Por Clayton Da Silva | Director de Soluciones y Logros para LATAM de Zendesk.
Históricamente el Servicio al Cliente ha sido uno de los procesos más complicados para construir y operar dentro de las empresas. Se tiene la mala costumbre de concentrar las energías y, sobre todo, el presupuesto en aspectos productivos y de marketing, haciendo a un lado el paso más importante para “enganchar” a los usuarios: dar un buen servicio al cliente.
Una de las razones por las cuales suele relegarse este proceso radica en la gran complejidad que por años ha representado elaborar un efectivo y eficiente servicio al cliente. Grandes equipos de call center, ventanillas con filas interminables y trabajadores estresados por la complejidad de la tarea de atender a clientes con alguna molestia o duda.
Sin embargo, recientemente esta idea se ha ido desvaneciendo en el pensamiento de los empresarios dada la incorporación de las nuevas tecnologías para la atención de usuarios. En la actualidad las empresas están volteando cada vez más la vista a la inteligencia artificial como una herramienta de gran valor. Empresas vanguardistas tienen a su servicio agentes virtuales con atención personalizada omnicanal, a través de la cual los usuarios obtienen una respuesta inmediata sin importar la hora del día ni el medio que utilicen.
Para lograrlo es importante seguir estos pasos:
Conoce tu empresa
Es imperativo que antes de saber cómo operar con eficiencia tu proceso de servicio al cliente conozcas qué es lo que ofreces, cuáles son tus fortalezas tanto como marca y como producto, así como tus áreas de oportunidad. El conocimiento de la naturaleza de tus productos te dirá el camino para incorporar una estrategia en atención para el cliente.
Conoce a los clientes de tu empresa
Este probablemente sea el paso más importante de todos. Muchos le llaman tener “empatía”, lo cierto es que conocer con detalle las características de tus clientes, sus necesidades y sus inquietudes, te hará resolverá la mayor parte del problema.
Una vez teniendo un análisis de tus usuarios, puedes planear y desarrollar estrategias para que tus servicios y productos atiendan y respondan sus necesidades. Esta es una tarea compleja dado que los clientes suelen cambiar y adaptarse a diferentes circunstancias, mismas que pueden ser ajenas a tu propio negocio, por lo que hacer estos estudios de forma periódica será de gran utilidad para tu empresa.
Pierde el miedo a lo nuevo
¿Robots? ¿Inteligencia Artificial? ¿Agentes Virtuales? Quizá estas palabras parezcan salir de una cinta de ciencia ficción pero son mucho más comunes de lo que piensas. Las redes sociales, portales de Internet y conmutadores telefónicos ya funcionan con agentes virtuales que atienden a miles de usuarios en sólo minutos.
Incluso la inteligencia artificial se adapta y reconoce a los usuarios. No se trata sólo de dar una respuesta automatizada, así que seguiremos viendo a los agentes humanos trabajando en la resolución de problemas complejos mientras los bots se dedican a manejar tareas más transaccionales.
Acude con un experto
Esto de la Inteligencia artificial parece un mundo nuevo lo mejor que puedes hacer es acercarte a una empresa especializada. Con Zendesk, ayudamos a concentrar el conocimiento de los problemas de los clientes y la manera de resolverlos de forma automática, generando respuestas inmediatas y automatizadas a esos problemas sencillos para que los ejecutivos puedan concentrarse en solicitudes de mayor complejidad, contribuyendo así tanto al incremento en el número de casos atendidos como en la productividad de los centros de contacto. Estos sistemas le pueden brindar a los clientes respuestas e información más pertinente de forma automática y con contexto. Esto garantiza que la experiencia de la respuesta automatizada, sea satisfactoria.
COPY
¿Sabías que las soluciones de selección por voz han evolucionado para trabajar en conjunto con robots móviles autónomos (AMR) en los almacenes? Además de mejorar la precisión en la preparación de pedidos, estas tecnologías mantienen a los trabajadores con las manos libres, permitiéndoles enfocarse en tareas críticas.
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The Aolai country s army far exceeds our own in terms of numbers and strength, and it is impossible to lead them out of the thunder pool.In the end, it was Ye Ling who secretly transmitted his spiritual consciousness to him and taught him a few words.
