Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
Diseñado para que sea sencillo e intuitivo para los clientes, Hitachi IoT Appliance ayuda a los usuarios a lograr rápidamente sus implementaciones de IoT.
Los minoristas deben conocer la composición demográfica de sus clientes para tomar mejores decisiones sobre publicidad, colocación de productos y diversificación de mercancías.
En México, gracias a la apertura de empresas que han mostrado un gran compromiso con la tecnología, poco a poco han ido ganando terreno los rubros del marketing digital.
Jiang Yuebai secretly glanced at the rice fields. Since she left the handymen and the bottom, she has rarely met people who slandered her behind her back, and even the people around her have become more and more kind.He waited patiently for a full two hours before walking out of the rock crevice.
Fuyu hesitated for a moment, Okay, I can remove the Dingxian Pearl, but you must keep your promise and formally have peace talks with me, Biyou Palace, in one month.Can you show me the original document in your hand Jiang Yuebai said.
Yeah I like it here too. When I succeed in building the foundation, let The Benefits and Effects of Ghost CBD Gummies in Modern Wellness (kTYRU)
s open a blacksmith shop.Ouch The talisman light on the net brought bursts of electric current, constantly hitting and burning Aojuan s body, causing him unspeakable pain.
Jiang Yuebai s mind was buzzing, and the sound of a piano rose and fell, giving her a splitting headache.He Yu s clone prepared the talisman and walked out of the cabin.
What happened For the first time, The Immortal Grass Sutra improved her proficiency without using spiritual plants.Seeing Ji Xiang eating happily in the corner, she also offered the Five Elements Lotus Platform and put everything in the palace, including the bookshelf and the pearls above her head.
She had never been in the air, so she suppressed her aura, tried not to attract attention, and climbed up the stairs to ascend to immortality.The cultivation atmosphere was unprecedented. Gua Only in the pond at the It Works Weight Loss Gummies: Understanding Their Potential Benefits and Drawbacks
entrance of Huaxi Valley, the Toad Lord, who was already in the golden elixir stage, remained unmoved, sinking to the bottom of the pond and sleeping.
Many people began to doubt life, suspecting that they had fake spiritual roots and cultivated fake immortals.It s a small restraint, a Do CBD Gummies Show Up on Drug Tests? Understanding the Facts
thousand catty drop Jiang Yuebai recognized Shi Long s move to hit the male cultivator, and she could do it too.
Asshole, hand over the thing. That s not something you can get your hands on.Looking inward along the doorway, underneath the city gate tower, there were densely packed corpses stacked up like a hill.
But is that the end of things No, Su Ye felt that the matter was not over.Yes Huh Su Ye frowned, hard to sell Putting aside other things, how to make money in the Sea of 100 Yuan, Su Ye could only think of the geographical difference, although the spiritual materials and elixirs in the Sea of 100 Yuan were not cheap.
The hope of reaching the Golden Core Stage is very slim, but even if he only steps into the Dongtian Stage, it is not bad, and he can extend his life by at least two to three hundred years.After all, it has been so many years. Yunyicheng is always here.
Honestly, it s really quite good. Urgent. Liang Long shook his head and said It s a foregone conclusion that I can break through to the spiritual stage, and my cultivation level can t be suppressed.If Su Ye had some doubts about his talent in spiritual sea training before, it was completely confirmed now.
However, even if they have a certain level of cultivation, these people are still ordinary people in the wild world.Fei Se stood up from the ground, patted the dust and said According to the default rules between ghost kings, generally whoever s area has a secret realm is responsible for it.
But That Summer is different. Although this novel is the story of a group of middle school students, it reflects the pain points of real life themes.After Best CBD Gummies for Male Enhancement: A Comprehensive Guide (uFnHY)
looking at it for a long time, she closed her eyes again, feeling doubtful in her heart.
Because it is not a high end hotel, the sound insulation of the hotel is not good.Tomorrow, you have to pretend to go to one of them secretly, but Unlocking the Power of Metformin for Weight Loss
also let others know which one you are going to
No matter what you talk about with that family, you have to be polite and smile when you come out
Zhang Sheng stared at Meng Shurong and continued. Then what Then, you often visit that one to build a good relationship
If you have lower end customers, introduce them to that one
You don t need to Finding the Best Places to Buy Gummies CBD Near Me: A Comprehensive Guide (HIrwa)
say anything soft, but you have to show your attitude.
In my memory, Zhang Sheng s composition score doesn t seem to be very good, and his writing style is also very average.Just then, he heard a knock on the door. open the door.
