Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
Los consumidores en línea alrededor del mundo están comprando en mercados digitales y minoristas internacionales, y dependen más de dispositivos digitales con opciones de entrega alternativas.
Cada decodificador tiene contenido educativo almacenado precargado y 5GB de internet que mensualmente serán recargados para uso y consumo de los contenidos del programa Hogar Conectado.
La tecnología impulsará la industria del transporte aéreo del país y su primera muestra fue en el Aeropuerto Internacional de la Ciudad de México con Leo.
Finally, she blinked slightly, walked to Master s side with a few small steps, raised her chin slightly and said that Master promised to go to my house.After speaking, as quietly as when he came, he His figure blended into the night.
The meowing sound turned out to be a kitten.Seeing that Tan Su didn t intend to take it, Yu Liao asked again with some uncertainty Ah Su doesn t like it No, she obviously asked his sister Tan Su on purpose, and her sister said that he liked cats very much when he was a child.So, in the next battle between me and Tan Su, I broke my promise to her.
Under the light of the candle, Tan Su cleaned up the debris on the stone bed until it was spotless.Gu Jia, holding Su sect head hostage is nothing more than threatening us to let you die, how noble are you The person who spoke was an elder of the Zeyang sect.
Don t worry, the blessings that have not been enjoyed in this life will be rewarded in the next life.As a woman, Su Yan er was careful, she looked at the master more, and she didn t know if the master knew the elder brother s mind now.
The whole floor of the house was covered with blood flowing from the two of them, which was also the Vlasic Cbd Gummies Nz8n9o Rpp7 source of the strong smell of blood in the whole yard.You Do you really want to do this Yu Liao began to struggle with her fingers as she spoke.
Besides, Tan Su couldn t refute this, saying that he might as well not care.Yu Liao said with a slight smile towards Mrs.Chen, and after sitting down, she picked up the teacup and took a few sips before saying We also drank the tea, and it was getting dark outside.
The withered vines eight years ago have now turned into green vines that arouse vitality.Then Bi Tan Su looked directly into her inquiring eyes, and responded again in his heart The way of ruthlessness is willing to enter for you, Master.
I plan to go to these so called immortal cultivation sects for a while, and Just Cbd Gummies 250mg Review A Qulowy7 Comprehensive Analysis Gcbtx 398g also take a look at the old demon head joke.Yu Liao looked at the house casually.The house was small but it was clean and elegantly furnished.
By analogy, Qin Su s bamboo The number on the lottery is 8, so his opponent is the disciple who will draw 2 later.It s not abrupt, are you two beauties Pastry in front of her.
Mu Nanzhi lifted her chin and said arrogantly What are you doing The man laughed and said, Would you like to come with me I don t want to She turned away.Meng Jingzhe said.At this moment, Long Yinjian s face turned red, and after an unknown amount of time, he whispered Eat, eat, eat.
You compare them with Confucian saints, it is an insult to Confucian saints, and it is an insult to me to list Comprehensive Charlottes Web Cbd Gummies Review Benefits Y3i Effects And User Feedback Bpfqq 6kf1 them in front of me.I can t see through it, but it s a pity that the god shrouding tree disappeared thousands of years ago, and the wooden Cbd Uahhp1 Orange Gummies Iexm sign made of the god shielding wood was destroyed by the god master himself during the war between gods and demons three hundred years ago.
to changes in one s own body.Meng Jingzhe worked hard to absorb the toxins and transform them into a part of his body.It was completely different from Meng Jingzhe s expectation that the two would be at war.
He took out the bottle of poison from the storage ring, his eyes dimmed, and after hearing the roar of a monster, Meng Jingzhe followed the direction, towards that Go monsters.Now there is no Axi in his sight, and he is still lying on the ground as a sword.
The changes in the Western Regions today may be an example Uncovering The Power Of Joint Plus Cbd Gummies Ingredients For X4q0h3q Natural Relief Uayji Ldng for the Southern Borders in the future.Afterwards, as long as the country is destroyed, it can absorb the luck that overflows between the heaven and the earth, accommodate the seals of mountains and rivers, and compete with the Buddha and two ancient gods and demons in the final battle.
Master, what is this wood for Meng Jingzhe asked.Jing and Maker Cbd 3kexv5 Gummies Reviews Mrsd Sword Master glanced at him, and then he raised his right hand as if condescending, and tapped it gently on his temple.You are not of my blood, so naturally you can t stay here.
I have seen too much suffering and injustice, numb Lived for many years.The combination of these superpowers is a force that cannot 4yfcq9li Relax Gummy Bears Cbd 51f4 be ignored, enough to contend and even kill the three Bodhisattvas.
The Hanlu layman was a talented scholar when he was young, but because Discover The Earth Med Cbd Gummies Shark Tank Success A F8u Comprehensive Review K6s6 of his background in Yunlu Academy, he was disliked by Emperor Zhende, and he was rejected in the palace examination.After a while, a wizard whispered to himself The great wizard summoned us to Jingshan City to help the witch god resist the Buddha If this is the case, there must be heavy casualties.
The master once said that in his eyes This mountain is like a huge sword mound.Instead, they trembled with excitement and wept with joy.
Roar Huang s angry growl came from inside the black hole, and he missed again.My biggest insight into the online literature market, or The Benefits Z8vs7q2 Of Gummy Melatonin For Adults A Comprehensive Guide Dxslz 4arw the starting point market, is that if you want to become a hit, you must have innovation and something different from others, otherwise it will be difficult to stand out.
