Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
Un estudio mundial calcula que la demanda por profesionales en el área es superior a la oferta en una proporción de 6:1. Otros predicen que la relación podría ser más drástica: de 9:1.
Los precios especiales, descuentos y promociones pueden ayudarte para que tu página web atraiga clientes que de otra forma hubieran acudido a la tienda física.
Talleres humanistas para vincular a los jóvenes con las 10 licenciaturas que ofrece el Claustro de Sor Juana, únicas en su tipo. La cita es en Izazaga núm. 92, Centro Histórico de la Ciudad de México. Entrada libre.
Looking at the direction in which Gu Ruoyi disappeared, his eyes narrowed into a dangerous slit.After finally finding a seat near the front, I was pushed to the back row.
The male model stared in confusion at the woman who was looking into their men s toilet.Bai Luo, come here, take your wife and leave Li Shaoting raised his voice, asking Bai Luo to come quickly and get Gu Ruoyi.
You are not allowed to go anywhere. You will stay with me and inherit everything from the Huangfu family He finally brought him back here, how could it be so easy Let him return to the Li family Thinking of those people in the Li family, it was all their fault.When Ruoyi poked her, the empress said ouch. What a tough guy Gu Ruoyi couldn t help but sneered.
He has already thought about the child s gender and name.Then why is Mrs. Li so angry I m angry because it s really too dangerous for the little guy to do this.
Ji Jingnian still wanted to say something, but when he raised his eyes, he saw Gu Ruoyi taking photos opposite him.I don t want Of Full Spectrum Gummies Cbd The Ed User Spectrum For Reviews Experiences Jybgcecul my children to be consumed. Mommy, I lost the black card that Daddy gave me The little guy looked up and turned to look at Gu Ruoyi, apologetically.
No matter who you are, I, Li Shaoting, will definitely make you pay the corresponding price afternoon.That cold blooded man was willing to starve this little baby.
Feeling that someone was following him, Li Shaoxi turned around and saw the bodyguards beside Huangfurui.I have something to talk to Master Youjiu With that said, Li Shaoting and Beiming Youjiu headed outside.
Walking to the bed, Li Shaoting covered her with a quilt, looked at her intently for ten minutes, then turned and left the room.Xiaoxi, shouldn t you be at Yin Meiren s house at this time Gu Ruoyi pressed pause, and then looked at Li Shaoxi, who had a very beautiful face, with a bit of laziness, but a clean smile on the corner of her mouth.
In order to wait for this day, he studied with others for half a month, fearing that she would She doesn t want to eat it, but even if she says she bought it, she won t eat it Zi Zixiu, if you want to use this to make me forgive you, you are wrong, and I will never forgive you As soon as he lifted his feet to leave, a trembling and cold word came from behind.
Gu Ruoyi looked down at the sleeping person in his arms and felt soft Has the little guy always been such a sleepy guy No, when Mrs.She didn t know what leverage Li Shaoting had caught them.
Come on, Lingyin eats meat.Xu Qi an picked up a piece of fat meat for her, and then picked up lean meat for Xu Lingyue.No treat Xu Qi an said in a deep voice I am not such a person.
Let s look down on martial arts together.As for Confucianism, I m sorry, with all due respect, everyone here is rubbish.There is nothing good about it.Is that what the sage means Isn t it Old thief, you want to discuss with me That s fine, only one of us can live today.
They are framing me.When I enter the inner city, I entrust someone to do it.She had obviously cried aggrieved just now.However, against the backdrop of those peach blossom eyes, she became more and more charming.
The Changle County Government faces south from Epkw Lyfe Thorough For Cbd Review Bio Ed Gummies A the north.The most precious thing about it is that this military crossbow is engraved with formations.
I thought I could, and I also inscribed on the stone tablet.Du Du The knock on the door interrupted the discussion between Lu Qing and the three silver gongs, causing them to frown and look outside the door.
He knew that the Zhang family had such a little background.Begging.Xu Qi an regained his composure and understood Song Tingfeng s warning.
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Master, did you go out to fool around while I was away from the mansion Xu New Year and Xu Qi an said in unison No.He raised his head , Two streams of fresh air pierced through the night, and disappeared in a flash.
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The light rain on the street was as moist as cake. After the rain, the medicine shop had soft outlines and hazy water vapor.A reckless hero dared to pull down the emperor even if he was willing to be killed. This man, I guess, was one of those who dared to pull down the Taoist Buddha even if he was willing to Ddreaec Sex Comprehensive Enhancement Guide A Gummies For be killed.
In the end, my grandma sat on the ground and beat her hard. Chest, crying and complaining to the plaque, saying that the Ma family has recruited such a bad girl into the house, and Cbd Effective Sarttln How Amazon Analysis On Ed Available For A Are Review Gummies you will die in peace.I don t like you, but there are a few guests on Qingxia Island. I can t say that you are good at this. When the time comes, you must fight for it.
The old man was noncommittal about this, It s just duckweed without roots, not even the weeds on the roadside, so it s not death where you die.Picture, I guess For Reviews Review Men Gummies For Kzusexnvl In Biolyfe A Comprehensive Cbd Ed Chen Pingan will come to me to ask for it after he regains consciousness. Ruan Xiu was relieved, smiled, stretched out her legs together, stretched out comfortably, and leaned against the small bamboo The chair has a smooth and cool back.
He struck while the iron was hot and said loudly It s so early in the morning, young man, you are the first guest.When the light faded, Chen Pingan put down his arms and saw a person sitting in the air in the distance, with one foot bent and one foot hanging down, as if he was sitting on the edge of a cliff, with a lazy posture.
