Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
Es mucha la complejidad a la que se enfrentan los jóvenes; exige una formación innovadora y de inmersión para desarrollar competencias que los faculten a cumplir metas y expectativas de la sociedad actual.
El conocimiento financiero es un imperativo para los gerentes de operaciones y cadena de suministro en el mundo actual. Hablar el idioma financiero no solo les brinda un asiento en la mesa de toma de decisiones, sino que también les permite influir en el rumbo estratégico y operativo de la organización.
La CRE y la Coordinación General de Puertos y Marina Mercante designarán grupos de trabajo como responsables de la planeación, determinación, desarrollo y seguimiento de las acciones y compromisos que deriven del convenio.
Superar los cuellos de botella en la cadena de suministro requiere un enfoque integral. Desde la identificación de problemas hasta la implementación de tecnologías y la contratación de personal adicional, las estrategias deben adaptarse a las necesidades específicas de cada empresa. La inversión en tecnologías innovadoras y la colaboración con expertos en logística son pasos clave hacia una cadena de suministro fluida y eficiente. Con un enfoque proactivo, las empresas pueden anticipar desafíos y garantizar un flujo continuo de productos hacia sus clientes.
There is a huge hanging mountain that is constantly sinking, which is about higher than the five mountains of China put together.They arrived quietly. Ascension realm sword cultivator, female ghost fairy Baolin, one of the ten candidates in the world of Qing Ming.
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I don t know that there are outsiders trespassing here. If you don t call me son, call me mountain master, it s not pretending to be a public servant for personal gain.Xie Gou hadn t returned from the Fire Temple yet, Xiao Mo said doubtfully I don t know what Apex Keto Gummies Reviews [w6pt31ts3]
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Secretly, Yu Xuan personally treated his direct disciple Xue Zhi. At the age of 30, he selected a few of the most arrogant people from each sect and took them to Luopo Mountain so that they could see what a truly smart person is.What s more, you are a layman with Wangqi and Corpse Analysis. It s fun to watch. Gu Lingyan was extremely curious and asked, May I ask you, Master, what happened to Ma Kuxuan That was one of the ten candidates in the world Is it just that cold If Ma Kuxuan were replaced by a wild monk, he would definitely be among the Heavenly Stems, and his future would be bright.
Just think of it as forming a good relationship with Yaojiashan on the way to practice. In the future, when Song Juchuan and Zhong Shan leave the army, they will have a place to stay on their way out for training.Gu Can looked weird. Chen Pingan smiled and said, Simply health acv keto gummies reviews [zvw5ycbkq]
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Years ago, there were two children of the same age. One of them has the best fate, but he doesn t think so.He dared to eat soft food in front of the yin and yang monster Chen Ping an Gu Can asked in a deep voice In the underworld, kill a fourteenth realm candidate ghost How did Ning Yao do it Liu Xianyang laughed and said This is a very disrespectful question.
She was a little surprised that Master Wu had set up a fortune telling stall inside the house But the problem is that the old man in front of him doesn t look like a rich man.When Ma Yanshan heard the answer he least wanted to hear, he felt like he had finally received a reassurance.
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Gu Lingyan covered her mouth and smiled sweetly. Indeed, the capital city of this small country is a typical shallow water tortoise.At this moment, he finally had an overlapping impression of the mountain master who said something that was really heartbreaking and the last hidden official of the Sword Qi Great Wall.
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It s best not to reply. It s just a matter of having too many pairs of chopsticks, but in fact it s not the same thing.If he did not kill his inner demon, he would go crazy. Otherwise, as long as Mi Jianxian did not hinder the killing power of the Nascent Soul realm, He will never want to take the initiative to enter the Jade Pu Realm.
Just now Chen Jianxian s words had already revealed the secret and were the final word on the matter.For example, I can use it to exchange for a large amount of fairy money falling from the sky, or to win some easily accessible resources for Luopo Mountain and Xiandu Mountain.
This transaction is really profitable. If the top sect in China were to When the door heard about this, they were willing to nod let alone two or two thousand Grain Rain coins, just for fear that you would regret it.It can innately restrain the formations of Qi practitioners. If Qi Gu Become a martial artist at the end of the world, and then hold this gun, and you will be invincible against the Qi practitioners under the immortals.
As a result, this great monk who was once in the limelight was actually blocked by Taoting during a trip.He didn t look like a scholar, but more like a gangster, who was used to being a gangster. The master who eats black things. With a wave of his hand and just one sentence, Mei Fujun was silenced.