Dong finished speaking. Mr. Dong s cell phone rang. Cheng You raised his head and glanced at the cell phone number and saw that it was Li Yanhong from Shengshi Entertainment.Gu Jiangyan was not a talkative person and had a certain aura.
It will continue to show Will continue to grab resources Why do some people s movies come out as soon as they are announced, but some people have to wait so long for an opportunity In the office.The A Canadian Perspective on Health: The 2025 Keto Fusion Sugar Free Gummies Review
lights flickered on and off, dazzling Bi Feiyu.
The companion next to him comforted Gao Fei. That part of the plot was not finished filming yet, and the subsequent plot of This Summer was not filmed there.The data is from the towns and cities he visited in the past nearly a month
Their premiere tickets are very good. All Unveiling Mike Pompeo’s Weight Loss Transformation: Proven Tactics Exposed!
sold out Their pre sale tickets for the next day are also great Lizzo Weight Loss Secrets: Diet and Exercise Explained
Especially in some towns and villages, almost all the tickets for That Summer were sold out This good looking data could not excite or excite Ke Zhanyi s inner emotions.
He suddenly thought of what Zhang Sheng had warned him before leaving.However, by four o clock in the morning, the MV started to dominate the charts He actually rushed to the MV collection of Shining Girls On November 6th.
Under such circumstances, many artists have terminated their contracts.While he was happy for his best friend, he also accumulated some writing materials to outline the growth experiences of these characters in the second part of That Summer.
The sales volume of an album is even close to that of several big kings in Taiwan.Lin Xia nodded. For some reason, Sleeping Beauty Gummies: A Comprehensive Guide to Better Sleep and Beauty (eRYkp)
she felt more and more that being with Zhang Sheng was not a relationship between classmates or friends, but more like the feeling of an elder towards a junior.
So, when visualizing, use force It s not good to be too strong You must pay attention to mastering this degree in the future He regretted that he had acted too hastily this afternoon, and found that he could only wait until the next time he visualized, and the swollen position would self regulate and reappear.
Look, isn t that Lin Beichen Oh my god, wasn t he shot several times yesterday He looks like he s fine today Why are there so many strong men around him
Wherever Lin Beichen goes, he will inevitably cause heated exchanges.What s going on With doubts, Lin Beichen focused entirely on himself, carefully feeling the changes on his body.
The scroll looked like an ancient object at first glance, and the yellow brocade had faded to desert yellow under the erosion of time.It s depression, shock, and soul throbbing Lin Beichen Come again What s going on Why do you come here every now and then This strange feeling left him no time to think about anything else.
What Two exclamations came out almost at the same time.The light completely suppressed the fire of the explosion.
The onlookers hearts trembled for CBD Oil for Dogs Anxiety Reviews: A Comprehensive Guide to Calming Your Pet (EnGcs)
a moment. They thought they had encountered some criminals and subconsciously took a few steps back.The students were becoming calmer day by day. But despite this, there are still situations where students greet him or follow him to talk.
run. In the blink of an eye
he completely disappeared at the end of the mine path.The rain is pouring and the waves are rolling The thunder and lightning never stopped His thoughts were racing Best 6 Food and Exercise Tips to Lose Weight for College Students
The inspiration that suddenly appeared while watching the rain at Longhu Mountain once again turned into a bright spot and came to my mind It s just
this time, the highlights are not as bright and uniform as before, but there is Does CBD Gummies Really Work: A Comprehensive Guide
a difference in light and dark Which point is it Where is the difference Looking at the increasingly spectacular scene in front of him, Lin Beichen s mind continued to have brighter light spots, which were highlighted from the brightest light spot, layer by layer Almost found Very close That s when it happened.
While he was encouraging himself. The scene in the cabin is about to get out of control At this time, the flight attendants walked out from behind the curtain holding the grab handles on the seat backs with professional smiles on their faces.This place should be The Benefits and Effects of Watermelon CBD Gummies 500mg: A Comprehensive Guide (rYdyf)
able to go undetected for a long time.
At this moment, the two of them didn t look like a couple at all, but more like strangers who didn t know each other well.Two Calm down Be sure to calm down Hearing the sound, Lin Beichen was in a The Benefits of Olly Men's Gummy Vitamins for Overall Health and Wellness (RLZlr)
state of confusion, but he still kept his mind clear.
Okay, okay, now, the firefighters are here I hope everyone is okay.He sat cross legged again and began to practice. The electrical elements in the lightning struck wood are in a saturated state.
Analyzing the current situation
A plan gradually took shape in my mind. at the same time.
