Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
Si este año no es la excepción y las ventas se incrementan, es importante estar preparado desde un comienzo, tomando en cuenta los consejos de Microsip.
Para garantizar la seguridad adecuada, todos los dispositivos requerirán una protección sólida equitativa, incluidos los dispositivos personales que interactuan con múltiples redes.
He took a breath and said, How can the disciples of the Immortal Sect be compared to a declining family like your Tao family It s too late to regret now.However, Qingyang was not afraid at all. At this time, he had already taken out several spiritual stones and held them in his hands, continuously absorbing spiritual power from the spiritual stones to replenish the consumed infuriating energy.
After a long time, Qingyang gradually controlled the aura in his Oq22a0p Corey Harrisons Pound Weight Loss How Big Hoss Transformed eyes, and was about to stand up and take care of himself.Those who want to save trouble may even bring tents or simply sleep in the open.
Mi Ling, who was standing next to her, saw that Guo Kaifeng was about to be in danger.If he can find out about Cao Du s descendants, Just take care of one or two.
Relying on that high grade spiritual stone, he temporarily raised his cultivation level to the ninth level of Qi refining.Generally, one spirit stone can only be purchased. To advance to a higher level of cultivation, at least hundreds of pills are needed.
The follower seemed to have been struck by lightning and stepped back several steps.Almost all those with low cultivation levels have been eliminated, and most of the remaining ones have their own strengths.
If it weren t for your elder brother s begging, I wouldn t have gone through this.When Head Wu Nian asked him to take charge of this trial in Chaotic Demon Valley, he was extremely reluctant because he was afraid of delaying his cultivation, and almost missed this good opportunity.
Only Xiao Yuhan was alive, helping him to resist and stay alive.Except for the piece of forest piercing armor that he bought for himself, the other pulse opening pills and the rented spirit plate were all for his master Songhe Laodao.
Yes, yes, yes, our seven major sects are enough. If there are more people, it will be easier to do bad things
Several other heads expressed their opinions one after another.Faced with the approaching attack, he remains calm as before and still uses the four element sword formation according to his own steps.
I will buy one no matter what in the future. You may rely on them to save your life at critical moments.No wonder the needless man is like this. Sad and angry.
Even if they are not as good as the magic weapons of the golden elixir monks, they are still more powerful than many spiritual weapons.Qingyang s luck was pretty good. Only an unqualified blood bat came to him and scratched his chest with its sharp claws.
27 yuan, and its market value shrank to 349. 7 billion yuan, with a market value of 2 trillion yuan.If you have the ability, go up. You can Unlocking Weight Loss Goals With Keto Gummies The Sweet Approach To Hd48ki Fitness Grlo go up to the limit, Mader
In a trading room of Pengrui Capital Institution, a trader said to the trader Boss, Digital Brother posted a post and he cut it, and he also shouted that if he had the ability, he would raise the limit
Digital Brother definitely did not expect it. He was really targeted by the main force.
Only with a house can they settle down. Only after settling down can they settle down and live in this city.If they want to develop, apart from people owning land and mining, there is basically nothing else.
41 at 2433. 16 points. Today s trend of Tianzhou Online has made countless people involved in this stock feel numb, especially the people who cut their flesh yesterday were so popular that they Ultimate Apple Cider Ti6 Vinegar Weight Loss Recipe Drop Pounds In vomited blood.On the Ulr5tx Jessica Simpsons Fall Weight Loss In Steps other hand, he said it all at once. People from all walks of life who were watching in the Bianbo were shocked when they heard Wei Qi s revelations.
They are considered members of the constellation and are in their own hands.Now he is worth 1 billion, or 1. 4 billion to be exact.
6 trillion. It is worth mentioning that Zhong Petroleum was listed in November 2007, with an opening price of 48.36 , but at this time the insurance sector got up to work.
end. In fact, the market has been ruthless in recent times.Xingyu Technology has spent a lot of money to settle down with Qualcomm, with R D costs almost doubling, but Qualcomm doesn t pay a penny, and it s all Xingyu Technology pays.
In the eyes of friends Top Exercises To Lose Weight For College Students 18t Fun Routines and businessmen, joining this so called Tai Chi Alliance is equivalent to sticking one s neck out and handing over the power of life and death to Xingyu Technology.But at this moment, Fang Hong came to the living room to meet Hua Yongming.
