Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
Las soluciones de identificación seguras permiten a las personas acceder con comodidad y seguridad a los sitios físicos y digitales, y conectar objetos que pueden ser identificados con precisión.
El flujo de migrantes calificados ha contribuido a un ligero descenso en el promedio total del índice de este año. Es la primera vez que se ha reducido el promedio general del índice desde la primera edición en 2012.
It is not easy to find such a place in the bustling Yanjing City, but it has a unique and elegant feeling.Today, I will let you know a lot about Chishui Academy.
Then
After about a cup of tea, Su Ye saw a large area of corpses again.Then in order to refine the most powerful sea crossing magical weapon in his mouth, he picked up rags in the city every day.
The evil ghost got up and rolled forward, rushed forward, and jumped into the river.Some people knelt directly on the ground and began to pray to the Dragon King devoutly.
On the street, a group of city defense troops passed by.Only then did we get married. Just a year after graduation, Yang Huai entered high school.
Going out No way, I ve been watching. Then where can he go Is this guy a fellow traveler Like us, he climbed through the window.First of all, there are obvious traces of carving at the entrance of the valley.
Just replace the anchor. Where With so many spiritual crystals needed, Su Ye made a bold move.Not to mention the cultivation method of opening the spiritual stage, as long as Liang Long is willing to practice hard, the Dongtian stage, Jindan stage, Nascent Soul stage
Liang Long s uncle can do it Help him get it done, and the cultivation method Best CBD THC Gummies for Pain Relief: Benefits, Science, and Reviews
used by Diplodocus must be of a high level.
Fortunately, Su Ye was very skilled at being the sixth child.No one said that he had to cultivate to be a saint to be an emperor.
Can it be the same this time This time it s the Double Ninth Festival Poetry Festival Many people held their breath and wanted to teach Su Ye a lesson
Su Ye didn t know that he was already angry, but even if he didn t know, he could guess it.
Then it is very likely that Mount Jingli, an active volcano, will become an extinct volcano due to the movement of tectonic plates
The sound of exchanges continued from all directions in the institute.There is no evidence for the existence or reliability of many of the concepts contained therein.
How can the higher ups treat it with such caution
What is recorded in this notebook At this time, an inexplicable idea that even they themselves could not believe came to their mind.Before that, he had grasped that feeling and had seen the illusive scene Bio Stamina CBD Gummies Reviews: Benefits, Dosage, & User Experiences
in this area.
His hands subconsciously continued to dig into the cloth bag, trying to take it out.You re welcome. Song Xiangdong thought he would have to thank you later.
At this time, Sun Chao s voice sounded in their ears again.At this time, Zhou Ya stopped, pointed to the public restroom not far away, and said, Well
I m going to the restroom and will be back soon. He watched her disappear into the restroom.
For a moment, wisps of black clouds escaped crazily from the cloud whirlpool, and slender arcs of electricity seemed to be rushing through the escaping clouds, shuttling and colliding at will.Lin Beichen nodded, and then said directly I want to use the abandoned gymnasium in the northeast corner of the school for a long Proper CBD Gummies Shark Tank Reviews: 7 Entrepreneurs’ Surprising Weight Loss Stories
time.
Amidst the condemnation, Guigu Liuli did not feel any embarrassment or embarrassment.Haibara Rei stared at him coldly and said, I came today not to cooperate with the president Shark Tank CBD Gummies 2025 Update (Serious Fraud Scam Warning)
of Qinghai Group, but to cooperate with the owner of the Killing Col.
And maybe, they already knew that the Nirvana team was going to Dragon City to perform a mission.Have you forgotten Seeing Qin Feng s dark face, Xuanyuan Feng immediately walked out of the door in fear.
On a par with that, I m afraid they don t even know what real cruelty is in the world, right Although she didn t mean any harm, there was a sense Yuppie CBD Gummy Reviews - Benefits, Ingredients & User Experiences
of superiority in her tone when she spoke.But after hearing what he said, Du Qingyue s face didn t look very good.
If he is allowed to directly use the physical skills of Jiuxuan Sect plus iron The boxing skills of Xianshan Villa, The Benefits and Uses of CBD Health Gummies for Overall Wellness (auZrE)
I m afraid that little girl Xu Yue er can t pass thirty moves in his hands.The originally dark nightclub suddenly became brightly lit.
He pressed his temples Don t worry, Miss Haiyuan, I will definitely give you a satisfactory answer to this matter.Now he asked 2025’s Top 10 ACV Gummies for Weight Loss: Shed Up to 20 Pounds Effortlessly!
him if there was anyone else. If Jiuxuan Sect couldn t find someone else to defeat Qin Feng today, then he would really lose his face to his grandma s house.
She is much more famous than the Miss Bai Luozhi you mentioned.For a warrior, using your full strength when challenging is a sign of respect for your opponent.
This is a flying magic weapon Can it be used in the secret realm Due to the restrictions of the laws in the secret realm, the floating power of the flying magic weapon will be The Benefits of Male Biotic Gummies for Optimal Gut and Immune Health (FDGSd)
interfered with, just like under the no fly formation, but the wings are not restricted.If you really want to plant, don t even practice cultivation, just sleep in the spiritual field.
Kill A shocking shout of killing came from below, and the yellow sand on the ground exploded, ambushing many Buddhist disciples.Jiang Yuebai couldn t figure out the grade of the condensing mirror at this time, so he could only practice it temporarily and ask his master when he returned.
Sooner or later, she will climb over you. We can t let it go.
