Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
Diseñado para que sea sencillo e intuitivo para los clientes, Hitachi IoT Appliance ayuda a los usuarios a lograr rápidamente sus implementaciones de IoT.
Con el análisis de datos públicos disponibles en la red podemos saber dónde se encuentra nuestro cliente, qué le gusta, en qué horario está online y cómo se comporta en las redes.
La tecnología será limpia en la medida en que lo sea la fuente de electricidad. Para reducir realmente a cero el nivel de emisiones, los vehículos eléctricos deben funcionar con energías renovables.
Wang Liang, are you sure Wei Xiao asked a little excitedly.A few years ago, on the Hu family s side, all the elders and people who wanted to break through the door had not yet arrived on the island.
What is he talking about Where is this girl Are you tricking her on purpose Lin Haoming asked.The cavalry of the two sides directly confronted each other.
When Lin Haoming came back, it was actually not the eighth day before the funeral.At this time, Shu Yan slowly said some news that she had just received.
Cao Songren directly assured him. You said, don t look at you like that, you are also living for worse, how are these boys Lin Haoming continued to ask.Others may also have a little effect but the effect is not great.
Hearing that, Zhizhen also heaved a sigh of relief, you have thought about what will happen to you for the first time with a woman, but you have thought that it will be like that, after two full years, you will not be a little generous and kind when it is over Uneasy, but there is only Consulting a Professional: Should You Try an Apple Cider Vinegar Recipe for Weight Loss?”
fear ahead, and I almost have no way to go to bed.
After a while, the old man is willing to send the boy to the Marshal please taste it in the marshal s net account.Feng Shijian s heart was also cold when he saw Wei Nao s reaction.
Thinking of the gifted soul ring can t be like this.Without you joining, your power is considered strong, and you still have little chance of destroying Yang Sheng.
Coupled with the intensive firepower, those with low cultivation levels would not be able to withstand the enemy s attack.Chinese people
Xiang Mao told me again what he said to Yang Huan later, and then introduced to Lin Haoming That s Chen Qi, Brother Chen, who is also the leader of your group.
Their people are not allowed to come and go at will, and you can t send people to the big towns to trade freely.It means that Xiaoxia has no signs of coming back to life.
Firstly, his subordinates could practice. Secondly, since the environment was good, it meant that the cultivation speed was also fast.They only sent people there in the morning, and Ning Lin rejected Park Jinyuan s conditions in the evening.
At this moment, Hua Caiyi came out of the water, looked at Lin Haoming laughing, looked at the finished statue, and immediately covered her mouth, as if she had a connection with the clay sculpture in an instant
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is the Bailongjian. It is rumored that this is the source of the Shengjing River.
Facing the interception of the three, Lin Xuan didn t say anything, and directly hit a dragon capturing hand.I am afraid that many warriors will come to propose marriage.
The president of the Honghong Danmeng flew upside down and hit the mountain wall behind him heavily, making a violent tremor, and then fell to the ground, vomiting blood.Lin Xuan was very satisfied with these two exercises, so without any hesitation, he spent a lot of natural materials Weight Loss Gummies: Separating Fact from Fad
and treasures and exchanged them directly.
The black dragon leader suddenly opened his eyes, and there were two terrifying lights in his eyes.This time he designed to frame me, I have to return it anyway.
Because this sword aura is too terrifying, much stronger than the sword aura played by the man in blue before.Hmph, how dare a group of ants act wildly in front of me Duan Fei was very disdainful, and when he lifted his finger, several cold lights flew out like lightning.
Although they entered the formation, they could still feel 2025’s Hottest Weight Loss Trend: Does Apple Vinegar Help Lose Weight?
the terrifying oppression brought about by the sparrow from the sky outside the formation.The pungent smell of blood filled the entire square in an instant.
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reached the peak of the Venerable Seventh Heavenly Layer, so it can be said that his strength has greatly increased.The two parties are not so much subordinates as cooperative relations.
Those are the five peaks of the ninth level Together, they are extremely powerful.Murong Qingcheng and Luo Bingshan were already familiar with this language, but if it was replaced by anyone else, even the king would vomit blood when he heard these words.
Who are these people They felt numb and did not dare to make mistakes.After that girl, many fighters went to test, but there was no genius who shocked everyone, and the best one only lit up six rays of light.
There are pale flames burning on each body, and emerald green flames dance in the eye sockets.However, he still used the Black Flame Martial Soul.
The blood mist in the air hadn t dissipated yet, but Lin Xuan s figure still disappeared.Then they looked forward, each of them froze in place, and even trembled rapidly, with ecstasy in their eyes.
Ruffian Dragon, bring back someone from the Blood Evil Hall.Elder Ninth, break their legs and throw them out for me.
You must know that the power of the sub rudder is very huge, not to mention everything else, the number of people is huge.What disappeared Seeing this scene, everyone was stunned.
But unexpectedly, the Shen family was defeated this time, and the God of War Palace did not suffer much damage.This is a gorgeous dividing line Vyto Keto ACV Gummies Review – Does This Supplement Even Work?
sp Damn it, did he break the chain of stars Lin Xuan s face was cold.
However, Lin Xuan sneered, holding the top quality sword with both hands, and slashed it down.It made him, who was originally fierce, even more violent.
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to be touched by boiling water.He roared, and the Dayan Sword Formation flashed out quickly, and countless lightsabers gathered in front of him, forming a complicated formation, quickly combined, and carried out a powerful defense.
Immediately, the thunderbolt falcon bombarded the giant, cutting a hole, and even a lot of stones fell from the stone man.Because this is really shocking, the general who moves the mountain, that is the strong and the powerful, the strength is terrifying and boundless.
Afterwards, the light that filled the sky swept away like ocean waves.At this moment, he was standing next to King Liuli, and asked in a deep voice Father, why did you give him the token If he fails, wouldn Achieve Your Dream Body with ACV Burn Keto in the United States, Winter 2025
t his identity be exposed Don t worry, it s a temporary order.
Otherwise, you will die in an ugly way. Several people looked cold and stared at Lin Xuan like wild beasts.Six star Dzogchen is nothing more than that. You are not arrogant in front of me.
Suddenly, he frowned. On the side, Lin Xuan asked, what s the matter What happened The Eighth Prince was beaming before, but now his expression is extremely serious.But soon, cracks appeared in the nine earth dragons, and then their bodies exploded.
And now he is also thinking about how to get to the front and get the treasure.Therefore, he intends to wait outside. Soon, the Eighth Prince and others stopped outside near the dark canyon.
Yes, that s right, this young girl s cultivation base is only a five star king, but she passed, which undoubtedly gave everyone confidence.Brother Xuan, this is a divine crystal. Since you are useful, I will give it to you.
In Lin Xuan s eyes, a piercing light burst out. Since you are looking for death, then I will fulfill you The Golden Lion King finally got angry.Lin Xuan nodded. He wants to see what kind of tricks this Liuli King is playing.
It s just that some people don t want you to participate.
