleza de tus productos te dirá el camino para incorporar una estrategia en atención para el cliente.
Conoce a los clientes de tu empresa
Este probablemente sea el paso más importante de todos. Muchos le llaman tener “empatía”, lo cierto es que conocer con detalle las características de tus clientes, sus necesidades y sus inquietudes, te hará resolverá la mayor parte del problema.
Una vez teniendo un análisis de tus usuarios, puedes planear y desarrollar estrategias para que tus servicios y productos atiendan y respondan sus necesidades. Esta es una tarea compleja dado que los clientes suelen cambiar y adaptarse a diferentes circunstancias, mismas que pueden ser ajenas a tu propio negocio, por lo que hacer estos estudios de forma periódica será de gran utilidad para tu empresa.
Pierde el miedo a lo nuevo
¿Robots? ¿Inteligencia Artificial? ¿Agentes Virtuales? Quizá estas palabras parezcan salir de una cinta de ciencia ficción pero son mucho más comunes de lo que piensas. Las redes sociales, portales de Internet y conmutadores telefónicos ya funcionan con agentes virtuales que atienden a miles de usuarios en sólo minutos.
Incluso la inteligencia artificial se adapta y reconoce a los usuarios. No se trata sólo de dar una respuesta automatizada, así que seguiremos viendo a los agentes humanos trabajando en la resolución de problemas complejos mientras los bots se dedican a manejar tareas más transaccionales.
Acude con un experto
Esto de la Inteligencia artificial parece un mundo nuevo lo mejor que puedes hacer es acercarte a una empresa especializada. Con Zendesk, ayudamos a concentrar el conocimiento de los problemas de los clientes y la manera de resolverlos de forma automática, generando respuestas inmediatas y automatizadas a esos problemas sencillos para que los ejecutivos puedan concentrarse en solicitudes de mayor complejidad, contribuyendo así tanto al incremento en el número de casos atendidos como en la productividad de los centros de contacto. Estos sistemas le pueden brindar a los clientes respuestas e información más pertinente de forma automática y con contexto. Esto garantiza que la experiencia de la respuesta automatizada, sea satisfactoria.
La industria automotriz es un campo fuerte para el mundo de las tecnologías de información. Dicha fortaleza radica en la operación de los sistemas tecnológicos en el punto de venta.
El arco eléctrico es uno de los fenómenos más peligrosos que pueden presentarse en los sistemas eléctricos de potencia. Los daños producidos pueden ser muy graves y dado que éste surge en cuestión de segundos, para un operador es prácticamente imposible ponerse a salvo al originarse.
Los humanos aprovechan el poder de las nanopartículas —elemento central de los puntos cuánticos que acciona las imágenes sorprendentes del televisor QLED.
Mr. Tao died so unjustly that year, and she can t let it go.Two seniors, we can set off. Feng Lie shouted from the front, and the entire team had been organized.
It must have been blocked by something, and I didn t sense it.Jiang Yuebai tried to penetrate her spiritual consciousness, and the sound of hundreds of ghosts crying and howling immediately Can You Travel with CBD Gummies in the US? Laws and Regulations
rang out in the sea of consciousness.
Tiger, long time no see A voice as clear and gentle as a mountain spring came from under the umbrella, making Qionglin Tiger s ears tremble as he watched the umbrella cover lift up, revealing Jiang Yue s beautiful smile.After walking for only a quarter of an hour, Jiang Yuebai made a habit of checking to see if anyone was following him, when he suddenly saw black smoke billowing from the coastal camp.
Jiang Yuebai said to Xie Jingshan, and the two immediately separated into two groups.She doesn t pay attention to the business of the foreign country.
Do you know who this person is Yunshang Although I didn t return to the clan when I came back, I knew from those people s descriptions that it must be her.In addition, the Nine Transformations of the Golden Body has reached the bone forging realm.
Hiss The nearby black python noticed the movement and swam out of its nest, spraying a large amount of viscous venom to corrode the centipede group.What if the ambition is fulfilled Li Jiuchuan looked into the distance, What if that s the case Exploring the Connection Between CBD Gummies and Sex: A Comprehensive Guide to Enhancing Intimacy Na
The great wish to save all sentient beings may lead to instant Buddhahood.
He saw Shen Huaixi lying on the bed, with bulges on both sides of his forehead, as if a pair of horns were about to grow.Jiang Yuebai saw four high mountains in the distance reaching up to the sky.
It looked like it had been rolled in a circle on the bottom of a pot, but the fragrance of the medicine was fragrant, mixed with more than a dozen strange medicinal smells.It is estimated that they will pass by here in half an hour.
There was an old man among them. Seeing that Ye Ling s appearance and bearing were extraordinary, and the flying sword under his feet exuded an icy air, making him look like he was the best of the sixth level, he also Finding the Right zzzquil gummies dosage for adults: A Comprehensive Guide to Better Sleep (Sooxq)
said very politely I don t know what your friend is asking about This place is Dongsang Island, to the north is the Aolai Kingdom.
