Por Clayton Da Silva | Director de Soluciones y Logros para LATAM de Zendesk.
Históricamente el Servicio al Cliente ha sido uno de los procesos más complicados para construir y operar dentro de las empresas. Se tiene la mala costumbre de concentrar las energías y, sobre todo, el presupuesto en aspectos productivos y de marketing, haciendo a un lado el paso más importante para “enganchar” a los usuarios: dar un buen servicio al cliente.
Una de las razones por las cuales suele relegarse este proceso radica en la gran complejidad que por años ha representado elaborar un efectivo y eficiente servicio al cliente. Grandes equipos de call center, ventanillas con filas interminables y trabajadores estresados por la complejidad de la tarea de atender a clientes con alguna molestia o duda.
Sin embargo, recientemente esta idea se ha ido desvaneciendo en el pensamiento de los empresarios dada la incorporación de las nuevas tecnologías para la atención de usuarios. En la actualidad las empresas están volteando cada vez más la vista a la inteligencia artificial como una herramienta de gran valor. Empresas vanguardistas tienen a su servicio agentes virtuales con atención personalizada omnicanal, a través de la cual los usuarios obtienen una respuesta inmediata sin importar la hora del día ni el medio que utilicen.
Para lograrlo es importante seguir estos pasos:
Conoce tu empresa
Es imperativo que antes de saber cómo operar con eficiencia tu proceso de servicio al cliente conozcas qué es lo que ofreces, cuáles son tus fortalezas tanto como marca y como producto, así como tus áreas de oportunidad. El conocimiento de la naturaleza de tus productos te dirá el camino para incorporar una estrategia en atención para el cliente.
Conoce a los clientes de tu empresa
Este probablemente sea el paso más importante de todos. Muchos le llaman tener “empatía”, lo cierto es que conocer con detalle las características de tus clientes, sus necesidades y sus inquietudes, te hará resolverá la mayor parte del problema.
Una vez teniendo un análisis de tus usuarios, puedes planear y desarrollar estrategias para que tus servicios y productos atiendan y respondan sus necesidades. Esta es una tarea compleja dado que los clientes suelen cambiar y adaptarse a diferentes circunstancias, mismas que pueden ser ajenas a tu propio negocio, por lo que hacer estos estudios de forma periódica será de gran utilidad para tu empresa.
Pierde el miedo a lo nuevo
¿Robots? ¿Inteligencia Artificial? ¿Agentes Virtuales? Quizá estas palabras parezcan salir de una cinta de ciencia ficción pero son mucho más comunes de lo que piensas. Las redes sociales, portales de Internet y conmutadores telefónicos ya funcionan con agentes virtuales que atienden a miles de usuarios en sólo minutos.
Incluso la inteligencia artificial se adapta y reconoce a los usuarios. No se trata sólo de dar una respuesta automatizada, así que seguiremos viendo a los agentes humanos trabajando en la resolución de problemas complejos mientras los bots se dedican a manejar tareas más transaccionales.
Acude con un experto
Esto de la Inteligencia artificial parece un mundo nuevo lo mejor que puedes hacer es acercarte a una empresa especializada. Con Zendesk, ayudamos a concentrar el conocimiento de los problemas de los clientes y la manera de resolverlos de forma automática, generando respuestas inmediatas y automatizadas a esos problemas sencillos para que los ejecutivos puedan concentrarse en solicitudes de mayor complejidad, contribuyendo así tanto al incremento en el número de casos atendidos como en la productividad de los centros de contacto. Estos sistemas le pueden brindar a los clientes respuestas e información más pertinente de forma automática y con contexto. Esto garantiza que la experiencia de la respuesta automatizada, sea satisfactoria.
Si se garantizara la seguridad de los ciclistas y se construyeran nuevas vías especiales para ellos, 71% de los entrevistados reconocieron que utilizarían la bicicleta como medio de transporte.
Los minoristas deben conocer la composición demográfica de sus clientes para tomar mejores decisiones sobre publicidad, colocación de productos y diversificación de mercancías.
Para facilitar el transporte y control de mercancía, en punto de venta y almacén, es necesario que las empresas piensen en implementar sistemas de control dentro de sus procesos de trabajo y operación.
El inventario gestionado por el proveedor VMI es una técnica de gestión de inventario en la que el proveedor/vendedor asume la responsabilidad total de optimizar y mantener el inventario mantenido por un minorista
But he understood the overall meaning. This earth will rotate like this without anyone.This is not a formal process. So there was no need to waste words with my sister in law, and the matter was quickly settled.
The level of busyness and overcrowding is comparable to that of some hospital emergency departments, or even worse.Especially on such a hot day, they like ice cold food.
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As long as he can cure Uncle Bai, I believe he will be very willing to have a good talk with Professor Wang about this special medicine.your mother is already waiting impatiently. Gu Ya is a girl from a small town in the south.