Shi, how could you sacrifice your life for that ugly black fish Chen Canghua snorted coldly and remained silent.When the celebration banquet was held, the leader of the Jinwu Clan personally lit a fire altar like bonfire, which illuminated the Golden Crow Cave as bright as day.
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in the city shone with dazzling brilliance, these people s hearts skipped a beat, and they unanimously sacrificed their magic weapons and magic weapons, staring at the teleportation array These days, through Those transmitted by the ancient teleportation array are not necessarily monks from all over the Wu Kingdom, there are even demon cultivators from the East China Sea They can also be teleported here through the teleportation arrays in coastal states and counties.
Considering that Mu Han was the 100th champion, the Immortal Sect Alliance would definitely not reward many spiritual stones, so who knew he would pay for it out of his own pocket.The cave wall in front of Ye Ling immediately sank downwards, revealing a cave even larger than the crystal cave.
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bowed his hands to everyone.While fighting with them, he let go of his senses and observed this small platform.
As a member of the government, breaking into private houses late at night would not sound good if word spread.There were foreigners in strange clothes and warriors carrying weapons everywhere.
Luo Chen and three people were at the table. Amitabha Mr.Seeing this, Luo Chen shouted coldly Fight Kill Upon hearing the order, the bodyguards immediately drew their swords and killed those people in Murong Villa.
Master, I ve never done this before, I m afraid I won t be able to do it.At that time, the old man did not believe it, so he asked the people below to investigate further.
Nearly a hundred acres So big Our Ziwu Villa only has more than twenty acres Li Ge sat aside and said in surprise.When the scorpions were no longer in sight, Luo Chen turned around and continued walking north.
Because the contents inside this cocoon are different from other cocoons.The true energy is released, and the killing is invisible If this white light is aimed at one s vitals.
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He concealed his subordinates and took advantage of Elder Liu not to return, oppressing the Dongzhu Lingshan lineage and sealing Zixiao Peak.On the right is the Nine Nether Demon that leads to the southwest.
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situation of three people forming elixirs in the same place at the same time is indeed rare in the world The ancestor of the Beast Taming Immortal Sect snorted coldly Old Lieyan, I m afraid it may not be possible The foundation building experts of their six major Immortal Sects have all fallen into the Ancient Demon Sealing Realm, either fallen or been imprisoned in the Lotus Platform.
How can you get a tiger cub As long as the strong Nascent Soul from the Wuzhou government is not there, what if you disturb the Wuzhou prison You still have enough energy to open the underground palace later.Mana, just meditate and adjust your breath, and you ll be fine.
The leading Jindan Confucian scholar not only had extremely high cultivation, but also had sharp eyes.He responded repeatedly Ahem, what the master said is absolutely true Smelting the demonic energy of this square stone inkstone and the light The Benefits and Effects of CBD and THC Gummy: A Comprehensive Guide (aTeKQ)
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Why should we fight for this moment It s better to gather the Qing Mo Sect and the Han Yan Sect, and rush to Yuyang Town.He only paid attention to the treasures placed on the stone table of the stone platform.
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the same time, he used the Evil Killing Sword and the Crystal Rainbow Bow, quickly consuming mana to chase down the demon shrimp and red dace demon fish.
At this moment, powerful pressure enveloped everyone without warning Especially Ye Ling, who was surrounded by sword spirit puppets, suddenly noticed a powerful spiritual consciousness comparable to his master, Elder Liu, sweeping over him He hurriedly immersed most of his mind and soul in the Xianfu jade pendant, so that he was not hurt by the spiritual consciousness of the Are CBD Gummies Legal in Ireland? Understanding the Law and Benefits
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Taoist magic. Ye Ling secretly sighed, it seems that this soul attack technique cannot be mastered overnight, not to mention that Qingwan s Purple Eye Technique is incomplete, making it even more difficult to practice.Everyone was in an uproar For the sake of a poisonous zombie puppet in the middle stage of the golden elixir, the sect leader did not do anything, and the Hierophant Sect had to The Benefits of Centrum Men's Multivitamin Gummies for a Healthy Lifestyle (XcVxW)
give it up Yu Qing blinked at his master.
He had no intention of being taught by Senior Brother Lu.What surprised Ye Ling the most was that this woman didn t even have the slightest bit of alertness when faced with a stranger visiting her with a spirit beast.
Por Clayton Da Silva | Director de Soluciones y Logros para LATAM de Zendesk.