Although it was not as fast as a single wind type monster, it was also wind fire dual type, no slower than the red topped gull.No need Ye Ling said without doubt In the team, there 5 Protein-Packed Recipes to Help You Lose Weight
are me, Hongtang, Qingwan, Hong Guanlin and Yao Guangxu.
When the ancestor of the Xian men fought with the devil, he hid far away to The Benefits of Manoplas Blood Sugar Gummy: A Comprehensive Review (chPUW)
protect himself.Then he will still be there. Where can we find us No Brother Ye has finally trapped this powerful man in the middle stage of the Golden Core.
She took a selfie with her chest and was frightened for a while I was scared to death It was Miss who cut it off at first glance.When we get to the Demon Sealing Tomb, we will use it when it is time.
After the water rippled, the tables, chairs and benches covered with spider silk took on a new look.It may not be possible, but there is a possibility of success, and Jiang Yuebai is willing to give it a try.
It s a pity that this time, no one can guide her and enlighten her, so she can only rely on herself.A ray of green light suddenly bloomed from the lotus, the thunder struck and shattered, the arc splashed, and the lotus immediately withered a lot.
The clouds cleared and the mist cleared, and Jiang Yuebai finally found his true Nascent Soul.Two giant dragons raging in the middle. The two dragons were suppressed by the power of the Rain Dragon, and were instantly pierced by water arrows.
Lu Nazhi nodded, His harsh words have never come true.Perhaps, this is also related to the fact that he lived in Kongfang City since he was a child, and the Xie family was weak, so he was always despised and Finding the Best CBD Gummy Store Near Me: A Comprehensive Guide (IvdNJ)
bullied by the young masters of the Fang family who had high self esteem.
Standing next to Qi Yue was a twelve year old girl with delicate features and a beautiful smile.Jiang Yuebai, Lu Nazhi You two have been wandering around the world for more than three years and still haven t come back.
Let s continue to go to sea. Lou Shan nodded, and the five of them continued on their way.The only way to completely solve this hidden danger is to eliminate the demon clan.
Seeing these tombstones, I suddenly remembered that the Miaoyin Master that Master told me was also left in the Shura Realm forever during the ghost tide.Thinking of Xiaobai and Jingshan, my heart feels sour.
I trust him. Ao Juan nodded, the dragon s beard flew up, and there were waves of space ripples in front of him.He was angry and asked Is the situation stable Jiang Yuebai couldn t help but his eyes flashed, and he didn t say anything or ask anything.
Wen Miao had already regarded her as his disciple. Treating her as a Supreme Elder would be a bit too hurtful.She just felt uncomfortable and wanted to do it again.
At this moment, a wide range of purple flames exploded in the ravine ahead, like purple clouds rising slowly, almost frightening Zhuo Yunhe I saw Zi Qi again Did Redeem Therapeutics Sleep Gummies Reviews: A Comprehensive Guide to Improving Your Rest (VhTAb)
I arrive at Zifeng Cliff Ye Ling was slightly startled and said in surprise.Restrictions around the palace walls are ineffective.
It swallowed several sixth level top grade ice spirit flowers with extremely pure ice spirit energy, Say Goodnight to Insomnia: How Wyld CBD Sleep Gummies Can Transform Your Sleep Experience
and is still transforming The ice butterfly s wings gradually changed.From the depths of Tianfeng Cliff, dozens of monks turned back in groups and passed by Lingwu Cliff.
Without further ado, we will open up this mountain in the north.Since the Immortal Grass is distributed at the source of Qingxue River in the Ten Thousand Demons Valley, no matter how dangerous the place is, he still has to go and find out.
He couldn t help but sneer Junior You are only building the sixth floor of the foundation, what treasures can you have Hahaha, Yuyang Town has a false reputation, so close the door as soon as possible Elder Leng Ju presided over the trade meeting , was also very puzzled by Ye Ling s move to step forward.
He didn t know what it meant, but now he finally understood it and held the jade pendant of the Immortal Mansion and pressed it on the door of the mansion.You look CBD Gummies with Melatonin for Sleep 1500mg: Benefits, Reviews, and Guide
at me, I look at you, they all have expressions of indignation.
However, she was still slightly surprised and sent a spiritual thought to the little fire leopard It turned out to be a wind monster.Miss Qu Er wiped the beads of sweat on her forehead Having already dug out the city defense formation, Xu Mingsheng seemed to have noticed the coercion coming from the flying sword.
We only harvested some green phosphorus and rotten bone moss, and it was discovered by another team of casual cultivators first.
Por Clayton Da Silva | Director de Soluciones y Logros para LATAM de Zendesk.