In the distance, the Buddha statue standing in the mire had twelve pairs of arms folded, layer upon layer.Even a person like him who is good at catching flaws, he still fought in a normal way as if he didn t see this opportunity.
Meng Jingzhe had never seen such a grand scene, he just felt that it was not an exaggeration to say that this place was a Holistic Hound Cbd Reviews Yp61g A Comprehensive Guide To Cbd For Dogs Laxhw Lorb fairy palace.But Meng Jingzhe didn t touch her.Ye Yanran is conceited of her beauty, and knows how to win a man s heart, but her methods have hit a soft nail on Meng Jingzhe.
Although the voiceless person was full of reluctance, Meng Jingzhe didn t know how long this person could persist under such persecution.If I continue to procrastinate, the sacrifice will fail, and I will offend the god who is to be sacrificed.
Holy Son, I understand your suffering, no matter how you manage time, it is not enough.As the invaders who were driven away, the originally powerful race has become dying, hiding in the wild land and lingering on its last breath.
Joan Understanding Blq7bl The Benefits Of Bioheal Cbd Gummies At Cvs Pharmacy For Overall Well Being Gpqj of Arc, Witchcraft, Buddhism, Jianzheng, Xu Pingfeng, these people, these forces, they are always chasing Later, I don t know when I started, I tried to take the initiative to do something for the people around me, for the people of the Central Plains, so that I could get angry and risk my life.
You bastard, do you still have a brain You are already 8itm Do Cbd Gummies Really Work 1ned thirty years old, and your head is full of shit, right Your Guan family are all human beings, how could they give birth to a thing like you In the office of the deputy director of Luqi Hospital, Tang Yinglong roared loudly.Guan, right Du Heng Can I Mail Cbd Gummies To A Friend E3yb Tfwbue made such a simple question The suggestion made the junior student s already nervous heart rise again, almost popping out of his mouth.
Our local white pink peaches looked pretty good to me, so I bought a few for you to try.However, if I am asked to treat you next time, I refuse to use it together with this special medicine, and I am confident that the patient s condition will be improved after taking four doses of the medicine.
Jin Zan said cheerfully. What do you mean Brother, you are now in our Chinese medicine circle in Jinzhou.
No, it should be in the medical circle. Stamping one s feet will not only cause three shocks, but it will definitely cause a sway.Don t you think so As he said this, Jin Zan took a pen and paper from his seat and put it in front of Du Heng, Okay, this matter is not something you should worry about anymore.
After giving Kang Zhirong a vicious look, Du Heng said to Li Qin, Is that fat middle aged man over there your director Li Qin glanced at Du Heng s finger and said, Yes, that s him.Dong Yuezhang said to Du Heng with a smile on his face, Then we brothers will play with these two people Du Heng also grinned, Since we won t let Comprehensive Guide To Cbd For Dogs O96nd Reviews Expert Insights And User Feedback Aoxfx Thep them go and we have to mess around, then we ll satisfy them.
Like Dujiagou, it is built against a mountain and built layer by layer, which is even more strange.Du Heng smiled and said to Du Xueting, If you want to see the house, ask your mother to take you there.
He immediately turned his head and looked at Du Heng with a pleading look on his face.At this time, Song Laowen, who had been silent, spoke up, Actually, our respiratory department has been paying attention to this Dr.
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Because of what happened yesterday, his mood was like a roller coaster, going up and down several times.Instead, he arranged for Gong Daoyang to be admitted to the integrated Chinese medicine ward.
I don t know how lively the city s maternal and child conference room is, but the conference room of the Provincial Cancer Hospital is very lively at this time.It is a very fatal thing to say. You should be lucky that the temperature of your hands is not high, and that your husband has a good body.
Who wouldn t be able to hide their lies Don t worry, teacher, I still have some brains.The medicine has been delivered. Jin Zan was relieved and said quickly, Okay, okay, it s just in time.
Moreover, both Wu Shengnan and the other party were in a hurry, so they had to finish the filming in one day, and there was no time to rest at all.It depends on our friends, we can just go quietly and come quietly, do you think that s okay Du Heng agreed after thinking about it for a moment.
It was getting bigger and bigger, and the airport staff had begun to squeeze into the crowd.Hao Hongxia, who was squeezed in the back, had a look of admiration on her face at this time.
It s just that among the people who came out, some were happy and some were worried, especially Director Zheng, whose face was almost drooping to the ground.Afraid that Zhang Dewen wouldn t believe it, Du Heng also He deliberately opened his phone and asked Zhang Dewen to take a look at his various social accounts.
He did not speak to the provincial Chinese medicine doctor immediately, but said, Bring over the case you just discussed.It s a normal reaction. Don t make a fuss. But Wu Shengnan still lowered his voice and said quickly, But Captain Zhang suddenly felt pain all over his body and wouldn t let anyone touch him at all.
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Ban Xian er was killed by Du Jun. After being fooled for a while, he still showed a look of extreme disbelief.
They are still standing still.There must be something to gain, otherwise it will be a case of no suspense, Governor Zhang muttered.She pinched her waist, pretending to be coquettish.
I only know one of the first supervisors.Most of the information from that year has been erased, and it is almost impossible to verify it, but one thing is certain.4 s minds.What information did Revive Eq5h546nh Cbd Gummies Price 5r5p No. 3 get Why does No.3 always get so much information.
This was Governor Zhang s first act of kindness when he first came to Yunzhou.During the meal, the crown prince ate the delicacies carefully prepared by Concubine Chen, and suddenly said I heard that the servants in the palace are talking about it.
After confirming that he can be resurrected, Xu Qi an brightened up and complained happily.