Millions of people were already watching the opening ceremony online before it even started.As a result, at 14 40, the daily limit of quantitative capital suddenly exploded Not only did it blow up the market, but it also staged a crash like straight line dive.
As for shell resources, Qunxing Capital has prepared a lot of them.76 , Silicon Valley Bank soared 103 during the day, and all varieties collectively staged a super deep V trend, staged a double world of ice and fire.
If not, find ways to create some bad news to release.The first circle is six mirrors, and the second circle is 12 mirrors.
First of all, parents with children strongly agree.
Jue Yuan, the true disciple of Qianye Temple, met fellow Taoist monks.This also solves the problem of a single spiritual diet.
Under normal circumstances, it is impossible for the true disciples between major sects to be killed by other major sects taking advantage of their realm, because the consequence of doing so is that the other major sect will use the same means to deal with the true disciples of the same sect.But Li Shiming did not move to that big house, but asked Mo Yan to take it over on his behalf.
The gap between the two sides was really too big. The flying boat went from stealth to acceleration in one go, and disappeared into the sky in an instant.They could see that Li Shiming was basically a rookie.
With the previous experience, the bronze corpse can be excavated very quickly.This is a guide for the bronze corpse, and it is waiting for the bronze corpse to carry out the final transformation independently according to the Proven Strategies 7ozqdah For The Fastest Way To Lose Water Retention In guidance.
A large number of energy lines appeared in his eyes again.The Buddha s meaning in the Sorrowing Sanskrit increases the Buddha s majesty and compassion, while the devil s meaning magnifies the ugliness of the world.
There was a boom behind him, and the jade seal hit the ground heavily.Taking advantage of his recent success, he took out a piece of talisman paper again, dipped his snow spirit pen into the talisman ink, and once again drew the Elementary Light Body Talisman.
This sword demon probably got an ancient body refining technique from somewhere, and added some concepts of sword cultivator to Dr Oz Shark Tank 8h68w Diet What Was The Verdict practice it.The optical fiber fusion splicer uses a high voltage arc to melt the cross sections of two optical fibers while using a high precision motion mechanism to gently push the two optical fibers into one.
Then he closed his eyes and kept repeating the video he just recorded with his consciousness.Once he takes action with all his strength, his remaining lifespan will be shortened.
Li Yuanba s cultivation speed is almost twice as fast as Li Shiming s.His spiritual thoughts entered the storage bracelet, and there were quite a few spiritual objects in it.
Therefore, Xu Chuan did not want to kill two Senluo Sect monks before because he did not want Senluo Sect to go crazy.After they appeared, their legs were surrounded by green light.
He relaxed, his mind was still tense, and En Keto 4ru Burn Bhb Gummies Mgl he quickly jumped to avoid it.His realm is definitely not stable, and his combat experience He couldn t keep up.
The elixir was given to him, and Xiying successfully became a golden elixir monk.Although some monsters were not strong enough to climb the city wall, those who attacked the city wall There are also twenty to thirty thousand monsters.
Qingyang turned his head and looked at the Red Smoke Valley, which was still shrouded in red smoke.Not only do I have a geographical advantage, but I also have many helpers to help me.
Qingyang exchanged a total of 200 Soul Calling Pills and obtained another 1,000 materials.Such a person is a natural ally, and this is a good time to win over him.
I want to pay a visit, so I ask fellow Taoists to be accommodating.Every time Qingyang s cultivation level improves, he will take the opportunity to advance.
They have forgotten what they are doing. In this case, any small change may cause these people to collapse in an instant.The Demon King helped. Although Qingyang s cultivation level didn t seem to be very high, he had no way out at this time.
I can only blame my bad luck. There were so many hiding places to choose from, but I chose such an unlucky place.Upon seeing this, the Butai Ghost King and the Baimei Ghost King rushed towards the Pot Belly Ghost King without caring about their own safety.
The battle between the foundation building monks was even more fierce, with loud noises being heard.Such an amazing and talented person is the idol in the hearts of thousands of ghost cultivators.
They soon arrived at the original location of Lingnan Village, and entered a cave by twists and turns.Seeing this situation, Master Wuxi was immediately stunned.