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I can still eat a little bit every day, but only three or four mouthfuls.But even with so many seats, when Du Heng passed by, he still saw many people sitting on the steps, sitting on the corners, or leaning on the corners.
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These ten patients were all transferred to our department yesterday morning and were all arranged under Dr.Especially now that I have to receive a big leader like Zhuo Mingde, I can imagine my anxiety.
Du Heng found two girlfriends, and she liked them both.Like Dujiagou, it is built against a mountain and built layer by layer, which is even more strange.
You teach me. Du Heng glared at Du Xueting angrily.Now I just have to go back and write out the corresponding prescriptions.
His original idea was to leave the city and become a chicken head by himself, without having to look at other people s faces.I don t know since when, the gauze has been removed from the gray sky, revealing the beauty of azure, and the sun has become difficult to look directly at.
He said. Lan Changhua immediately asked anxiously, Car accident Are you okay Thank you, Professor Lan, for caring about me.
How much do you vomit after eating No, less is okay, but you will also vomit when you feel sick, but Not much.Du is coming or not I ve come three times and been asked to go back every time.
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Wang Shuqiu was busy making breakfast for Du Xueting.Song Jiaying walked around the office with her belly full, increasing her activity.
What do you mean He walked closer to the patient. You two also come in.However, Du Heng took the opportunity to tell An Chunhui in detail about the upgrading and renovation of the health center.
And I have been resting for three months, and I am worried about how to pay off the car loan next month.When we entered the room, it was even darker, and it was almost impossible to see anything clearly without turning on the lights.
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As long as you are not sick, you will know that there is definitely something wrong with this medicine.These are all key factors that prevent her condition from recurring.
But the man who stood up, even though his lip was scratched, there was a blood mark on the corner of his mouth, and his hair was as messy as a chicken coop, he still kept talking and started crying to Du Heng, Doctor, look at this crazy woman, she To be so cruel.
Du Heng was dumbfounded. Is this man probably prone to masochism He s been like this, and he still keeps talking In an instant, Du Heng had the urge to let go of the woman.
After all, he is now the dean and is not short of money.After they pass it, they will directly help us connect to the 120 platform.
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Cured. The test report tells you intuitively whether your treatment has an effect on the lesion.In this case, it s not that the man has changed his mind, but that he was frightened when he was accompanying the child in the delivery room.
If you encounter an opponent stronger than your own, and you have no way to deal with it, how can you travel around the world At this moment, there was no sign of Taiping Dao The saber aura was exhaled, thin and dark, like a cold arrow fired from the dark.In an instant, all eyes following Long Qi focused on Xu Qi an.
While thinking about it, the old monk Taling asked again Your Excellency has the ability to undo the seal of Jianzheng, but you undo my seal.That is the location of the fragment of the book from the ground.
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Hearing this, the Holy Son already understood that Mrs.He was also angry when he was in difficulty.He also started to lose in Leizhou.
This is a certain part of the battle of Shanhaiguan twenty years ago.Mu Nanzhi didn t bother to ask, and reached out to touch it.
The regret was that the host s dragon aura was of the fine scattered type.The plan for now is to restore my cultivation first.
Where did you go I don t know, I just said that I have traveled the rivers and lakes.In addition, as benefactor Chai Xing er, your words have many doubts.
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Xu Qiding considered for a long time I will try to help you, but there is no guarantee of success.
The establishment is all reserved for those Ph. D. s who have been promoted to deputy director. Du Heng raised his eyebrows and said, It s like this now, and the recruitment in the department is not bad.You have to ask for fame. Wu Shengnan s father said slowly, But after you become famous, you can t just do what you want to do rashly.
Even if it is discovered, compared with Western medicine, it is very easy for Chinese medicine to make excuses.If not If you don t, then this ability belongs to you.
In a few seconds, the man who pounced on her turned over and almost broke free.Dangerous bamboo shoots, mosquitoes and sweetness in the south Just Liang Dao is wrinkled and avoids the heat in the south.
I use rehmannia glutinosa, dogwood and other six flavors to nourish the water in his kidneys, and add cinnamon to warm the fire of his life gate.Du Heng chuckled. Regarding Wei Kaida s emotion, he could only say, Luck.
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Xiao Li s level is still very good, and he is down to earth and willing to learn.Wu Shengnan felt aggrieved and wanted to cry, Look now, I climbed the Great Wall, and now my legs are sore and Bloom Cbd Gummies For Ed Mqgbz S48y sore.
Du Heng smiled, As long as the child can eat and drink normally, it is a good sign.If you agree, then you have to explain why. You are the one following me.
When he walked out of the office door, Kang Zhirong showed his qualities as Du Heng s assistant and did not forget his essential work.But in this month, Du Heng has witnessed the improvement of Wu Shengnan s cooking skills.