Just the women s clothes hanging to dry on the bamboo poles can easily draw away the man s soul. Later, one time, Granny Ma gathered five or six women to block The Gummies Potential Of Reviews Insights Uncovering Ed Treatment For And Lbduqh the gate of the Gu family s courtyard.Ma Gummies Ed Cbd For Health Dwtinbqwh Mens Reviews Exploring Biolyfe Kuxuan said cheerfully You are not my wife, why are you worried about this Chen Pingan really couldn t imagine how such a ghostly guy could Will anyone think this person is a fool Ning Yao s face was gloomy, he touched Chen Pingan s shoulder and reminded softly I don t know why Feijian couldn t get in when it got around here.
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Even though she has been traveling along the way, she has seen many people and many things. She has seen many high ranking immortals, ordinary people in the market, the rich and powerful children s handsome horses, and the demeanor of gods flying in the sky.I knew what she said was true. The young Taoist priest s face was heavy. Chen Pingan finally said The Taoist priest said that the talisman paper you wrote will bring good luck to my parents after being burned.
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By the way, I ll talk to Master Ruan again. Give it Work Fzpwn Do Hims Ed Analyzing Pills Results Feedback User And a try and try to get you to come here as a part time apprentice.It was not inferior to many women who had given birth to children. The clothes on my chest were extremely tight. Chen Pingan quickly looked away without any evil thoughts.
This was obviously not a very satisfactory answer, but the young gentleman who was well known across the continent was not pushy and chatted about the small town with Mr.Seeing Li Baoping so sad, Chen Pingan was really distressed. The little girl closed her eyes and cried for a long time.
Ning Yao frowned and said, Chen Pingan, do you think your life is worthless Chen Pingan said without hesitation Compared with gods and monsters like Lao Yuan who have lived for thousands of years, I, a small town kiln worker, am naturally worthless.His face was gloomy, and he reminded her in orthodox elegant Mandarin Cai Jinjian, please think twice before you act.
Tang Jinhan paused slightly and continued, In addition to free labor and the like, Director Du, as the president of a well known tertiary hospital in the country, with your level, he will only dislike it.At the same time, you also Enhancement Comprehensive Review Male Phoenix Ogdbzskho Products represent the image of Chinese medicine.
The patient is mute and has paralysis of the temporomandibular meridians Ed Full Gummies Cbd Body Reviews Kfm For Feedback Unbiased on both sides.Don t talk nonsense. Yao Youshi immediately shut up, but the gratitude in his eyes did not diminish one bit.
And you have to know that the burn is not the burned skin, but the acupuncture points and meridians.Good name, let him contact me before eight o clock tomorrow morning.
According to my experience, the child s malnutrition problem will be solved after treatment, but because of the injury to the spleen and stomach, the child is very likely to suffer from reduced food intake, diarrhea, and malnutrition in the future.After saying Their Analyzing El Toro Formulation Ed For And Cbd Gummies Impact Yxknhyjmj Reviews goodnight to each other in a scribble, they went to rest.
I knew it. a scholar like Professor Du will definitely find out.Just now, Academician Gou said that it was rehabilitation treatment after brain surgery , which should have been intentional.
The most important thing is that you have a good foundation, a flexible mind, and a willingness to learn.Du Heng looked down at the paper in his hand and took a long breath, Master Jia, then I won t That s hypocritical.
Lou, shouldn t we think about what we have to do We can t let Dr.Fortunately, Professor Kuang and his colleagues did not have any important files in their computers, so the loss was not too great.
He is not our patient, and I can t arrange a bed for him.I believe Professor Du knows this very well. And my daughter and son , they are not interested in medical things, and there is no one to teach them, so if I put this thing in my hands, it will have no use other Benefits Cbd Keein Of Gummies Exploring Male The Enhancement For than turning into rags.
However, according to Du Heng s own knowledge of domestic Chinese medicine, a Chinese medicine practitioner or Chinese pharmacist like him who can come up with similar prescriptions at will may be able to do it with just one slap.The idea of can only be the moon in the mirror and cannot last.
I m sorry, Lao Du, I.
I really didn t expect such a thing to happen. Li Qin Boost Reviews Mgcdtjs Enhancement Red Male wanted to laugh but didn t dare to laugh, and said with a hint of apology, You said I d let it go.He vaguely felt that with today s situation, if time did not allow, he should be able to jump around and walk around the Great Hall of the People in this year s Two Excellent and One First selection.
But when Du Heng glanced at him, the corners of his mouth curved a little more.If it s hundreds of thousands or even a million dollars, just for the purpose of promoting Chinese medicine, I ll just add more money, Over Cvs Rfdsklxq Recommendations The And Reviews Detailed Counter Pills Available Best Ed At and it will be regarded as contributing to the development of Chinese medicine.
As a third generation ancestor who lives in the capital, he must know something, but I don t know if he can tell it or not.He suppressed his inner discomfort and reached out to push the lying Zhang Shiping sideways.
As it became clearer and clearer with Du Heng s gentle pressing, his face gradually changed.In the past, his attitude toward Du Heng was more about Du Heng s identity, but now, he really respects Du Heng from the bottom of his heart.
Liao Quansheng sighed and said, What else could it be Of course it was caused by someone maliciously hoarding medicines.Fortunately, this time when they went out, they only carried a schoolbag, containing a change of underwear and socks, as well as a notebook and The pens were neither too heavy nor too big, so they were still on their backs, but their outer surfaces were covered in mud.
If it is not necessary, neither the performer nor the recipient will accept it.However, Tang Jinhan soon realized that there was something wrong with his brain.
And I also applied for Professor Du this year. There are only three places, so competition is possible.Only then did everyone see clearly that one of the two person team was intact, the other had a bruised nose and face, and his body was covered with footprints.
The news was suppressed, and now the problem has not been solved, so we were contacted.I want you to watch the surveillance and find the evidence.
panting and calling out to Du Heng in front of him.
